Case Studies
What the Indian Freedom Movement Would Look Like in Digital India?
70 years. 70 years since India got its Independence. We can only imagine how it must have felt like, after 89 years of the British Raj! But imagine, What if, the freedom struggle had taken place in the digital age? What if, our freedom fighters were verified on social...
The Problem of Fake News and How You Can Combat It
The problem of ‘Fake News’ has elicited alarm among individuals and institutions from all over the world in the past year thanks to the alleged role it played in the US Presidential elections. And although it may seem that fake news is another untoward effect of the...
Twitter Conversations and How the Big Brands are Using Them
Social media has paved way for marketers to engage, interact and converse with their customers in a way that is more human. Twitter, in fact, is perhaps the best platform to develop a relationship with your target market! Let’s Converse A two-way conversation on a...
GST: How it will affect the Digital Marketing Landscape in India
The Goods and Services Tax (GST) is all set to take up the stage in a few weeks. While GST will affect all industries differently, there is a unanimous vote by all Indians that GST is better for India’s economy in the longer run. Let’s look at the digital marketing...
How AIB Nailed It – A Case Study on AIB’s Digital Media Strategies
All India Bakchod - the three words every young person in India can swear by for funny, relatable and politically incorrect humour on Indian situations. But what made AIB one of the top 10 YouTube channels in India? Let’s take a look: The Unique Content AIB has its...
9 Lessons You Can Learn From Nike’s Instagram Strategy
There are 700 million monthly Instagram users and one billion Instagram posts liked every day. Instagram engagement levels are staggeringly high delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter....