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Duration Icon

1,00,000+

Students Trained

Mentoring Icon

1:50

Trainer-Student Ratio

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Dec 14, 2024

Prep Course Starts On

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5 Day

Campus Immersion

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Up to ₹30,000

Scholarship Grant

Upskill with IIDE’s Outcome-oriented Certifications

Recently Updated

Advanced Certification in Digital Marketing (ACDM)

4 months
Preferred by: Freshers, Small Business Owners, Influencers

Trending

Professional Certification in Digital Marketing & Strategy (PCDMS)

6 Months
Preferred by: Working Professionals, Agency Owners, Freelancers

ACDM or PCDMS? Which certification suits your needs?

Digital Marketing Overview

In 2024, digital marketing stands out as a red-hot career choice. In an age dominated by the internet, brands are desperately seeking skilled digital marketers to boost their online presence. The demand is sky-high, but the supply of talent is limited. Hence, it is a good career provided you do a digital marketing course and be one of those skilled digital marketers.

Yes, with everything being available online, even digital marketing courses had to be made available for learners. There are various institutes that provide online digital marketing courses in India. Apart from that, you can even get brief introductions about digital marketing concepts from blogs or YouTube videos available on the Internet.

The worth of a digital marketing certificate depends on your goals of learning this subject. If you are someone who wants to kickstart a business, take their own existing business online or establish a freelancing career, you will only need the right digital marketing skills.

But if you’re a job seeking individual, a certificate helps you add more weightage at the time of recruitment. But the bottom line is your performance and understanding of digital marketing which will come from learning the right skills from the right mentors.

Online digital marketing courses offers many benefits over offline courses, including flexibility to learn at your own pace and from any location. They are often more cost-effective & provide access to a wide range of specialised courses.Online courses are available all day, every day, and can be adjusted to suit how you like to learn. This makes them a convenient and effective way to learn digital marketing in India.

Digital Marketing is a skill that can be done by anyone no matter your educational background. The basic qualification criteria would be to have a minimum 10+2 years of education. Additionally, if you wish to enrol for a PG Program, you need a bachelor’s degree in preferably marketing field. However, the qualification criteria varies from institute to institute, so you should inquire before applying.

A digital marketing syllabus includes topics such as – foundational concepts, digital marketing concepts and soft skills training, all in the same hierarchy.

Foundational concepts include marketing fundamentals like AIDA Funnel, Marketing Framework, etc. A syllabus should start with foundational concepts so that both traditional & non-marketing students can create a strong base from the start.

Digital Marketing concepts include basic to advanced topics like Search Engine Optimisation, Social Media Marketing, Paid Advertising, Email Marketing, Content Marketing, Web Analytics, etc. These digital marketing concepts form the core of a course syllabus.

Apart from digital marketing knowledge, it is important that a syllabus covers soft skills like presentation, communication, art of pitching, client servicing, etc. Soft skills help you become more confident to enter the corporate world.

Key Highlights

  • 1:1 Mentoring Sessions
  • AI-based Mock Interviews
  • Assured Placement Support
  • Syllabus curated by Industry Pros
  • 20+ Digital Marketing and AI Tools
  • Capstone ProjectsPCDMS
  • Case StudiesPCDMS
  • Campus ImmersionPreferred
  • Leadership & Agency SkillsPCDMS
  • Project & Conflict ManagementPCDMS

Want a Sneak Peek?

Schedule a Demo Lecture with our Academic Experts

Secure Your Career With IIDE

100% Placement Support for Learners

Highest Package Icon

7 LPA

Highest Package

Average Package Icon

4.5 LPA

Average Package

Placement Rate Icon

93%

Placement Rate

Average Salary Hike Icon

54%

Average Salary Hike

Placement stats as per the internal 2024 report.

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Redefine Your Career Path

See how our students have turned this course into a powerful launchpad, propelling their careers and becoming thriving professionals in the digital space.

Ghun Bhansali 1
Prathamesh Gandeja 1
Kavya Vikram

Transform Your Future Today With IIDE

Student Life & Learning

Discover our unique student culture through authentic stories and shared experiences from our digital marketing certification course.

Digital Marketing Syllabus That Makes You Industry-ready

Our online digital marketing course includes an updated syllabus including latest digital marketing concepts. With practical training & numerous live projects, this syllabus will prepare learners for today’s demanding industry.

