How To Select #Hashtags For Instagram: 60+ Popular Hashtags

Updated on: Mar 27, 2018

Looking for the top hashtags for Instagram? Well, you’ve come to the right place! 

Instagram has grown in popularity as a platform for online company growth. Businesses and individuals may build a devoted client base by growing their brands. It’s also crucial to know how to use hashtags, therefore we suggest you read the eternity of the blog to learn the most out of it.

So today, we’ll be looking at which Instagram hashtags get the most likes? Which hashtag is most popular on Instagram? How to find the right hashtag and more…

So let’s begin with understanding what hashtags are. 

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What are Hashtags?

Hashtags are words (or strings of words) followed by the hash symbol (#) that are used to differentiate postings from a certain category and make them more accessible and discoverable by anybody who puts in the hashtag (s).

Hashtags are clickable tags that are used to categorise postings and make them more discoverable by users on almost all social media sites.

They not only improve interaction but also raise follower count – notably on Instagram, where the latest “follow hashtags” upgrade has resulted in a rise in follower count.

hashtags for instagram - iide instagram page

Did you know that these hashtags can help you attract success on Instagram? Here’s how –

How to use hashtags for Instagram success?

Suppose you are a restaurant brand that’s trying to increase your brand value by tapping into new customers via Instagram.

You can use popular hashtags such as #Instayum and #Instafood in your posts to grab the attention of foodies on the platform who could stumble on your post through the discover section or by generally following the hashtags!

If you’re new to Instagram and Instagram marketing, finding the right hashtags for your brand could be a daunting task. And it is important to use the right hashtags or your strategy might fail. 

So, we have curated some tips on how to find the right hashtags for Instagram, But, if you want to learn more about utilizing Instagram to market your business or brand, check out our online Instagram ads course as well.

5 Best Tips on How To Find The Right Hashtags For Instagram

In marketing, a hit-or-miss strategy is never a good decision. Here are some ways to choose the right hashtags for Instagram for your brand:

  • Conduct A Keyword Analysis

A keyword analysis is great for your overall SEO strategy and is also great to find hashtags that will supplement your SEO! A keyword used as a hashtag is a recipe for success. 

For instance, if you are selling fitness-related products, the most popular hashtag for your niche is #fitness. All other hashtags are nowhere close to their popularity. Using hashtags according to your keyword analysis not only saves time but also gives you a wider reach & smarter approach. 

Related Interesting Read: 9 Easy Ways on How To Do Keyword Research For SEO – Let’s find out

  • Think About Your Target Audience

Determining your target audience early on helps to narrow down the list of possible hashtags. Who is your target audience? What do they look like? What do they love? And so on.

Any marketing plan begins with a thorough understanding of your target market. It allows you to put yourself in their shoes to better understand what people want, need, and how they interact with the material. Once you’ve figured out who your target audience is, all you have to do now is search for their interests on Instagram using that hashtag.

For example, if your audience loves music, go basic by just searching #music. If they like food, search for #food. Eventually, you will come across more targeted hashtags that are popular and fit your brand perfectly. For instance, if you are an upcoming café, #coffee, #coffeelover or #coffeeaddict would be more suited to your brand and your target audience than #food.

Check out: How to find the right Target Audience on Facebook? Here are some effective ways!

  • Research Your Competitors

Understanding how your rivals employ hashtags in your sector will provide you with valuable information. What are the most popular/specific hashtags they use? Are their postings gaining momentum as a result of their hashtag use? Have they established hashtags that are particular to their brand?

Researching your competitors is a great way to get started with Instagram marketing while you work your way through understanding the platform and figuring out the best hashtags to use.

  • Research The Influencers

Influencers are individuals who are followed by a large number of people on the internet. As a result, they have the ability to “influence” their followers to use a product or purchase a service. You’ll uncover influencers in – or linked to – your business if you spend enough time studying keywords or browsing Instagram’s discover section.

Studying influencer accounts can give you a good idea of the hashtags they use to attract more users and how often they use these hashtags.

