Presentations
View our students’ final projects on various top-notch brands and what digital strategies they curated for the same.
The DIY Giant’s Entry in India: A Marketing Strategy Case Study on Ikea
IKEA is a multinational enterprise that manufactures and distributes ready-to-assemble furniture, kitchen appliances, and home furnishings, as well as other useful household items and services. For the IKEA marketing strategy case study, the students at IIDE take a...
Unique Case Study on Ola’s Digital Marketing Strategy and UI/UX (free PPT included)
The world we live in is very dynamic, and the desires of the customers keep on changing. One such major shift in customer desires is making environmentally safe business models. The rising awareness about global warming and environmental degradation across the world...
In-Depth Case Study on Pizza Hut Digital Marketing & Advertising Strategy
Pizza Hut is an old well-known brand but lately has been suffering a loss of business from a lack of proper digital marketing and advertising strategy. In today’s world of business, companies come and go; The market place is a highly competitive place where the...
Step-by-Step UrbanClap Marketing & Advertisement Strategy with Case Study
In this presentation case study we will discuss Urbanclap and it’s digital marketing strategy. This case study will tackle the following topics: About Urban Clap Urban Clap’s Current Social Media Marketing Strategy Competitor Analysis Problems faced by...
Detailed Airbnb UI/UX Case Study & Marketing Strategy
We live in a fast-paced digital world. As companies grow, their products need to grow too. In this process of evolving, many companies face new challenges. In this case study blog, we will decode the problems faced by Airbnb users and how IIDE students came up with a...
Complete Digital Marketing Strategy for Killer Jeans
Killer Jeans Digital Marketing Strategy About Created in 1989, Killer Jeans was the first international denim brand in India. Killer Jeans own a total of 74 stores across Tier 1, Tier 2 & Tier 3 cities. It also has a 25% market share in the denim category. The...
Bewakoof’s Digital Marketing Strategy
About Bewakoof Bewakoof was introduced as a merch brand in the clothing industry that introduced the Indian online markets to affordable quality purchases and has been going strong since its initialization back in 2012. As much as it has grown in the online markets,...
Facetune’s Digital Marketing Strategy
About Facetune Facetune is a photo editing application used to edit, enhance, and retouch photos on a user’s iOS or Android device. The app is often used for portrait and selfie editing. It's Features allow users to whiten teeth, remove blemishes, smooth skin,...
Insider Digital Marketing Strategy
About Insider.in Insider.in is an online ticketing platform for events, travel, sports, and food. Developed by OML (Only Much Louder) and founded in 2014. It has delivered over 15,000 events across 58 cities in India. They are now venturing into handpicked limited...
Nicotex Digital Marketing Strategy
Launched in 2008, Nicotex has strived to improve the lives of consumers by helping them quit smoking in 12 weeks. Nicotex is built on the vision of making India smoking free and today is proud to be India’s No. 1 doctor prescribed brand. Learn more about this brand’s...
ZoomCar’s Digital Marketing Strategy By Viraj Shah and Ujwal Shah
Founded by Greg Moran and David Back, ZoomCar is a self-driven car rental service that has a fleet of over 3000 cars than 26 cities in India. It plans to expand to over 20 countries in the next 2-3 years. It is one of the most revolutionary car rental startups, set to...
Keventers: Digital Marketing Strategy by Abhishek Rasane and Ayushman Jain
As a part of their course assignments, IIDE students do a case study of the marketing strategies of various brands. Abhishek Rasane and Ayushman Jain chose to analyse Keventers Digital Marketing Strategy. You can have a look at the presentation below as well as the...
OYO – Digital Marketing Strategy For OYO Rooms
OYO has absolutely revolutionised the way the hotel industry functions in India! Initiated as a small start-up, it has grown to be a huge company in the hospitality sector. But how did they do this? And more importantly, how will they grow from here? Two of IIDE’s...
Tea Villa – A Digital Marketing Strategy By Neha Nambiar and Disha Teckani
Tea Villa's Digital Marketing Strategy Isn’t India a land that thrives on tea? That’s what the founders of Tea Villa thought. But observing the prevalence of coffee culture in a nation that survived on the humble cutting chai, they decided that it was time for tea to...
iXiGO – A Digital Marketing Strategy By Shefali Shetty And Hasti Shah
Key Takeaway Points From BigBasket’s Digital Marketing Strategy
Grocery shopping will never be the same after BigBasket. An online grocery and food provider from India, it was founded in 2011. Whether you personally use their services or not, you must admit that the work BigBasket has done for the fast-moving consumer goods retail...
CaratLane – A Digital Marketing Strategy by Disha Shah and Divya Sakariya
CaratLane is the biggest online jewellery company in India. Its inventory includes diamond jewellery and gold coins. It is headquartered in Chennai, and it was founded by Mithun Sacheti and Srinivasa Gopalan in 2008. Today, 10 years after its inception, it...
Volini Digital Marketing Strategy
Volini is a pain-relief medicine that has worked its way into Indian households since the time it was founded. Touted as one of the fastest working cures for muscle pain, it is clear that Volini has made its presence felt in the pharmaceutical market. Deepak...
Mumbai City FC : Digital Marketing strategy for a football franchise
Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC from Indian Institute of Digital Education Mumbai City FC – Digital Marketing Stragey by Yashmeet Monga Mumbai City Football Club, founded in 2014, is a professional football franchise based in Mumbai. Over...
MTV Digital Marketing Strategy
Digital Marketing Strategy by Bhoomi Kanakia - MTV from Indian Institute of Digital Education MTV (Music Television) – a Digital Marketing Strategy by Bhoomi Kanakia MTV is one of the most iconic names in television all around the world. Owned by Viacom Media, it has...
Coffee By Di Bella Digital Marketing Strategy
Digital Marketing Strategy by Hitesh Makwaney - Coffee by Di Bella from Indian Institute of Digital Education Coffee By Di Bella – a Digital Marketing Strategy by Hitesh Makwaney Coffee is one of the world’s most consumed beverages. There’s something so soothing and...
Jumboking Digital Marketing Strategy
Digital Marketing Strategy by Owais Chasmawalla-Jumbo King from Indian Institute of Digital Education Jumboking – A Digital Marketing Strategy by Owais Chasmawalla Ever walked past a bright red and yellow signboard at a metro station, likely above a store...
Saavn- A successful digital strategy for music discovery apps.
Digital Marketing Strategy by Karan Bhah-Saavn from Indian Institute of Digital Education
Nirav Modi- How does a Luxury Haut Diamantaire infuse Digital Marketing to grow as a brand?
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi from Indian Institute of Digital Education
WOK Express Digital Marketing Strategy
Digital Marketing Strategy by Hasti Racch- Wok Express from Indian Institute of Digital Education
Swiggy – Digital Marketing Strategy
Swiggy – Digital Marketing Strategy As a part of their course assignments, IIDE students do a case study of the marketing strategies of various brands. Devesh Shah chose to analyse Swiggy Digital Marketing Strategy. You can have a look at the presentation below as...
FirstCry Digital Marketing Strategy
If you’ve shopped for a baby product post the year 2010, it’s likely that you’ve heard about FirstCry. One of the biggest providers of baby care products today, it is the brand that launched specialty websites for new parents’ and babies’ needs. Today, online baby...