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Discover the best online digital marketing courses covering topics like SEO, SMM, PPC, Web Analytics, and more. Check the top programmes worldwide that cater to beginners and professionals. Compare course details, fees, and durations from institutes like IIDE, Coursera, Udemy, and more.
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Picture This: It’s 2025, and digital marketers everywhere are working behind the scenes to enhance internet and social media experiences…Sounds pretty cool, huh?
As the number of internet users in India approaches nearly a billion, the demand for digital marketing experts is anticipated to rise. If you’re aiming to start a high-paying career in digital marketing, take a look at our list of the best digital marketing courses in 2025, complete with all the course details.
Before proceeding with the list, let’s first understand how to choose the best digital marketing course for yourself.
How Do You Choose the Best Digital Marketing Course That Fits Your Needs?
Future digital marketing trends predict that it will rapidly become one of the most highly paid skills in the world.
With so many digital marketing institutes offering top online digital marketing courses, it can be challenging for students and marketing aspirants to choose the right course.
We’ve outlined the key questions and criteria you should consider before selecting the online digital marketing course that’s right for you.
Firstly, ask yourself these questions:
- Why am I learning digital marketing?
- Am I learning digital marketing to upskill or to pursue a career in this field?
- Do I want to study a comprehensive digital marketing course or specialise in a single module?
Once you’re clear about your needs and what you expect to learn from a course, you can explore the best digital marketing courses in 2025 listed below.
For those just starting out, consider joining our fundamentals digital marketing course.
Additionally, staying updated with the latest digital marketing blogs is a great way to enhance your understanding and skills.
List of 13 Best Online Digital Marketing Courses in 2025
Here is the list of top online digital marketing courses to consider for 2025. These courses are particularly relevant for those looking to pursue a PG in Digital Marketing or those interested in receiving an online digital marketing course from a reputable institute of digital marketing.
1. IIDE – The Digital School
Ever since its inception in 2016, IIDE has been one of the pioneers of driving digital education in India and neighbouring countries such as Nepal & Dubai.
They have trained more than 2,35,000 learners globally in various aspects of digital marketing. Taking a future-oriented approach to learning, IIDE Delhi ensures that all students, working professionals, or business owners can benefit from their award-winning digital marketing courses.
Courses Offered
IIDE offers the following certifications in digital marketing:
Mode of Learning: Offline
Recommended for: Fresh Graduates
Mode of Learning: Online (Campus Immersion Optional)
Recommended for: Students, Working Professionals and Business Owners
Course Highlights
| Course Benefits Matrix | Post Graduation in Digital Marketing | Online Digital Marketing Courses |
|---|---|---|
| AI Integrated Syllabus | ✅ | ✅ |
| Case Studies & Projects | ✅ | ✅ |
| Placement Assurance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Offline Course | ✅ | Online |
| Mandatory Internships | ✅ | ❌ |
Post Graduation in Digital Marketing
IIDE offers a comprehensive Post-Graduation in Digital Marketing & Strategy, recommended for fresh graduates.
This offline course features live training and doubt-solving sessions, a curriculum crafted by industry experts, and special modules co-designed and certified by FCB Kinnect and Konnect Insights, among others.
Additionally, top performers can work on real marketing campaigns for NGOs through the GNMI initiative, managing budgets up to ₹10 lakhs per month. The programme also includes AI-based modules with tools like Unbounce, Writesonic, and Influencity, ensuring students gain an edge in the competitive industry.
IIDE Mumbai and Delhi Campus
With a state-of-the-art technology campus in Mumbai and Delhi, IIDE helps students understand the practical aspects of digital marketing. The institute also offers a student leadership programme to stimulate students’ strategy and decision-making abilities.
The programme includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand They also regularly organise cultural events to enhance the learning experience.
Course Syllabus
The syllabus of the PG course focuses on in-depth learning of the following subjects – Search Marketing, Website Creation, Social Media Marketing & Management, and Influencer Marketing along with specialised training for soft skills and agency skills.
The curriculum’s creative marketing module is co-designed and certified by FCB Kinnect, while the brand reputation management (Customer experience) module is co-designed and certified by Konnect Insights, ensuring students receive top-tier, industry-aligned training.
