Looking for the top hashtags for Instagram? Well, you’ve come to the right place!
Instagram has grown in popularity as a platform for online company growth. Businesses and individuals may build a devoted client base by growing their brands. It’s also crucial to know how to use hashtags, therefore we suggest you read the eternity of the blog to learn the most out of it.
So today, we’ll be looking at which Instagram hashtags get the most likes? Which hashtag is most popular on Instagram? How to find the right hashtag and more…
So let’s begin with understanding what hashtags are.
Hashtags are words (or strings of words) followed by the hash symbol (#) that are used to differentiate postings from a certain category and make them more accessible and discoverable by anybody who puts in the hashtag (s).
Hashtags are clickable tags that are used to categorise postings and make them more discoverable by users on almost all social media sites.
They not only improve interaction but also raise follower count – notably on Instagram, where the latest “follow hashtags” upgrade has resulted in a rise in follower count.
Did you know that these hashtags can help you attract success on Instagram? Here’s how –
Suppose you are a restaurant brand that’s trying to increase your brand value by tapping into new customers via Instagram.
You can use popular hashtags such as #Instayum and #Instafood in your posts to grab the attention of foodies on the platform who could stumble on your post through the discover section or by generally following the hashtags!
If you’re new to Instagram and Instagram marketing, finding the right hashtags for your brand could be a daunting task. And it is important to use the right hashtags or your strategy might fail.
So, we have curated some tips on how to find the right hashtags for Instagram, But, if you want to learn more about utilizing Instagram to market your business or brand, check out our online Instagram ads course as well.
In marketing, a hit-or-miss strategy is never a good decision. Here are some ways to choose the right hashtags for Instagram for your brand:
Conduct A Keyword Analysis
A keyword analysis is great for your overall SEO strategy and is also great to find hashtags that will supplement your SEO! A keyword used as a hashtag is a recipe for success.
For instance, if you are selling fitness-related products, the most popular hashtag for your niche is #fitness. All other hashtags are nowhere close to their popularity. Using hashtags according to your keyword analysis not only saves time but also gives you a wider reach & smarter approach.
Related Interesting Read: 9 Easy Ways on How To Do Keyword Research For SEO – Let’s find out
Think About Your Target Audience
Determining your target audience early on helps to narrow down the list of possible hashtags. Who is your target audience? What do they look like? What do they love? And so on.
Any marketing plan begins with a thorough understanding of your target market. It allows you to put yourself in their shoes to better understand what people want, need, and how they interact with the material. Once you’ve figured out who your target audience is, all you have to do now is search for their interests on Instagram using that hashtag.
For example, if your audience loves music, go basic by just searching #music. If they like food, search for #food. Eventually, you will come across more targeted hashtags that are popular and fit your brand perfectly. For instance, if you are an upcoming café, #coffee, #coffeelover or #coffeeaddict would be more suited to your brand and your target audience than #food.
Research Your Competitors
Understanding how your rivals employ hashtags in your sector will provide you with valuable information. What are the most popular/specific hashtags they use? Are their postings gaining momentum as a result of their hashtag use? Have they established hashtags that are particular to their brand?
Researching your competitors is a great way to get started with Instagram marketing while you work your way through understanding the platform and figuring out the best hashtags to use.
Research The Influencers
Influencers are individuals who are followed by a large number of people on the internet. As a result, they have the ability to “influence” their followers to use a product or purchase a service. You’ll uncover influencers in – or linked to – your business if you spend enough time studying keywords or browsing Instagram’s discover section.
Studying influencer accounts can give you a good idea of the hashtags they use to attract more users and how often they use these hashtags.
Instagram will suggest a few popular relevant hashtags for you to use. When you put a hashtag into the search box or when you type it into your post, they do this.
Another great way to find popular hashtags is by simply running a google search! Some articles and blogs will give you popular hashtags for Instagram. There are also various free tools online that allow you to find out the popularity of hashtags as well as related hashtags.
Let’s look at some of the most popular hashtags currently before we get into the tips that can help you transform your business.
I’d like to point out that the following list is in no particular order.
Let us now move on to some tips that will undoubtedly benefit you.
Create Your Own Unique Hashtag
If you want to increase your brand uniqueness, it’s a good idea to create your own hashtag. You can create new hashtags for the brand, specific products, specific posts, contests, and any other strategy you want to try.
