24 Digital Marketing Trends in India 2024 for Every Marketer

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The article highlights the digital marketing trends in India for 2024, focusing on AI, personalisation, video marketing, and influencer strategies. It emphasises the growing impact of automation and voice search, along with the importance of omnichannel marketing, which is reshaping how brands engage with consumers and drive conversions.

The digital marketing trends in India are constantly evolving, and staying ahead of the curve is essential for businesses looking to thrive in the highly competitive Indian market. As we enter 2024, the pace of change is faster than ever, and digital marketers must be aware of the latest strategies and technologies to stay relevant.

From the rise of artificial intelligence and voice search to the increasing importance of personalisation and video content, the trends shaping digital marketing in India are both exciting and transformative. Whether you’re looking to boost engagement, increase conversions, or build a stronger brand presence, understanding these 24 digital marketing trends in India is crucial.

In this blog, we’ll dive into the must-know trends for 2024—trends that every marketer in India should be leveraging to stay ahead of the competition. Let’s explore how you can harness the power of these cutting-edge tactics to drive your brand’s success in the coming year.

Here Are the Latest Digital Marketing Trends in India of 2024

Want to strengthen your marketing game in 2024? These are the trends that you should know about:

1. AI in Digital Marketing

Keeping up with the latest developments in the ever-evolving world of digital marketing is key to creating successful strategies. As technology continues to advance, there are several fascinating trends in digital marketing shaping how businesses connect with their audiences and thrive online. Let’s take a closer look at some of the most impactful and exciting digital marketing trends today.

Bing AI

Microsoft’s Bing AI search engine is like having a clever assistant by your side, using smart tech to make online searches more intuitive and personalised. It aims to deliver search results that align closely with your preferences. For marketers, using Bing AI provides valuable insights into user behaviour and search patterns, allowing businesses to refine their advertising strategies on the Bing platform.

Staying in tune with recent trends in digital marketing, especially with AI-driven search engines like Bing, helps businesses stay ahead.

Gemini by Google

Gemini, a product by Google, is akin to OpenAI’s GPT models. It’s a powerful language tool designed to help create engaging content for websites, blogs, and social media. What’s particularly interesting is that Gemini can aid in search engine optimisation (SEO) by generating keyword-rich content that’s not only contextually relevant but also performs well in search engine rankings.

As one of the latest digital marketing trends, tools like Gemini are crucial in making content more effective for marketers.

DALL-E

A standout tool from OpenAI is DALL-E, an AI model that creates visuals from text descriptions. This presents an exciting opportunity for marketers to stay ahead in the fast-paced world of digital marketing. DALL-E is increasingly being recognised as a key player in recent trends in marketing, thanks to its ability to produce unique visual content that aligns with a brand’s message and identity.

Using DALL-E for creative campaigns allows businesses to keep up with the latest digital marketing trends by crafting eye-catching advertisements, compelling social media visuals, and enhancing the overall aesthetics of their websites.

HubSpot Marketing Hub

HubSpot Marketing Hub has emerged as a major player in the latest trends in digital marketing. It aligns with current strategies and has become a hot topic in the marketing industry. As per the recent trends in digital marketing in India, HubSpot is invaluable for lead generation.

Marketers can leverage its features to nurture leads with personalised content, assess campaign performance, and efficiently manage marketing efforts from a single, centralised platform. This makes HubSpot Marketing Hub a strategic choice for businesses looking to stay ahead of the curve in the fast-evolving digital marketing landscape.

 

2. Parasite SEO

Parasite SEO is gaining traction as one of the more intriguing recent trends in digital marketing. In simple terms, it involves leveraging well-established websites’ authority to boost your visibility. Think of it as setting up a stall in a busy marketplace rather than opening a shop—it gives you immediate access to a larger crowd.

Benefits

• Parasite SEO enables quick visibility on high-authority platforms, making it a popular tactic in today’s digital marketing trends.
• Cost-Effective: It is typically less expensive than creating and advertising an independent website.

Disadvantages

• Limited Control: Using another platform limits your control over design, functionality, and rules, which might influence branding.
• Change Risk: Platform policies might change overnight, hurting your approach.

More About Parasite SEO

Parasite SEO is becoming a hot topic in digital marketing, mainly due to its strategic advantages. It’s beneficial for achieving quick wins and is more cost-effective, aligning well with the latest trends in digital marketing that focus on efficiency. However, while it’s great for a short-term boost, this strategy requires careful consideration of its risks, especially if you aim for a sustainable, long-term digital presence.

