All our classroom lectures will be temporarily held online due to Covid-19 until further notice.

Post Graduate Programme
in Digital Marketing
(Master’s Level)

Master Digital Marketing with a combination of intense managerial skills and cutting edge digital marketing knowledge to gain MBA equivalent exposure

11 months | Full-Time | Intake – 30 students only | Program begins – 6 July 2020
Awarded India’s Best Digital learning Institute of the Year

Programme Overview

The Post Graduation Programme in Digital Marketing is an amalgamation of advanced Digital Marketing modules, Communication Skills and Managerial Skills. Just like an MBA would, it aims to empower students to take up managerial roles at some of the top brands across the globe.

The IIDE curriculum board has consulted MBA mentors across leading institutes to be able to design a curriculum that captures only those industry-relevant skills that are needed by marketers and managers of today. The programme provides a comprehensive perspective of Digital Marketing along with industry-based case studies, assignments, career guidance, mentoring, and a 2-month mandatory internship all capsuled into a period of 11 months.

You will be expected to attend class daily and also do an internship at the same time. This will train you in both, the technicalities of the field as well as give you a thorough experience of working in the industry so that by the end of the program, you are able to take up higher job positions in leading companies.

The aim of this MBA equivalent post graduation programme is to accelerate your career by providing a holistic learning experience both inside and outside the classroom at IIDE.

Programme Highlights

MBA Level Post Graduation Programme in Digital Marketing with Mandatory Internship

Mandatory
Internship

MBA Level Post Graduation Programme in Digital Marketing with Career Guidance

Career
Guidance

MBA Level Post Graduation Programme in Digital Marketing with Industry Mentorship

Industry
Mentorship

MBA Level Post Graduation Programme in Digital Marketing with Communication Skills Training

Communication Skills Training

Programme Curriculum

Up to date content curated by leading faculty and industry leaders
Blank
Inbound Marketing

Introduction to Digital Marketing

Learn Why Digital Marketing is gaining traction and it’s scope in the coming decade.

  • Traditional Media vs Digital Media
  • Digital Marketing Possibilities

Website Creation

Learn to quickly build good looking websites and landing pages using WordPress.

  • Website Planning
  • Build your WordPress site

Search Marketing

Learn to leverage the power of Search Engines for organic and paid marketing

  • Google Search Engine Optimization (SEO)
  • Google Search Engine Marketing (SEM)
  • Bing Search Engine Marketing
  • App Store Optimization (ASO)
  • Remarketing
Outbound Marketing

Content Marketing

Learn how to plan effective online campaigns to attract potential customers

  • Popular Content Formats
  • Content Calendar
  • Copywriting
  • Design Essentials
  • Blogging & AdSense
  • Detailed AIDA content marketing

Social Media Marketing & Management

Learn paid and organic Social Media Marketing to influence users on these platforms

  • FB, Insta, Twitter, LinkedIn, Pinterest
  • Social Media Marketing (Organic)
  • Social Media Marketing (Paid) on all platforms
  • Online Reputation Management
  • Social Listening

Video Marketing

Learn to strategise video content that has the power to positively affect brand awareness

  • Scripting
  • What makes a Video go Viral
  • Facebook, YouTube & TikTok
  • YouTube (SEO)
Media Management & Automation

More forms of Digital Marketing

Learn some more Digital Marketing skills that are in demand now.

  • Email Marketing
  • Mobile Marketing (Notification, SMS, QR Code)
  • Influencer Marketing
  • Ecommerce Management
  • Build an Ecommerce Site using Shopify
  • Affiliate Marketing
  • Podcast Marketing
  • Innovations on Digital Platforms
  • Customer Relationship Management Tools (CRM)
  • Marketing Automation Tools

Integrated Marketing (Full Funnel Marketing)

Learn to lead the customer along the marketing funnel and measuring results of your efforts

  • KPI Setting
  • Media Planning (Self Served)
  • Media Planning (Non-Self Served)
Managerial Skills and Soft Skills

Soft Skills

Learn to present your skills to potential recruiters

  • Interview Skills
  • Resume Making
  • Presentation Skills
  • Advanced Excel skills
  • Advanced PPT skills

Agency Skills

Learn to package your digital marketing strategies and present them to clients

  • How to approach a client brief
  • Art of Pitching in the Media Industry
  • Introduction to Departments in an Agency
  • Agency Visits and Management Interaction
Compulsory Internship & Thesis

Internship & Mentoring

  • Do a mandatory 2-month Internship with mentoring from Industry experts
  • Submit a final year end thesis level project based on a real world brand

600+
Learning
Hours

1 on 1
Student
Mentorship

28+
Tools

13+
Assignments

Tools you will master:

MBA Level Post Graduation Programme in Digital Marketing tool-GoogleAds
MBA Level Post Graduation Programme in Digital Marketing tool-AppAnnie
MBA Level Post Graduation Programme in Digital Marketing tool-FacebookAds
MBA Level Post Graduation Programme in Digital Marketing tool-Shopify
MBA Level Post Graduation Programme in Digital Marketing tool-Wordpress
MBA Level Post Graduation Programme in Digital Marketing tool-databox
MBA Level Post Graduation Programme in Digital Marketing tool-WebEngage
MBA Level Post Graduation Programme in Digital Marketing tool-ahrefs
And 24 more such tools.