What's more, the 3-month mandatory internship and access to WARC and a state-of-the-art LMS called 'Bookmark' for personalised feedback and learning are integral parts of the course.
Online Digital Marketing Course
For those who prefer online learning, IIDE offers two certifications – Advanced Certification in Digital Marketing and Professional Certification in Digital Marketing and Strategy. These courses are ideal for students, working professionals, and business owners, with an optional campus immersion in Delhi and Mumbai.
Course Syllabus
The curriculum spans from basics like SEO and SEM to advanced topics, including real-world case studies from WARC. The syllabus also includes resume and LinkedIn building sessions, AI mock interviews, and soft skills training. IIDE's online learners also benefit from live training sessions, doubt-solving support, and a state-of-the-art LMS.
Course Trainers
IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:
IIDE Placements
IIDE provides comprehensive career support and assured placement assistance. They connect learners with big agencies and global brands, offer AI-based mock interviews to assess body language and tone, and conduct soft skills and agency skills training. Their 3-day placement mock drive, personalized job hunt strategies, and resume creation assistance prepare students to excel in job interviews. Additionally, IIDE maintains active Telegram communities where students can receive information about various job opportunities.
Here are some companies, where IIDE students are placed:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Kunal Kerkar's journey at IIDE is a testament to the institute's impactful teaching methods. In his testimonial, Kunal shares how the diverse modules and practical assignments honed his digital marketing skills, boosting his confidence and industry readiness. The personalised guidance from experienced mentors played a crucial role in his transformation, enabling him to secure a coveted role in the digital marketing field. Kunal’s story is a shining example of how IIDE equips its students with the tools to excel in their careers.
Contact Details
2. Coursera
Coursera is one of the leading digital learning platforms offering an online digital marketing certification programme curated by Google.
Apart from Google certificate courses, they also provide courses in collaboration with the University of Illinois. These courses will help you learn digital marketing according to corporate standards in digital marketing as well as eCommerce, standing it among the best digital marketing courses.
To obtain the Professional Certificate, you must complete 7 short courses covering fundamentals, lead generation, email marketing, marketing analytics, and customer loyalty, among others.
If you don’t want to enrol in all seven courses, you can take a single course and earn a shareable certificate.
- Mode Of Study: This course is taught completely online via video-recorded lectures.
- Ideal For: Beginners who don’t have any background in digital marketing.
- Duration: You can easily complete this course within 6 months.
- Fees: You can enrol in this digital marketing course for free.
Why do this course?
Ideal for beginners, this course is linked to degree programmes at the University of Illinois at Urbana-Champaign.
If you get admitted and enrol, your work here counts towards your degree, and you can carry your progress with you.
Plus, you’ll earn a certificate from the University of Illinois at Urbana-Champaign while grasping essential digital marketing concepts through this course.
Additionally, their digital marketing classes are designed to provide you with essential knowledge for success in the digital marketing field, leading many to regard it as one of the best digital marketing courses available.
3. Udemy
Udemy is a widely popular online learning platform that offers a vast array of courses across diverse subjects.
With a user-friendly interface, Udemy allows learners to explore and enrol in courses based on their interests and needs.
Courses on Udemy are created by instructors from around the world, providing diverse perspectives and expertise. Whether you’re looking to enhance your skills in online digital marketing courses or explore other fields, Udemy offers a wide selection.
Through Udemy’s Mega Digital Marketing Course (A-Z Course), you will learn how to find your target market and successfully persuade them to become your customers and purchase your products.
- Mode of Study: This is a fully online course
- Ideal for: Beginners, Entrepreneurs and professionals who want to upskill in this field.
- Duration: The duration of this Mega Digital Marketing Course is 75 hours and 45 mins
- Fees: The fee for this course is INR 3,199, but sometimes Udemy has an offer for which you can bag the course for INR 499.
Why do this course?
Udemy courses are cost-effective, with frequent discounts. They offer self-paced learning for convenience, making it ideal for busy schedules.
Additionally, once you purchase the course, you usually have lifetime access to the content.
Udemy allows you to study digital marketing online for greater flexibility and convenience – both of which are factors that many students consider while browsing through the best digital marketing courses.
