Expansive Marketing Strategy of Marubeni- Detailed Explanation

In our most recent piece, we delved into the intricate marketing strategy of Coolberg, a popular non-alcoholic beer brand in India. This blog post will focus on the marketing strategy of Marubeni.

Our aim is to provide you with insights into how Marubeni, despite facing significant losses, managed to transform itself into one of Japan’s leading general trading companies. This transformation was largely due to the effective marketing strategy of Marubeni.

In today’s digital age, marketing forms the backbone of any company. If you’re keen on expanding your knowledge about marketing, don’t miss our Free Masterclass on Digital Marketing, conducted by our CEO and IIDE founder, Karan Shah.

This blog will provide a comprehensive coverage of the marketing strategy of Marubeni. But before we delve deeper, let’s begin by understanding the company’s history, target audience, and digital footprint.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Feb 5, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.