Simply put, Parasite SEO can be viewed as a clever shortcut in today’s digital marketing landscape. For instance, posting on LinkedIn, a highly authoritative platform is similar to setting up a pop-up shop in a bustling market—you’re instantly visible to a large audience without the need for a separate website. The benefit? Your LinkedIn post could appear in search engine results, giving you instant visibility.

This strategy is making waves in digital marketing trends because it taps into current themes like efficiency and leveraging existing platforms. However, as with any approach, there are things to be mindful of. While it offers rapid visibility, you are somewhat at the mercy of platform regulations and any sudden changes they might make. So, it’s a strategy worth exploring, but be sure to consider the potential risks.

 

3. Adapting Your SEO Strategy to Google’s Evolving Landscape

In 2024, Google is clarifying that digital marketing trends are shifting towards user intent. What shows up on the SERP (Search Engine Results Page) is now more about answering the user’s query and adding value to their knowledge rather than simply pushing a product or service. This focus on delivering value is one of the new trends in digital marketing that is shaping the future of SEO.

We suggest shifting your strategy if you’re managing SEO for a brand or working as a freelancer. Instead of just promoting products, offer a search experience. Users today engage with content that helps them, educates them, and provides real value. When your content aligns with these latest digital marketing trends, your audience will naturally trust and interact with your brand.

Last year, Google rolled out multiple algorithm updates that prioritised the most recent trends in digital marketing, specifically ranking user-friendly content and strong off-page SEO strategies higher than those focused purely on technical optimisation. This shift is an example of how the latest trends in marketing in India and globally are moving towards creating real connections with users.

There’s no guarantee that Google will slow down with its updates in 2024. The latest trends in digital marketing show that the search engine’s ultimate goal is to deliver value to the user. So, if you want to safeguard your SEO efforts from future changes, you need to adapt now and think from the user’s perspective.

Understanding and acting upon these marketing trends today will help you remain competitive in the rapidly evolving world of digital marketing in India and beyond.

Learn SEO from scratch to create an SEO strategy that gives you returns.

 

4. Purpose-Driven Content

The new generation you’ll be marketing to in 2024 is more socially conscious than any before. They are hyper-aware of the issues surrounding them and won’t shy away from tackling taboos or stigmas. In fact, they inspire others to join them in their causes.

As we move into 2024, staying ahead of the curve is crucial by creating purpose-driven content. Show your audience that you care about the environment and are committed to making a difference. This aligns perfectly with the latest digital marketing trends, where brands that communicate genuine purpose are winning the hearts of consumers.

When crafting purpose-driven content, you can take two approaches. One way is to clearly communicate your brand’s purpose, like IKEA. They are committed to making fast, affordable furniture accessible to everyone, regardless of age.

Alternatively, you can focus on a greater purpose beyond just selling products. A prime example is Mama Earth, which plants a tree for every order received to plant 1 million trees by 2024. This approach reflects their brand values and resonates deeply with socially conscious consumers, which is in line with recent trends in digital marketing.

Purpose-driven marketing is no longer optional in 2024. Brands that align with new trends in digital marketing by showing their commitment to larger societal and environmental issues are the ones that will succeed in building long-term trust with the next generation of consumers.

 

5. Quick Commerce

When we talk about quick commerce, it might sound a bit complex. But it becomes easy to understand when we mention platforms like Swiggy Instamart, Zepto, Dunzo, or Rapido. Quick commerce is a faster version of e-commerce, where products are delivered within minutes. This is one of the latest digital marketing trends reshaping how businesses sell and customers buy.

In 2024, if you have a product that can be stocked and sold through quick commerce, you should act now. Listing your product on any quick commerce app will increase its visibility and make it more attractive to buyers, following the recent trends in digital marketing.

With the rise of digital marketing trends in India, adopting these new trends can help you stay ahead of the competition. Quick commerce fits perfectly with today’s consumer demand for fast and convenient service, which is becoming a key part of recent trends in marketing in India.

Bonus Strategy: If you want to test your product, here’s a strategy that fits well with the latest marketing trends. Get your product listed on any quick commerce platform and offer it as a free sample in the user’s cart. This creates awareness and helps you test demand. Be sure to track who tries your product so you can target them for remarketing later—an important part of today’s digital marketing trends.

By using these recent trends in digital marketing and getting your product on quick commerce platforms, you’ll keep up with the fast-changing expectations of consumers and the growing digital marketing trends in India.

 

6. AI in Digital Marketing – ChatGPT Revolution

As mentioned in the introduction, Artificial Intelligence (AI) is rapidly transforming digital marketing trends. We discussed the rise of AI back in 2022, but who could have predicted that creativity itself could be programmed into AI?

