Master Digital Marketing
with MBA Level Post Graduation
Master Digital Marketing with a combination of intense managerial skills and cutting edge digital marketing knowledge to gain MBA equivalent exposure
11 months | Full-Time | Intake – 30 students only | Programme begins – 6 July 2020
The programme is just like an MBA in Digital Marketing and is an amalgamation of advanced technical modules, communication skills and managerial skills. Just like an MBA would, it aims to empower students to take up managerial roles at some of the top brands across the globe.
The IIDE curriculum board has consulted MBA mentors across leading institutes to be able to design a curriculum that captures only those industry-relevant skills that are needed by marketers and managers of today. The programme is like a Masters in Digital Marketing and provides a comprehensive perspective of the field along with industry-based case studies, assignments, career guidance, mentoring, and a 2-month mandatory internship all capsuled into a period of 11 months. This will enable you to become a master in Digital Marketing.
You will be expected to attend class daily and also do an internship at the same time. This will train you in both the technicalities of the field as well as give you a thorough experience of working in the industry so that by the end of the programme, you are able to take up higher job positions in leading companies.
The aim of this MBA equivalent post-graduation in Digital Marketing course is to accelerate your career by providing a holistic learning experience both inside and outside the classroom at IIDE.
Communication Skills Training
Introduction to Digital Marketing
Learn Why Digital Marketing is gaining traction and it’s scope in the coming decade.
- Traditional Media vs Digital Media
- Digital Marketing Possibilities
Learn to quickly build good looking websites and landing pages using WordPress.
- Website Planning
- Build your WordPress site
Learn to leverage the power of Search Engines for organic and paid marketing
- Google Search Engine Optimization (SEO)
- Google Search Engine Marketing (SEM)
- Bing Search Engine Marketing
- App Store Optimization (ASO)
Learn how to master Digital Marketing campaigns to attract potential customers
- Popular Content Formats
- Content Calendar
- Design Essentials
- Blogging & AdSense
- Detailed AIDA content marketing
Social Media Marketing & Management
Learn paid and organic Social Media Marketing to influence users on these platforms
- FB, Insta, Twitter, LinkedIn, Pinterest
- Social Media Marketing (Organic)
- Social Media Marketing (Paid) on all platforms
- Online Reputation Management
- Social Listening
Learn to strategise video content that has the power to positively affect brand awareness
- What makes a Video go Viral
- Facebook, YouTube & TikTok
- YouTube (SEO)
Media Management & Automation
More forms of Digital Marketing
Learn some more Digital Marketing skills that are in demand now.
- Email Marketing
- Mobile Marketing (Notification, SMS, QR Code)
- Influencer Marketing
- Ecommerce Management
- Build an Ecommerce Site using Shopify
- Affiliate Marketing
- Podcast Marketing
- Innovations on Digital Platforms
- Customer Relationship Management Tools (CRM)
- Marketing Automation Tools
Integrated Marketing (Full Funnel Marketing)
Learn to lead the customer along the marketing funnel and measuring results of your efforts
- KPI Setting
- Media Planning (Self Served)
- Media Planning (Non-Self Served)
Managerial Skills and Soft Skills
Learn to present your skills to potential recruiters
- Interview Skills
- Resume Making
- Presentation Skills
- Advanced Excel skills
- Advanced PPT skills
Learn to package your digital marketing strategies and present them to clients
- How to approach a client brief
- Art of Pitching in the Media Industry
- Introduction to Departments in an Agency
- Agency Visits and Management Interaction
Compulsory Internship & Thesis
Internship & Mentoring
- Do a mandatory 2-month Internship with mentoring from Industry experts
- Submit a final year-end thesis level project based on a real-world brand
1 on 1Student
Tools you will master:
Asia Best Digital Marketing Agency, Clients: Asian Paints, Lodha Group, Amazon, Hotstar
Our industry mentors help you carve out the best career path based on your skillset
The placement committee handholds you while crafting your resume and portfolio.
