32 Top Digital Marketing Tools That Every Marketer Must Use in 2025

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for success. As we step into 2024, marketers are inundated with an array of tools designed to enhance efficiency, improve engagement, and drive conversions. Among these, the top digital marketing tools play a vital role in optimising strategies across various channels.

From SEO optimisation and content creation to social media management and analytics, the right tools can significantly impact your marketing approach. In this blog, we’ll explore the 32 best digital marketing tools that every marketer must leverage this year. Whether you’re a seasoned professional or just starting out, these tools will empower you to streamline your processes, maximise your outreach, and ultimately achieve your business goals. Let’s dive into the must-have resources that will elevate your digital marketing efforts in 2024!

Also Read: Top 11 Benefits of Digital Marketing

32 Top Digital Marketing Tools in 2024 (Free & Paid)

Most companies don’t rely on only one online marketing tool – a bunch of tools is the way to go to see the best results and return on investment.

So let’s look at each digital marketing category and the best tools for them.

Video Editing Tools

1. VEED.IO

VEED.IO is a premier online video editing software that caters to both beginners and experts. Its user-friendly interface allows you to effortlessly drag and drop your videos, enabling quick trimming, compression, and enhancement.

This powerful tool is equipped with features such as auto subtitles, a background remover, text-to-speech capabilities, and even an AI image generator, making it a versatile choice for your digital marketing needs.

Cost: FREE, Basic Plan at $12/month, PRO plan at $24/month

Search Engine Optimisation (SEO) Tools

Before we get into the tools, let’s first clarify what SEO entails. Search engine optimisation is the process of improving your website’s visibility on search engines like Google. A higher ranking not only boosts visibility but also increases website traffic and enhances your business’s credibility. Here are some additional benefits of SEO marketing:

Some popular SEO tools are –

2. Google Search Console

Google Search Console is an essential digital marketing tool that helps measure your site’s traffic, optimise pages, and enhance overall site performance. It provides insights into how Google perceives your website and allows you to analyse crucial SEO data, such as clicks, impressions, average position, and average CTR. Additionally, it assists in identifying and resolving technical issues on your site by sending alerts and notifications regarding errors. Considering the same, if you’re looking for a list of digital marketing tools to learn, we highly recommend starting with this one.

Cost: This free digital marketing tool provides insights into the top 1,000 backlinks and 1,000 organic keywords.

3. Spyfu

One of the top 10 digital marketing tools out there, Spyfu enables you to boost your website traffic with tailored SEO recommendations. You can track your keyword rankings across search engines like Google, Yahoo, and Bing, while conducting comprehensive competitor research. It also facilitates domain searches, making it a valuable asset in your digital marketing toolkit.

Cost: This online marketing tool is a paid one with unlimited downloads and data post subscription.

4. Respona

Respona is an all-in-one outreach platform packed with essential tools for launching any email campaign, whether for link building, digital PR, marketing, or sales. Its integration with Google’s search engine streamlines prospecting, pulling metrics like Domain Rating and Ahrefs Rank directly from Ahrefs. An easy-to-use email finder is also included.

Cost: This digital marketing tool’s basic plan starts at $99/month. Respona also offers a 30-day money-back guarantee.

5. SemRush

SemRush is a comprehensive SEO marketing tool that encompasses everything required for a successful SEO project, including link building, site auditing, pay-per-click data, and customer relationship management features. It is an excellent choice for those looking to perform keyword searches effectively.

Cost: SEMrush comes with a 14-day free trial after which it costs around $200 per month to unlock competitor data.

Best Pick?

We recommend Google Search Console due to its no-cost access for anyone with a website. What makes this the top digital marketing tool is the fact that it provides invaluable insights into what you can improve to rank on Google, the world’s largest search engine.

Recommended Course: Online SEO Course

Paid Advertising Tools

When it comes to learning the top digital marketing tools, these options should definitely be on your radar:

5. Google Ads

Google Ads is a robust platform for running advertisements on the Google SERP, allowing you to display ads on third-party websites that have partnered with Google. It is one of the digital marketing tools to learn, as your ad will appear above organic results, increasing its visibility.