Today, ChatGPT is the hottest topic in the tech world, but the challenge many face is knowing how to effectively use it—or, in simpler terms, how to talk to it.

In 2024, the AI in digital marketing trend will focus on how you communicate with these AI tools to get tasks done. The key to success is understanding how to deliver effective prompts.

The easiest approach? Talk to it like you would to a child. Just as you teach a child to walk or talk, you need to ‘teach’ ChatGPT to follow your instructions. Make your commands as simple and clear as possible for the best results.

Another great tip is to use Chrome extensions that provide prompts for ChatGPT. For example, I use the AIPRM for SEO extension, which offers a range of useful prompts to improve SEO work. This makes it easier to stay ahead of the latest digital marketing trends and leverage AI effectively in your strategy.

In 2024, mastering how to interact with AI tools like ChatGPT will be a game-changer, following recent trends in digital marketing that focus on efficiency, creativity, and adaptability.

These are just 2 out of the 69 prompts available that can make an SEO Associate’s life much easier.

 

7. Push Notifications

Back in 2022, push notifications were still being tested by many brands. Now, in 2024, it’s time for businesses to use this tool to its fullest potential.

Push notifications allow brands to seamlessly become part of their customer’s daily lives, offering timely nudges with offers, updates, and clickable content. It’s a subtle yet powerful way to stay connected and relevant.

However, some brands are hesitant to adopt an aggressive marketing strategy, and as a result, they miss out on the benefits of push notifications. In today’s competitive landscape, it’s important to embrace these latest digital marketing trends to stay ahead.

Incorporating push notifications into your strategy can help create a constant connection with your audience, ensuring your brand remains top-of-mind—something that aligns perfectly with the recent trends in digital marketing.

 

8. Web3: The Future of Digital Marketing

Web3 is an emerging digital marketing trend that demands your attention. Envisioned as the next evolution of the internet, Web3 aims to create a more user-centric online experience, aligning with the objectives of Google’s algorithm updates.

What Is Web3?

Built on blockchain technology—the foundation of cryptocurrencies, NFTs, and other digital assets—Web3 promotes decentralisation, granting users greater control over their online interactions and data.

When Will Web3 Go Mainstream?

While widespread adoption maybe 5 to 10 years away, understanding and engaging with Web3 concepts now is crucial. As a forward-thinking marketer, staying informed about Web3 aligns with the latest digital marketing trends and prepares you for its transformative impact on the industry.

 

9. Personalisation

If you want to stand out and outperform your competitors, focusing on personalisation is essential. Personalising content, products, emails, and customer experiences is not just a passing trend—it’s quickly becoming an industry-standard in the world of digital marketing trends.

According to research by Instapage:

• 63% of consumers feel annoyed when brands send them generic advertising messages repeatedly.
• 80% of consumers are more likely to do business with a company that offers them personalised experiences.
• 90% of consumers find personalisation highly appealing.

Personalisation is one of the new trends in digital marketing that brands must adopt to stay competitive. Platforms like Amazon and Netflix have mastered this by offering tailored product and movie recommendations for each individual user. These brands perfectly illustrate how the latest digital marketing trends can drive engagement and success.

Another great example is:

Starbucks: Starbucks introduced a gamified mobile app that tracks customer visits, purchase history, and location. This personalised app allows customers to customise their drinks and earn rewards, with the reward system driving their revenue to $2.56 billion.

In India, we’re seeing similar strategies follow recent trends in marketing in India, where personalisation is driving success across various industries. As recent trends in digital marketing continue to evolve, personalisation will be a central strategy for businesses looking to stay ahead.

With the latest trends in digital marketing pushing for more customer-focused approaches, adopting personalisation now will help you stay ahead of digital marketing trends in India and globally.

If you wish to gain an in-depth analysis of Starbucks then you should read this blog on the marketing strategy of Starbucks.

10. Augmented Reality

According to Wikipedia, Augmented Reality (AR) is an interactive experience where real-world environments are enhanced by computer-generated perceptual information. This innovative technology has three key features:

• A combination of real and virtual worlds
• Real-time interaction
• Accurate 3D registration of virtual and real objects

While virtual reality (VR) often grabs headlines and excites people with futuristic, sci-fi ideas, Augmented Reality presents a more practical and effective solution from a marketing perspective. Many experts predict that AR will continue to outperform VR in terms of market share, especially within the realm of recent trends in digital marketing.