ODMC syllabus course 1

Course 1

Foundation

odmc pcdm acdm syllabus live session icon  1 Live Project

  • Brand Truth: Marketing Fundamentals
  • Customer Journey: AIDA Funnel
  • Presentation Skills
  • Introduction to Agencies & Departments

ODMC syllabus course 3

Course 3

Social Marketing

Online Digital Marketing Course Syllabus Live Project Icon  2 Practice Assignments    odmc pcdm acdm syllabus live session icon  1 Live Project

  • Social Media Organic
  • Brand Reputation Management
  • Social Media Paid
  • Influencer Marketing
  • Resume & LinkedIn Profile Building

ODMC syllabus course 5PCDMS

Course 5

Planning & Strategy

odmc pcdm acdm syllabus live session icon  1 Live Project    Online Digital Marketing Course Harvard Business Review Simulation icon  Case Studies

  • Lead Generation & Nurturing
  • Media Planning
  • Conversion Rate Optimization
  • Customer Relationship Management
  • Blogging, AdSense & Affiliate Marketing
  • Freelancing Economics & Overview
  • Portfolio & Personal Brand Building

ODMC syllabus course 2

Course 2

Search Marketing

Online Digital Marketing Course Syllabus Live Project Icon  2 Practice Assignments    odmc pcdm acdm syllabus live session icon  1 Live Project

  • Website Basics
  • Search Engine Optimisation
  • Google Ads
  • E-Commerce
  • Corporate Soft Skills
  • Reporting & Excel Training

ODMC syllabus course 4

Course 4

Growth & Analytics

odmc pcdm acdm syllabus live session icon  1 Capstone Project

  • Google Analytics 4
  • Capstone Project
  • Interview Preparation
  • Mock Interviews

ODMC syllabus course 6PCDMS

Course 6

Business Skills

Online Digital Marketing Course Syllabus Live Project Icon  1 Practice Assignment    Online Digital Marketing Course Harvard Business Review Simulation icon  Simulation

  • Art of Pitching
  • Client Servicing
  • Campaign Planning
  • Project Management
  • Multimedia Case Studies
  • Leadership & Conflict Resolution Skills
  • Masterclass: Economics of Digital Marketing

Learn the A-Z of Digital Marketing

Campus Immersion

  • Induction
  • Design Thinking
  • Storytelling in Digital Marketing
  • Ad Design Psychology
  • Content Creation - Session 1
  • Content Creation - Session 2
  • Gamification in Marketing Strategies
  • Interactive Dashboard Creation
  • Marketing for OTT shows and movies
  • Marketing on OTT Platforms
  • Certificate Distribution

Learners will gain exclusive insights into how successful campaigns come to life by decoding popular, award-winning projects crafted by the agency. This immersive experience also offers valuable networking opportunities with industry professionals, allowing participants to forge connections that could shape their future in digital marketing.

Please note that the day is subject to final approval from the agency.*

online digital marketing course
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Digital Marketing Tools You’ll Master

Being a digital marketer means interacting & working with multiple digital marketing tools daily. Here are some of the tools that you will master during IIDE’s online digital marketing course.

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Next-gen AI-powered Tools

AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught during the online course that’ll set you apart from the crowd in the industry.

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Learn from Industry Experts

We handpick subject-matter experts for pre-recorded video lectures and live sessions. They carry years of experience, knowledge & secrets of the trade to the classroom.

Akshay Gurnani

Haani Mirza

Creative Lead Asia Pacific

10+ Years of Experience

Akshay Gurnani

Soham Bhagnari

Sr. Agency Development Manager

9+ Years of Experience

Akshay Gurnani

Nikhil Punjabi

Ex- Digital Marketing Manager

10+ Years of Experience

Akshay Gurnani

Mihir Palan

Sr. Director Planning APAC

8+ Years of Experience

Akshay Gurnani

Akshay Gurnani

Co-Founder

10+ Years of Experience

Akshay Gurnani

Anish Raul

Ex- Creative Lead

7+ Years of Experience

Akshay Gurnani

Amyn Ghadiali

President Business & Integration

8+ Years of Experience

Akshay Gurnani

Shrenik Gandhi

Co-Founder

10+ Years of Experience

Learn Winning Strategies From the Top Marketing Minds Today

Discover the Learner’s Journey

Join a prestigious network of IIDE alumni, featuring strategists from top global brands and agencies, innovative entrepreneurs, and influential digital marketing leaders.

