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Low budget video marketing sounds like the promise of utopia for every marketer. Good marketers know the importance of creating good content. But what type of content is more effective? Is it written content? Auditory content? Video content? Or any other type of...

The Indian fitness community was won over by two striking Muscleblaze Marketing campaigns last year. MuscleBlaze is a sports nutrition brand from India that provides supplements for weight gain and weight loss. Wanting to capture the 1,200 crore protein supplement...

There has been a lot of discussion on the destructive and disruptive effects that social media can have on our lives. This Social Media essay will finally shed some light on the crux of this matter. Why do we use social media? It’s perhaps because our usage is an...

Any business that has a website and runs operations online needs business-specific keywords to grow and succeed. The importance of using keywords for business is growing day by day as keywords help in improving the SEO of a business and really skyrocket the sales....

How great are moms? From managing the house to managing work, families, friends, and their own lives, we can only awe at how they juggle it all. Just how everything Midas touched became gold, everything moms touch becomes awesome! They give their everything to a job...

To generate brand awareness or increase brand loyalty, use Facebook and Instagram. To improve customer service or add knowledge on a trending topic, use Twitter. To connect with professionals, use LinkedIn and/or Twitter. To connect with the aspirational and creative...

Over the past 2 weeks, a Facebook story has unfolded that has blanketed the entire world with questions about data vulnerability, data breach, and data privacy… once again. Yep, data leaks and breaches have been commonplace for quite a while now. Also Read: Everything...

The Ultimate Guide to Using WhatsApp Business Early this year, popular messaging app WhatsApp rolled out its long-awaited business version of the app, fittingly named WhatsApp Business. The beta version of the app was being used by exclusive testers such as...

Marketing on Instagram? Here’s how to play the #hashtag game! Millions of people post billions of pictures on Instagram every day and hope to stand out from the crowd. While most of them yearn for more followers, a lot of them are not willing to do the hard work –...

Companies that you love and look up to are often products of more than one mastermind. This is because entrepreneurs operating solely may not be as capable, as visionary and as intuitive as two entrepreneurs working and growing a business together. Here are four...

Memes have become the daily dosage of unapologetic humour that gives us some solace in the everyday mundanity of life. They are the buffering phases, the only ones that we appreciate, in between all the things in life - studying for and giving exams, getting a job,...

Surfing the web easily takes up about 45% of our everyday lives. We have multiple social media accounts; receive numerous e-mails every day from known and unknown sources; visit several websites on a day-to-day basis to quench our thirst for knowledge and creativity;...

Why 2018 Is Going to Be A Big Year In Digital Marketing   ‘The future is digital’ – words we have unanimously heard since donkey’s years, right? But, really, look how far we’ve come since at least a decade! Technological developments are happening left,...

Digital is HUGE - From the pictures you see in your Instagram feed to the sponsored ads on your Facebook feed; from the pop-up ads on your phone's apps to the numerous emails in your promotions tab; from eye-catching graphics and top trending hashtags to mind-blowing...

Google Lens - Turn your camera into a search box Did you see something unique or interesting today? Then search for it on Google and get your desired result? Or were you left without a concrete answer hoping that you could search in a much more convenient way? Well,...

Morning lectures, mid-day movies, canteen masti and last-minute mugging. There’s almost no time to do anything worthwhile during those years of college, right? Until reality strikes in the last semester and you have to find yourself a job. Fast. But if you’re lucky,...

If you are here, chances are, you have seen a meme. In fact, you probably see at least one meme every day - on Facebook, Twitter, Instagram or even WhatsApp! But why are memes so popular? Memes make people laugh. It’s as simple as that. Pictures and videos of regular...

How do you see tweets on your Twitter feed? Until some time ago, tweets would be appearing on your timeline in a timely order depending on the people you follow with the latest tweets on the top. However, Twitter's algorithm update has changed the way...

Facebook like every other major social media platform has always depended on constant changes to make the platform more engaging and more verbose to its users. These updates are limited not only for users but for advertisers too. With changes to Facebooks detailed...

The internet is becoming more and more visual by the day. Sharing amazing photos on social media not only draws people’s attention but also turns them into followers! It’s no wonder that more and more individuals and brands are investing so much time and...

“In our times, things used to be done differently” - Every grandparent ever Up until a few years ago, festivals such as Diwali used to be celebrated quite differently - but let your parents and grandparents tell you all about that. We’re going to show you all the ways...

Feeling a cash crunch? Or Facing a lack of independence? Or Unsure of what you want to do after college?   If you can relate to any of these questions, then read on… Who says you need to graduate to start a career and make a respectable living? Or the only way to...

Marketing has always been evolving and with it there have always come new job titles and roles that never existed before. Currently, we are in the digital boom and everywhere we look there are people with laptops, tablets, phones and earphones. We are in a digital era...

“Digital” has been the buzzword for a few years now and many people have sworn that it’s just another “phase”. But the reality is that the Digital Marketing flame is only becoming stronger and fiercer with every passing day. Digital Media Marketing is here to stay....

70 years. 70 years since India got its Independence. We can only imagine how it must have felt like, after 89 years of the British Raj! But imagine, What if, the freedom struggle had taken place in the digital age? What if, our freedom fighters were verified on social...