4. Hubspot
HubSpot is a renowned inbound marketing, sales, and customer service platform that provides a comprehensive suite of tools for businesses.
They also have an online learning platform called HubSpot Academy, which offers a variety of free courses to help individuals and businesses enhance their digital marketing, sales, and customer service skills.
Their free digital marketing course is a comprehensive resource designed to empower learners with essential skills in the dynamic field of digital marketing.
- Mode Of Study: This course can be done online.
- Ideal For: Students wanting an introduction to digital marketing and marketing managers and content marketers aiming to upskill and broaden their expertise.
- Duration: The course consists of 9 lessons spanning 5: 25 hours.
- Fees: This is a free certification course.
Why do this course?
HubSpot Academy’s free digital marketing crash courses cover inbound marketing, content marketing, social media strategy, SEO, email marketing, and more.
This self-paced structure accommodates diverse schedules and learning preferences. Upon completion, participants will receive a recognised certification, enhancing career advancement opportunities.
5. UpGrad
Online higher education company UpGrad offers degrees and certificates in digital marketing and other fields such as IT, accounting, and management from top universities worldwide.
Their Advanced Certificate in Digital Marketing and Communication, in association with MICA, is one of the most critically acclaimed certifications, which places it among the best digital marketing courses.
- Mode of Study: The programme is conducted online, with live sessions and recorded lectures.
- Ideal for: Marketing students who want to enter the digital marketing industry.
- Duration: Depending upon your choice of specialisation, you can complete this course in 26-51 weeks.
- Fees: The fee for this course by Upgrad also depends upon the number of specialisations you choose. The minimum fee with one specialisation is INR 96,000.
Why do this course?
MICA, a renowned business school celebrated for its marketing expertise, contributes its curriculum design, esteemed faculty, and prestigious brand to this course. The online format supports asynchronous learning, allowing flexibility to study at your own pace and from anywhere.
Furthermore, UpGrad and MICA’s connections with various companies potentially open doors to job opportunities for course participants.
Unlock high-paying opportunities by mastering digital marketing and building essential connections.
6. Google
Google, the world’s leading search engine, offers a fundamentals of digital marketing course known as Google’s Fundamentals of Digital Marketing.
Developed by Google’s in-house trainers, this comprehensive programme aims to provide learners with a foundational understanding of key digital marketing concepts.
The course covers various topics, including search engine optimisation (SEO), search engine marketing (SEM), social media, content marketing, and analytics.
Presented in a user-friendly format, the programme includes bite-sized videos and quizzes to assess your comprehension. The final quiz, or exam, consists of 40 questions, thoroughly evaluating your knowledge of digital marketing concepts.
- Mode Of Study: Fully online
- Ideal For: Small business owners or those looking for a career change.
- Duration: 26 modules spanning over 40 hours
- Fees: Free
Why do this course?
The free digital marketing course by Google is accessible to beginners, offering flexibility in pacing to accommodate various schedules and learning preferences.
As a Google initiative, it has a global reach, attracting learners worldwide who are interested in gaining insights into digital marketing practices endorsed by a leading tech company.
That being said, with the emergence of AI tools like ChatGPT and Google’s own AI Integration Gemini, the world of digital marketing has seen a shift, so it’s essential for students wanting to pursue a career in marketing to be familiar with these AI tools.
Many AI tools today help develop some amazing digital marketing campaigns. You can learn this by enrolling for a free ChatGPT course now!
7. Simplilearn
Simplilearn is one of the renowned institutes that provides advanced digital marketing courses in Bangalore and around the world. They aim to bridge the skill gap in the digital marketing industry by offering hands-on training programmes and certifications.
The Post Graduate Programme In Digital Marketing provided by Simplilearn in collaboration with Purdue University is an online PG course that covers various digital marketing subjects such as SEO, content marketing, web analytics, social media marketing, and PPC.
- Mode of Study: Simplilearn’s Post Graduate Programme In Digital Marketing is conducted online consisting of case studies and a Final Project.
- Ideal for: Graduates who have a foundation in marketing.
- Duration: The duration of the digital marketing course is 8 months.
- Fees: The online digital marketing course fee is INR 1,01,999 + Incld. Taxes and you can pay the fees in instalments with no cost EMI.
