1,00,000+
Students Trained
1:50
Trainer-Student Ratio
Oct 13, 2024
Prep Course Start Date
5 Day
Campus Immersion
Up to ₹30,000
Scholarship Grant
Upskill with IIDE’s Outcome-oriented Certifications
Recently Updated
Advanced Certification in Digital Marketing (ACDM)
4 months
Preferred by: Freshers, Small Business Owners, Influencers
Professional Certification in Digital Marketing & Strategy (PCDMS)
6 Months
Preferred by: Working Professionals, Agency Owners, Freelancers
ACDM or PCDMS? Which certification suits your needs?
Digital Marketing Overview
Is digital marketing a good career?
In 2024, digital marketing stands out as a red-hot career choice. In an age dominated by the internet, brands are desperately seeking skilled digital marketers to boost their online presence. The demand is sky-high, but the supply of talent is limited. Hence, it is a good career provided you do a digital marketing course and be one of those skilled digital marketers.
Can I learn digital marketing online?
Yes, with everything being available online, even digital marketing courses had to be made available for learners. There are various institutes that provide online digital marketing courses in India. Apart from that, you can even get brief introductions about digital marketing concepts from blogs or YouTube videos available on the Internet.
Is a digital marketing certificate worth it?
The worth of a digital marketing certificate depends on your goals of learning this subject. If you are someone who wants to kickstart a business, take their own existing business online or establish a freelancing career, you will only need the right digital marketing skills.
But if you’re a job seeking individual, a certificate helps you add more weightage at the time of recruitment. But the bottom line is your performance and understanding of digital marketing which will come from learning the right skills from the right mentors.
Why pursuing an online Digital Marketing course in India is better than pursuing an offline course?
Online digital marketing courses offers many benefits over offline courses, including flexibility to learn at your own pace and from any location. They are often more cost-effective & provide access to a wide range of specialised courses.Online courses are available all day, every day, and can be adjusted to suit how you like to learn. This makes them a convenient and effective way to learn digital marketing in India.
What are the qualifications criteria for a digital marketing course in India?
Digital Marketing is a skill that can be done by anyone no matter your educational background. The basic qualification criteria would be to have a minimum 10+2 years of education. Additionally, if you wish to enrol for a PG Program, you need a bachelor’s degree in preferably marketing field. However, the qualification criteria varies from institute to institute, so you should inquire before applying.
What topics are covered under a digital marketing syllabus?
A digital marketing syllabus includes topics such as – foundational concepts, digital marketing concepts and soft skills training, all in the same hierarchy.
Foundational concepts include marketing fundamentals like AIDA Funnel, Marketing Framework, etc. A syllabus should start with foundational concepts so that both traditional & non-marketing students can create a strong base from the start.
Digital Marketing concepts include basic to advanced topics like Search Engine Optimisation, Social Media Marketing, Paid Advertising, Email Marketing, Content Marketing, Web Analytics, etc. These digital marketing concepts form the core of a course syllabus.
Apart from digital marketing knowledge, it is important that a syllabus covers soft skills like presentation, communication, art of pitching, client servicing, etc. Soft skills help you become more confident to enter the corporate world.
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Why enroll in online digital marketing courses?
If you’re a working professional who wants to upskill or switch your career without stopping your income or someone who is setting up their business, doing a digital marketing course online is a smart decision.
Also, if you’re located in a city where the learning opportunities are not well developed, then an online course will allow you to connect with the brightest industry leaders and learn from top institutions across the globe. But if you’re an undergraduate or a graduate, you should ideally consider learning it offline and opt for online courses only if you have genuine reasons restricting you.
To conclude, you should enroll in digital marketing courses online if you don’t have the time to invest offline. The curriculum, skills, mentors and interactivity is going to be similar to that of an offline class because technology is way ahead today. And, the fee for online courses are generally slightly cheaper than offline classes so even that is an added advantage.
What are the top 7 types of digital marketing?
Digital Marketing is an ever-evolving field and every year newer types of digital marketing are introduced such as WhatsApp Marketing, Chatbots, Influencer Marketing, Virtual Reality, Augmented Reality, etc.
However, the top 7 types of digital marketing are those that cannot be avoided at any cost:
- Search Engine Optimisation
- Social Media Marketing
- Email Marketing
- Paid Advertising
- Media Planning
- Web Analytics
- Marketing Automation
You can either choose to learn all of these concepts separately in short online digital marketing courses or learn all digital marketing concepts in one digital marketing course.
