Digital Marketing Salary in India 2021: 10-Year Plan Included

by | Blogs | 0 comments

Word on the street is that the digital marketing industry is growing at whopping rates. It offers high-paying digital marketing salary packages and one of the hottest career paths across the globe. 

Is it this true? With every business in every sector, largely depending on the digital landscape for lucrative growth, the digital marketing industry, without a shred of doubt, offers better pay than most roles at the same experience level.

Before we delve into the different digital marketing jobs and salaries, here’s Karan Shah, CEO & Founder of IIDE, take on what your digital marketing salary should look like today and in the following 8-10 years.

Besides the key factors mentioned by Karan Shah in the video above, for the benefit of our readers, we’ve mentioned below a few other components that may affect your digital marketing salary.

What Components Affect Your Digital Marketing Salary?

Here are a few more factors that play an important role in how much you can make as a digital marketer in today’s market.

1. Experience

Experience plays a major role in how much you can expect from an employer in every industry. Years of experience in this industry will only grant you higher digital marketing salary and so on.

However, it’s no secret employers also look for quantifiable wins and if you’re able to achieve them consistently, they would be more than willing to offer a salary boost for the same.

2. Skills

Just like we like those extra toppings on our ice cream sundaes, employers too, prefer applicants with added skills. In the digital landscape, more digital skills translate to a higher digital marketing salary. 

Now, this doesn’t necessarily mean you have to be a jack of all trades but you can surely equip skills that complement your specialisation. For example, a Social Media Marketer with copywriting, designing and Paid media skills is much more appealing and valuable to an employer than just a social media marketer. 

3. Employer

The bigger the agency or brand you work for, the higher your salary would be. However, if you’re a fresher, we’d recommend working for a smaller firm first. The pay might not be as appealing as it would be at a larger firm, but your learning curve in just 1 year in a small firm would be much greater.  

4. Job Title

As you’ll see below, your digital marketing salary would increase as you make your way up the corporate world. For example, a digital marketing manager makes a lot more than digital marketing executive as a digital marketing manager has a lot more responsibilities and expertise than an executive.

 

Digital Marketing Salary for Top Roles

1. Digital Marketing Manager

Digital marketing managers strategize and implement a brand’s complete digital presence. They leverage every channel under digital marketing to promote a business’ product/services with the key goal of increasing their sales cost-effectively. A digital marketing manager should be competent in all works of the trade and updated with the new emerging trends in the market.

Digital Marketing Manager Key Responsibilities

  • Plan and monitor the brand’s digital presence
  • Design and manage paid and organic online campaigns on all platforms 
  • Measure and report the performance of all digital marketing efforts using a Web analytics tool 
  • Update ongoing strategies according to recent trends in the digital space
  • Sustain partnerships with agencies and other vendor partners

Digital Marketing Manager Salary

Digital Marketing Salary in India - Digital Marketing Manager

Source: PayScale

An entry-level Digital Marketing Manager with less than 1 year of experience can expect to earn an average of ₹3,09,525 in India. A Digital Marketing Manager with less than 4 years of experience can earn an average of ₹4,46,404 in India. Digital Marketing Managers with over 5-9 years of experience can expect an average of ₹7,09,800 in India and on it goes.

2. Social Media Marketing Specialist

If you’re a social media fanatic, now is the time to make money out of it. Social Media Marketing Specialists design and execute a complete social media strategy for a company. Just like an individual uses social media to portray the best version of themselves, brands today are hiring experts to get them at the top of their social media game. As a Social Media Marketing Specialist, you have to maintain positive engagement and quality content (paid or organic) across all social media platforms. 

Social Media Marketing Specialist Key Responsibilities

  • Design and implement social media marketing campaigns
  • Monitor activities on all social media accounts 
  • Develop engaging and creative content to promote the brand’s message
  • Audit social media advertising costs and returns
  • Explore potential social media sites to capitalise on

Social Media Marketing Specialist Salary

Digital Marketing Salary in India - Social Media Marketing Specialist

Source: PayScale

An entry-level Social Media Marketing Specialist with less than 1 of year experience can expect to earn an average of ₹2,52,444 in India. Social Media Marketing Specialists with less than 4 years of experience can earn an average of ₹3,40,924 in India. And, Social Media Managers with 5-9 years of experience can expect an average of ₹6,85,923 based in India.

3. Search Engine Marketing Specialist

Search Engine Marketing Specialists are responsible for paid ads across all search engines and display networks. If numbers don’t intimidate you and have great analytical skills, search engine marketing could be right up your alley. For this role, you’ll also need some technical skills required to get the job done, such as basic code, website design principles and understanding of the search engine algorithms. 