Multiple rigorous under pressure mock interviews
Mandatory internships which are graded into your final mark sheet prepare you for the practical world
A practical project in a simulated business environment will prepare you to enter the industry
- Media Executive
- Account Managers
- Media Strategist
- Business Development Manager
- Brand Manager
- Client Servicing Manager
Our Students Work at
STARTING SALARY RANGE
₹4 – 6 Lakhs per annum
Admission Process and Eligibility
Bachelor’s degree (10+2+3/4) or equivalent qualification in any discipline from a recognized University with a minimum 55% score
Students who have appeared for their final year degree examination can also apply, however, their admission will be provisional and will be confirmed only after producing the results.
Check your eligibility, pay the fees for the IIDE Admissions Test, and fill in the application form in detail and take the Admissions Test. The test is designed to assess creativity, aptitude, communication, acumen, general knowledge to gauge the applicant’s vision & interest in Digital Marketing.
Step 2: Application review
All applications are thoroughly reviewed by the admissions committee. Shortlisted students will be called for a personal interview during which they can present their portfolios.
Step 3: Personal Interview
Each shortlisted applicant will be personally interviewed by the admissions committee. Qualified applicants will receive a letter confirming them to the programme that will make them a master in Digital Marketing.
Scholarship Deadline: June 1st, 2020
No cost EMI available from ₹ 25,000/month
*inquire for more information
Elevate your career with India’s award-winning digital learning institute
Get Brochure & Speak to Our Counsellor
Frequently Asked Questions
What is the duration of the MBA level Masters in Digital Marketing programme?
What is the fee structure for the MBA level Masters in Digital Marketing programme?
What is the eligibility criteria for the MBA level Masters in Digital Marketing programme?
What is the eligibility criteria for scholarship ?
(1) Students who have scored 75% and above or have a CGPA score of minimum 7.5 on 10 in the last appeared exam can apply or equivalent
(2) Students who have appeared for any competitive entrance exams and have scored 70% & above can apply
Why is there a registration fee?
Where is the MBA Level Masters in Digital Marketing programme held at?
What is the accepted mode of payment?
What certificate will I get after completing the course?
Along with these, you will also be trained for Google Adwords and Analytics certifications.
However, to receive a certificate for the same you will have to give an exam and secure the minimum marks.
Do I need prior knowledge to join this programme?
Looking at the current situation I think I will think of doing the course later. Are you going to postpone the batch?
I want to relocate to Mumbai to do this programme. This means that I have to look for accommodation. Do you provide accommodation to outstation students?
I am a working professional and the class timings are 8-11, do you have another batch
This is a full-time course and hence we have to ensure it is convenient enough for graduates and working professionals.
I have checked out your fee structure and it is a lot for me. Do you guys offer any discounts?
Also, we have an easy instalment plan option. Have a look
We also encourage students to apply for scholarships. Based on your merit, we will offer you a scholarship on our programme fees.
Do you offer financial assistance with 0% processing fees with EMI option?
I have looked through both brochures for Advanced certification Programme and 11 month MBA level Masters in Digital Marketing. I could not identify the difference.
- 200 hours vs 600 hours
- Part-time vs Full time
- Placement assistance vs Guaranteed placements
- Voluntary internship vs Compulsory Internship
The fees for the MBA level Masters in Digital Marketing Programme is higher than the fees for other PG Programmes. Why is that?
I would suggest you look at it as a one-time investment as you will easily recover this amount in a year’s time.
I am not a graduate yet because of Covid-19 situation, my exams have been postponed till July. Will I still be eligible for the MBA level Masters in Digital Marketing Programme in Mumbai?
I have secured 54% and the criteria states 55% for MBA level Masters in Digital Marketing Programme. Am I not eligible for the same?
I wanted to know the difference between Google free course and the course you are offering
What happens If I don’t get selected in the MBA level Masters in Digital Marketing programme?
Which Brands can I expect to get placed at?
- The Times of India
- One Plus
- Johnson & Johnson
- GreyCells Ltd
- IIT Bombay
- Imperial International Sports Academy
- And many more.