Scope of Digital Marketing in India – COVID-19 Update

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Scope Of Digital Marketing

Before we delve into the scope of digital marketing in India, let’s understand the importance of digital marketing.  Today, almost everyone is online. With access to cheap data and affordable smartphones, the number of people across the globe who have access to the internet has increased exponentially. This means that if the companies want to connect with their potential customers, engage them, create brand awareness and sell them some products or services, they can easily do it through online channels.

That is what Digital Marketing is all about. That is why you should learn Digital Marketing.

Businesses today leverage digital channels such as social media, search engines, email, and websites to connect with current and prospective customers.


Also Read: Digital Marketing Salary in India 2021: 10-Year Plan Included

The Growth of Digital Marketing

When we think of the key indicators of success in marketing, the first thing we think of is the number of people reached through marketing practices. The internet’s penetration has reached outstanding numbers. Looking at India itself, it has the 2nd largest number of internet users in the world.


By 2023, the number of active Indian internet users will reach almost 666 million. So when companies see these numbers, they realize the importance of the internet as a channel of marketing. Online marketing is a cheaper method, with higher reach; this is extremely attractive to the companies as their aim is to connect with customers with the least amount of costs.

Companies are giving so much importance to digital marketing that some of the biggest ones are restructuring their marketing budget to shift their focus to digital. Unilever, one of the oldest and most successful companies, is set to completely transform itself as a digitally focused company. It has replaced the role of Chief Marketing Officer with Chief Digital & Marketing Officer.

Unilever has said that this is an important step in becoming a “future-fit, fully digitised organisation at the leading edge of consumer marketing.” Unilever has also understood the e-commerce era and has recognized online retail as its most important growth channel.

Another important thing that we noticed was that the major contributors to the growth of digital marketing in India were these metropolitan cities- Delhi, Mumbai, Hyderabad & Chennai. Directly proportional to the growth that they bring in is the number of digital marketing jobs that they produce each year.

Needless to say, if you belong to any of these cities and planning to build a career in digital marketing, you are absolutely on the right track. Incase you are looking for top institutes in these cities, check out these blogs:

In light of the COVID-19 pandemic, businesses are relying on digital marketing now more than ever. According to GlobalData, the growth of the Indian e-commerce market is pushing to ₹7 trillion by 2023 due to the lockdowns. With every consumer locked down in their homes, all traditional marketing efforts are out of the question. Businesses who didn’t even have a social media page, will now have to speed up their digital transformation and design a digital strategy to communicate with their audiences. Thus, the digital marketing scope in future will not only thrive but also let businesses survive in the market. 


Digital Marketing Courses in Delhi - masterclass

The Future of Digital Marketing Jobs

The digital marketing career scope in the Indian internet industry alone, is going to be worth $160 billion by 2025, according to a Goldman Sachs report, which is three times its current value. Many companies are shifting their focus from traditional marketing to digital marketing. In fact, digital advertising spends are set to reach Rs 25,000 crore in India by 2021, at a growth rate of more than 10.5%. This is going to lead to a situation where lakhs of jobs will be available in the digital marketing sector which includes social media marketing, content creation, and online retailing, online advertising.

Especially considering the current coronavirus crisis, the job market will increasingly focus on digital and technology skills as it will enable them to work remotely. Thus, companies are looking for people who are skilled to handle digital marketing jobs. This is seen specifically in a study done by Google and BCG, where India appears to be taking a progressive and more mature digital approach in marketing, ahead of many brands across APAC, Europe and Latin America, with the most mature brands reporting significant benefits for digital marketing efforts.

A recent report by Linkedin shows that digital marketing jobs are one of the emerging careers in India since digitisation is being adopted so largely in the country. As the younger generation is emerging in India in numbers, we see a large increase in social media usage by Indians. 


In India, 67% of internet users will be under 35 by 2020 according to Statista and the total population in India under 35 is around 65%. This means, their biggest audience is this group and in order to reach them, they must enlist employees who are capable of doing so, which is the job of Digital Marketers. 


Existing Careers in Digital Marketing

In terms of the kind of jobs that are available in the digital marketing sector, one of the biggest jobs includes Social Media Marketing. Facebook now has 241 million active users in India — a million more than it does in the U.S. — making India the country with its largest user base. Ad spending in the Social Media Advertising segment amounts to US$3,283m in 2019 in India. Social Media Marketers not only take care of digital ads which we see on social media platforms like Facebook and Instagram but the organic posts on these social media sites as well.

Within Social Media Marketing, there is a further division of jobs which include Digital Ads Manager, Content Strategist and Video Marketers. Looking at videos, Google-owned YouTube announced that India was its largest and fastest-growing audience in the world with more than 265 million monthly active users. It is also expected that 500 million Internet users in India will consume online video both for entertainment, sharing and learning, making YouTube an extremely lucrative place for Indian companies to advertise.

Along with Social Media Managers, SEO experts and Google Ads experts are also in high demand. SEO refers to Search Engine Optimization, which is where certain links rank on search engines like Google. Google receives over 63,000 searches per second on any given day. Stats show that a link that ranks higher on a Google Search page is likely to get more clicks. This makes SEO an important marketing strategy for companies. There are also jobs where people look after Google Ads for a company. This is because Google accounts for over 79% of all global desktop search traffic and Google Ads convert 50% better than organic search results.