Cost: This online marketing tool is free to use, but the ads operate on a bidding system.

Recommended Course: Online Google Ads Course

6. Facebook Ads Manager

Facebook Ads Manager is one of the top digital marketing tools for running advertisements across two of the most popular social media platforms: Meta and Instagram. With this tool, you can display ads in various formats, including Stories, videos, and posts.

Cost: The tool is free to use, operating on a bidding system similar to Google Ads. If you’re interested in how Facebook bidding works, be sure to explore more about it.

Recommended Course: Online Facebook Ads Course

7. Wordstream

WordStream Advisor is an innovative tool created by WordStream Inc. that allows marketers to manage their Google Ads, Bing Ads, and Facebook ad campaigns from a single dashboard. This online marketing tool aims to simplify the process of ad creation and campaign management.

Key features include keyword tracking, pay-per-click monitoring, and measuring page performance, making it a valuable asset for any digital marketing strategy.

Cost: While some features are free, you can access customised services with an account manager for a fee.

Best Pick?

If your target audience primarily uses search engines, then Google Ads should be your go-to option. Conversely, if they are more active on social media, Facebook Ads Manager is essential. Using both digital marketing tools can yield the best results for your online marketing efforts.

Analytics and Reporting Tools

For the unaware, web analytics refers to the collection and analysis of data to assess your website’s performance. The goal is to gather, organise, and analyse this data to enhance your website’s overall effectiveness.

8. Google Analytics

Google Analytics is a powerful free digital marketing tool that enables you to track your return on investment (ROI). Over 60% of website owners utilise this tool for tracking website traffic, conducting audience analysis, understanding consumer behaviour, identifying web errors, and performing conversion analysis.

Its user-friendly interface and cost-effective features make it an indispensable part of any digital marketing toolkit.

Cost: Some of the features are free of cost.

Recommended Course: Online Google Analytics Course

9. Spring Metrics

To optimise your website effectively, it is crucial to identify areas needing improvement. This top 10 digital marketing tool provides on-site website analytics, including real-time conversion analytics, pay-per-click (PPC) metrics, session duration, impressions, bounce rates, and click-through rates.

Cost: This online marketing tool has a free trial post which one needs to subscribe to their services at $49 per month.

Best Pick?

We recommend Google Analytics due to its status as a Google digital marketing tool, which boasts higher user ratings compared to Spring Metrics. Over half of internet users rely on Google Analytics for its comprehensive interface and extensive features.

Copywriting Tools

Here are some of the top digital marketing tools that every copywriter should utilise:

10. Hemingway Editor

Hemingway Editor is an invaluable content editing tool. When you paste your content into this digital marketing tool, it highlights sentences that may be grammatically incorrect or difficult to read. You can set the reading level for your audience, and the tool will provide tailored suggestions. Needless to say, if you’re new to the content marketing field, we highly recommend learning this top digital marketing tool.

Cost: There is a free version of this digital marketing tool and some extra features in the paid version which costs 20$.

11. Grammarly

Next on our list of list of digital marketing tools, Grammarly is a must-have for every copywriter and content creator. This tool allows you to set your preferred language and country, highlighting misspelt words and grammatical errors as you write.

Cost: This digital marketing tool has a free version available as a browser extension. Premium suggestions cost $144 for individual users, with customised pricing for businesses with multiple users.

Best Pick?

Both digital marketing tools offer free versions, so we recommend trying them to see which aligns better with your content and copywriting needs. Having said that, it’s worth noting here that Grammarly stands out as the superior tool and is a necessity for any serious writer.

Recommended Course: Online Copywriting Course

Graphic Design Tools

Design is a crucial component of any form of communication. Whether you are an amateur graphic designer or a seasoned professional, these digital marketing tools are essential for effective marketing communication.

12. Canva

Next on our list of digital marketing tools, Canva is an intuitive graphic design tool ideal for beginners and experienced users alike. It offers a wide range of design options, including social media posts, posters, PDFs, ads, and much more.

