From Beginners to Advanced
#1 Online Social Media Marketing Course with Certification
Whether you’re new to social media marketing, switching from a different career path, or a seasoned marketer looking to broaden your skillset, our Social Media Marketing Course is designed for you. Boost your career with a certification from IIDE, the premier digital marketing institute.
11,872 students | 4.9
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2-Month
Duration
1-on-1
Mentoring Sessions
Lifetime Access
to Masterclasses
100%
Online
₹42,000 ₹34,999
Course Fees + Taxes
Why IIDE Will Transform Your Career
At IIDE, we provide transformative learning experiences through courses crafted by industry experts and academic leaders. Our Social Media Marketing Course offers in-depth knowledge and practical skills to elevate your career in digital marketing.
Redefine Your Career Path
See how our students have turned this course into a powerful launchpad, propelling their careers and becoming thriving professionals in the digital space.
What does this course have to offer?
Social Media Managers
Freelancers
Business Owners
After completing this Online Social Media Marketing Course, you will be able to:
Work as a Social Media Marketer
Work in Influencer Marketing Management
Work in Content Strategy roles
Freelance in Various Social Media Marketing and Content Strategy Roles
Achieve Digital Marketing Mastery With Our Social Media Course
Tools Covered
Throughout the Social Media Marketing Course, students will gain hands-on experience with a variety of industry-standard tools that enhance their skills and productivity. They will learn to utilise these tools to analyse data, create engaging content, and optimise their strategies effectively.
SEO Course Syllabus
This self-paced video course is your ticket to mastering the art of social media. Here, the social media marketing syllabus has been specially designed to help you connect with your audience on a deeper level, build a loyal fanbase, and drive real results. Throughout this social media course, you’ll discover the secrets of crafting irresistible content, choosing the right influencers, and measuring what truly matters. Get ready to enhance your brand’s online presence and transform your career in social media marketing!
Month Duration
TOOLS COVERED
Organic SMM
2 lectures • 2.41hr- Why Social Media Marketing
- Brands on Social Media
- The Customer’s Journey
- Essential Social Media Rules
- Creating a Content Calendar
- How to Measure Performance
- Why Use Instagram
- Understanding the Algorithm
- Basics and Types of Instagram Accounts
- Content Ideation
- Target Audience Research
- Content Formats
- Tips for Reels and How Brands Can Use Reels
- Instagram DMs, Shopping, Filters, Guides, Hashtags and Tools
- Measuring Performance
- Verified Badge
- Introduction to Facebook
- Facebook Profiles vs. Pages
- How to Create a Facebook Page and Why Brands Need Facebook Pages
- Educational and Conversational Content on Facebook
- Content Dos and Don’ts
- Case Studies
- Automated Messages on Facebook
- Facebook and LinkedIn Hashtags
- Introduction to LinkedIn
- Importance of LinkedIn Profiles
- LinkedIn Company Pages
- How to Create an Optimised LinkedIn Page
- Content That works on LinkedIn
- Showcase Pages
- Using LinkedIn for Lead Generation
- LinkedIn Marketing Tool and Groups
- LinkedIn Analytics
📄 2. Instagram, Facebook, and LinkedIn Marketing 02:08:52
Brand Reputation Management
2 lectures • 2.21hr- Online Reputation and Its Importance
- Difference Between Reputation Management and Marketing and Which Comes First
- Assets Needed for ORM
- Introduction to Brand Sentiments
- Steps for Effective Reputation Management
- Tracking Brand Mentions
- Online Reputation Management Commandments
- Crisis and Brand Management
- Acquiring and Promoting Reviews
- Brand Advocates
- Digital Public Relations
- Moment Tweeting and Marketing
📄 2. Changing Sentiments From Negative to Neutral to Advocates 17:28
Influencer Marketing
5 lectures • 1.11hr- Who Influencers Are