What are the career opportunities after completing these digital marketing online certifications?
Talking about the general career opportunities in digital marketing, currently, there is a gap in the industry.
The demand of skilled digital marketers in high but the supply of the same is relatively low.
Completing a digital marketing certification online will help you be skilled enough to take advantage of the gap and apply for various digital marketing roles in the industry.
Here is a list of top digital marketing roles and their average starting salaries in India:
- Social Media Marketing Executive- INR 3,00,000
- Digital Marketing Executive- INR 2,60,000
- SEO Executive – INR 2,00,000
- SEM Executive – INR 3,50,000
- Content Marketing Executive – INR 3,00,000
- Web Development Executive – INR 3,00,000
- Email Marketing Executive – INR 2,70,000
- Marketing Automation Executive – INR 3,60,000
What is the maximum salary for a digital marketer in India?
The highest designation in the digital marketing space is that of “Chief Digital Officer”. According to Ambition Box, the maximum salary of Chief Digital Officer is INR 1.02 crores per annum. This number varies depending upon your work experience and both digital and managerial skills.
What is SEO in digital marketing?
In digital marketing, SEO stands for Search Engine Optimization. It’s the practice of improving a website so that it shows up higher in search engine results, making it more visible to people searching for relevant information or products online.
Key Highlights
- 1:1 Mentoring Sessions
- AI-based Mock Interviews
- Assured Placement Support
- Syllabus curated by Industry Pros
- 20+ Digital Marketing and AI Tools
- SimulationsPCDMS
- Case StudiesPCDMS
- Campus ImmersionPreferred
- Leadership & Agency SkillsPCDMS
- Project & Conflict ManagementPCDMS
Want a Sneak Peek?
Schedule a Demo Lecture with our Academic Experts
Secure Your Career With IIDE
100% Placement Support for Learners
7 LPA
Highest Package
4.5 LPA
Average Package
93%
Placement Rate
54%
Average Salary Hike
Placement stats as per the internal 2024 report.
Redefine Your Career Path
See how our students have turned this course into a powerful launchpad, propelling their careers and becoming thriving professionals in the digital space.
Transform Your Future Today With IIDE
Student Life & Learning
Discover our unique student culture through authentic stories and shared experiences from our digital marketing certification course.
Digital Marketing Syllabus That Makes You Industry-ready
Our online digital marketing course includes an updated syllabus including latest digital marketing concepts. With practical training & numerous live projects, this syllabus will prepare learners for today’s demanding industry.
Course 1
Foundation
  1 Live Project
- Brand Truth: Marketing Fundamentals
- Customer Journey: AIDA Funnel
- Presentation Skills
- Introduction to Agencies & Departments
Course 3
Social Marketing  2 Practice Assignments      1 Live Project
  2 Practice Assignments      1 Live Project
- Social Media Organic
- Brand Reputation Management
- Social Media Paid
- Influencer Marketing
- Resume & LinkedIn Profile Building
PCDMS
Course 5
Planning & Strategy  1 Live Project      Case Studies
  1 Live Project      Case Studies
- Lead Generation & Nurturing
- Media Planning
- Conversion Rate Optimization
- Customer Relationship Management
- Blogging, AdSense & Affiliate Marketing
- Freelancing Economics & Overview
- Portfolio & Personal Brand Building
Course 2
Search Marketing 2 Practice Assignments 1 Live Project
2 Practice Assignments 1 Live Project
- Website Basics
- Search Engine Optimisation
- Google Ads
- E-Commerce
- Corporate Soft Skills
- Reporting & Excel Training
Course 4
Growth & Analytics 1 Capstone Project
1 Capstone Project
- Google Analytics 4
- Capstone Project
- Interview Preparation
- Mock Interviews
PCDMS
Course 6
Business Skills 1 Practice Assignment Simulation
1 Practice Assignment Simulation
- Art of Pitching
- Client Servicing
- Campaign Planning
- Project Management
- Multimedia Case Studies
- Leadership & Conflict Resolution Skills
- Masterclass: Economics of Digital Marketing
Learn the A-Z of Digital Marketing
Digital Marketing Tools You’ll Master
Being a digital marketer means interacting & working with multiple digital marketing tools daily. Here are some of the tools that you will master during IIDE’s online digital marketing course.
