There are 700 million monthly Instagram users and one billion Instagram posts liked every day. Instagram engagement levels are staggeringly high delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. It’s no wonder that all the major brands want in on the action and have begun focusing their marketing efforts on this platform. In fact, Nike’s determined efforts on the platform have garnered it nearly thrice the number of followers on Instagram than on Facebook. Nike is clearly at the top of its game when it comes to marketing on Instagram. After all, it is the 16th most followed account on Instagram! Excluding celebrities and Instagram itself, it is the 2nd most followed a brand after National Geographic. Instagram is a vital part of their Social Media Strategy Let’s take a look at some statistics: @nike: Followers: 73M Posts: 900 Absolute Daily Growth: 851K Growth rate: 1.2% Analytics of the latest 20 posts: Likes: 6.9M Comments: 51K

ACC Cement’s marketing strategy focuses on innovative advertising, digital marketing, and strong customer engagement. This case study explores the marketing strategy of ACC Cement, covering their advertising campaigns, target audience, digital strategies, and recent news, providing a comprehensive view of their approach and effectiveness.

Ambuja Cement, known for its iconic Ambuja cement advertisement and ‘bhaiya ye deewar tutti kyu nahi tagline, employs an innovative cement marketing strategy to maintain market dominance. This case study explores the brand’s marketing tactics, recent statistics, digital strategies, and campaign analyses.

Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families.I’m sure that we all have at least one of Amul’s products in our house. It has elegantly created its family-friendly and patriotic image with its, “Amul – The Taste of India” marketing jingle which also evokes empathy towards the brand.What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of customers ever since its foundation.Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world.In this case study, we will go through Amul’s digital marketing strategies and campaigns implemented by them over the years which have helped them stay on top of the game, ahead of its competitors in the industry.So, Let’s start with what Amul as a company is all about.