Are you aware of the top digital marketing tools to use? If not, then it’s time you did. Digital marketing tools are the best way to understand what works for your company. They act like a guide as well as very important tools to keep your business in check and for growth.
By using digital marketing tools, you can essentially reach out to a larger audience. With these tools, you can also understand consumer behaviour and target a more relevant audience. Online marketing tools are extremely important in terms of conducting global marketing and building brand loyalty too.
But with so many tools available in the market, it is very difficult & confusing to understand which digital marketing tools are essential for your business. Hence here’s a list of the best digital marketing tools which cater to different needs & requirements.
Also Read: Top 11 Benefits of Digital Marketing
34 Best Digital Marketing Tools in 2021 (Free & Paid)
Most companies don’t rely on only one online marketing tool – a bunch of tools is the way to go to see the best results and return on investment.
So let’s look at each digital marketing category and the best tools for them.
Search Engine Optimisation (SEO) Tools
Firstly, let us understand what SEO is exactly. Search engine optimization is the method of getting your page to rank in various search engines such as Google, for example.
When your page ranks higher, there is more visibility, which leads to increased traffic to your website. SEO marketing is extremely important as it also helps with credibility for your business. Here are some more benefits of SEO marketing.
Some popular SEO tools are –
Google Search Console
Google search console helps with measuring your site traffic, optimizing your pages and improving overall site performance. It gives you insights into what Google thinks of your website.
You can use it to analyze important SEO data like clicks, impressions, average position, average CTR and much more. It is also used to fix technical issues on your site. It notifies you with alerts and you can refer to errors.
Cost: It is a free tool and only shows you the top 1,000 backlinks and 1,000 organic keywords.
With Spyfu, you can increase website traffic through customized SEO recommendations, track your keyword rankings on different search engines such as Google, Yahoo and Bing and execute in-depth SEO competitor research. It also helps in domain search.
Cost: Spyfu is a paid tool with unlimited downloads and data post subscription.
This SEO marketing tool has all the necessary tools for a successful SEO project. Link building, site auditing, pay-per-click data and customer relationship management style data are some of the features. Read on to know how to do a keyword search.
Cost: SEMrush comes with a 14-day free trial after which it costs around $200 per month to unlock competitor data.
We recommend the Google search console for it is free of cost for anyone with a website. The main advantage also is that it helps you understand what you can do better to rank on the world’s largest search engine- Google.
Recommended Course: Online SEO Course
Paid Advertising Tools
Google Ads is a platform used to run advertisements on the search engine Google SERP and you can also display advertisements on third-party websites that have partnered with Google. It is one of the best platforms to run ads on the search engines as your ad will show above organic results.
Cost: The tool is free of cost. The ads run on a bidding system.
Recommended Course: Online Google Ads Course
Facebook Ads Manager
Facebook Ads Manager is a tool that allows you to run ads on both the popular social media platforms, Facebook and Instagram. You can run ads in the Stories section, in the videos, post section, etc.
Cost: The tool is free of cost and like Google Ads, Facebook Ads Manager runs advertisements on a bidding system. Find out how Facebook bidding works.
Recommended Course: Online Facebook Ads Course
WordStream Advisor is a revolutionary tool developed by WordStream Inc. and allows marketers to manage their Google Ads, Bing Ads and Facebook Ad Campaigns from a single dashboard.
It aims to simplify ad creation and ad campaign management. Keyword tracking, pay-per-click monitoring and measuring page performance are some of the services offered.
Cost: Some of their features are free, however, with a certain fee, you can make use of customized service with an account manager assigned to your company.
Ideally, if your target audience is present the most on search engines, then Google ads are your best option and if your target audience is social-media savvy, then Facebook Ads Manager is a must-have. Although, using both can bring the best results.
Analytics & Reporting Tools
Web analytics is a term used to gather data that would help analyze your website performance. The idea is to gather, analyze, organize with the aim of enhancing the website’s overall performance.
With Google Analytics, you can track your return on investment. It is used by more than half of website owners, about 60% of them to track website traffic, audience analysis, consumer behaviour analysis, web errors and conversion analysis.
The tools offered are easy to use and cost-effective.
Cost: Some of the features are free of cost.
Recommended Course: Online Google Analytics Course
In order to optimize your website, you need to identify the areas that your website that needs improvement. With Spring metrics, you can use on-site website analytics such as real-time conversion analytics, PPC’s, duration of a session, impressions, bounce rate, clicks and more.