Companies also hire people for jobs like Email Marketers, Bloggers and E-commerce Experts, Marketing Automation all of which falls under the umbrella of Digital Marketing.

Here is the careers family tree:



Success of Digital Marketing in India

Let’s look at the example of Dabur and how the company used Google’s channels to transform itself into a digital brand. Dabur has been a traditional brand for ages but wanted to change its image to a brand for Modern Indian Women. By understanding that at the time of its first campaign online, 80 million women were active users on the internet, it must use this channel to communicate with them. Dabur started a YouTube channel with a pivotal video – an anthem video called “Brave and Beautiful” which garnered 2.4M views.Dabur-Ad-Campaign

Dabur also started organic content creation for Google Search through their site which included various interactive content perfect for SEO and Google ads. These activities led to Dabur’s brand awareness increasing by 11% in the 18-24 age category, 245% lift in ad recall in viewers vs non-viewers (best in class in the India FMCG category, with 82% lift in females aged 18-24 and 113% lift in ages 25-35—their key audience) and even a Grand Prix award at AdFest 2015.

You can explore more such case studies here.

Take a look at the 6 Best Digital Marketing Courses in Delhi – 2021 Edition

Digital Marketing Courses in Delhi - masterclass

How can you become a digital marketer

Digital Marketing is an industry that allows people as employees to explore various options and techniques. It is not meant for just one kind of person; it fits many kinds of people, including those who are creative, analytical, insightful, technologically inclined. 

The digital marketing industry is constantly changing, where sometimes the trends will be for Voice Searches, other times understanding trends like Virtual Reality and Artificial Intelligence will be needed. The digital marketing industry is still at a very early stage.

Now, you can also become a digital marketer with high-quality education right from the comfort of your home with IIDE’s Online Digital Marketing Course. The curriculum is highly customized, concise, and real-world relevant. It is a futuristic way of learning. 

In this course, you will learn from top-industry professionals through self-paced video courses. This is followed by weekly live online sessions with the trainers to solve doubts/queries and revise topics. You also get to ‘Book a Mentor’ for a 1-on-1 online session for additional questions. 

To know more about IIDE, connect with us at for a free counseling session.


  1. Sonia Soni

    The best information to start a career in Digital Marketing

  2. ankita

    Hi, I am Ankita. I have completed my MBA in Marketing last year. However, I felt that I needed more skills in the field of digital marketing to complement my college degree. The world is going digital and without the skills to market a product or service digitally, it is very difficult to get placed in good companies.

  3. Adi Sonar

    Hi I am Adi. I have completed my Bba and Mba with marketing as my specialisation. While searching for jobs I came across digital marketing. To learn more about it, I joined School Of Digital Marketing Training Institute in Mumbai. Digital marketing helps any business to promote it’s products & services on an online platform. It involves searching for customers on social media, search engines, websites, etc and increase the market reach. Growing and expanding business online has now become easier than ever as it makes it simple to target your exact audience with the capabilities of internet. It is useful for showing relevant ads to users based on their interest. This way, there is a huge scope in digital marketing and it will continue to grow in the coming years.

  4. Rajveer

    Thanks for sharing your views on the scope of digital marketing in India. I just read your article and it is well defined.
    Especially the point where you shared digital marketing is a trendy career option with their job and salary package in India is quite impressive.

  5. Rajveer

    Thank you, your post is quite impressive and helpful for digital marketing. The way you had defined every point regarding the future scope of digital marketing is very informative.

  6. Rishabh

    Hi, I am Rishabh. I am in 12 standard .Nowdays I am figuring out some good career options so I reach here. I know I haven’t learn anything in these 12 years of my school,and I also know in this world with competition at every door my college won’t be able to help me.So, what I get at the end that if anything I want to achieve I need “skills” to water my dreams. So please tell me, is digital marketing can help me as a good career. And please tell me the effort which I must give to it while being in college. I can give my every second to druge for it. Please anyone tell it to me

    • Rashmit

      We suggest you get in touch with our academic counsellor. you can find the contact details here:
      They would help you out with all your queries and give you a proper career guidance.

  7. IndeedSEO

    Thanks for sharing this valuable information with us.

  8. Indusedu

    Well, the information is quite motivating and informative to make a decision

  9. Shaurya Jain

    Nice post! Thanks for sharing such informative stuff. COVID 19 has changed the complete marketing scenario, now every business entity wants to go online and it has surely increased the demand of digital marketers. And I think it must be because digitalization makes everything easy, comfortable, and hassle-free.

  10. tejaswini

    Thanks for sharing great information about digital marketing, it helped me a lot.
    Especially the point where you shared digital marketing is a trendy career option with their job and salary package in India is quite impressive. It would be so helpful if you keep sharing this type of information.

    • Yash Saraswat

      More than happy to! Stay tuned for more

  11. Pankaj solanki

    nice comment, this article gives valuable information.

  12. Mayank

    This is a superb blog. Thank you for this digital marketing information. I plan to pursue a course from IIDE very soon!

    • Xaif

      Hey! We are glad you liked our blog and found it informative.



  1. Arya Bhatt - Amazing article. Very informative.

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