Next-gen AI-powered Tools
AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught during the online course that’ll set you apart from the crowd in the industry.
Learn from Industry Experts
We handpick subject-matter experts for pre-recorded video lectures and live sessions. They carry years of experience, knowledge & secrets of the trade to the classroom.
Learn Winning Strategies From the Top Marketing Minds Today
Discover the Learner’s Journey
Join a prestigious network of IIDE alumni, featuring strategists from top global brands and agencies, innovative entrepreneurs, and influential digital marketing leaders.
About Campus Immersion
Campus immersion is held over 2 weekends where learners come to IIDE’s Mumbai campus for a hands-on practical experience. Both ACDM & PCDMS learners get the opportunity to opt for it.
- Agency Visits
- Content Creation
- E-Commerce Strategy
- Design Thinking
- Storytelling in Digital Marketing
- Interactive Dashboards Creation
Learning Methodology
01
Start with Video Lectures:
Watch 50+ hours of high quality video content featuring industry experts.
02
Attend Live Online Sessions:
Participate in discussions and engaging activities to reinforce practical digital marketing.
03
Book a Mentor:
One on one mentoring sessions facility with experts to get personalized doubt resolution.
04
Presentations & Live Projects:
Test your knowledge with a range of industry-relevant assignments & live projects.
Take Your First Step Towards Digital Marketing Success
Digital Marketing Program Fees
Choose the certification of your interest. Along with that, you must also check the box for Campus Immersion if you would like to opt for it.
Career Opportunities after the Course
Entry-Level Digital Marketing Jobs
Students who complete ACDM & opt for placements, can apply for internships & entry-level digital marketing jobs such as:
- Social Media Associate
- Content Writers
- Paid Media Associate
- SEO Associate
- Client Servicing Associate
- Digital Marketing Intern
Mid-Level Digital Marketing Jobs
Students who complete PCDMS & opt for placements, can apply for mid-level digital marketing jobs such as:
- Social Media Team Lead
- PPC (Pay Per Click) Executive
- Media Planning Associate
- Senior SEO Associate
- Campaign Manager
- Performance Marketing Associate
Frequently Asked Questions
IIDE offers two certification tracks under our online digital marketing course : Advanced Certification in Digital Marketing & Professional Certification in Digital Marketing & Strategy. To understand the difference between the two, click here.
No, IIDE does not provide any digital marketing courses in Hindi as of now. Since IIDE's digital marketing course caters to a diverse audience from different parts of the world, the common language for training is English for the comfort and better understanding of students.
Yes, IIDE does have a free digital marketing course that you can enroll in if you want a demo on how digital marketing is taught at IIDE while also gaining some more knowledge about the field.
The main difference between the Advance Certification in Digital Marketing and the Professional Certification in Digital Marketing lies in the learning experience and knowledge it provides to the learners.
The Advance Certification in Digital Marketing is a 4-month program primarily preferred by college students, freshers, small business owners, and influencers. It does not specifically cover agency and leadership skills but does provide a holistic understanding of digital marketing.
On the other hand, the Professional Certification in Digital Marketing is a 6-month program primarily preferred by working professionals, agency owners, and freelancers. This course includes a focus on agency and leadership skills and provides simulations along with focus on digital marketing.
For a more detailed comparison of both certifications, click here.
ACDM - The eligibility criteria is a 12th Grade Pass (10+2) with a minimum of 50% marks in aggregate or equivalent. However, any individual who is 16 years and above can also apply for the program.
PCDMS - The eligibility criteria is a Graduation in any field with a minimum of 50% marks in aggregate or equivalent. However, any individual who is 22 years and above can also apply for the program.
The fee for the Advanced Certification in Digital Marketing is ₹1,25,000 & the fee for the Professional Certification is ₹1,80,000. The fee can be paid in installments. Whenever doing a course, it is important that you choose a course that has the highest ROI.
Your fee is an investment in your future & if a particular course provides all the assistance to get placed & has a good placement rate, you should invest in it. If you are able to recover your investment in just 1 year after the course, the ROI of that course is high.
A digital marketing certification can have a significant impact on your career, both in terms of your skills and knowledge, and your job prospects. Some of them being:
- Proof of your skills and knowledge: Having a digital marketing certification, ensures that whatever or digital marketing skills or knowledge you have are backed by some higher authority.