From a digital marketing standpoint, AR offers brands new ways to engage with customers by blending the real world with virtual elements. This technology aligns with new trends in digital marketing by enhancing customer interaction and providing a more immersive experience, making it a valuable tool in the evolving landscape of digital marketing trends.

As we look toward the future, AR is expected to dominate the latest digital marketing trends due to its real-world applicability, especially in industries like retail, education, and real estate. Brands that adopt AR will likely benefit from increased engagement as the technology continues to gain traction in recent trends in marketing and digital marketing trends in India.

Brands are progressively using this AR technology to elevate the consumer experience and increase sales.

One such example is IKEA, which has its own app that allows users to click a picture of their room on their smartphones (iOS 11.0.1 for now) to test drive IKEA’s furniture in. The users can move the furniture around to check out how the furniture looks different from different angles.

Another example would be Gucci, which is the latest luxury brand that has added an augmented reality feature to its app to let users try on sneakers.

The user can choose to see 19 different sneakers on their own by pointing their smartphone camera downwards. It enabled users to swipe left or right to change to another pair. The app also lets users take photos, which can afterwards be shared on social media or in messaging apps.

 

11. Metaverse: The Next Frontier in Digital Marketing Trends

The Metaverse, often referred to as “a world within our world,” is currently spearheaded by Meta (formerly Facebook). It represents a digital space where virtual and augmented realities merge to create an immersive, universal experience—a still new and largely untapped concept.

While the idea of having a digital avatar in a futuristic world may sound like something out of a video game, the Metaverse is fast becoming one of the most intriguing digital marketing trends of 2024. The potential here goes beyond gaming; it’s about creating new opportunities for digital marketers to engage with users uniquely.

The Metaverse has made social commerce possible within a network of virtual worlds, offering space for brands to explore. In this expansive virtual universe, marketers are finding creative ways to establish a presence, turning the Metaverse into a new medium for digital marketing. It’s quickly becoming part of the latest digital marketing trends, offering brands fresh avenues to engage with their audiences.

While we haven’t fully reached the prime of marketing in the Metaverse, the potential is enormous. As part of new trends in digital marketing, the Metaverse is expected to evolve into a powerful tool for brand-building and customer interaction. Digital marketers looking to stay ahead of the game should keep an eye on this space as it continues to grow within recent trends in marketing.

 

12. NFTs

Non-fungible tokens (NFTs) are unique digital assets that can be traded, each with a distinct token that certifies its originality and ownership. While NFTs have made waves in the art and tech worlds, they are now becoming a game-changer in digital marketing trends.

Brands are starting to incorporate NFTs into their marketing strategies, offering them as part of exciting promotional campaigns. For example, Marriott Bonvoy created a raffle where winners received their own NFT and 200,000 Bonvoy points, showcasing how brands are using NFTs to engage audiences in new and creative ways.

High-end brands like Adidas and Marriott are spearheading these kinds of digital marketing updates. As more companies adopt NFTs, the latest trends in digital marketing will see exponential growth in this space. The possibilities are endless as NFTs offer brands a unique way to stand out in an increasingly crowded market.

While elite brands currently use NFTs, they are expected to become part of recent trends in digital marketing, expanding into various industries. In India, we’re likely to see NFTs become a significant part of digital marketing trends in India, as brands look for innovative ways to connect with consumers.

As part of recent trends in marketing in India and globally, NFTs represent a cutting-edge tool that brands can leverage to create exclusivity and boost engagement. These marketing trends show how digital assets like NFTs are becoming a valuable part of the new trends in digital marketing, and as they continue to evolve, they will play a key role in shaping the future of digital marketing.

13. Cryptocurrency: The Instagram of the Finance World

Cryptocurrency has emerged as the Instagram of the finance world. It quietly entered the industry and gradually conquered it, with many not recognising its potential early on. In India, there are now around 10 to 12 million active crypto investors, a figure that continues to grow as returns from these investments are substantial.

Cryptocurrencies have become a trendy investment, especially among millennials, fuelling their widespread adoption. In response, crypto investment platforms are leveraging these new trends in digital marketing by offering free fractions of cryptocurrency to new users. This tactic not only raises awareness but also provides potential investors with a glimpse into the world of crypto—a clever move following the latest trends in digital marketing.

It wouldn’t be surprising if, in the near future, we use cryptocurrencies for everyday purchases, much like Google Pay is used for groceries and daily needs today. With the ever-evolving digital marketing trends in India, the potential of cryptocurrency in mainstream finance is immense.

