The scope of digital marketing in India is growing rapidly, with key areas like SEO, social media, content, and email marketing driving business success. The Indian digital advertising market is expected to grow at a CAGR of 30.2%, reaching INR 4,600 billion by 2034. This surge highlights the increasing investment in digital strategies. Businesses leveraging digital marketing can achieve precise targeting, measurable results, and cost-effective campaigns, ensuring strong competitiveness in the evolving marketplace.

In this Gen-Z era, education is not just limited to books and blogs. Today, freshers and aspiring marketers are looking for resources that can help them evolve with the digital marketing trends and Youtube has become their go-to place. With 100s of channels creating content around digital marketing, it gets difficult to choose the right one. This is where this blog will help you it includes a list of the 7 best digital marketing youtube channels and what makes them unique.  Also Read: 11 Best Digital Marketing Courses Scope of YouTube in 2024 YouTube is one of the most commonly used platforms for viewing videos across the world. It has, in recent years, become a key platform for content creators to reach out to viewers from all over the globe and share their creations with them. YouTube was founded in 2005 by three former PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim. The first video uploaded to the site was titled “Me at the zoo” as a way to test out the then-new video functionality of YouTube. At present, YouTube boasts a staggering 1.5 billion monthly viewers who watch 400 hours of video per person every month. The interesting thing about YouTube is that it will continue to be more popular than ever in 2024, as more and more people turn towards online streaming services and away from traditional television channels. In fact, creators’ profiles on Youtube are known as ‘channels’. Another way that YouTube can be used in education is as an assessment tool. For those who are looking to upskill themselves without having to burn their pockets, Youtube is the best platform. It is also an excellent learning tool. It has videos for every subject you can think of. Whether it is a cooking tutorial, a history of the world lesson, or digital marketing concepts, there is something for everyone. Must Read: How to conduct SEO for Youtube Videos

In this blog, we’ll go through how memes can destroy brands. Memes have evolved into a daily dose of unapologetic comedy that provides us with some relief from the monotony of existence. They are the only ones we enjoy in between all of the things in life – preparing for and delivering examinations, finding a job, attending meetings and activities, and generally just…living life. Memes have become an important element of everyone’s lives, including, believe it or not, businesses!  Memes have been used by businesses to promote their products, raise awareness, connect with their audience, and increase engagement. Overall a lot of benefits right? Well not exactly. Memes can not only be used to make people happy but can be used to hurt them too.  Let’s take a look at what meme marketing is so we can get a better understanding. What Are Memes And What Is Meme Marketing? A meme is an image or video that has gone viral on the internet and has been changed by users for a funny purpose. In a nutshell, meme marketing is the use of memes to raise awareness, advertise a product or service, increase engagement, and more. Meme Marketing is a term used to describe any marketing effort that uses memes. Although memes have an unfavorable effect on a company, the advantages far exceed the drawbacks. To learn more on the matter you can check out our blog on How To Use Memes Effectively For Your Brand – Your Complete Guide Now without further ado, let’s take a look at some of the brands that have been impacted negatively by the use of memes.