In our most recent piece, we delved into the intricate marketing strategy of Coolberg, a popular non-alcoholic beer brand in India. This blog post will focus on the marketing strategy of Marubeni.
Our aim is to provide you with insights into how Marubeni, despite facing significant losses, managed to transform itself into one of Japan’s leading general trading companies. This transformation was largely due to the effective marketing strategy of Marubeni.
In today’s digital age, marketing forms the backbone of any company. If you’re keen on expanding your knowledge about marketing, don’t miss our Free Masterclass on Digital Marketing, conducted by our CEO and IIDE founder, Karan Shah.
This blog will provide a comprehensive coverage of the marketing strategy of Marubeni. But before we delve deeper, let’s begin by understanding the company’s history, target audience, and digital footprint.