As part of the recent trends in digital marketing and recent trends in marketing in India, cryptocurrencies represent cutting-edge financial tools. Digital marketing updates show that more brands and platforms are using this innovative approach to attract younger investors. The growth in crypto investments aligns with the latest trends in digital marketing, where companies are tapping into this demand to reach new audiences.

By incorporating cryptocurrency into their strategies, businesses are riding the wave of digital marketing trends and shaping the future of finance and commerce, both in India and globally.

 

14. Livestream Commerce

Livestream commerce has rapidly emerged as a significant digital marketing trend. While it is relatively new to India, it has already established a billion-dollar market in China. This innovative approach enables brands to showcase their products live on social media platforms, allowing audiences to make immediate purchases.

Platforms like Instagram have integrated shopping features into live videos, permitting brands to display products with a ‘Shop Now’ button. This functionality streamlines the customer journey from advertisement to purchase, substantially reducing the decision-making time.

In 2024, livestream commerce is among the latest digital marketing trends, offering brands a dynamic avenue to engage consumers and drive sales. Its adoption is growing globally, including in India, where brands are increasingly leveraging this strategy to stay ahead in the competitive market.

Bonus: If you want to learn how to choose the right social media platform for marketing your products and services online, check out this blog to know more.

 

15. Voice Search Optimisation

According to research by Review42, 55% of teenagers use voice search daily. This widespread adoption by an entire generation is a strong indicator of how significant voice search will become in the future.

There are several reasons why voice search, a feature introduced on smartphones around 2014, is gaining massive traction this year. Firstly, there is an increasing use of smart speakers. Currently, 20% of households own devices like Amazon Alexa or Google Home, which are fully controlled by voice search. This growing adoption shows that people are becoming more comfortable with this new behaviour.

Secondly, Google has reported that its voice search now has 95% accuracy. With this high level of precision, using voice search has become much more appealing. The combination of improved accuracy and the convenience of simply speaking to get results makes the process more personalised and engaging for users.

Most importantly, it’s projected that by 2024, 50% of all online shopping will be conducted through voice search, representing a massive $40 billion opportunity for digital marketers. With such promising growth, preparing your website for voice search is crucial to staying ahead in the evolving digital marketing trends.

During our research, we found a helpful guide from SEMrush. This article outlines seven simple steps to optimise your website for voice search—something every marketer should consider for the future.

 

16. Programmatic Advertising

Programmatic Ad Buying refers to the use of software to purchase digital ads, replacing the traditional manual processes that involve human negotiation, proposals, and quotes. Instead of relying on people, programmatic advertising leverages algorithms and machines to handle ad buying more efficiently.

By using AI to automate the process, programmatic advertising allows marketers to target highly specific audiences. This automation not only speeds up the process but also increases conversions and reduces customer acquisition costs—key benefits in today’s competitive landscape of digital marketing trends.

A prominent example of programmatic ad buying is real-time bidding (RTB). This method allows for faster, more precise ad targeting, where ads are bought and sold on an individual basis. Essentially, this means that the ad is shown only to visitors who fit your target audience, maximising the efficiency of your ad spend.

As one of the latest trends in digital marketing, programmatic ad buying is reshaping the way brands reach their audiences, making it a must-watch trend for 2024.

Here’s how Programmatic Advertising works:

Programmatic Advertising is rapidly increasing every year and is predicted to be used for a huge majority of display advertising in the next couple of years.

One of the best examples of the same would be ‘The Economist’, a digital and print publication, which started a programmatic advertising campaign with the aim of persuading curious readers to try the publication.

The same campaign generated 6,50,000 new prospects, an additional return on investment (ROI) of 10:1. Brand Awareness for “The Economist” also elevated by 65%.

Read this blog on “IIDE PG in Digital Marketing ROI” to understand how investing in a digital marketing course can help you reap benefits in the long run.

 

17. Chatbots

Chatbots will emerge as one of the top digital marketing trends in India in 2024. This AI-based technology utilises instant messaging to interact with customers and website visitors, allowing businesses to communicate via text or voice.

For businesses, chatbots are an invaluable tool for engaging with customers. Given that websites often experience a large number of visitors simultaneously, having a technology that can respond to hundreds of users at once is a major advantage. The key benefits of chatbots include 24/7 customer service, instant responses to inquiries, and the ability to answer simple questions.

Research shows that 63% of people prefer messaging on chatbots when communicating with businesses or brands. This virtual support not only provides excellent customer service but also frees businesses from repetitive tasks, allowing them to focus on more important work.

