29 Hours

Total Duration

1-on-1

Mentoring Sessions

30 Days

Access to Lectures

Price

Total Duration

29 Hours

Mentoring Sessions

1-on-1

Access to Lectures

30 Days

Price

Course Details

  •    18+ Hours of Live Class
  •    11+ Hours of Video Lectures
  •    Attend lectures via any Device
  •    Access to Video Lectures for 30 days
  •    Practice Tests & Assignments
  •    Dedicated Q&A Support & Help

Enroll Before

Live Lecture Dates

Weekday Timings (IST):

07:00 PM - 09:00 PM

Duration

29 Hours

Weekend Timings (IST):

Tools You’ll Master

Social Media Marketing Course Online - Tool - Facebook-Ads-Analytics
Social Media Marketing Course Online - Tool - Follower-Wonk
Social Media Marketing Course Online - Tool - Facebook-Ads-Manager
Social Media Marketing Course Online - Tool - Hootsuite
Social Media Marketing Course Online - Tool - Pixel-Code
Social Media Marketing Course Online - Tool - LinkedIn-Sales-Navigator
Social Media Marketing Course Online - Tool - Facebook-Ads-Library
Social Media Marketing Course Online - Tool - Buffer
Social Media Marketing Course Online - Tool - Sprout-Social
Social Media Marketing Course Online - Tool - Pinalerts
Social Media Marketing Course Online - Tool - Tweet-Reach
Social Media Marketing Course Online - Tool - Pinvolve
Social Media Marketing Course Online - Tool - PinGroupie
Social Media Marketing Course Online - Tool - Pinstamatic

Industry Recognized Certification from IIDE

By the end of this extensive online Social Media Marketing course, you will know the technical aspects of how to run and create social media marketing campaigns, both organically and paid. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

Social Media Marketing Course Online - Certificate

5x your Sales with IIDE’s online social media marketing course

Our Trainers

SMM Course Trainer
(For Video Lectures)

Karan Shah linkedin-logo

  • Harvard University alumni
  • TEDx speaker
  • Founder, IIDE
  • Contributor to Education Times, Hindustan Times, Entrepreneur India, The Free Press Journal, and many more

Karan Shah is a tech enthusiast, a public speaker, and the founder of the Indian Institute of Digital Education (IIDE). For the last 8 years, his teaching efforts have impacted thousands of lives by managing to train 25,000+ students and corporations online and offline making him the ideal person to learn Facebook Advertising from.

SMM Course Trainer
(For LIVE Lectures)

Sunny Mishra linkedin-logo

  • Holds a Post Graduate degree in Advertising & Public Relations from MKAUT University Kolkata.
  • Worked as an Educator/Manager in Ed-tech startups in Kolkata & Bengaluru.
  • Experienced in training students in online, offline, and hybrid formats.

Visiting faculty at Christ University Bengaluru. Specializes in Ads, Creative Communications & Strategic Campaigns. Expertise in SMM, Google Ads, Performance Marketing, and Creative Strategies/Brand Communications.

SMM Course Trainer
(For LIVE Lectures)

Sean Andrade linkedin-logo

  • Digital Marketing Trainer, IIDE
  • Content Marketing Specialist
  • Visiting faculty at various colleges and universities

Sean with his expertise in Social Media Marketing, Content Marketing, Copywriting, Video Marketing, Canva has trained at several institutes such as Chitkara College, Pillai College, NK College and KES College.

SMM Course Trainer
(For Live Lectures)

Reshma Shaikh linkedin-logo

  • Digital Marketing trainer with leading institutes for 14+ years
  • Visiting faculty at various colleges and universities

Reshma Shaikh is Expert in delivering trainings on an array of Digital Marketing topics. She is Digital Marketing specialist helping reputed brands and influencers manage their website and social media presence.

Social Media Marketing Course Syllabus

This Online Social Media Marketing Course syllabus includes social media tips from the experts and gradually progresses towards advanced topics including Facebook Remarketing and Facebook Sales Funnel.

