Isn’t India a land that thrives on tea? That’s what the founders of Tea Villa thought. But observing the prevalence of coffee culture in a nation that survived on the humble cutting chai, they decided that it was time for tea to make a comeback. And what better way to prove that tea is indeed the lifeblood of the country than to start a local teashop—and make sure it expands to become a household name across the city?
Two students from IIDE, Neha Nambiar and Disha Teckani, studied Tea Villa’s business model and came up with a digital marketing strategy they feel would be perfectly suited to the brand. Read on to see what they found about Tea Villa’s Digital Marketing Strategy!

Aditya Shastri
Lead Trainer & Head of Learning & Development at IIDE
Updated on: Dec 2, 2024
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Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.