Cost:  This online marketing tool provides various membership options: a free version that allows access to 10-15 creatives per month, a Pro membership for larger organisations, and an enterprise membership designed for businesses just starting out, which grants access to 420,000 templates.

13. Venngage

Venngage is a freee digital marketing tool designed for marketing, design, and communication purposes. It excels at creating infographics, whether from scratch or using professional templates to kickstart your projects. Users can choose from a wide array of images or upload their own.

Cost: This digital marketing tool offers a free version for all its users. Advanced features are priced at $19 per feature per month.

14. Adobe Creative Suite

Adobe Creative Suite encompasses a range of powerful software, including Photoshop, InDesign, and Illustrator. This suite allows you to create everything from social media posts and print ads to animations for websites and apps. With additional video editing software like Animate and Premiere Pro, the possibilities for graphic creation are virtually limitless. Here’s a breakdown of the key software you’ll need for graphic design:

a) Adobe Photoshop (PS)

This online marketing tool is the leading image editing, photo creation, and graphic design software, particularly suited for raster or pixel-based images.

Cost: One of the plans costs ₹1,650 per month.

b) Adobe Illustrator (AI)

This digital marketing tool is a specialised software for creating and editing vector-based images, making it perfect for designing logos, typography, and other vector graphics.

Cost: One of the plans costs ₹1,650 per month.

c) Adobe Indesign (ID)

InDesign is used for publishing and page layout design. You can create posters, flyers, and layouts for books and magazines with this powerful software. It is one of the top digital marketing tools to learn if you’re interested in publishing.

Cost: One of the plans costs INR 1,650 per month

Best Pick?

Canva is an excellent tool for beginners starting in graphic design. However, if you are looking for digital design tools suited for an established business, investing in the licensed Adobe Creative Suite tools is recommended, as they provide high-quality output and professional-grade features.

Recommended Course: Online Ad Design Course

Email Marketing Tools

Email marketing is a powerful strategy utilised by numerous companies and is a vital component of global marketing efforts. It enables businesses to deliver targeted messages to an already engaged audience, reaching a global market while providing easily measurable results. Moreover, email marketing consistently offers one of the best returns on investment.

15. GrowMeOrganic

One of the top digital marketing tools, GrowMeOrganic is an innovative email finder and sales automation tool designed to streamline your marketing efforts. It allows users to extract B2B and B2C emails across multiple verticals and send unlimited drip campaigns through its built-in CRM.

Unlike many larger competitors, this digital marketing tool offers unlimited credits for all features at a fraction of the cost of similar tools. This platform also supports automating LinkedIn outreach, B2B enrichment, Google Map scraping, website scraping, and email finding.

Cost:

• Starter: $49/month (nearly 2,000 credits for all features)
• Growth: $99/month (unlimited credits with 5 seats)
• Pro: $199/month (unlimited credits with unlimited seats)

16. Mailchimp

Mailchimp is one of the most renowned email marketing tools globally. It is user-friendly and offers detailed analytics, making it easy for beginners to get started while driving revenue effectively. Its automated features and hassle-free user interface allow you to send emails to targeted audiences and re-engage existing users. Mailchimp stands out as one of the top digital marketing tools for email marketing.

Cost: 2,000 contacts + 10,000 emails per month are free.

17. SendinBlue

Another on our list of digital marketing tools, SendinBlue is a strong competitor to Mailchimp, providing similar features such as automated emails, a user-friendly interface, and a variety of design templates.

Cost: The free version allows 9000 mails in a month with a limit of 300 mails per day. Paid plans range from INR 1500 – INR 4000 per month.

Best Pick?

Mailchimp is the ideal choice as it offers a wider range of features and a greater number of free monthly emails compared to its competitors, making it a top choice for effective email marketing campaigns.

Recommended Course: Online Email Marketing Course

CRM (Customer Relationship Management) Tools

Understanding consumer behaviour is crucial for managing and nurturing personalised relationships. Insights into consumer behaviour also assist in capturing the right leads at the right time, optimally nurturing them through effective lead generation strategies—one of the most successful digital marketing tactics. Here are some top digital marketing tools that help assess consumer behaviour and aid in CRM:

18. Hubspot

HubSpot is undoubtedly one of the best all-in-one marketing tools available today, serving companies across 65 countries. When we refer to it as an all-in-one platform, we mean it: HubSpot offers social media tracking, CRM, email marketing, data analytics, and SEO tools, among other features.

