Case Study

Budding fashion designers pay attention! You have awesome ideas and a great sense of style but are you winning on Instagram? Instagram, one of the biggest Social Media Platforms is surely one of your go-tos for design inspiration and we’re sure you know how important...

Social media has paved way for marketers to engage, interact and converse with their customers in a way that is more human. Twitter, in fact, is perhaps the best platform to develop a relationship with your target market! Let’s Converse A two-way conversation on a...

Impact Of GST on Digital Marketing Services The Goods and Services Tax (GST) is all set to take up the stage in a few weeks. While GST will affect all industries differently, there is a unanimous vote by all Indians that GST is better for India’s economy in the longer...

All India Bakchod – the three words every young person in India can swear by for funny, relatable and politically incorrect humour on Indian situations. But what made AIB one of the top 10 YouTube channels in India? Let’s take a look: The Unique Content AIB has its...

There are 700 million monthly Instagram users and one billion Instagram posts liked every day. Instagram engagement levels are staggeringly high delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter....

A Case Study on Zomato's Digital Marketing Strategy Some brands have grown exponentially since their inception. Zomato is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We...