The DIY Giant’s Entry in India: A Marketing Strategy Case Study on Ikea

IKEA is a multinational enterprise that manufactures and distributes ready-to-assemble furniture, kitchen appliances, and home furnishings, as well as other useful household items and services.

For the IKEA marketing strategy case study, the students at IIDE take a hard look at the company’s present digital marketing strategy and identify the problem areas to come up with practical solutions.

At IIDE, every student learns through working on brand assignments on some of the largest businesses in the world, as a part of their thesis report. Our training ethos impart the skills as well as the analytical tools for students to conduct their independent research.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 20, 2024

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]