Cost: This digital marketing tool provides four categories: free, starter, professional, and enterprise plans with add-ons. We recommend starting with the free version and upgrading as necessary. The starter pack is priced at $50 per month.

19. Hotjar

Hotjar is an insightful free digital marketing tool designed to help you understand consumer behaviour and enhance user experience. Its offerings include heatmaps, session recordings, user testing, segmented surveys, polls, and feedback widgets. By combining customer experience analysis, data analytics, and user behaviour insights, Hotjar supports your business growth.

Cost: Its basic features are free of cost and the plus plan starts at $39 per month.

Best Pick?

HubSpot is an excellent integrated digital marketing tool, known for its user-friendly interface, making it ideal for lead generation and effective CRM.

Social Media Marketing Tools

Social media has played a huge role in our lives in less than 10 years. The right social media tool can bring immense growth and success to your company. There are phenomenal benefits to using social media for your business. Read on to know about the tools available to enhance your marketing strategy.

20. Buffer

Buffer is one of the top digital marketing tools for increasing your audience reach and managing social media marketing. It provides analytics, precision marketing testing, data metrics, and post scheduling. A unique feature is cross-posting, which allows you to publish content on multiple platforms, maintaining communication synergy.

Cost: This digital marketing tool offers a free plan with 10 posts per month. Upgrading your plan grants unlimited access.

21. Hootsuite

Next on our list of digital marketing tools, Hootsuite is ideal for engaging your audience, analysing data, and scheduling posts. It allows you to monitor multiple platforms in one stream, including:

• Facebook
• Twitter
• LinkedIn
• Google+
• Foursquare
• WordPress

Cost: This digital marketing tool has a free version available, with an entry-level price starting at $49 per month for additional features.

22. Sprout Social

Sprout Social is known for its well-organised dashboard, making it easy to locate messages and schedule posts. It provides detailed reports to help you understand your brand’s standing.

Cost – One of the top digital marketing tools to learn, Sprout Social costs $89 per user and offers a 30-day free trial.

Best Pick?

There are many digital marketing tools available, and the best choice largely depends on your specific goals. Buffer is excellent for scheduling content and broadcasting messages. Sprout Social is recommended for CRM, URL tracking, and detailed reporting. Hootsuite is your go-to option for monitoring third-party accounts.

Not sure which social media platform is the best for you? Find out how to choose the best social media platform for your needs.

Recommended Course: Online Social Media Marketing

Online Reputation Management Tools

Managing your brand’s online reputation, whether positive or negative, can be a time-consuming task that is often overlooked. Here are some of the top digital marketing tools to assist with your ORM needs:

23. Google Alerts

Google Alerts is a valuable digital marketing tool for monitoring mentions of you or your company across the web. Simply enter your name or your company’s name, and it will display all web pages containing those terms. This allows you to track who is talking about you and assess whether the sentiment is beneficial for your online reputation.

Cost: Free

24. Awario

Awario is one of the leading social listening tools essential for online reputation management. It enables you to discover conversations around specific keywords and engage in them. This digital marketing tool also provides insights into where and who has mentioned you, along with analytical reports showing growth rates in your mentions.

Cost: A free trial is available, after which plans range from $24 to $249 for a year.

25. Konnect Insights

Konnect Insights is an all-encompassing digital marketing tool that covers various aspects of online reputation management, including social listening, CRM, analytics, surveys, crisis management, and business intelligence tools.

Cost: A free trial is available, with plans tailored according to usage, needs, and social profiles.

Best Pick?

In the realm of online reputation management, we recommend not limiting yourself to a single tool. Each digital marketing tool has its unique advantages, and experimenting with all of them will help you find the one that best meets your needs. You can learn how to use these tools effectively in the course mentioned below.