Cost: Spring metrics has a free trial post which one needs to subscribe to their services at $49 per month.
We recommend Google Analytics as it is a Google tool and has a higher user rating than Spring Metrics. More than half of the internet users who use web analytics use Google Analytics for their comprehensive interface and varied features.
This tool helps you in content editing. Once you paste your content on the tool, it highlights sentences that may be grammatically incorrect, difficult to understand/read, etc. You can select the level of your readers and accordingly it gives you suggestions.
Cost: There is a free version of the tool and some extra features in the paid version which costs 20$.
This is a must-have for every copywriter/content writer. The tool allows you to set your preferred language and country. Accordingly, it will highlight all misspelt words and grammatical errors.
Cost: The tool has a free version that can be installed on your browser. And for premium suggestions, the tool costs 144$ for individual users and customized pricing for businesses with multiple users.
Both the tools have a free version, thus our suggestion would be to try both and see which tool is more apt for the type of content and copywriting you do. Grammarly, no doubt, is the better and must-have tool.
Recommended Course: Online Copywriting Course
Graphic Design Tools
Design is one of the most important legs of any form of communication. If you are an amateur graphic designer or a professional with experience, these tools are a must-have for effective marketing communication.
Canva is a graphic design tool perfect for beginners as well. It has a range of design options such as social posts, posters, PDFs, ads and many more.
Cost: Canva offers a free, pro and enterprise membership. The free membership gives access to 10-15 creatives per month. The enterprise membership is good if you are just starting out with your business with access to 4,20,000 templates. The Canva Pro membership is perfect for bigger organizations.
Venngage is a useful tool for marketing, design and communication purposes. It is used for designing infographics from scratch or from professional-looking templates to get you started. You can choose from their range of images or even add your own.
Cost: Venngage offers a free version for all its users. For advanced features, it is priced at $19 per feature, per month.
Adobe Creative Suite
Adobe Suite includes various Adobe software such as Photoshop, InDesign, and Illustrator. You can create social media posts, print ads, animations for websites and apps. With video editing software such as Animate and Premiere Pro, the sky’s the limit in terms of graphic creation. Here is a breakdown of the software you’ll need for graphic design –
Adobe Photoshop (PS)
Adobe Photoshop is an image editing, photo creation and graphic design software. It is best used for raster or pixel-based images.
Cost: One of the plans costs INR 1,650 per month
Adobe Illustrator (AI)
Illustrator is used for vector-based image creation and editing. Perfect for logos, typography and other vector-based images.
Cost: One of the plans costs INR 1,650 per month.
Adobe Indesign (ID)
Indesign is used for publishing and page layouts. You can create posters, flyers, book and magazine layouts, etc. with this software.
Cost: One of the plans costs INR 1,650 per month
Canva is a great tool for anyone who is starting out. However, if you’re looking for digital design tools for an established business or company, we recommend investing in licensed Adobe Creative Suite tools as the software can give high-quality output.
Recommended Course: Online Ad Design Course
Email Marketing Tools
Email marketing is used by several companies and is a function of global marketing. It helps deliver targeted messages to an already engaged audience. A global audience can be reached out to and the results are also easily measurable. Email marketing also gives the best return on investment.
GrowMeOrganic is an email finder and sales automation tool. It allows you to extract B2B & B2C emails across multiple verticals and send unlimited drip campaigns through its inbuilt CRM. Unlike other big players, GrowMeOrganic allows you unlimited credits on all its features at the fraction of the pricing of other similar tools. It allows you to Automate LinkedIn, B2B Enrichment, Google Map Scraper, Website Scraper, Email Finder & Drip Campaign
Cost: Starter: $49/Month (Nearly 2000 credits on all its features), Growth: $99/Month (Unlimited Credits on all its features with 5 seats), Pro: $199/Month (Unlimited Credits on all its features with unlimited seats)
Mailchimp is one of the most popular email marketing tools in the world. It is easy to get started, gives detailed analytics, is free and helps drive revenue. The best part? It is automated with a hassle-free user interface. You can send emails to targeted audiences and also re-engage existing users. Mailchimp is one of the best email marketing tools out there.
Cost: 2,000 contacts + 10,000 emails per month are free.