Faculty

Our faculty includes India’s top digital marketing professionals and industry leaders
MBA Level Post Graduation Programme in Digital Marketing Faculty-Karan Shah

Karan Shah

Founder & CEO, IIDE

Harvard University Specialist in Ecommerce Strategies, TedX Speaker

 linkedin-logo 

MBA Level Post Graduation Programme in Digital Marketing Faculty-Rohan Mehta

Rohan Mehta

CEO, Kinnect

Asia Best Digital Marketing Agency, Clients: Asian Paints, Lodha Group, Amazon, Hotstar

 linkedin-logo 

MBA Level Post Graduation Programme in Digital Marketing Faculty-Rushabh Sheth

Rushabh Sheth

Vice President – Next Labs (App Store Optimisation)

Ex Yahoo, Ex Facebook, Ex Lyft – Spam Operations

 linkedin-logo 

MBA Level Post Graduation Programme in Digital Marketing Faculty-Akshay Gurnani

Akshay Gurnani

Co Founder & CEO, Schbang

Ex Business Head – FoxyMoron, Clients: Hamleys, Godrej, Natures Basket, Fevicol

 linkedin-logo 

MBA Level Post Graduation Programme in Digital Marketing Faculty-Karan Shah

Karan Shah

Founder & CEO, IIDE

Harvard University Specialist in Ecommerce Strategies, TedX Speaker

 linkedin-logo 

MBA Level Post Graduation Programme in Digital Marketing Faculty-Rohan Mehta

Rohan Mehta

CEO, Kinnect

Asia Best Digital Marketing Agency, Clients: Asian Paints, Lodha Group, Amazon, Hotstar

 linkedin-logo 

MBA Level Post Graduation Programme in Digital Marketing Faculty-Rushabh Sheth

Rushabh Sheth

Vice President – Next Labs

Ex Yahoo, Ex Facebook, Ex Lyft – Spam Operations

 linkedin-logo 

MBA Level Post Graduation Programme in Digital Marketing Faculty-Akshay Gurnani

Akshay Gurnani

Co Founder & CEO, Schbang

Ex Business Head – FoxyMoron, Clients: Hamleys, Godrej, Natures Basket, Fevicol

 linkedin-logo 

Career Assistance

Personal career guidance

Our industry mentors help you carve out the best career path based on your skillset

Interview training

The placement committee handholds you while crafting your resume and portfolio.
Multiple rigorous under pressure mock interviews

MBA Level Post Graduation Programme in Digital Marketing with Career Assistance
Compulsory Internship

Mandatory internships which are graded into your final mark sheet prepare you for the practical world

Capstone project

A practical project in a simulated business environment will prepare you to enter the industry

Career Prospects

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
MBA Level Post Graduation Programme in Digital Marketing-Career Prospects
  • Media Executive
  • SEO
    Expert
  • Account Managers
  • Content
    Marketer
  • Media Strategist
  • Business Development Manager
  • Brand Manager
  • Client Servicing Manager

Our Students Work at

Our programme opens a world of amazing opportunities for you. Our placement committee ensures that you get to work with the best. Our alumni now work in the following companies at the following positions:

STARTING SALARY RANGE

₹4 – 6 Lakhs per annum
MBA Level Post Graduation Programme in Digital Marketing Alumni-Kautuk Haria

Kautuk Haria

MBA Level Post Graduation Programme in Digital Marketing Alumni-Prachi Desai

Prachi Desai

MBA Level Post Graduation Programme in Digital Marketing Alumni-Lochan Dabhi

Lochan Dabhi

MBA Level Post Graduation Programme in Digital Marketing Alumni-Prathamesh Chiplunkar

Prathamesh Chiplunkar

Hiring Partners

Few of our hiring partners are:
MBA Level Post Graduation Programme in Digital Marketing Hiring Partners-Togglehead
MBA Level Post Graduation Programme in Digital Marketing Hiring Partners-Kinnect
MBA Level Post Graduation Programme in Digital Marketing Hiring Partners-Socheers
MBA Level Post Graduation Programme in Digital Marketing Hiring Partners-Glitch
MBA Level Post Graduation Programme in Digital Marketing Hiring Partners-Schbang
MBA Level Post Graduation Programme in Digital Marketing Hiring Partners-Goozoop
MBA Level Post Graduation Programme in Digital Marketing Hiring Partners-Saatchi&Saatchi
MBA Level Post Graduation Programme in Digital Marketing Hiring Partners-FoxyMoron

Admission Process and Eligibility

Eligibility 1
Bachelor’s degree (10+2+3) or equivalent qualification in any discipline from a recognized University with a minimum 55% score

OR

Eligibility 2
Students who have appeared for their final year degree examination can also apply, however, their admission will be provisional and will be confirmed only after producing the results.
Step 1: Application submission
Check your eligibility, pay the fees for the IIDE Admissions Test, and fill in the application form in detail and take the Admissions Test. The test is designed to assess creativity, aptitude, communication, acumen, general knowledge to gauge the applicant’s vision & interest in Digital Marketing.

Step 2: Application review
All applications are thoroughly reviewed by the admissions committee. Shortlisted students will be called for a personal interview during which they can present their portfolios.

Step 3: Personal Interview
Each shortlisted applicant will be personally interviewed by the admissions committee. Qualified applicants will receive a letter confirming the admission to the Post Graduate Programme in Digital Marketing

Applications Open on April 1st, 2020

Post Graduate Programme in Digital Marketing: INR 330,509 + Taxes
No cost EMI’s available from Rs. 25,000/month
*inquire for more information

Hurry Up!

Elevate your career with India’s award-winning digital learning institute

Get Brochure & Speak to Our Counsellor

footer

©  Copyright 2020 IIDE

facebook-logo  Twitter Logo  Instagram Logo   Udemy  linkedin-logo