Recommended Course: Online Reputation Management Course

Media Planning Tools

Effective media planning is crucial for achieving your company’s visibility and conversion goals. It involves understanding a company’s campaigns, budgets, and revenues to develop the best strategies for ad purchasing. Professional media buyers require robust research and planning tools for optimal results. Here’s the best digital marketing tool for your media planning needs:

26. Google Media Planning Toolkit

The Google Media Planning Toolkit offers users everything they need to initiate and monitor a successful media planning campaign. From understanding the market to learning how to create attention-grabbing advertisements, it serves as a comprehensive resource, complete with success stories.

Cost: Free of cost

Recommended Course: Online Media Planning & Buying Course

Content Marketing Tools

Content marketing is vital for effective communication and plays a significant role in generating leads and driving traffic to your web pages. Consistent content creation leads to increased website traffic, engagement, and ultimately, conversions. A robust content marketing strategy can significantly boost your leads and enhance conversion rates. Here are some essential digital marketing tools for content marketing in 2024:

27. Yoast

This digital marketing tool is an excellent SEO plugin designed for your WordPress blog. It enhances and analyses your content marketing efforts by checking your content for readability and providing feedback to optimise it effectively.

Cost: $89 for one site (including one year of support and upgrades).

28. BuzzSumo

BuzzSumo is a versatile digital marketing tool that aids in understanding content ideas, monitoring performance, and identifying influencers best suited for your business. It excels in providing research-based insights and ideas to enhance your content strategy.

Cost: 30-Day Free Trial. Post which plans range from 99$to 299$.

Best Pick?

Both digital marketing tools complement your content marketing efforts and cater to different needs, making them essential for any marketer.

Recommended Course: Online Content Marketing & Strategy Course

Website Building Tools

Creating a robust online presence begins with a solid website. Here are two top website building tools to consider:

29. WordPress

WordPress is a free platform for blogging and website creation that is user-friendly and supportive of your SEO goals. One of its best features is the minimal need for coding, along with a variety of plugins available to meet diverse needs.

Cost: Free of cost. Unlock premium features at $36 per year.

30. Wix

Wix is another excellent website-building platform that simplifies the process of creating websites, offering hundreds of templates and mobile-friendly designs.

Cost: Free and premium options are available.

Best Pick?

Over 41% of websites on the internet are created using WordPress due to its comprehensive features and easy-to-use interface, making it the superior option for website building.

Recommended Course: Online WordPress Course

E-commerce Tools

Last but not least, let’s look at the digital marketing tools that help you manage your e-commerce business-

31. Shopify

Shopify is a widely-used platform that facilitates online sales and in-person transactions. It is quick to set up, backed by 24/7 customer support, and has transformed how businesses operate, particularly in India.

One of the top digital marketing tools out there, Shopify is suitable for anyone, whether you’re selling a few products or a larger inventory, ultimately increasing revenue and return on investment.

Cost: They offer a paid monthly plan at $29

32. Magento

Magento is one of the most robust and scalable e-commerce marketing tools available. It allows you to build and manage your e-commerce store efficiently, is mobile-optimised, and SEO-friendly. This platform is an excellent choice for large-scale businesses, offering extensive customisation and integration possibilities.

Cost: It is free to download but one needs to subscribe to their advanced customisations starting at $200 a month.

Best Pick?

Shopify is a self-hosted site recommended for beginners with an easy interface. For more established businesses we recommend Magento to reach their business goals.

Recommended Course: Online Ecommerce Course

Conclusion 

That’s a wrap on our exploration of the top digital marketing tools you should consider based on your specific needs! It’s important to remember that many of the tools mentioned offer multiple functionalities, so understanding their full potential is key to leveraging them effectively.

With IIDE’s Online Digital Marketing Course in India, you can upskill yourself and your employees in digital marketing and learn most of the tools mentioned above.

And for a more professional and solution-based approach, we recommend you to go for digital marketing corporate training. Here, IIDE experts will compile tailor-made solutions and train your employees in them. Write to us for a personalized demo today!

We hope this blog has been an eye-opening read and helpful to understand which digital marketing tools should you start using!