Another close competitor tool to MailChimp is the Sendinblue email marketing tool. It allows you with some similar features like automated emails, easy to use interface, design templates, etc.
Cost: The free version allows 9000 mails in a month with a limit of 300 mails per day. Paid plans range from INR 1500 – INR 4000 per month.
The ideal choice would definitely be MailChimp as it offers more features and allows more number of emails per month for free.
Recommended Course: Online Email Marketing Course
CRM (Customer Relationship Management) Tools
Understanding consumer behaviour is very crucial to be able to manage and foster the right personalized relationships with them. Consumer behaviour also helps you in capturing the right leads at the right time and it also helps you nurture the lead optimally. And you must be aware of how lead generation is one of the most successful digital marketing tactics. There are numerous benefits of lead generation.
Thus, the following tools help you assess consumer behaviour and aid in CRM:
There is no doubt that HubSpot is one of the best all-in-one marketing tools available today. It serves several companies in 65 countries.
When we say it is an all-in-one platform we mean it. From social media tracking, CRM, email marketing, data analytics, SEO tools, Hubspot has a lot to offer.
Cost: They have 4 categories – free, starter, professional, enterprise and add-ons. We recommend that you start for free and upgrade if you feel the need to. The starter pack is priced at $50 per month.
Hotjar is an insights tool that helps you understand consumer behaviour and experience. Heatmaps, session recordings, user testing, segmented surveys, polls and feedback widgets are some of the offerings by Hotjar. It combines customer experience, data analytics and user behaviour to help the growth of your business.
Cost: Its basic features are free of cost and the plus plan starts at $39 per month.
Hubspot is a great integrated marketing tool and is user-friendly and easy to use when it comes to lead generation and CRM.
Social Media Marketing Tools
Social media has played a huge role in our lives in less than 10 years. The right social media tool can bring immense growth and success to your company. There are phenomenal benefits to using social media for your business. Read on to know about the tools available to enhance your marketing strategy.
Buffer is a tool that can help increase your audience and manage social media marketing. It helps with analytics, precision marketing testing, data metrics and post scheduling. Cross-posting is another unique feature wherein you can post on multiple platforms to maintain communication synergy.
Cost: They offer a free plan with 10 posts a month. Once you upgrade your plan, you get unlimited access.
Hootsuite is perfect for engaging your audience, analyzing data and scheduling posts. You can monitor multiple platforms in one stream. These include –
Cost: Hootsuite has a free version available and you can upgrade as you need. Entry-level price – $49 per month.
Sprout social is known to have a very well-organized dashboard. Messages are easy to locate and posts can be scheduled with ease. It provides detailed reports where you can understand where you stand as a brand.
Cost- $89 per user. They offer a 30-day free trial.
There are numerous social media tools available out there. Which tool is best suited to your needs largely depends on your end goal. Buffer is great for scheduling content and broadcasting messages. Sprout Social is recommended for CRM, URL tracking and reports. Hootsuite is your go-to for monitoring third party accounts.
Not sure which social media platform is the best for you? Find out how to choose the best social media platform for you.
Recommended Course: Online Social Media Marketing
Online Reputation Management Tools
This tool is used to find out if you or your company has been mentioned anywhere on Google. You can just type your name/ your company name and hit the button. It will show you all the web pages that contain it. This helps you check who is talking about you and if it’s good for your online reputation or not.
Awario is one of the best social listening tools which is important for online reputation management. You can find out the conversations going around particular keywords and jump in on that. It also tells you where and who has mentioned you. An analytical report also shows if your mentions have grown and by what rate, etc.
Cost: Free trial available post which the plans range from 24$ up to 249$ for 1 year.
This is an all-rounder tool that helps you with all aspects of Online Reputation Management such as social listening, CRM, analytics, surveys, crisis management and BI Tools.
Cost: Free trial available post which plans are curated as per usage, needs & social profiles.
In this genre, we don’t think you should restrict yourself to any one tool. Each tool is important and has its own advantages. You can learn all these tools in the course mentioned below.
Recommended Course: Online Reputation Management Course
Media Planning Tools
Media planning is essential for meeting the company’s goals of visibility and conversion. It includes understanding a company’s campaigns, budgets and revenues to come up with the best research for ad purchasing. Professional media buyers need research and planning tools for best results.