Search Engine Marketing Specialist Key Responsibilities

  • Create search engine campaigns to achieve maximum ROI
  • Measure, analyse and report website analytics and campaign performance
  • Manage campaign budget and determine monthly costs
  • Optimise landing pages for paid search marketing campaigns

Search Engine Marketing Specialist Salary

Digital Marketing Salary in India - Search Engine Marketing Specialist

Source: PayScale

An entry-level Search Engine Marketing Specialist with less than 1 year experience can expect to earn an average of ₹2,80,000 in India. A Search Engine Marketing Specialist with less than 4 years of experience earns an average of ₹3,63,547 based in India. Search Engine Marketing Specialist with over 5-9 years of experience earns an average of ₹9,75,000 in India.

4. Search Engine Optimisation Specialist

If technical jobs and analytical skills are your strong suit, search engine optimisation roles might be right up your street. A Search Engine Optimisation Specialist’s primary goal is to generate targeted website traffic and make it rank on google’s first page for relevant keywords. Keyword research, SEO copywriting, search engine algorithms are a few key skills required by a Search Engine Optimisation Specialist.

Search Engine Optimisation Specialist Key Responsibilities

  • Conduct on-site and off-site analysis
  • Help create of prime quality SEO-friendly content
  • Conduct detailed keyword research to drive website traffic
  • Plan and execute link building strategies

Search Engine Optimisation Specialist Salary 

Digital Marketing Salary in India - Search Engine Optimisation Specialist

Source: PayScale

An entry-level Search Engine Optimization Specialist with less than 1-year experience can expect to earn an average of ₹1,76,578 in India. A Search Engine Optimization Specialist with less than 4 years of experience earns an average of ₹234,460 in India. Search Engine Optimization Specialists with 5-9 years of experience can expect an average of ₹4,58,532 in India. 

5. Content Marketing Manager

Content Marketing Managers oversees and creates a company’s overall content across all platforms. As the role suggests, content is a key part of this job. If you have a way with words, are creative in general, along with exceptional communication skills, you can thrive in this area of digital marketing. 

Content Marketing Manager Key Responsibilities

  • Conduct on-site and off-site analysis
  • Help create of prime quality SEO-friendly content
  • Conduct detailed keyword research to drive website traffic
  • Plan and execute link building strategies

Content Marketing Manager Salary 

Digital Marketing Salary in India - Content Marketing Manager

Source: PayScale

An entry-level Content Marketing Manager with less than 1 year experience can expect to earn an average of ₹4,79,323 in India. A Content Marketing Manager with less than 4 years of experience earns an average of ₹5,13,369 in India. Content Marketing Managers with 5-9 years of experience can expect an average of ₹8,18,583 in India.

 

Your Digital Marketing Salary Guide: 10-Year Plan

For the benefit of our readers, we’ve mapped out a 10-year plan on the basis of years of experience. Here’s what you can expect your digital marketing salary to look like in the coming years:

Timeline Level Minimum Digital Marketing Salary Per Month
3-6 Months Intern ₹ 5,000 – 10,000
Year 1 Executive ₹ 15,000 – 20,000
Year 2 Sr. Executive ₹ 30,000 – 40,000
Year 3 Associate Lead ₹ 45,000 – 50,000
Year 4 Team Lead ₹ 50,000 – 60,000
Year 5 Associate Manager ₹ 65,000 – 80,000
Year 6-10 Manager/C-Suit ₹ 1,00,000 & above

 

Frequently Asked Questions

Is digital marketing a good career in India?

In a world that is online 24/7, digital marketing is one of the best choices for the future. 56% of business owners are seeking digital expertise in the market, and the others are already online. A study in the Times of India stated that the digital marketing industry is on track to create 2.5 lakh jobs by the year 2022. Thus, it’s safe to say that digital marketing is a good career in India. 

Bonus Read: Is Digital Marketing A Good Career? IIDE Weighs In

How much do digital marketers earn?

The average digital marketing salary ranges from ₹3,00,000 to ₹12,00,000 per annum. As stated earlier, your digital marketing salary depends on your skill-set, experience and the organisation size. Some of the key technical skills required by a digital marketer are Data Analysis, Paid Social Media Marketing, Search Engine Marketing, Email Marketing, Search Engine Optimization and Visual Advertising.

What is the highest salary in digital marketing?

The highest digital marketing salary you can make as an entry-level digital marketer would be around ₹3,00,000 to ₹4,00,000 per annum. With that being said, you can’t definitely single out the highest digital marketing salary. However, for the benefit of our readers, here are some of the highest paying digital marketing roles – Digital Media Managers, Pay-Per-Click Managers, SEO Specialists, Visual Designers, E-commerce Specialists and more.

How many hours do digital marketers work?

On an average, a digital marketing professional works for 8 hours a day. This depends on the type of work and the company. Some work more than 8 hours a day, some less than that.

Conclusion

We hope this blog helped you gain a little more perspective on whether you want to take on this career path. While the digital marketing salary is a definite bonus, there are many other benefits of a digital marketing career; resulting in many graduates and working professionals eyeing this career option. 

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Posts