Global Advertisement Growth - Global Digital Advertising You must be aware that there has been tremendous growth in global advertising. Since 2011 across a globe there has been a shift in the advertising business. Slowly but gradually the traditional form of media has...

What is Facebook Advertising: Beginner’s Guide to Facebook Advertising Learn step by step process of How to make Facebook Ads and enhance your Facebook Advertising skills. First of all, before mastering in Facebook Advertising, it is essential to accomplish...

How does Facebook Bidding work? Advertising on Facebook has been on the basis of bidding i.e. Facebook Bidding since years. Facebook utilizes auction method for selling their advertisement slots. Right from News Feed on Facebook to Instagram stories, every ad slot has...

How to manage a Facebook Page? We all manage one or more pages on Facebook. But are you effectively managing your Facebook page? Learn special techniques which all brands implement in order to keep their Facebook Page up to the mark. Make the most of this article 'How...

How to build an effective Targeting Audience on Facebook?   Learn step by step process of ‘How to build an effective and relevant Targeting Audience on Facebook’. First of all, Targeting Audience on Facebook has been a crucial part of Facebook Advertising. By the...

How to plan Digital Marketing Strategies for small and medium businesses It is obvious for huge companies and brands to outsource digital marketing to agencies. Similarly, every digital marketing agency focuses on big businesses, big brands and big spenders. But what...

Zomato: Case Study When you come across a post which makes you smile or makes you share it on the social platform or makes you tag your friends; consider that post to be engagement friendly. Food discovery brand Zomato is the perfect example of engagement on social...