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In this blog, we’re going to break down the benefits of search engine marketing and why it has emerged as an important practice in digital marketing.
Search engine marketing also has some disadvantages to it which will be highlighted along with some countermeasures to safe-proof your SEM efforts.
As per Data Reportal, 98% of the people use search engines to do their research before buying a product in comparison to only 49% of people using social media for it.
And if you take your own habits into consideration, you will realize how we look for the silliest to the most important answers on Google.
(Source: Data Reportal)
Search engine marketing, or SEM for short, has grown into a major element of a company’s marketing strategies today. It is recognized as a revolutionary way to target their audience using ads.
So if you’re not completely aware of what SEM is, the next section will help you know more in detail about SEM before you know how beneficial it is.
What is Search Engine Marketing?
Search Engine Marketing (SEM) refers to several revolutionized paid techniques and strategies that a business can employ to improve and increase the visibility of its website.
The purpose of using Search engine marketing is to generate more traffic by use of paid search services such as google ads. SEM is also famously known as a Pay-Per-click advertisement.
These ads could be found in any of the top 4 or bottom 3 search results in SERP. Paid ads are differentiated from organic results with the words “Ad” highlighted before the search result.
The best platform to implement search engine marketing is Google Ads. There are 5 major types of Google Ads namely:
- Text Ads – These are the basic ads and look exactly like a regular organic search on Google except for the words “Ad” mentioned on the left side.
- Image Ads – You can add an image or a banner on different websites that have partnered with Google.
- Video Ads – Similar to image ads, you can add a video on different websites that have partnered with Google.
- YouTube Ads – You can run ads on YouTube in between videos as well.
- Shopping Ads – Here you can add images and links to various products. It is most beneficial for an ecommerce store.
These are the 5 main types of ads that you can run on 2 distinct networks, i.e, Search Network and Display Network.
Ads that are shown on the search engine result page fall under the search network. You can show text and shopping ads here.
Ads that are shown on the Google partnered websites fall under the display network. You can show text, image, and video ads here.
Search engine marketing has undoubtedly revolutionized the way ads are targeted, allowing many businesses to gain more exposure and reach a larger audience.
Here’s are the benefits of search engine marketing:

Daksh Juneja
COO, Avignyata Inc. & Digital Marketing Trainer, IIDE
Updated on: Aug 28, 2024
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Daksh Juneja
COO, Avignyata Inc. & Digital Marketing Trainer, IIDE
He is currently COO at Avignyata Inc. - Digital Marketing Agency and has worked with 1400+ clients from various industries. Few clients worked on Shoppers Stop, Inorbit Malls, Disney, TGIF, Nexus Malls......[Read full bio]