Step-by-Step UrbanClap Marketing & Advertisement Strategy with Case Study

Founded on November 10 2014, Urban Clap in a matter of just 6 years became the largest home services market place in India. This platform helps in connecting trusted and trained professionals with customers who wish to enjoy services like hair-dressing, massages, cleaning etc. at the comfort of their home.

Urban clap employees over 25,000 service professionals and caters to 50,00,000 people in a year. It also boasts a reach of service in 18 different cities. Valued at $850 Million, Urban Clap is one of the most well-known startups.

Despite its popularity, it’s perception is mostly limited to personal services like salon and cleaning. Little is known about the Fitness services and coaching they provide, despite it being a 4-year-old feature.

In this presentation case study, the student team will tackle the issue of the unpopularity of their fitness segment with the help of deep insights and data-driven solution making.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Jun 6, 2024

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.