Why do this course?
Co-created with Purdue University and Meta, this programme is highly regarded in the industry.
Taught by industry experts and Purdue University faculty, the programme guarantees high-quality instruction. Simplilearn’s global presence and extensive alumni network offer valuable connections with digital marketing professionals worldwide, a strong factor that students consider when searching for the best digital marketing courses.
8. Great Learning
In association with Great Lakes Executive Learning, Great Learning offers this postgraduate programme in Strategic Digital Marketing. Considered one of the best digital marketing courses, their USP lies in personalised mentoring and guidance.
The curriculum includes varied modules, including performance marketing, campaign management, and more. The eligibility criteria to apply for this course is a minimum bachelor’s degree, which means that undergraduates cannot enrol in this course.
- Mode of Study– The entire course is taught online through live sessions as well.
- Ideal for – Graduates who want to upskill in a short time with a post-graduate programme.
- Duration– It is a 6-month course that includes career assistance.
- Fees– The fees for this course are INR 125,000+ GST, and instalment options are available.
Why do this course?
Students will earn a certification from Great Lakes Executive Learning, recognised among India’s Top 10 business schools.
The programme offers a flexible learning structure, allowing candidates to study at their own pace and attend classes at their convenience. Plus, through their collaboration with Meta Blueprint, eligible candidates can take the exam at no additional cost.
9. ReliableSoft
ReliableSoft Technologies is a global enterprise solutions company specialising in billing and CRM solutions for digital pay-TV operators across India. It has undertaken numerous major projects globally.
With ReliableSoft’s digital marketing training, you will learn the ins and outs of the industry and receive step-by-step instructions on how to boost your traffic and sales in as little as 60 days.
Their syllabus focuses on teaching students all about Meta Ads, keyword research, SEO, Google Analytics, and many other digital marketing techniques.
- Mode of Study: This course will be conducted online.
- Ideal for: Freshers who want to learn the A-Z of digital marketing.
- Duration: The duration of the course is 60 days.
- Fees: This digital marketing course bundle will cost INR 50,075.70, but they have some special offers running, because of which you could get the course at INR 16,608.44.
Why do this course?
The courses are regularly updated to incorporate the latest digital marketing practices. You can select your preferred learning style, be it through videos or text, and proceed with the lessons at your convenience.
All concepts and techniques covered in the courses apply to various websites and platforms.
10. Intellipaat
Intellipaat is a prominent online learning platform that offers a diverse range of courses in technology and business domains.
Known for its industry-relevant content, Intellipaat provides comprehensive training programmes on topics such as data science, artificial intelligence, cloud computing, and digital marketing.
Their online digital marketing course is provided in partnership with the IIT Madras Faculty and is taught by the faculty of IIT Madras, IIM, and industry experts.
- Mode Of Study: Online
- Ideal For: Professionals as well as freshers
- Duration: The course will last for 6 months
- Fees: This is a paid course, and the fee is INR 75,012
Why do this course?
Intellipaat’s digital marketing course offers learning from industry experts, IIT Madras, and IIM faculty. With personalised career coaching, job placements, and the potential to earn Google and HubSpot certifications, the course further validates the expertise acquired during the course.
With a flexible schedule, learners can tailor their study routine to individual preferences. The lifetime free upgrade ensures continuous access to future enhancements.
11. Kraftshala
Kraftshala is a well-known online learning platform that focuses on marketing and sales education. They offer industry-relevant courses designed in collaboration with top companies and marketing professionals.
Kraftshala’s digital marketing course is part of their Marketing Launchpad programme, which aims to equip learners with practical and up-to-date digital marketing skills.
- Mode of Study: Online, with live sessions and recorded lectures.
- Ideal For: Freshers, professionals, and entrepreneurs who wish to build or enhance their digital marketing expertise.
- Duration: The course spans 20 weeks, including live projects and internships.
- Fees: This is a paid course with INR 1,20,000, with an EMI option available.
Why do this course?
Kraftshala’s Digital Marketing Course is unique in its focus on hands-on learning and real-world applications. The programme is taught by industry experts and includes live projects, internships, and personalised mentoring, ensuring that students gain practical experience.