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World of Social Media
  • What is social media and why is it popular?
  • Leading social media apps and what makes them popular
  • Social media rules and regulations
  • Measurement of performance in social media
  • Algorithms of various social media platforms
  • Difference between organic and paid social media marketing
Introduction to Facebook, Twitter, Instagram, Pinterest, LinkedIn and Snapchat
  • Difference between a page and account
  • Setting up a social media page and best practices
  • Types of content trending on each platform
  • How to choose the right hashtags for your content
Introduction to Facebook Ads and Instagram Marketing
  • Detailed walkthrough of Facebook Ads Manager
  • Learn how Facebook & Instagram use your data
  • Understand how to run a Facebook campaign
Building a Quality Customer Base Online from Scratch
  • How to target your existing customer database 
  • Target customers who will interact with your ads
Audience Targeting Options – Demographics, Interests, and Behaviour
  • Learn to target customers basis age, gender & more 
  • Learn how broad & narrow audiences are different
Facebook and Instagram Ad Placement and Budgeting Options
  • Learn how to place Instagram & Facebook Ads
  • Budget correctly to achieve 3x return Ad spend
Various types of Ad Formats on Facebook and Instagram
  • Learn about Facebook image ads, video ads, & more
  • Make your first Facebook and Instagram ads
Importance of Landing Pages and Remarketing
  • Know the essentials of a Landing page
  • Find how to reach previous buyers with ads
Deeper Understanding of Facebook and Instagram Ads
  • Learn about Sales Funnel, lead forms, & more
  • Learn how to analyze Facebook Ads’ performance
Setting up Ads on Twitter and LinkedIn
  • Leveraging Twitter Ads with various formats
  • Learn to generate quality leads through LinkedIn Ads

Hours Of Live Learning

HOURS OF VIDEO LEARNING

Days Access to All Lectures

Become a successful Social Media Manager Today

Enroll now

Our Learners Work At

Top agencies and brands across the globe have recruited IIDE Alumni.

Social Media Marketing Course Online - Placement Partner - Amazon
Social Media Marketing Course Online - Placement Partner - OnePlus
Social Media Marketing Course Online - Placement Partner - Performics-Convonix
Social Media Marketing Course Online - Placement Partner - Merkle-Sokrati
Social Media Marketing Course Online - Placement Partner - Johnson-and-Johnson
Social Media Marketing Course Online - Placement Partner - Kinnect
Social Media Marketing Course Online - Placement Partner - Media.Net
Social Media Marketing Course Online - Placement Partner - Mediacom
Social Media Marketing Course Online - Placement Partner - Zomato
Social Media Marketing Course Online - Placement Partner - Forbes
Social Media Marketing Course Online - Placement Partner - Schbang
Social Media Marketing Course Online - Placement Partner - Publicis-Media
Social Media Marketing Course Online - Placement Partner - Dentsu-Aegis-Network
Social Media Marketing Course Online - Placement Partner - Togglehead
Social Media Marketing Course Online - Placement Partner - Vertoz
Social Media Marketing Course Online - Placement Partner - Digital-F5
Social Media Marketing Course Online - Placement Partner - Foxymoron
Social Media Marketing Course Online - Placement Partner - The-Glitch
Social Media Marketing Course Online - Placement Partner - WATConsult
Social Media Marketing Course Online - Placement Partner - JM-Financial
Social Media Marketing Course Online - Placement Partner - Times-of-India
Social Media Marketing Course Online - Placement Partner - SoCheers
Social Media Marketing Course Online - Placement Partner - GoZoop
Social Media Marketing Course Online - Placement Partner - Admatazz

Become an Expert in Social Media Marketing

Learning Methodology

1Start with Video Lectures:

2Attend Live Online Sessions:

3Book a Mentor:

Batch Details

Duration 29 Hours
Days

Weekday Timings (IST)
Weekend Timings (IST)
Q

IIDE Student Reviews

“The most important asset of this online social media marketing course are the Instructors - Energy and Enthu - I loved the delivery style. The content is just relevant for your purpose and does not waste your time with any information just for the heck of it. They actually take you through every micro-detail on social media campaign creation. Will be back for more...Bang for your buck !!!”

Janya Makhija

“I really like the explanations in this social media marketing course and I will watch it a second time to take notes. Glad that they are explaining how to run and create social media campaigns. I had gone over other online social media marketing courses on Youtube and other places to learn facebook advertising, but these teachers really explained and answered ALL my questions. :)”

Marcos Cruz

“The most important asset of this online social media marketing course are the Instructors - Energy and Enthu - I loved the delivery style. The content is just relevant for your purpose and does not waste your time with any information just for the heck of it. They actually take you through every micro-detail on social media campaign creation. Will be back for more...Bang for your buck !!!”

Janya Makhija

“I really like the explanations in this social media marketing course and I will watch it a second time to take notes. Glad that they are explaining how to run and create social media campaigns. I had gone over other online social media marketing courses on Youtube and other places to learn facebook advertising, but these teachers really explained and answered ALL my questions. :)”

Marcos Cruz

Fees:

:

What's Included

Features/Benefits
  • 18+ Hours of Live Class
  • 11+ Hours of Video Lectures
  • Attend lectures via any Device
  • Access to Video Lectures for 30 days
  • Practice Tests & Assignments
  • Dedicated Q&A Support & Help

Frequently Asked Questions

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How does this online Social Media Marketing course work?