Google Media Planning Toolkit
The Google media planning toolkit provides users with everything they need to start and monitor a successful media planning campaign. From understanding the market to knowing how to make the advertisement grab attention, it is a comprehensive tool. It also offers success stories.
Cost: Free of cost
Recommended Course: Online Media Planning & Buying Course
Content Marketing Tools
Content marketing is important to push out communication. However, it also brings leads and traffic to a web page. With consistency in content creation, there will be an increase in website traffic which increases activity and ultimately, conversions. A good content marketing strategy will increase leads, thus increase conversions.
Yoast is a great SEO plugin for your WordPress blog. It is a great tool to enhance and analyze your content marketing. It checks your content for readability and shares feedback to optimize it.
Cost: $89 for 1 site (including 1 year support + upgrades)
BuzzSumo is a versatile tool that helps you understand content ideas, monitor performances and also identify and find influencers best suited for your business. They have a stronghold on research-based insights and ideas.
Cost:30-Day Free Trial. Post which plans range from 99$to 299$.
Both the tools complement content marketing efforts and cater to different needs, thus both are a must-have.
Recommended Course: Online Content Marketing & Strategy Course
Website Building Tools
WordPress is a free platform for writing blogs and creating websites. It is very simple to use and can help with your SEO goals. One of the best features of WordPress is that it requires little to no coding and has varied plug-ins available for all kinds of needs.
Cost: Free of cost. Unlock premium features at $36 per year.
Wix is another great website-building platform that allows you to create websites easily with 100s of templates and mobile-friendly pages.
Cost: Free & Premium options available.
More than 41% of websites on the Internet are created using WordPress because of its features and easy-to-use interface. Thus, the better option is definitely WordPress.
Recommended Course: Online WordPress Course
Shopify is a popular tool that helps you with selling online or even in person. It is quick and easy to set up with 24/7 customer service. It is successful in India and has changed how businesses work with its configuration.
It is good for anybody as you can sell a handful of products even – you can increase revenue and it ultimately increases your return on investment.
Cost: They offer a paid monthly plan at $29
Magento is one of the most robust and scalable e-commerce marketing tools there are. It helps build and manage your e-commerce shop. It is mobile-optimized and is SEO-friendly. It is a good option for large-scale businesses as it is customizable and integration possibilities are endless.
Cost: It is free to download but one needs to subscribe to their advanced customizations starting at $200 a month.
Shopify is a self-hosted site recommended for beginners with an easy interface. For more established businesses we recommend Magento to reach their business goals.
Recommended Course: Online Ecommerce Course
Should You Invest in Digital Marketing Tools or Not?
Yes! You must definitely invest in digital marketing tools. Even if you’re a small business, you must use them. Given below are just some of the reasons why you must use them.
1. Nominal or no cost
These tools are cost-effective as most of the basic features are free of cost that can help you get started.
2. Enables Process Automation
One of the biggest advantages of digital marketing tools is that it helps you automate most of your processes and saves you time and eliminates the chances of human error.
3. Helps you Find Optimum Channels
There are so many types of media that you can incorporate into your marketing efforts. The best part about having access to and know-how of these tools is that you keep learning and adapting to what best works for your brand. You will be able to find out the channel best-suited for your business, which further increases ROI.
4. Allows Efficient Tracking
With analytical data being shared with you, you can work on what your brand needs to improvise on. You can monitor web traffic, PPCs, sales, revenue and many such factors. Tracking is very important because that’s the ultimate decision making factor to decide whether your campaign worked or not.
5. Increased Conversions
With increased lead generations comes increased conversions. The end goal of any business is to increase its conversion rates and by using these tools, you can improvise on your existing business as well. And in fact, you can increase your conversions at a faster rate because you have access to the right information, channel & performance levels.
That’s about it! These were the top digital marketing tools that you must consider using based on your needs. But you must note, that many of the tools mentioned above carry out more than just one function. For this, you will need a complete understanding of them to know their potential. Here’s one way to do that.
With IIDE’s Online Digital Marketing Course, you can upskill yourself and your employees in digital marketing and learn most of the tools mentioned above.
And for a more professional and solution-based approach, we recommend you to go for digital marketing corporate training. Here, IIDE experts will compile tailor-made solutions and train your employees in them. Write to us for a personalized demo today!
We hope this blog has been an eye-opening read and helpful to understand which digital marketing tools should you start using!