Additionally, Kraftshala offers digital marketing courses with placement opportunities through their hiring partners, some of the industry’s top companies. The course also provides lifetime access to content updates, keeping learners up-to-date with the latest trends in digital marketing.
12. edX
edX is a global online learning platform that offers a wide range of courses in partnership with leading universities and institutions. Their digital marketing course is designed to provide a comprehensive understanding of digital marketing strategies, tools, and best practices.
The course is offered in collaboration with prestigious universities such as the University of Edinburgh and the University of California, Berkeley.
- Mode of Study: Online, self-paced with interactive modules.
- Ideal For: Professionals, entrepreneurs, and students looking to gain a foundational or advanced understanding of digital marketing.
- Duration: The duration varies depending on the specific course chosen, typically ranging from 4 to 12 weeks.
- Fees: The course fees vary by programme, with some courses available for free with a paid option for certification (usually around $150 – $300 USD).
Why do this course?
edX’s digital marketing courses provide learners with the flexibility to study at their own pace, making it ideal for busy professionals and students. Top universities develop courses that include a mix of theoretical knowledge and practical skills.
Upon completion, learners can earn a certificate from the partnering institution, which is recognised globally. Additionally, edX offers some of the best digital marketing courses and the best SEO courses available online, making it a versatile platform for various digital marketing disciplines.
13. TOPS Technologies
TOPS Technologies is a prominent IT training and digital marketing institute that offers a wide range of courses aimed at helping individuals and businesses enhance their digital skills.
Their digital marketing training course is designed to provide in-depth knowledge of digital marketing tools, techniques, and strategies, with a focus on practical implementation.
- Mode of Study: Both online and classroom-based training options are available.
- Ideal For: Students, professionals, and business owners looking to gain expertise in digital marketing.
- Duration: The course duration is typically 4 to 6 months, depending on the learning pace and chosen module.
- Fees: The fee for the digital marketing course is INR 25,000 – INR 35,000, with flexible payment options available.
Why do this course?
TOPS Technologies’ digital marketing training course is tailored to meet the needs of the current job market, ensuring that learners acquire skills that are directly applicable to real-world scenarios.
The course includes hands-on training with live projects, providing students with practical experience in areas such as SEO, social media marketing, and PPC advertising.
Additionally, TOPS Technologies offers digital marketing courses with placement assistance, helping graduates secure positions in reputable companies. This is one of the best options for those looking for a short-term digital marketing course that offers both, practical knowledge and career support.
How to Evaluate Digital Marketing Courses
Choosing the right digital marketing course can be overwhelming, given the numerous options available. Here’s a guide to help you make an informed decision:
1. Course Content
Look for a digital marketing syllabus that includes both, foundational topics and advanced techniques. Ensure it covers topics relevant to beginners while also offering insights into advanced digital marketing courses for professionals aiming to enhance their expertise.
2. Certifications and Accreditation
A credible course should provide industry-recognised certifications. Courses offering digital marketing certification programmes or diploma courses can add significant value to your résumé.
3. Learning Format
Decide between online or offline learning based on your preferences. Some online digital marketing courses offer flexibility and convenience, while offline classes may provide more hands-on interaction.
4. Practical Training
Choose a course that emphasises real-world projects and internships. Look for strategic digital marketing courses with internship opportunities or those that allow learners to work on live projects.
5. Career Support
Opt for courses that include career assistance, such as resume building, interview prep, or guaranteed placements. For job-ready training, consider digital marketing courses with placement.
6. Affordability
Determine your budget and explore affordable or even free digital marketing courses to find cost-effective options.
7. Duration
If time is a constraint, short courses might be ideal. Explore short-term digital marketing courses for targeted, quick learning.
8. Future Trends
Ensure the course is up to date with the latest trends. Enrolling in one of the best digital marketing courses can help you stay ahead.
9. Specialised Focus
If you want to specialise, look for courses focusing on areas such as social media, SEO, or email marketing. A digital marketing master course may provide in-depth expertise across multiple domains.
By keeping these factors in mind, you can find the best fit among the best digital marketing courses. Whether you’re searching for comprehensive programmes or digital marketing courses for beginners, this approach ensures you invest in your career wisely.