- Evolution of Influencer Marketing
- Finding the Right Influencers
- Quantitative and Qualitative Research
- Brand and Influencer Sentiment, and Audience
- Brand Goals and Budgets, and Best Practices
- Influencer Assessment Tools and Management Platforms
- HypeAuditor, Followerwonk, IndiBlogger, and ChtrBox
- Influencer Outreach and Brief
- Legalities
- Elements in a Memorandum of Understanding
- Monetary and Non-Monetary Compensation
- Commissions and Fixed Payments
- Calculating ROI
📄 2. Influencer Types and Categories 17:09
📄 3. Metrics and Tools for Influencer Research 16:38
📄 4. Making Deals With Influencers 16:38
📄 5. Case Studies 11:46
Content Strategy and Marketing
2 lectures • 23.03mins- Defining Content Strategy and Its Importance
- Aligning Content With Business Goals and Brand Identity
- Using the AIDA Model to Map Content Needs at Each Stage
- Developing a Strong Brand Positioning Through Content
- Defining Brand Personality and Its Impact on Content
- Developing a Strong Brand Positioning Through Content
- Creating Detailed Buyer Personas Using Market Research
- Utilising Persona Templates to Guide Content Creation
- Three Real-World Examples of Successful Content Strategy Implementation
📄 2. Buyer Persona Development and Example Studies 09:04
Copywriting
3 lectures • 32.23mins- The Definition, Role, and History of Copywriting
- How to Craft Captivating Headlines and Opening Lines
- How to Engage the Reader Through Storytelling and Benefits
- Importance of Building Emotional Connections and Highlighting Unique Selling Points
- How Clarity, Conciseness, Tone, and Voice Impact the Quality of the Message
- How to Use Persuasion in Content to Impact Consumer Psychology
- The Importance of Editing and Revision
- Similarities and Differences Between Offline and Digital Copywriting
- Adapting Offline Copywriting Principles for Online Content
- Unique Considerations for Blogs, Social Media, and Digital Advertising
📄 2. Principles of Effective Copywriting 12:14
📄 3. Bridging Offline and Online Copywriting 09:02
Social Media Marketing Course: Invest in Your Success
Meet Your Instructor
Daksh Juneja
Content Strategy and Marketing
Work for
Aneri Joshi
Copywriting
Work for
Aditya Shastri
Ad Designing
Trained at
Anish Raul
Copywriting
Trainer at
Daksh Juneja
Content Strategy and Marketing
Daksh Juneja, specialises in Content, Search Engine Marketing, Social Media Marketing, Email, and E-Commerce Management with over 12 years of industry experience. His extensive experience and ability to deliver impactful seminars at professional and communal forums make him an ideal trainer for this social media course.
- Worked with 1400+ clients from various industries
- Conducting Digital Marketing Training for Corporates, Institutes and Colleges since 2014
- Worked as a Technology writer at major companies like Hindustan Times
Copywriting
Aneri Joshi, a Content Marketing Expert and Content Developer, has over seven years of industry experience in the Digital and Healthcare sectors. She has trained over 5,000 students and professionals in different aspects of social media like content creation strategy, organic social media marketing strategy, and content marketing planning. Her expertise in delivering training on a wide array of topics, including Social Media Marketing, Google Analytics and Ads, makes her the perfect instructor for the Organic Social Media Marketing section of this course.
- Trained professionals for companies like CIPLA and PFIZER
- Worked with companies like Novartis, Glenmark, Babycell, Sabkadentist and Saath Health
Aditya Shastri
Ad Designing
Aditya Shastri, a stellar Content Developer and marketing expert, has been associated with leading Digital Marketing agencies, including Kinnect, Schbang, and Foxymoron. His enthusiasm and expertise in Content Strategy and Marketing along with Content Marketing Planning are highlighted by his involvement as a visiting faculty at multiple top universities in India, making him an ideal instructor for this social media marketing course.