IIDE Advantage

Tap Into 25,000+ Award-Winning Case Studies With WARC

Access WARC’s insights: 8,000+ marketing research papers, 25,000+ case studies including Cannes Creative Effectiveness Lions case studies. This exclusive access equips you with the latest industry insights and case studies, preparing you to conquer the ever-changing digital marketing world.

image?url=https%3A%2F%2Fiide.b cdn.net%2FIIDE%2520Courses%2FIIDE Advantage Award Winning Case Studies

Become a 360-Degree Digital Marketer

Alongside our digital marketing modules, we also train you in the Economics of Digital Marketing, Freelancing, Leadership Skills, Conflict Resolution, Agency Skills, and Project Management. This all-around training ensures you become a versatile and skilled digital marketer.

image?url=https%3A%2F%2Fiide.b cdn.net%2FIIDE%2520Courses%2FIIDE Advantage 360Degree Digital marketer

Personalized Job Search Strategy

Our approach is specifically tailored to each learners strengths and career goals. This ensures that students are matched with opportunities that align perfectly with their aspirations, providing a more focused and effective job search experience.

image?url=https%3A%2F%2Fiide.b cdn.net%2FIIDE%2520Courses%2FIIDE Advantage Job Search Strategy

Study Smart With Bookmark

Your learning journey starts with Bookmark, our all-in-one student learning management system (LMS). Here, you can stay organized with your class schedule, access course materials with ease, and book mentors for personalized guidance. Plus, you can track your progress and compete with your peers on the leaderboards – a friendly nudge to push you to the top!

image?url=https%3A%2F%2Fiide.b cdn.net%2FIIDE%2520Courses%2FIIDE Advantage Study Smart with Bookmark

Learning Methodology

01

Start with Video Lectures:

online digital marketing training - Step 1

Watch 50+ hours of high quality video content featuring industry experts.

02

Attend Live Online Sessions:

digital marketing training online - Step 2

Participate in discussions and engaging activities to reinforce practical digital marketing.

03

Book a Mentor:

course on digital marketing syllabus - Step 3

One on one mentoring sessions facility with experts to get personalized doubt resolution.

04

Presentations & Live Projects:

online digital marketing course in india - Step 4

Test your knowledge with a range of industry-relevant assignments & live projects.

Take Your First Step Towards Digital Marketing Success

Supersessions with Decision-makers of Global Brands

Get insights from Directors, VPs and Heads of top companies and heavyweights of the advertising industry.

Deepa Krishnan

Rohan Prasher LinkedIn

Director, Media Operation

Varun Mishra

Kapilesh Prakash LinkedIn

National Sales Head

Abhishek Bhasin

Deepa Krishnan LinkedIn

Head of Marketing

Kapilesh Prakash

Soham Bhagnari LinkedIn

Sr. Manager

Digital Marketing Program Fees

Choose the certification of your interest. Along with that, you must also check the box for Campus Immersion if you would like to opt for it.

Career Opportunities after the Course

Entry-Level Digital Marketing Jobs

Students who complete ACDM & opt for placements, can apply for internships & entry-level digital marketing jobs such as:

  • Tick Social Media Associate
  • Tick Content Writers
  • Tick Paid Media Associate
  • Tick SEO Associate
  • Tick Client Servicing Associate
  • Tick Digital Marketing Intern

Mid-Level Digital Marketing Jobs

Students who complete PCDMS & opt for placements, can apply for mid-level digital marketing jobs such as:

  • Tick Social Media Team Lead
  • Tick PPC (Pay Per Click) Executive
  • Tick Media Planning Associate
  • Tick Senior SEO Associate
  • Tick Campaign Manager
  • Tick Performance Marketing Associate
sakshi sonkhiya online digital marketing course student

“Figured out my career path with IIDE’s help & got connected with big agencies.”

Sakshi Sonkhiya, Social Media Manager, Digital Yours

karamjeet singh online digital marketing course student

“IIDE goes above & beyond to make sure that students grasp all the important concepts.”

Karamjeet Singh, Ads Operation Specialist, Accel Digital Ad Operations

sukhmani kaur online digital marketing course student

“Challenging but fun projects that helped me develop practical skills, made me job ready.”

Sukhmani Kaur, Digital Marketing Intern, Marketing Mojito

Frequently Asked Questions

IIDE offers two certification tracks under our online digital marketing course : Advanced Certification in Digital Marketing & Professional Certification in Digital Marketing & Strategy. To understand the difference between the two, click here.

No, IIDE does not provide any digital marketing courses in Hindi as of now. Since IIDE's digital marketing course caters to a diverse audience from different parts of the world, the common language for training is English for the comfort and better understanding of students.

