Presentations

Killer Jeans Digital Marketing Strategy About Created in 1989, Killer Jeans was the first international denim brand in India. Killer Jeans own a total of 74 stores across Tier 1, Tier 2 & Tier 3 cities. It also has a 25% market share in the denim category. The...

About Bewakoof Bewakoof was introduced as a merch brand in the clothing industry that introduced the Indian online markets to affordable quality purchases and has been going strong since its initialization back in 2012. As much as it has grown in the online markets,...

About Facetune Facetune is a photo editing application used to edit, enhance, and retouch photos on a user’s iOS or Android device. The app is often used for portrait and selfie editing. It's Features allow users to whiten teeth, remove blemishes, smooth skin,...

About Insider.in Insider.in is an online ticketing platform for events, travel, sports, and food. Developed by OML (Only Much Louder) and founded in 2014. It has delivered over 15,000 events across 58 cities in India. They are now venturing into handpicked limited...

Launched in 2008, Nicotex has strived to improve the lives of consumers by helping them quit smoking in 12 weeks. Nicotex is built on the vision of making India smoking free and today is proud to be India’s No. 1 doctor prescribed brand. Learn more about this brand’s...

Founded by Greg Moran and David Back, ZoomCar is a self-driven car rental service that has a fleet of over 3000 cars than 26 cities in India. It plans to expand to over 20 countries in the next 2-3 years. It is one of the most revolutionary car rental startups, set to...

As a part of their course assignments, IIDE students do a case study of the marketing strategies of various brands. Abhishekh Rasane and Ayushman Jain chose to analyse Keventers Digital Marketing Strategy. You can have a look at the presentation below as well as the...

OYO has absolutely revolutionised the way the hotel industry functions in India! Initiated as a small start-up, it has grown to be a huge company in the hospitality sector. But how did they do this? And more importantly, how will they grow from here? Two of IIDE’s...

Tea Villa's Digital Marketing Strategy Isn’t India a land that thrives on tea? That’s what the founders of Tea Villa thought. But observing the prevalence of coffee culture in a nation that survived on the humble cutting chai, they decided that it was time...

iXiGO Digital Marketing Strategy Coming up with a concept that totally revolutionised travel planning, iXiGO has created a class and genre of its own within the world of apps. Being the first travel app, it has spawned a whole new generation of online...

Grocery shopping will never be the same after BigBasket. An online grocery and food provider from India, it was founded in 2011. Whether you personally use their services or not, you must admit that the work BigBasket has done for the fast-moving consumer goods retail...

CaratLane is the biggest online jewellery company in India. Its inventory includes diamond jewellery and gold coins. It is headquartered in Chennai, and it was founded by Mithun Sacheti and Srinivasa Gopalan in 2008. Today, 10 years after its inception, it...

 Volini is a pain-relief medicine that has worked its way into Indian households since the time it was founded. Touted as one of the fastest working cures for muscle pain, it is clear that Volini has made its presence felt in the pharmaceutical market. Deepak...

Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC from Indian Institute of Digital Education Mumbai City FC – Digital Marketing Stragey by Yashmeet Monga Mumbai City Football Club, founded in 2014, is a professional football franchise based in...

Digital Marketing Strategy by Bhoomi Kanakia - MTV from Indian Institute of Digital Education MTV (Music Television) – a Digital Marketing Strategy by Bhoomi Kanakia MTV is one of the most iconic names in television all around the world. Owned by Viacom...

Digital Marketing Strategy by Hitesh Makwaney - Coffee by Di Bella from Indian Institute of Digital Education Coffee By Di Bella – a Digital Marketing Strategy by Hitesh Makwaney Coffee is one of the world’s most consumed beverages. There’s something so...

Digital Marketing Strategy by Owais Chasmawalla-Jumbo King from Indian Institute of Digital Education Jumboking – A Digital Marketing Strategy by Owais Chasmawalla Ever walked past a bright red and yellow signboard at a metro station, likely above a store...

Digital Marketing Strategy by Karan Bhah-Saavn from Indian Institute of Digital Education

Digital Marketing Strategy by Nainika Bhadech - Nirav Modi from Indian Institute of Digital Education

Digital Marketing Strategy by Hasti Racch- Wok Express from Indian Institute of Digital Education WOK Express – A Digital Marketing Strategy by Hasti Rachh If you’re a fan of Chinese food, you’ve likely heard of WOK Express. The next ‘big’ thing in the...

Swiggy – Digital Marketing Strategy As a part of their course assignments, IIDE students do a case study of the marketing strategies of various brands. Devesh Shah chose to analyse Swiggy Digital Marketing Strategy. You can have a look at the presentation below as...

If you’ve shopped for a baby product post the year 2010, it’s likely that you’ve heard about FirstCry. One of the biggest providers of baby care products today, it is the brand that launched specialty websites for new parents’ and babies’ needs. Today, online baby...

Digital Marketing Strategy by Kunal Kerkar-India Hikes from Indian Institute of Digital Education

Digital Marketing Strategy by Tanisha Uchil from Indian Institute of Digital Education

Digital Marketing Strategy by Aishwarya Jain-Grofers from Indian Institute of Digital Education Grofers - A Digital Marketing Strategy by Aishwarya Jain Before the clutter of online grocery store websites that exist today came about, there was Grofers. Being the...

Digital Marketing Strategy by Shikha Bhansali - REDBUS from Indian Institute of Digital Education

Digital Marketing Strategy by Disha Nahata-KOOVS from Indian Institute of Digital Education