- Manager of EdTech Partnerships at IIDE
- Part of corporate training teams for major companies like Publicis WorldWide and Godrej Professionals
- Visiting faculty in Mitibhai College, IIT Bhilai, Munjal University and more
Anish Raul
Copywriting
Anish Raul, brings over eight years of experience in Content Strategy and Marketing, having worked with several major brands and companies. His expertise in the field is highlighted by the prestigious awards he has received, making him the ideal trainer to learn copywriting from.
- Worked with brands like MTV India, Netflix India, Apple, OnePlus, Bira
- Awarded the Fine Cuts Awards NYC 2022, SHORTY Awards New York: Social Good, Digixx 2019, Masters Of Marketing 2018, #SAMMIES 2018, India Content Leadership Awards 2018 and Global Marketing Excellence Awards 2017
- Alumnus of The New School with an MS in Media Management
Testimonials
Achieve Your Goals With Our Social Media Marketing Course
Other Courses
7+ hours
9,675 students
Frequently Asked Questions
Social media marketing involves using social platforms to connect with your audience, build your brand, and boost sales. You can easily shift your career in that direction by pursuing our programme wherein you can expect to learn copywriting, influencer marketing, and more.
Absolutely! With businesses allocating nearly 33% of their marketing budgets to social media in 2023, SMM specialists are in high demand. If you want to learn social media marketing, we highly recommend our certification programme, recognised as one of the top social media courses for beginners.
IIDE’s Social Media Marketing course is perfect for anyone wanting a strong online presence. Learn the A-Z of social media with 1-on-1 mentorship, a dedicated learning portal, and more. Ideal for aspiring managers, freelancers, and business owners!
Learning Social Media Marketing is easy with the right guidance. Our top-rated course offers comprehensive social media insights, plus access to a WhatsApp community, one-on-one mentorship, and more. Get the most from your program with us!
As a startup brand owner, selecting the right social media platform for your business can be quite challenging. The following top 6 platforms have shown significant benefits for businesses: Meta, Instagram, X, LinkedIn, Snapchat, and Pinterest.
Developing a well-structured social media marketing strategy, combined with engaging and relevant content, is a great way to boost post engagements and grow your followers. Incorporating creative images that align with your content can also be highly effective. However, business owners should prioritise the quality of followers over quantity.
A common mistake in social media marketing is using identical content across platforms like Meta and Instagram, which often fails. Thorough research on each platform and using a mix of generic and specific hashtags is essential to boost your brand's visibility and achieve the desired results.
Numerous online courses, both paid and free, teach social media marketing effectively. Google's free course covers fundamentals, while IIDE offers a top-rated paid social media marketing course for in-depth learning. Remote options are convenient and beneficial, making it easy to master social media marketing from anywhere.
Social media marketing boosts sales, strengthens customer retention, and builds brand trust by sharing your story and connecting deeply with customers. A social media marketing course will equip you with the skills to leverage these benefits effectively.
Social media marketing includes content creation (videos, images, podcasts, blogs), influencer collaborations, reviews, and ads. Master these methods by enrolling in an online social media marketing course.
For beginners, online platforms like blogs and vlogs are excellent for learning social media marketing. However, for a comprehensive and structured approach, IIDE’s Social Media Marketing Course is the best choice, offering both, expert guidance and practical skills.
Social media marketing is a subset of digital marketing, focusing on platforms like Facebook, Instagram, Twitter, and YouTube. Digital marketing covers all digital mediums. Both are essential for any brand, so rather than comparing, consider your interests. If you're active on social media, learning social media marketing might be more suitable for you.
Both small and large companies are actively recruiting social media marketing teams, so you can find social media marketing jobs nationwide. Additionally, you can offer your services to small online businesses in need of marketing and work as a freelancer, enhancing your career in social media marketing.
No, social media marketing and affiliate marketing are distinct, though both are part of digital marketing. Social media marketing promotes a brand via social media platforms, while affiliate marketing involves affiliates promoting products or services and earning commissions on sales.
