8 Best Digital Marketing Courses in Kolkata with Placements [2024]

Kolkata is rapidly embracing digitalization, driven by the global digital economy’s demands. This shift is clearly evident in the rising popularity of digital marketing courses in Kolkata. 

Known for its culture, this city is also fostering startups like WowMomos, EazyCoach, and the Shark Tank India’s success story- Rare Planet. 

A wave of young entrepreneurs and innovators is eager to build and grow their businesses in the City of Joy.

The digital marketing industry, in particular, has seen an exponential rise in demand, with companies of all sizes, especially startups recognizing the critical role of online presence in driving business growth. 

Thus creating a pressing need for skilled professionals who are adept at navigating the digital landscape.  

With this skills gap in mind, a number of digital marketing courses have emerged across Kolkata, providing comprehensive training programs covering the A to Z of digital marketing.

Before moving onto the list, let’s take a look at what type of digital marketing course is more suitable for you.

Types of Digital Marketing Courses in Kolkata

🎓Offline Courses:

If you want to master digital marketing in depth and gain some expertise, then an offline program is the way to go. These programs, typically in the form of a Master’s or PG, offer an extensive curriculum with a focus on advanced strategies, managerial skills, and practical training. 

If you are young and have the time and energy to invest in your career, then you should opt for an exhaustive PG in digital marketing. The advantage of a post-graduate program is the potential for higher-paying roles and leadership positions in the industry. This also helps set a strong foundation in your career.

Recommended for: Freshers and Graduates

💼 Online Courses:

Online Courses offer an advanced level exploration of digital marketing from the comfort of your home. They cover a broader spectrum of topics, allowing learners a better understanding of the field. 

If you have time commitments due to your job, business, or college then an online course is highly recommended. These online courses often span a few months, providing flexibility and an immersive learning experience.

Some of the online digital marketing courses are also available in a hybrid mode where some part of the training and assessment is conducted offline to further enrich the learning experience.

Recommended for: Working Professionals, Under Graduates, and Business Owners

Key Factors to Consider When Choosing a Digital Marketing Course

To choose the right digital marketing courses in Kolkata for you, it’s essential to have answers to the following questions:

• Does the course have module-specific professors with experience? And if so, which brands have they worked for?
• Are there any networking opportunities with them?
• What modules are covered in the course? Is the syllabus AI integrated?
• Are case studies included in the curriculum to equip you with analytical skills?
• Does the institute provide 1-on-1 mentoring?
• Do they offer offline classes?
• Are there any mandatory internships for practical learning?
• Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Kolkata. 

Top Digital Marketing Courses in Kolkata with Course Reviews

1. IIDE – The Digital School

Ever since its inception in 2016, IIDE has been one of the pioneers of driving digital education in India and neighbouring countries such as Nepal & Dubai.

They have trained more than 2,35,000 learners globally in various aspects of digital marketing. Taking a future-oriented approach to learning, IIDE ensures that all students, working professionals, or business owners can benefit from their award-winning digital marketing courses.

Courses Offered

IIDE offers the following certifications in digital marketing:

• Post Graduation in Digital Marketing

Mode of Learning: Offline
Recommended for: Fresh Graduates

• Advanced Certification in Digital Marketing & Strategy

Mode of Learning: Online
(Campus Immersion Optional)
Recommended for: Students, Working Professionals and Business Owners 

Post Graduation in Digital Marketing

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

IIDE Delhi Campus & Culture

With a state-of-the-art technology campus in Delhi, IIDE helps students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities. 

The program includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand  They also regularly organize cultural events to enhance the learning experience.

Course Syllabus

The syllabus of the PG course focuses on in-depth learning of the following subjects – Search Marketing, Website Creation, Social Media Marketing & Management, and Influencer Marketing along with specialized training for soft skills and agency skills. As part of the curriculum, you have to complete a mandatory 2-month internship followed by the Capstone project.

Course Trainers 

IIDE follows the policy of one trainer per module, providing students with the great opportunity of getting to learn specific modules from subject matter experts with over 15+ years of experience in what they teach.

Placements

The PG course provides 100% Assured Placements, along with a mandatory 2-month internship, to prepare the students for successful career opportunities.

Here are some companies, where IIDE students are placed:

Here’s a glimpse of IIDE’s Delhi Campus –

 

 

 

 

 

 

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A post shared by IIDE – The Digital School (@iideonline)

Online Digital Marketing Course

The Online Digital Marketing Course consists of two certifications – Advanced Certification in Digital Marketing and Professional Certification in Digital Marketing and Strategy.

