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13 Actionable Email Marketing Tips Businesses Need to Know About

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Email marketing is the technique of sending promotional messages using the email in big numbers using a database. It is usually to create sales or generate leads. Email marketing might be an age-old digital marketing technique but it is still very effective. 

With a user base of over 4 billion people, its reach is quite high. The average ROI on email marketing is $44 for every dollar spent. Amazing isn’t it?

We have listed out the best email marketing tips for you! And if you’re not automating your emails using tools, you need to start now! Train with IIDE’s experts via our Online Email Marketing Course. 

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13 Essential Email Marketing Tips You Should Start Using

We have a list of the best email marketing tips and tricks that’ll help you with lead generation, B2B, mass-emailing, and more. Read on to know more. 

1. Define your goals 

It is important to ask yourself why is it that you want to push out the email. What is your end goal? Some common goals are – 

  • Increase sales
  • Generate leads
  • Create hype
  • Increase loyalty

2. Brainstorm Your Subject Lines

As per a report by FinancesOnline, 64% of email receivers decide to open a mail based on the subject line whereas 33% of email receivers open an email simply because the subject line is catchy. 

Thus, your main job first is to get your subject line perfect. Your subject line needs to be:

  • 25-30 Characters
  • Include the name of the recipient 
  • Catchy 
  • Add a USP or Urgency

3. Personalization is key 

Personalization is very important when it comes to email marketing. Use automated email personalization a tool offered by many email marketing tools. This is a good mass email marketing tip as it makes the customer feel special. 

4. Segment your lead list 

It is important to segment your lead list – a great email marketing tip to increase sales. Understand what the user’s buying patterns are. Web analytics play a huge role here. You can also include a user registration form for users. 

This will help you target people genuinely interested in your product or service who are more likely to make a purchase.

5. Customer-focussed content 

A good email marketing tip for B2B is to create relevant content that is also customer-centric. Include tips, industry-related trends, and case studies that are relevant to your industry. 

6. 80-20 rule 

The 80-20 rule is a golden rule in email marketing.  A mass email marketing tip for you! Your email needs to offer 80% information and the rest of the 20% can be promotional content. A hard sell is a very big put-off to many people.

7. Email blasting 

Email blasting involves sending out your email at once to multiple databases and groups. It is important in such as case to put your brand out there. 

A good email blast marketing tip is to have a consistent logo, typeface, colours, and other such elements that people identify with your brand. 

8. Get the timing right 

Effective email marketing tips and techniques are many. However, the timing is of paramount importance. What time do users login to check their email? If your email gets lost in the crowd, then there is a problem. 

9. Email signature marketing 

Email signatures are important as it communicates your brand values. An email marketing signature tip is to have your promotional offers as your signature, whilst adhering to the 80-20 rule.

10. Ask users before adding them to your email list

New to email marketing? A really important email marketing tip for beginners is to ask for permission before adding them to your email marketing list. 

Have a pop-up banner on your website asking if they’d like to subscribe to your emails. It is polite to do and so and will save you the risk of the user blocking you. 

11. Always add CTAs

What is the point in going through all that hassle if your email isn’t going to convert? A good tip for email marketing for lead generation is to add a call-to-action in every email and use good visuals that connect to the copy. 

12. Nurture your leads 

Send customized communication after segmenting your audience. For example, segment your audiences who have pets into dog owners, cat owners, etc., and send them customized content relevant to them.  

13. Make a tab 

Include an email sign-up tab on your website. This will also help you expand your database. You can provide a freebie in exchange for their email address and voila, you have your database of interested users!

Email Marketing Template & Checklist

We have an email marketing template that can help you write better emails. This is how you can write an effective marketing email  –

  • Use a familiar name – Use the name that the audience connects with. If a user signed up with the brand, then it is best to use their name in any kind of communication.
  • Write a subject line – The subject line needs to be concise and should not exceed the character limit. 
  • Personalized pre-header – The pre-header text is the text before the subject line. It can be personalized to make it more interesting.
  • Body Content – Keep the body content simple and short. Avoid writing essays.
  • Use buttons – Using buttons is a great way to get a conversion. It also reinforces your intent to send the email. 
  • Avoid spam words – A good tip is to avoid spam words such as free and buy now too much as it will get scanned as spam and automatically reach your user’s spam box. 
  • Monitor your metrics – Use a good email marketing tool and monitor your metrics to analyze your strategy and improvise it. 

Email Marketing Samples For Inspiration

  • LOFT

email marketing tips and samples - loft

The copy is simple and compelling. It makes the user feel valued and the CTA is effective.

  • Dropbox

email marketing tips and samples - dropbox

This email is a perfect example of brand recall and remarketing. It is short, it reminds you that the brand exists and the benefits of using it.

  • Trulia

email marketing tips and samples - Trulia

In this example, a question is presented to the target audience. It gets them thinking and perform an action – that is whether to click on the CTA button or not. In order to know the answer to the question, they have no choice which leads to more conversions. Ensure that the landing page is connected to the question. 

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FAQs

Q. Which are the best email marketing tools to use? 

Mailchimp is one of the best email marketing tools to use. It is user-friendly and is free for limited use. 

Read more on the best digital marketing tools here.

Q. Which are the important email marketing tips for lead generation? 

  • Keep email content short and crisp
  • Focus on the visuals
  • Keep your email database updated and clean
  • Use email marketing tools like Mailchimp for automation as it saves time
  • Write good click-bait email subject lines

Q. Which are the important email marketing tips for B2B? 

A good email marketing tip for B2B is to position your brand as an industry leader. The content should be informative and should be from the perspective of imparting knowledge or advice. 

Summary

All in all, your emails need to be concise, have an impact, and need to be value-creating. We hope that you enjoyed reading our blog. If you have any additional email marketing tips and tricks, do share them in the comments below. 

We recommend this 3-month online comprehensive digital marketing course if you’d like to know all about digital marketing. If you’re a professional looking to upskill, check this 11-month MBA-level online digital marketing course out.

COO, Avignyata Inc. & Digital Marketing Trainer, IIDE

He is currently COO at Avignyata Inc. - Digital Marketing Agency and has worked with 1400+ clients from various industries. Few clients worked on Shoppers Stop, Inorbit Malls, Disney, TGIF, Nexus Malls......[Read full bio]

Daksh Juneja

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