Incorporating chatbots into your strategy is a prime example of staying on top of digital marketing trends for 2024, as they significantly improve efficiency and customer satisfaction.

Starbucks has introduced a chatbot that operates via the MyBarista app, where you can order by auditory message through Amazon Alexa or messaging.

Another amazing example of a chatbot system is the recently launched project LaMDA by Google. It is going to revolutionise the coming generations of chatbot systems. Here’s a bonus read on everything you need to know about Google’s LaMDA.

Besides allowing customers to remain in the comfort of their homes right up until their coffee is ready the chatbot messages the customer when the order is ready for pickup, the chatbot also allows payment and tipping.

 

18. Email Marketing- Less is More

As the name implies, automated email marketing is sending emails to your customers automatically based on triggers or schedules you set.

Email marketing has always been one of the most reliable digital marketing trends. It’s an excellent way to engage with your customers, whether it’s to share your organisation’s latest achievements or promote an upcoming sale.

However, the days of long, essay-like emails are behind us. In 2024, the latest digital marketing trends are all about simplicity and brevity. Emails that are easy to understand and don’t take up too much of the reader’s time are more likely to succeed, leading to higher conversions.

As part of the recent trends in digital marketing, concise and targeted messaging is key. Businesses should focus on delivering value quickly without overwhelming the recipient. This approach is part of the new trends in digital marketing, where the shift towards customer-centric communication continues to grow.

For inspiration, take a look at how Neil Patel crafts his emails—short, sharp, and focused. His email campaigns reflect the latest trends in digital marketing, showing that clarity and conciseness are the way forward. As digital marketing updates show, businesses that adapt to these marketing trends will benefit from improved engagement and higher returns.

Digital marketing trends in India are moving towards more streamlined communication. Emails that focus on delivering impactful, bite-sized information align with the recent trends in marketing in India and globally.

According to the research of Backlinko:

• You are 6x more likely to get a click from an email than from a tweet
• Adding a call-to-action button in your emails instead of simply a text link can lead to a 28% increase in click-throughs
• 78% of marketers have seen an increase in engagements (including CTR) in the last 12 months

But to up these statistics for your company, ensure that the copy is simple and easy to understand.

Learn to build powerful and successful email lists and email marketing campaigns by enrolling here: Online Email Marketing Course with Certification

 

19. Marketing Automation

Automation has significantly transformed the industry over the past year and is set to be one of the recent trends in marketing in India for 2024. Marketing automation focuses on streamlining processes, making them more efficient, smooth, and faster. One of its most powerful applications will be in lead collection and nurturing.

Driving traffic to your website is crucial, but if you don’t capture quality leads at the right time, that traffic becomes meaningless. With marketing automation, businesses can integrate CRM tools and lead nurturing software to collect leads around the clock. This automation ensures the process is more personalised and effective.

Once these leads are gathered, you can nurture them step by step, guiding them through each stage of the customer journey in a systematic way. This not only enhances engagement but also improves the quality of conversions. As part of the latest digital marketing trends, marketing automation is expected to drive higher results and increased efficiency in lead management.

In 2024, staying ahead of new trends in digital marketing, such as automation, will be critical for businesses looking to optimise their strategies and align with the latest trends in digital marketing. In India, the adoption of these tools will become a major part of the digital marketing trends in India, offering a competitive edge in the ever-evolving marketplace.

Check out this blog to know the top 10 best marketing automation tools.

 

20. Short Form Video Content

Video Marketing is also one of the top digital marketing trends in 2024 and is likely to be at the top for more years to come. Here are some stats that will demonstrate the importance of including a video in your digital marketing current trends list.

According to the research by Impactplus:

• 72% of businesses say videos have improved their conversion rate
• 70% of consumers say they have shared brand video
• 52% of consumers say that watching product videos makes them more confident in online purchase decisions
• Video content is 50 times more likely to drive users than plain text.

 

According to Seotribunal, having a video on your website makes it 50 times more likely to appear in organic search results compared to plain text. Why? Because video content is more engaging and captivating, Google has been prompted to rank these sites higher in search results.

However, for even better results, short-form videos are the way forward. YouTube’s recent feature, “Shorts,” is similar to Instagram Reels, allowing users to create videos that are 15 seconds or less. These short-form videos have become one of the latest digital marketing trends, offering a quick and effective way to capture audience attention.

Instagram Reels, in particular, has been a game-changer for marketers and content creators. Since the banning of TikTok in several countries, Reels have become the perfect replacement, offering more than double the engagement rates compared to regular videos. With Instagram’s newly launched insights feature for Reels, marketers can now track their performance and analyse their work more effectively.