  • Find Popular Hashtags 

Instagram will suggest a few popular relevant hashtags for you to use. When you put a hashtag into the search box or when you type it into your post, they do this.

hashtags for instagram - hashtag suggestion

Another great way to find popular hashtags is by simply running a google search! Some articles and blogs will give you popular hashtags for Instagram. There are also various free tools online that allow you to find out the popularity of hashtags as well as related hashtags.

Let’s look at some of the most popular hashtags currently before we get into the tips that can help you transform your business.

60+ Popular Hashtags – 2021

I’d like to point out that the following list is in no particular order.

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #tbt
  7. #like4like
  8. #followme
  9. #picoftheday
  10. #follow
  11. #me
  12. #selfie
  13. #summer
  14. #art
  15. #instadaily
  16. #friends
  17. #repost
  18. #nature
  19. #girl
  20. #fun
  21. #style
  22. #smile
  23. #food
  24. #instalike
  25. #likeforlike
  26. #family
  27. #cool
  28. #workout
  29. #likeforfollow
  30. #swag
  31. #fit
  32. #travel
  33. #fitness
  34. #euro2020
  35. #tagsforlikes
  36. #follow4follow
  37. #nofilter
  38. #life
  39. #beauty
  40. #amazing
  41. #instamood
  42. #igers
  43. #instagram
  44. #photo
  45. #music
  46. #photography
  47. #makeup
  48. #dog
  49. #beach
  50. #sunset
  51. #model
  52. #foodporn
  53. #motivation
  54. #happy
  55. #cute
  56. #followforfollow
  57. #sky
  58. #lifestyle
  59. #design
  60. #gym
  61. #lol
  62. #healthy
  63. #yummy
  64. #blackandwhite

Also Read: Instagram v/s Snapchat – Which Tells A Better Story For Your Brand?

Let us now move on to some tips that will undoubtedly benefit you.

Top 4 Tips To Ace Your Hashtags on Instagram

  • Create Your Own Unique Hashtag

If you want to increase your brand uniqueness, it’s a good idea to create your own hashtag. You can create new hashtags for the brand, specific products, specific posts, contests, and any other strategy you want to try.

To get the greatest results, include your brand, product, or campaign name in your hashtag, and make sure it’s memorable. Don’t be afraid to promote a successful hashtag on other platforms, such as TV and offline.

You can then encourage people to post something on Instagram and use your hashtag. This helps in creating brand awareness and spreading the word. 

Let’s take a look at one of Lay’s #DoUsAFlavor Campaign’s examples.

Lay’s frequently utilises hashtag campaigns as part of their social media marketing strategy, and one of their most notable hashtag campaigns is the #DoUsAFlavor campaign, in which people were invited to vote for their favourite Lay’s varieties and the winning flavour was awarded $1 million.

The brand also enlisted popular influencers to promote the contest using the #DoUsAFlavor hashtag. 

hashtags for instagram - lay's #DoUsAFlavor

  • Use Locality-based Hashtags

Locality-based hashtags are great for local brands or local branches of big companies. Since a lot of people actively looking for what’s happening in their vicinity, it’s a great way to reach out to such social media users and make them your customers.

You can go as broad as (#Mumbai) or as narrow (#MarineLines) as you’d like! You could also use hashtags such as #Mumbaikar, #IgersMumbai, etc. to reach out to the locals. If you don’t want to waste a hashtag using this, you could always add a location to your posts!

  • Use One Generic Hashtag

While brand-specific hashtags take time to work, there is no dearth of generic, popular hashtags on Instagram that you can use to your advantage! You could go day specific and post accordingly too. For instance, #WednesdayWisdom and #TuesdayMotivation are very popular.

  • Use Hashtags In Your Bio

Instagram’s new update allows you to put in hashtags and tag other accounts in your profile’s bio or description. Accordingly, use the space to link your profile to key hashtags for your brand. For example, if you teach digital marketing, you can put #digitalmarketing in your bio. That way your account’s visibility increases for that hashtag search.

However, keep in mind that your bio has a character restriction. As a result, you can’t use a lot of hashtags, and using solely hashtags may appear spammy. Our greatest advice is to limit yourself to one or two hashtags that best represent your company’s products.

The final section of the blog now discusses the etiquette you should follow while establishing your own hashtag.