- Competitive Edge: There are many free digital marketing certifications available on the internet and everyone does that. Having a specialized certification from a reputed institute makes you have a competitive edge in the job market.
- Networking opportunities: Many digital marketing training programs offer networking opportunities with industry professionals via super sessions, seminars and guest lectures.
- Enhanced earning potential: Professionals with digital marketing certifications reportedly earn more when compared to those who don't.
- Career Advancement: A certificate in digital marketing will help you get better job roles if you want to upskill in the industry or are aiming for a career change.
Yes, you can do this digital marketing course even if you are from Sri Lanka. An online course gives you the flexibility of learning digital marketing from your home.
Being a working professional in the digital marketing industry, you know how rapidly trends change. Hence, there is always a knowledge gap between what you know & what’s happening in the industry. This course will help you stay updated & understand how modern digital marketing works. Also, this is a great opportunity for you to demand a better salary package & promotion during your annual appraisal review.
If you already know the basics of digital marketing, we recommend you to choose the Professional Certification in Digital Marketing & Strategy.
You will learn both advance digital marketing skills as well as soft skills throughout these digital marketing courses. Advance digital marketing skills such as Search Engine Optimisation, Social Media Marketing, Media Planning, Influencer Marketing, Google Ads, etc are essential to master if you want to high paying career in digital marketing.
On the other hand, soft skills like communication, pitching, brand building, etc will help you stand out from the crowd in this competitive field.
You certainly can. By enrolling in a digital marketing program at a reputable institution that offers job placement assistance and can attest to your skills and abilities, such as institutes like IIDE. IIDE trains their students through activities like resume-building seminars, AI-powered mock interviews, and dedicated hiring portals.
According to Ambition Box, digital marketing executive salary in Pune with less than 1 year of experience to 5 years ranges from ₹ 1.1 Lakhs to ₹ 4.6 Lakhs with an average annual salary of ₹ 2.5 Lakhs
If you want to make a career in digital marketing, this course helps you to master digital marketing concepts and skills that are in demand. Additionally, with IIDE’s placement training & 100% placement assistance, you will get placed smoothly.
There is no such global average for digital marketing freshers salary. However, let's look at the top countries that have high demand for digital marketers and their average starting salaries:
- Canada - CAD 53,169/year
- India- INR 2,50,000/year
- USA- USD 49,921/year
- UAE- AED 14,000/year
- Australia- AUD 90,100/year
- Ireland - EUR 35,431/year
- Phillippines- PHP 354,200/year
- United Kingdom- GBP 24,000/year
The salary package after completion of the course depends on the experience of the candidate.
- If you are a student, you can expect a stipend between 5k and 15k.
- If you are a fresh graduate, then you can expect a salary between 3-4 LPA.
- If you are a working professional you can expect a 20-30% hike on your CTC.
- If you are a business owner, you can take your business online & create awareness with a larger audience, resulting in more sales.
- If you are a freelancer, this can help you to expand their skills and enhance their potential to attract clients For more information,click here.
Yes, IIDE offers 100% placement services. The placement team helps you to connect with openings in major global brands and digital agencies. This online digital marketing course also grooms you as a working professional through mock interviews & career support.
Yes, a digital marketing certificate from institutes like IIDE is worth it because it will help you add value to your CV. It also serves as a testament to your knowledge received during the course.
- 80% attendance in Live class & 80% completion of the Video Courses
- Appear for all MCQ exams
- Submit ALL assignments including Final Project before the given deadline
- To know more, get in touch with our counselors.
Absolutely. Our placements team will provide you placement assistance with up to 3 Interview Opportunities as & when required after the course completion.
To know more, get in touch with our counselors.
In addition to dedicated course managers who provide support throughout your training, you will also gain access to IIDE's WhatsApp and Telegram community. This community keeps you updated on job opportunities and freelancing gigs. Via this group you also get notified about the super-sessions conducted by industry experts at IIDE.
Furthermore, apart from having a course manager, you will also have a 24/7 AI Assistant on IIDE's learning platform to help you with any doubts anytime, anywhere.
If you can't travel to Mumbai for Offline Presentations, you can opt to present it online.
As a part of the curriculum, you only get 180 days of access to the entire course.However, reference materials provided during the course can be downloaded & accessed for lifetime.