As a marketer, you can leverage short-form video content to showcase a variety of content types, such as informative videos, behind-the-scenes footage, product reviews, and more. An excellent example is Louis Vuitton’s Instagram Reels, which are known for their high-quality, innovative, and visually stunning content. Every single reel from Louis Vuitton has gone viral, averaging 5 million views per reel!

To succeed in 2024, an effective short-form video strategy is essential for grabbing and retaining your audience’s attention, following the recent trends in digital marketing. With short-form video content becoming a central part of digital marketing trends in India and globally, incorporating this into your digital strategy will ensure you stay ahead in the game.

Related Post: 8 Low Budget Video Marketing Tips For Your Business

 

21. Shoppable Content

Shoppable content refers to any type of content—whether it’s a picture, video, or article—that includes a direct link to a purchase portal. This innovation simplifies the customer journey, enabling users to move seamlessly from discovering a product through content marketing to purchasing it on an eCommerce platform.

Typically, a product on an eCommerce website follows a standard format: description, details, images, and price. However, with the introduction of shoppable content, the way eCommerce operates and markets its products is set to change. Instead of relying on traditional, sometimes dull product descriptions, brands can now market their products as stories, using interactive content to engage customers.

For example, Instagram has introduced a shoppable content feature, allowing users to buy products directly from stories or posts. Pinterest has also embraced this feature, making it easier for brands to connect with consumers.

Brands like H&M have taken their marketing to the next level with shoppable content by transforming their Instagram profiles into shoppable galleries. They tag products in their posts, enabling their massive following of over 36 million users to get inspired, discover new items, and make purchases—all within Instagram.

This approach to shoppable content aligns with the latest digital marketing trends in 2024, as brands look for new ways to make the customer journey more engaging and efficient. As part of the recent trends in digital marketing, shoppable content is set to become a key element in eCommerce marketing, offering businesses the opportunity to turn social media engagement into direct sales.

By incorporating shoppable content, brands can align themselves with the new trends in digital marketing and boost conversion rates by making the shopping experience more integrated and intuitive for users.

Modern consumers appreciate smooth user experience and engaging storytelling for their products. With shoppable content, the entire experience of eCommerce will get a face-lift. A consumer now expects fast-loading visuals and rewards from companies that put in the effort to create attractive content.

22. User-Generated Content

People love to engage in activities, especially when they are involved in their favourite products or services. User-generated content (UGC) taps into this enthusiasm, encouraging customers to create their own content using a product and share it with the world. This form of customer interaction is at the heart of many successful digital marketing trends.

UGC campaigns rely on creative submissions from customers based on challenges or prompts set by the brand. The effectiveness of UGC is evident: UGC posts have a click-through rate that is four times higher than regular promotional campaigns.

There are several reasons why UGC is such a brilliant strategy. Firstly, it significantly reduces the time, effort, and resources needed to run a campaign. Brands can gather a vast amount of high-quality promotional material, all contributed by customers at no cost. Secondly, UGC posts receive 28% higher engagement rates compared to standard posts, as they are viewed as more trustworthy since they come from real customers rather than paid advertisements.

However, despite these clear benefits, research shows that only 16% of brands currently have a UGC strategy in place. For those that do, GoPro stands out as a prime example. By prompting their customers to create videos using their GoPro equipment, they launched the hugely successful “Video of the Day” campaign. This challenge has sparked a global trend, with users eager to share their adrenaline-filled adventures captured on GoPro cameras.

In 2024, brands that adopt UGC as part of their strategy will align with the latest digital marketing trends, building stronger connections with their audience while gaining authentic, user-driven content. As UGC continues to grow in popularity, businesses can leverage it as part of the new trends in digital marketing to increase engagement and reduce campaign costs, making it a win-win for both the brand and its customers.

 

23. Influencer Marketing: A Dominant Digital Marketing Trend for 2024

Influencer Marketing continues to be one of the most effective digital marketing trends in 2024. By collaborating with influencers—individuals who have significant social media followings—brands can tap into pre-established audiences, creating a more authentic and engaging form of advertisement.

Influencers have the power to drive consumer behaviour, making them a valuable asset in today’s latest digital marketing trends. Their ability to create relatable, authentic content resonates with audiences far more than traditional ads. This has led to the rise of influencer marketing as part of the recent trends in digital marketing, particularly in India, where influencers across platforms like Instagram and YouTube command massive followings.