IIDE’s online courses are highly preferred not just by college students & working professionals but also by small business owners who are either looking to upskill, switch their careers to digital marketing or grow their business.

They also provide an Offline campus immersion option in Delhi for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Course Syllabus

The course includes a broad range of digital marketing topics, starting from the basics of SEO, SEM, and Social Media Marketing, and going all the way to real-world case studies from Harvard Business Review.

Along with that the syllabus also includes a Resume and LinkedIn building with added AI mock interviews to make you industry-ready.

Course Trainers 

IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:

Placements

IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI-based mock interviews, soft skills & agency skills training, etc. to make you corporate-ready.

Some of the brands where IIDE alumni have worked are:

Course Highlights

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.

Contact Details

Phone No – +91 91361 59148
Email ID – [email protected]
Website – iide.co
Instagram – https://www.instagram.com/iideonline/
Address – E-30, 2nd & 3rd Floor, South Extension – II, Above Regal Shoes, New Delhi – 110049 (Next to McDonald’s)

2. Kinematics Institute 

Kinematics Institute is one of the best digital marketing institutes in Kolkata. They’ve been offering their digital marketing services for 17+ years at an affordable price. Kinematics is known for its IT and digital training. With the help of an expert faculty, they’ve curated a professional course in digital marketing for students, entrepreneurs as well as marketing professionals. It covers concepts right from SEO to Website Creation, etc.

Course Syllabus

1. Search Engine Optimisation
2. WordPress Website
3. On-Page SEO
4. Off-Page SEO
5. Search Engine Algorithms
6. Social Media Marketing
7. Google Analytics
8. Content Marketing
9. Affiliate Marketing
10. Blogging and Freelancing

Course Highlights

• Live Training
• Field Work
• Recognized Certifications
• Affordable Rates

Course Placements

We could not find any information related to where the students of Kinematics institute are placed at. You can connect with them to know more.

Course Reviews

Kinematics Institute has a Google rating of 4.6 stars based on 21 reviews. While many students have praised the professors for their detailed, step-by-step guidance through each module, others have complained about disorganization and lack of support. 

Culture

We could not find any information on the extracurricular activities or student culture on the website.

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and how to determine the course that best fits your needs.

Wishing you all the best for your future and happy learning!

FAQ – Frequently Asked Questions

Q. Which is the best digital marketing course in Kolkata?

If you are looking to start your digital marketing journey IIDE’s Post Graduation in Digital Marketing and the Online Digital Marketing Course should be your top choice. It ranks #1 in our list of top digital marketing courses in Kolkata and is known for providing an updated curriculum via live lectures. Its personalized one-on-one mentoring ensures you gain a thorough understanding of various digital marketing principles. So if you are a graduate looking for a digital marketing course, IIDE’s courses can be a great option for you.

Q. What is the course fee for digital marketing in Kolkata?

The course fee for digital marketing in Kolkata varies from INR 1,00,000 – INR 6,00,000, depending upon what course you opt for. Offline courses will always cost more than online courses considering the industry exposure and network opportunities they guarantee.

Q. Who is eligible for a digital marketing course?

There is no prerequisite or educational qualification required to enroll in a digital marketing course. However, it is best suited for those who want to make a career in digital marketing, professionals wanting to upskill or change their career paths, and digital marketing enthusiasts.

Q. What is the outcome of IIDE’s digital marketing course in Kolkata?

Doing IIDE’s digital marketing course in Kolkata will open up multiple avenues for your career. If you are a student, depending on your performance, you can easily get placed in a leading brand or agency with a good salary package. On the other hand, if you are a working professional, you will be able to upskill in your current job role and even increase your opportunities outside of your current job role.

Q. What is the salary of a digital marketer in Kolkata?

The salary for a Digital Marketing Executive in Kolkata with less than 1 year of experience to 5 years is between Rs. 1.0 lakh and Rs. 4.0 lakh with an average annual salary of Rs. 2.7 lakh. The salary depends on the organization’s size, level of expertise, and experience of the professional.

Q. Is digital marketing a good career?

There is no doubt that digital marketing is a good career choice. A fast-growing industry, Digital Marketing offers exciting opportunities and challenges. The rewards of skilled employees are great, and their careers progress faster. It doesn’t matter if you’re creative, tech-driven, or analytical, there’s a place for you in digital marketing.