Yes, IIDE does have a free digital marketing course that you can enroll in if you want a demo on how digital marketing is taught at IIDE while also gaining some more knowledge about the field.

The main difference between the Advance Certification in Digital Marketing and the Professional Certification in Digital Marketing lies in the learning experience and knowledge it provides to the learners.

The Advance Certification in Digital Marketing is a 4-month program primarily preferred by college students, freshers, small business owners, and influencers. It does not specifically cover agency and leadership skills but does provide a holistic understanding of digital marketing.

On the other hand, the Professional Certification in Digital Marketing is a 6-month program primarily preferred by working professionals, agency owners, and freelancers. This course includes a focus on agency and leadership skills and provides simulations along with focus on digital marketing.

For a more detailed comparison of both certifications, click here.

ACDM - The eligibility criteria is a 12th Grade Pass (10+2) with a minimum of 50% marks in aggregate or equivalent. However, any individual who is 16 years and above can also apply for the program.

PCDMS - The eligibility criteria is a Graduation in any field with a minimum of 50% marks in aggregate or equivalent. However, any individual who is 22 years and above can also apply for the program.

The fee for the Advanced Certification in Digital Marketing is ₹1,25,000 & the fee for the Professional Certification is ₹1,80,000. The fee can be paid in installments. Whenever doing a course, it is important that you choose a course that has the highest ROI.

Your fee is an investment in your future & if a particular course provides all the assistance to get placed & has a good placement rate, you should invest in it. If you are able to recover your investment in just 1 year after the course, the ROI of that course is high.

A digital marketing certification can have a significant impact on your career, both in terms of your skills and knowledge, and your job prospects. Some of them being:

  • Proof of your skills and knowledge: Having a digital marketing certification, ensures that whatever or digital marketing skills or knowledge you have are backed by some higher authority.
  • Competitive Edge: There are many free digital marketing certifications available on the internet and everyone does that. Having a specialized certification from a reputed institute makes you have a competitive edge in the job market.
  • Networking opportunities: Many digital marketing training programs offer networking opportunities with industry professionals via super sessions, seminars and guest lectures.
  • Enhanced earning potential: Professionals with digital marketing certifications reportedly earn more when compared to those who don't.
  • Career Advancement: A certificate in digital marketing will help you get better job roles if you want to upskill in the industry or are aiming for a career change.

Yes, you can do this digital marketing course even if you are from Sri Lanka. An online course gives you the flexibility of learning digital marketing from your home.

Being a working professional in the digital marketing industry, you know how rapidly trends change. Hence, there is always a knowledge gap between what you know & what’s happening in the industry. This course will help you stay updated & understand how modern digital marketing works. Also, this is a great opportunity for you to demand a better salary package & promotion during your annual appraisal review.

If you already know the basics of digital marketing, we recommend you to choose the Professional Certification in Digital Marketing & Strategy.

You will learn both advance digital marketing skills as well as soft skills throughout these digital marketing courses. Advance digital marketing skills such as Search Engine Optimisation, Social Media Marketing, Media Planning, Influencer Marketing, Google Ads, etc are essential to master if you want to high paying career in digital marketing.

On the other hand, soft skills like communication, pitching, brand building, etc will help you stand out from the crowd in this competitive field.

You certainly can. By enrolling in a digital marketing program at a reputable institution that offers job placement assistance and can attest to your skills and abilities, such as institutes like IIDE. IIDE trains their students through activities like resume-building seminars, AI-powered mock interviews, and dedicated hiring portals.

According to Ambition Box, digital marketing executive salary in Pune with less than 1 year of experience to 5 years ranges from ₹ 1.1 Lakhs to ₹ 4.6 Lakhs with an average annual salary of ₹ 2.5 Lakhs

If you want to make a career in digital marketing, this course helps you to master digital marketing concepts and skills that are in demand. Additionally, with IIDE’s placement training & 100% placement assistance, you will get placed smoothly.

There is no such global average for digital marketing freshers salary. However, let's look at the top countries that have high demand for digital marketers and their average starting salaries:

  • Canada - CAD 53,169/year
  • India- INR 2,50,000/year
  • USA- USD 49,921/year
  • UAE- AED 14,000/year
  • Australia- AUD 90,100/year
  • Ireland - EUR 35,431/year
  • Phillippines- PHP 354,200/year
  • United Kingdom- GBP 24,000/year

The salary package after completion of the course depends on the experience of the candidate.