What sets influencer marketing apart is its ability to deliver content in a way that feels more personal and less intrusive. Research shows that people are more likely to trust a recommendation from a favourite influencer than a direct advertisement from a brand. This trust factor makes it one of the new trends in digital marketing that is consistently delivering strong results.

Brands like Nykaa and Mamaearth have capitalised on this digital marketing trend in India, collaborating with influencers to promote their products. As part of the recent trends in marketing in India, influencer marketing is expected to grow even further in 2024, as brands continue to shift towards more organic, relatable content.

By harnessing the power of influencer marketing, brands can keep up with the latest trends in digital marketing and reach targeted audiences in a highly effective way.

 

24. Omnichannel Marketing: Enhancing the Customer Experience in 2024

Omnichannel marketing is another crucial digital marketing trend for 2024. This approach involves creating a seamless experience for customers across multiple platforms and devices, ensuring they receive a consistent message regardless of where they interact with the brand.

As part of the latest digital marketing trends, omnichannel marketing ensures that whether a customer engages with a brand through a mobile app, website, email, or physical store, the experience remains connected. This integrated approach boosts customer satisfaction and brand loyalty, making it one of the most important new trends in digital marketing to adopt in 2024.

With the rise of digital channels and touchpoints, businesses are increasingly seeing the need to provide cohesive experiences across all mediums. This is particularly relevant in recent trends in marketing in India, where consumers often switch between online and offline platforms. Omnichannel marketing enables brands to guide customers through a unified journey, reducing friction and enhancing engagement.

For instance, brands like Reliance Retail and Tata Cliq are embracing omnichannel marketing, providing customers with consistent experiences whether they’re shopping in-store or online. As part of the recent trends in marketing, this strategy is becoming integral to improving customer loyalty and increasing conversions.

In 2024, brands that adopt omnichannel marketing will align with the latest trends in digital marketing, creating a seamless and customer-centric experience that is bound to drive long-term success.

The world of digital marketing is fast-paced, with recent trends in marketing constantly emerging and transforming how we connect with audiences. As technology evolves, new digital marketing trends in India and globally keep reshaping the landscape. Staying up-to-date with these latest digital marketing trends is essential for professionals looking to remain competitive in the ever-changing digital space. Here’s how you can keep up:

1. Stay Informed About the Latest Trends in Digital Marketing

Keeping track of the latest updates in digital marketing ensures you don’t fall behind. Trends like AI-driven content, voice search optimisation, and personalisation are rapidly reshaping the marketing landscape. Staying informed means you can apply the most effective strategies to your campaigns.

2. Enrol in an Online Digital Marketing Course in India

To stay ahead of the latest trends in digital marketing, enrolling in an online digital marketing course in India can be an excellent choice. These courses offer up-to-date knowledge on digital marketing, helping you stay relevant and apply the latest strategies in your work. With comprehensive modules, you gain practical insights into new updates in digital marketing that will keep you competitive.

3. Attend Free Masterclasses by Industry Experts

A great way to get familiar with digital marketing trends is by attending free masterclasses. These sessions, such as those offered by Karan Shah, Founder and CEO of IIDE, provide a deeper understanding of the latest trends in digital marketing and how to integrate them into your campaigns. You’ll gain valuable insights from experts who discuss recent trends in marketing in India that can elevate your strategies.

4. Join Comprehensive Digital Marketing Courses

With a broad curriculum covering the latest digital marketing updates, enrolling in a course that provides hands-on training can enhance your skill set. Look for courses that cover everything from SEO and SEM to content marketing and analytics, ensuring you’re well-equipped to handle the digital marketing trends in India and globally.

5. Use Industry-Relevant Tools to Stay Updated

Leveraging the right tools and platforms is key to staying updated with digital marketing trends. Whether it’s social media tools, SEO platforms, or data analytics, these tools allow you to implement and measure the latest trends in digital marketing, ensuring you can create targeted campaigns based on the latest digital marketing trends.

6. Practice Continuous Learning

The digital marketing world is always evolving with the latest updates in digital marketing. By consistently updating your skills and learning about new updates in digital marketing, you ensure that you can respond to shifts in the market. Ongoing education is vital to understanding and applying digital marketing trends to your work.

 

Conclusion

Congratulations on making it to the end of the blog. This really shows your commitment to staying in touch with the latest updates in digital marketing.

If you wish to advance your career in the digital domain by pursuing one of our courses, then we strongly recommend you schedule an appointment and get in touch with one of our senior academic counsellors. They will cater to all your queries and help you select the right course of your interest.

We hope this blog on the latest digital marketing trends in India has been an interesting read for you! Let us know about your views in the comments section below.