No, they are different. Social media marketing involves brands directly engaging with their audience. On the other hand, influencers serve as intermediaries, leveraging their popularity to draw customers to the brand. Essentially, social media marketing is a direct brand-to-customer approach, whereas influencer marketing involves an intermediary step.
No, they are not the same. Social media marketing is one of the eight components of digital marketing. The other components include Content marketing, Email marketing, Affiliate marketing, Mobile marketing, Search Engine Optimization (SEO), Pay-per-click, and Marketing analytics.
Social media marketing focuses on showcasing a brand's credibility while marketing analytics delves into understanding people's preferences and market trends. Social media marketing helps a brand connect with its audience, whereas marketing analytics provides insights into what resonates most with consumers. Both are equally important for a brand and cannot be directly compared, as they serve complementary purposes.
IIDE’s Social Media Marketing course is the best because it offers a beginner-friendly curriculum, real-world case studies, and hands-on projects led by industry experts. With personalised mentorship and placement support, our course equips you with the skills and confidence to excel in social media marketing and kickstart your career.
IIDE’s online Social Media Marketing course includes five self-paced modules that provide a broad understanding of organic marketing. What makes this the best social media marketing course is the fact that the video lectures are recorded so you can watch them at your convenience. There is also a network channel reserved for demonstrating tools and resolving doubts.
To watch this Social Media Marketing Course, a laptop with an i3 or higher processor is necessary for seamless video playback. We don’t recommend using mobile phones or tablets to watch our social media marketing course online due to the potential technical limitations that could accompany the same.
You will have 60 days of access to all the lectures present within the social media marketing syllabus. You can learn Social Media Marketing and revisit the tips related to content creation strategy, influencer marketing, and more, as many times as you want within this period.
We understand that as a working professional, setting aside time to watch a social media marketing course online can be challenging. To make it easier for you, we’ve created lectures with an average duration of 5 minutes. Since they’re online, you can watch the video lectures and learn social media marketing even while travelling. We recommend investing 30-45 minutes per day to achieve your learning goals and get your social media marketing certification.
Our social media marketing course contains 7+ hours of video content that you can watch over 60 days. Interestingly, the relatively short duration of our programme is one of the reasons why it is considered to be one of the best courses for social media marketing.
What makes our social media marketing the best is undoubtedly our comprehensive syllabus which includes influencer marketing, Brand Reputation Management, and more. So, if you’re looking to learn social media marketing, you know which course to go for.
No, this social media marketing course does not have any live projects.
No, this social media marketing course does not come with placement assistance.
You will be awarded a social media marketing certification by IIDE at the end of the course.
To receive the certificate and start your career in social media marketing, you must:
- Complete watching all the video lectures
- Secure 60% or more in the Final Assessment quizzes
The certificate from our Social Media Marketing Course is valid forever and serves as a valuable addition to your resume. It showcases your expertise and commitment to mastering social media marketing.
Yes. IIDE provides an AI-based mock interview that simulates real-world scenarios. This is tailored to the contents and career level of the online Social Media Marketing Course and offers invaluable insights and feedback that will help you present your best self. The mock interview will help you perfect your skills and ace your next interview in Social Media Marketing, Content Strategy or Influencer Marketing.
After completing the Online Social Media Marketing course, you will be able to secure jobs or internships in avenues like social media marketing, content strategy, and influencer marketing management.
IIDE follows a strict no refunds, no cancellations and no transfers policy. A refund will only be given if IIDE is unable to offer you the service. Due to unforeseen circumstances, the Institute reserves the right to postpone or reschedule any batch. What’s more, the SEO course fees paid cannot be transferred to another module or student/person. To know more about our refund policy, check out our terms and conditions.
When it comes to our social media marketing course fee, you can expect to pay ₹20,000/- for the same.
Offer valid till 30th September