To get the greatest results, include your brand, product, or campaign name in your hashtag, and make sure it’s memorable. Don’t be afraid to promote a successful hashtag on other platforms, such as TV and offline.
You can then encourage people to post something on Instagram and use your hashtag. This helps in creating brand awareness and spreading the word.
Let’s take a look at one of Lay’s #DoUsAFlavor Campaign’s examples.
Lay’s frequently utilises hashtag campaigns as part of their social media marketing strategy, and one of their most notable hashtag campaigns is the #DoUsAFlavor campaign, in which people were invited to vote for their favourite Lay’s varieties and the winning flavour was awarded $1 million.
The brand also enlisted popular influencers to promote the contest using the #DoUsAFlavor hashtag.
Locality-based hashtags are great for local brands or local branches of big companies. Since a lot of people actively looking for what’s happening in their vicinity, it’s a great way to reach out to such social media users and make them your customers.
You can go as broad as (#Mumbai) or as narrow (#MarineLines) as you’d like! You could also use hashtags such as #Mumbaikar, #IgersMumbai, etc. to reach out to the locals. If you don’t want to waste a hashtag using this, you could always add a location to your posts!
Use One Generic Hashtag
While brand-specific hashtags take time to work, there is no dearth of generic, popular hashtags on Instagram that you can use to your advantage! You could go day specific and post accordingly too. For instance, #WednesdayWisdom and #TuesdayMotivation are very popular.
Instagram’s new update allows you to put in hashtags and tag other accounts in your profile’s bio or description. Accordingly, use the space to link your profile to key hashtags for your brand. For example, if you teach digital marketing, you can put #digitalmarketing in your bio. That way your account’s visibility increases for that hashtag search.
However, keep in mind that your bio has a character restriction. As a result, you can’t use a lot of hashtags, and using solely hashtags may appear spammy. Our greatest advice is to limit yourself to one or two hashtags that best represent your company’s products.
The final section of the blog now discusses the etiquette you should follow while establishing your own hashtag.
Keep The First Letter Of Every Word Capital
If you are creating a unique hashtag for your brand, always capitalise on the first letter to improve readability. Otherwise, your hashtag could be completely misinterpreted by your audience leading to an embarrassing situation for you!
When it comes to hashtags, short always works best. For instance, Amazon Fashion India’s #LastDayOfWardrobeRefreshSale just does not sound appealing. Instead, #WardrobeRefreshSale could have been used as it is easier to read.
Make It Easy To Remember
Hashtags are always created for engagement. Brands want online users to use their hashtags. That is why it is important to keep your brand hashtag simple and easy to remember.
For instance, #LetsGoNatural is perfect for a brand using nature’s ingredients to create its products. It’s easy to remember and use by people in comparison to, say, #NaturesGoodnessInOurProducts.
Don’t Use Punctuation
Do not use apostrophes, question marks, exclamation marks, full stops, or ANY other punctuation points in your hashtag. They do not work and will simply break your hashtag. Case in point:
#Do #Not #Hashtag #Every #Word
It is not good practice to hashtag every word of your sentence. Not only is it repulsive, but it’s also considered spam.
Keep The Words Running Continuously
Hashtags have no spaces in them. Hashtags are strings of words without spaces in between. That is how hashtags become clickable, identifiable and searchable.
However, after every hashtag, it is important to put spaces. This may not have any effect from a tech standpoint, but it looks easy on the eyes.
Instead of drowning your posts in a sea of hashtags, it’s critical to develop your personality on social media with strong posts and descriptions. Many social media sites reduce the visibility of postings containing a large number of hashtags. Use no more than 5 hashtags in your Instagram description!
Instagram, as we all know, has grown to be one of the most popular and extensively utilised social networking platforms available.
Anyone with an internet connection and an Instagram account can grow and cultivate an audience, be it businesses big & small, entrepreneurs, influencers and more.
Posting photos and videos are crucial for building an online presence, but there are other aspects to consider while growing an Instagram account. Promoting your content using ads, and as mentioned above keyword analysis is very important too.
Therefore we recommend you check out our online digital marketing course that takes place over 3 months. This course includes live projects, group discussions and is also taught by leading experts. We are confident that you will learn and enjoy yourself while studying with us.
Connect with us at [email protected] if you have any questions.
We hope this article was comprehensive for you and has given you clarity on how to use hashtags for your new Instagram page! Have more questions? Comment below!
That concludes our blog on Hashtags for Instagram.