8 Basic Etiquettes to Follow When Using Hashtags For Instagram

  • Keep The First Letter Of Every Word Capital

If you are creating a unique hashtag for your brand, always capitalise on the first letter to improve readability. Otherwise, your hashtag could be completely misinterpreted by your audience leading to an embarrassing situation for you!

  • Don’t Create Excessively Long Hashtags

When it comes to hashtags, short always works best. For instance, Amazon Fashion India’s #LastDayOfWardrobeRefreshSale just does not sound appealing. Instead, #WardrobeRefreshSale could have been used as it is easier to read.

  • Make It Easy To Remember

Hashtags are always created for engagement. Brands want online users to use their hashtags. That is why it is important to keep your brand hashtag simple and easy to remember.

For instance, #LetsGoNatural is perfect for a brand using nature’s ingredients to create its products. It’s easy to remember and use by people in comparison to, say, #NaturesGoodnessInOurProducts.

  • Don’t Use Punctuation

Do not use apostrophes, question marks, exclamation marks, full stops, or ANY other punctuation points in your hashtag. They do not work and will simply break your hashtag. Case in point:

  • #Do #Not #Hashtag #Every #Word

It is not good practice to hashtag every word of your sentence. Not only is it repulsive, but it’s also considered spam.

  • Keep The Words Running Continuously

Hashtags have no spaces in them. Hashtags are strings of words without spaces in between. That is how hashtags become clickable, identifiable and searchable.

  • Separate Individual Hashtags With Spaces

However, after every hashtag, it is important to put spaces. This may not have any effect from a tech standpoint, but it looks easy on the eyes.

  • Use Few Hashtags Only

Instead of drowning your posts in a sea of hashtags, it’s critical to develop your personality on social media with strong posts and descriptions. Many social media sites reduce the visibility of postings containing a large number of hashtags. Use no more than 5 hashtags in your Instagram description!

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Instagram, as we all know, has grown to be one of the most popular and extensively utilised social networking platforms available.

Anyone with an internet connection and an Instagram account can grow and cultivate an audience, be it businesses big & small, entrepreneurs, influencers and more.

Posting photos and videos are crucial for building an online presence, but there are other aspects to consider while growing an Instagram account. Promoting your content using ads, and as mentioned above keyword analysis is very important too.

Therefore we recommend you check out our online digital marketing course that takes place over 3 months. This course includes live projects, group discussions and is also taught by leading experts. We are confident that you will learn and enjoy yourself while studying with us.

Connect with us at if you have any questions. 

We hope this article was comprehensive for you and has given you clarity on how to use hashtags for your new Instagram page! Have more questions? Comment below!

That concludes our blog on Hashtags for Instagram.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Radhika Jadhav

    Thanks for sharing this helpful guide on hashtags for Instagram! Finding the right hashtags can definitely boost visibility and engagement. Great tips!

  2. pratham kantak

    Wow, this #HashtagsForInstagram guide is packed with info! So many options, but like the article says, picking the right ones for your pic matters. Don’t just use super popular tags everyone uses – go for some that really fit what you’re posting, like if it’s a cute cat pic, use #catstagram or #meowmonday instead of just #cute. Mixing popular and less popular tags seems like a good way to get both reach and people who actually care about your stuff. Thanks for the tips, this will definitely help me pick better.

  3. Shaikh Saniya

    This blog helps us an try not to use too many hashtags, though, because it might look like you’re trying too hard.The list of 60+ popular hashtags is a real time-saver. Excited to try out some new ones and see how they boost engagement.

  4. Vidhi Naik

    Commendable bog. It is a very informative blog that helped me understand how to use hastags properly it has a very simplified language and is easy to understand

  5. Pratiksha pai

    Choosing the right hashtags on Instagram is key for visibility and engagement. This article offers valuable insights and tips. Thanks for the helpful advice!


    Reading your blog post about Instagram hashtags was like finding the perfect filter for my feed – it made everything pop! Keep spreading those hashtag hacks like confetti at a party.

  7. Pratik Sharma

    Master Instagram with Smart Hashtags .
    I have pick mine

  8. Sanskriti Rajwar

    Thanks for the helpful guide! I always struggle to select hashtags for Instagram, but your tips made it easier.


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