Career Opportunities After Online Digital Marketing Courses
According to a digital marketing report, the Indian digital marketing industry is expected to reach INR 24 billion by the end of 2028, meaning it is expected to grow six times compared to 2022.
This indicates that the industry will grow massively and predicts year-on-year growth in digital marketing jobs.
Hence, if you have read the list of the best digital marketing courses and are still hesitant about whether it is a good career for you, I suggest you read about the various career opportunities and roles along with their average salaries in 2025.
Also, we have included information on the scope of that particular job role so that you can visualise your future.
| Digital Marketing Careers | Average Salary (INR) | Future Trends |
|---|---|---|
| Digital Marketing Manager | 7.2 lakhs | It will become one of the highest paying jobs with teams growing under them. |
| Search Engine Optimiser | 4 lakhs | Continuous learning with Google updating its algorithm & engines such as Bing & Yandex growing. |
| Social Media Marketer | 4.82 lakhs | Will shift to creating more user-generated and interactive content across multiple social media platforms |
| Content Marketer | 5.46 lakhs | Content that tells more in fewer words & works in harmony with AI-generated content will dominate the future |
| Email Marketer | 4.3 lakhs | Being the cheapest way to reach customers, email marketing will become more automated |
| SEO Specialists for Voice Assistants | 4 lakhs | Voice search will become a more popular way to search; hence, there will be close competition for typical SEO |
| Video Producers | 6 lakhs | Visuals will gain more traction than text, making video production one of the highest-paying jobs in the future |
| Automation Expert | 4.8 lakhs | From emails to Google Workspace, automation is going to replace a lot of manual resources that are being used today |
| Paid Media Specialist | 4.5 lakhs | Paid media will become competitive as advertising becomes easier, hence a very tricky and logical profession |
| Web Developer | 3 lakhs | A profession that will never go out of style or demand as long as the Internet survives |
To Conclude,
With this extensive list of the best online digital marketing courses with placements, we are sure that making the choice will be easier for you.
If you wish to learn specific digital marketing skills and create a niche, enhance your digital expertise with our diverse programmes, including content writing, eCommerce, and an online website development course.
Whether you aim to create engaging content, master online retail strategies, or build professional websites, our courses provide comprehensive training and practical experience to help you succeed in the competitive digital landscape.
If you have any questions, contact us at [email protected] to avail yourself of a free counselling session.
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FAQs About the Best Digital Marketing Courses
Q1. What are the best digital marketing courses for beginners?
Discover highly recommended entry-level digital marketing courses that offer comprehensive introductions to essential skills and strategies.
Q2. Which institutions offer the best digital marketing courses with placement?
Explore top institutions providing digital marketing courses that include placement assistance, ensuring strong career opportunities post-completion.
Q3. What are the best online platforms for digital marketing courses?
Learn about the most popular and reputable online platforms offering digital marketing courses suitable for various experience levels.
Q4. Are there short-term digital marketing courses available?
Find out which short-term digital marketing courses provide intensive training in key areas like SEO, PPC, and social media marketing.
Q5. How do I choose the best digital marketing course for my career?
Get guidance on selecting a digital marketing course that aligns with your career goals, skill level, and learning preferences.
Q6. What are the best digital marketing courses with internships?
Identify digital marketing courses that offer valuable internships, providing practical experience alongside academic learning.
Q7. Which are the best digital marketing courses for 2025?
Stay updated with the most highly rated and trending digital marketing courses to take in 2025, based on current industry needs.
This list is ideal for beginners, offering free and paid online digital marketing course options. I’ll begin with free, then enroll in IIDE.
Exploring options for the best online digital marketing courses? Consider factors like course content, instructor expertise, and student reviews. Research thoroughly to find the right fit for your learning goals and budget. Good luck on your learning journey.
Quite an informative article regarding online digital marketing courses. Question, are there any pre-requisites for these courses?
The list is very helpful for beginners. Some courses are a bit pricey, so I’ll start with the free courses and then try IIDE. Could you elaborate on whether IIDE offers internships in digital marketing?
This article lists the best digital marketing courses, providing details on curriculum, duration, and key benefits. It’s a great guide for anyone looking to enhance their skills and build a career in digital marketing.