Our online Social Media Marketing course includes a combination of high-quality video lectures and trainer-led live sessions. The video lectures are recorded to ensure you can watch them at your own convenience. The live sessions are reserved for demonstrating tools and doubt-solving.

What devices can I watch the lectures on?
To watch this Online Social Media Marketing course, a laptop with i3 and above processors is necessary to watch the video lectures and attend the live sessions seamlessly. We don’t recommend using mobile phones or tabs since they might pose technical limitations.
What are the timings for the online Social Media Marketing course?
You can find the timings for the Social Media Marketing course here. The schedule will be made available on email, WhatsApp and IIDE’s Learning portal. You will also be notified of any changes in the schedule by the Course Management Team.
How much time do I have to complete the online Social Media Marketing course?
You will receive 30 days access to the lectures. You can learn Social Media Marketing and revisit the tips as many times as you want.
I am a working professional. What if I don't get the time to watch the videos of the online Social Media Marketing course?
We understand that as a working professional it might be difficult for you to set some time aside. However, the lectures have an average duration of 5 minutes. Since they’re online, you can watch the video lectures even while traveling. We recommend you to invest 60-90 minutes per day in order to achieve your learning goals.
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I am not comfortable watching the video lectures. I want a live session for everything.

Our video lectures are shot in HD quality, are bite-sized and include top-notch animation to simplify complicated concepts. This ensures that you are hooked to the screen. Additionally, the Social Media Marketing course is taught by a subject-matter expert to ensure that everything you learn is accurate and relevant. 

We recommend you to get started with our Free Digital Marketing Masterclass before you sign up for the Social Media Marketing course to get a fair idea of our video and content quality. If you still feel you would enjoy learning only via live sessions, you can opt for our Post Graduate Program in Digital Marketing.

Is there a way I can test my learning?

You will get access to practice tests and quizzes with multiple choice questions. In addition to this, there will be an assignment that’ll require you to implement your learnings of the Social Media Marketing course. This will help you to test your knowledge.

Do I have access to this online social media marketing course for lifetime?
No, you have access to the course for 30 days from the day you start the program. Once the 30 days are over, you will not be able to rewatch the lectures.
How can I get my doubts solved?
You can add your doubts or questions to the chatbot which will be accessible from the course player. The doubts and questions will be answered by the course trainer during the live sessions.
I have more doubts/follow-up questions. What can I do?
You can reach out on support@iide.co, if you have any more doubts or follow-up questions. Our Social Media Marketing subject matter experts are available between Monday and Saturday and will solve your doubts that surface during the course.
I couldn’t watch the video lectures. Can I just attend the live session?
Unfortunately, no. Since the course is divided such that the concepts are explained via video lectures and doubts are answered in live sessions, it is mandatory for you to complete watching the video lectures before attending the live sessions.
How much hands-on training will I get?
In the online Social Media Marketing course tools are introduced via video lectures and hands-on training is provided during the live sessions.
How many live sessions will be there for the Social Media Marketing course?
You can find details about the number of live sessions here. If any live sessions are cancelled or extra sessions scheduled, you will be notified about the same.
Are the live sessions only for addressing doubts? Will the trainer also re-explain any particular module if multiple students have not understood them?
The main purpose of the live sessions is to address doubts, demonstrate tools and share some more tips and tricks. However, if the trainer feels some concepts or modules need to be re-explained, the trainer can do so.
What certification will I get in this online social media marketing course?
You will be awarded with a Certificate of Completion stating that you have secured an Online Certification in Social Media Marketing.
What is the criteria to get the Certificate of Completion?

To get the Certificate, you have to match the following criteria:

  • Complete watching all the video lectures;
  • Secure 60% or more in the Final Assessment quizzes; and
  • Submit your Final Project.
Will I get lifetime access to the video recorded lectures and live sessions?

No, there is no lifetime access available for any lectures. As a part of the curriculum, you only get a 30-day of access to the entire course.

If I don’t like the course, do I get a refund?
IIDE follows a strict no refunds, no cancellations and no transfers policy. A refund will be given only in the case where IIDE is not able to offer you service. Due to unforeseen circumstances, the Institute reserves the right to postpone/reschedule any batch. Fees paid for one module cannot be transferred to another module or to another student/person.
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Explore our online digital marketing course details and learning methodology.