  • If you are a student, you can expect a stipend between 5k and 15k.
  • If you are a fresh graduate, then you can expect a salary between 3-4 LPA.
  • If you are a working professional you can expect a 20-30% hike on your CTC.
  • If you are a business owner, you can take your business online & create awareness with a larger audience, resulting in more sales.
  • If you are a freelancer, this can help you to expand their skills and enhance their potential to attract clients For more information,click here.

Yes, IIDE offers 100% placement services. The placement team helps you to connect with openings in major global brands and digital agencies. This online digital marketing course also grooms you as a working professional through mock interviews & career support.

Yes, a digital marketing certificate from institutes like IIDE is worth it because it will help you add value to your CV. It also serves as a testament to your knowledge received during the course.

  • 80% attendance in Live class & 80% completion of the Video Courses
  • Appear for all MCQ exams
  • Submit ALL assignments including Final Project before the given deadline
  • To know more, get in touch with our counselors.

Absolutely. Our placements team will provide you placement assistance with up to 3 Interview Opportunities as & when required after the course completion.

To know more, get in touch with our counselors.

In addition to dedicated course managers who provide support throughout your training, you will also gain access to IIDE's WhatsApp and Telegram community. This community keeps you updated on job opportunities and freelancing gigs. Via this group you also get notified about the super-sessions conducted by industry experts at IIDE.

Furthermore, apart from having a course manager, you will also have a 24/7 AI Assistant on IIDE's learning platform to help you with any doubts anytime, anywhere.

If you can't travel to Mumbai for Offline Presentations, you can opt to present it online.

As a part of the curriculum, you only get 180 days of access to the entire course.However, reference materials provided during the course can be downloaded & accessed for lifetime.

No, you cannot skip the live sessions. We recommend you attend the live sessions because you get to learn while other students' questions are being answered and take advantage of the networking opportunities. Moreover, the trainer will share many live examples and tips and tricks in the live class that will be helpful for you.

IIDE has two campuses - one in Mumbai & one in Delhi

Mumbai Campus Address: 1st Floor, Andheri Girls’ Education Society, S. V. Road, Opp. Bank of Baroda, Near GK Gokhale Bridge, Andheri West, Mumbai – 400058

Delhi Campus Address: Metro Exit no. 4, E-30, 2nd & 3rd Floor, above Regal Shoes, behind McDonalds, South Extension II, New Delhi, Delhi - 110049

A digital marketing certification is a certificate that you earn after completing a digital marketing course. The certificate is evidence for your future employers of your expertise in digital marketing skills.

Yes, there is MBA in digital marketing. With digital marketing being termed as one of the highest paying careers by Forbes, its demand has increased among the GenZ and millennials. IIDE is one of the institutes that offers an MBA-Level PG in Digital Marketing with advance digital marketing knowledge, practical in-person training and assured placements.

Yes, even a 12th pass can do digital marketing courses. Digital marketing is a lifelong skill that can be learnt by anyone of any qualifications, the only criteria would be the student must be 16 years or older.

If you want to opt for free digital marketing course which will help you touch down on the fundamentals of digital marketing then, you can opt for Google Digital Garage course but if you you want learn digital marketing via practical experience with one-on-one guidance from mentors and make yourself job-ready then IIDE's digital marketing course would be a better option.

Yes, and the reason is the rapid increase of internet users. According to Statista, the number of internet users is projected to increase to 6 billion by 2027. With the digital revolution taking over, the need for digital marketers will also increase, businesses are increasingly relying on digital channels to reach their target audiences. An online digital marketing certification course can help you learn the essential skills and knowledge you need to succeed in this field.



Advanced Certification in Digital Marketing(ACDM)
Professional Certification in Digital Marketing(PCDM)
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EMI type

EMI Partners

Credit Fair

Tenure (Monthly)
EMI

5
INR 20,833

Fibe

Tenure (Monthly)
EMI

5
INR 20,833

Credit Fair

Tenure (Monthly)
EMI

5
INR 20,833

8
INR 14,300

11
INR 10,110

Fibe

Tenure (Monthly)
EMI

5
INR 20,833

8
INR 14,300

11
INR 10,110

  • *The credit facility is provided by a third party credit facility provider and any arrangement with such third party is outside IIDE purview.
  • A processing fee will be charged on the basis of the payment method selected.
  • Standard Interest based EMI plans for Fibe and Liquiloans mentioned are Flat interest Rates.
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