No, you cannot skip the live sessions. We recommend you attend the live sessions because you get to learn while other students' questions are being answered and take advantage of the networking opportunities. Moreover, the trainer will share many live examples and tips and tricks in the live class that will be helpful for you.
IIDE has two campuses - one in Mumbai & one in Delhi
Mumbai Campus Address: 1st Floor, Andheri Girls’ Education Society, S. V. Road, Opp. Bank of Baroda, Near GK Gokhale Bridge, Andheri West, Mumbai – 400058
Delhi Campus Address: Metro Exit no. 4, E-30, 2nd & 3rd Floor, above Regal Shoes, behind McDonalds, South Extension II, New Delhi, Delhi - 110049
A digital marketing certification is a certificate that you earn after completing a digital marketing course. The certificate is evidence for your future employers of your expertise in digital marketing skills.
Yes, there is MBA in digital marketing. With digital marketing being termed as one of the highest paying careers by Forbes, its demand has increased among the GenZ and millennials. IIDE is one of the institutes that offers an MBA-Level PG in Digital Marketing with advance digital marketing knowledge, practical in-person training and assured placements.
Yes, even a 12th pass can do digital marketing courses. Digital marketing is a lifelong skill that can be learnt by anyone of any qualifications, the only criteria would be the student must be 16 years or older.
If you want to opt for free digital marketing course which will help you touch down on the fundamentals of digital marketing then, you can opt for Google Digital Garage course but if you you want learn digital marketing via practical experience with one-on-one guidance from mentors and make yourself job-ready then IIDE's digital marketing course would be a better option.
Yes, and the reason is the rapid increase of internet users. According to Statista, the number of internet users is projected to increase to 6 billion by 2027. With the digital revolution taking over, the need for digital marketers will also increase, businesses are increasingly relying on digital channels to reach their target audiences. An online digital marketing certification course can help you learn the essential skills and knowledge you need to succeed in this field.
Batch Details
Duration | 5 Months |
Days | Mon, Wed & Fri |
Timing (IST) | 7:00PM - 9:00PM |
Start Date | Oct 13, 2024 |
Which course is right for you?
Advanced Certification in Digital Marketing (ACDM) |
Professional Certification in Digital Marketing & Strategy (PCDMS) |
|
---|---|---|
Duration | 4 months | 6 months |
Video Lectures | 40 hours | 55 hours |
Live Lectures | 88 hours | 140 hours |
Live Brand Projects | 4 | 6 |
Certification In Alignment With | ||
Placement Assistance | ✅ | ✅ |
Book a Mentor Facility | ✅ | ✅ |
Reference Material | ✅ | ✅ |
Interpersonal Skills | ✅ | ✅ |
Case Studies | ❌ | ✅ |
Simulation | ❌ | ✅ |
Economics of Digital Marketing | ❌ | ✅ |
Economics of Freelancing | ❌ | ✅ |
Leadership Skills & Conflict Resolution | ❌ | ✅ |
Agency Skills | ❌ | ✅ |
Project Management | ❌ | ✅ |
Fee | ₹ 1,25,000 | ₹ 1,80,000 |
Download Brochure | Download Brochure |
Duration | |
4 months | 6 months |
Video Lectures | |
40 hours | 55 hours |
Live Lectures | |
88 hours | 140 hours |
Live Brand Projects | |
4 | 6 |
Certification In Alignment With | |
Placement Assistance | |
✅ | ✅ |
Book a Mentor Facility | |
✅ | ✅ |
Reference Material | |
✅ | ✅ |
Interpersonal Skills | |
✅ | ✅ |
Case Studies | |
❌ | ✅ |
Simulation | |
❌ | ✅ |
Economics of Digital Marketing | |
❌ | ✅ |
Economics of Freelancing | |
❌ | ✅ |
Leadership Skills & Conflict Resolution | |
❌ | ✅ |
Agency Skills | |
❌ | ✅ |
Project Management | |
❌ | ✅ |
Fees | |
₹ 1,25,000 | ₹ 1,80,000 |
EMI Options / Plans
EMI type
EMI Partners
Liquiloans
Fibe
Liquiloans
Fibe
- *The credit facility is provided by a third party credit facility provider and any arrangement with such third party is outside IIDE purview.
- A processing fee will be charged on the basis of the payment method selected.
- Standard Interest based EMI plans for Fibe and Liquiloans mentioned are Flat interest Rates.