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Master Digital Marketing
with MBA Level Post Graduation
Programme

Master Digital Marketing with a combination of intense managerial skills and cutting edge digital marketing knowledge to gain MBA equivalent exposure

11 months | Full-Time | Intake – 30 students only | Programme begins – 6 July 2020
Awarded India’s Best Digital learning Institute of the Year

Programme Overview

The programme is just like an MBA in Digital Marketing and is an amalgamation of advanced technical modules, communication skills and managerial skills. Just like an MBA would, it aims to empower students to take up managerial roles at some of the top brands across the globe.

The IIDE curriculum board has consulted MBA mentors across leading institutes to be able to design a curriculum that captures only those industry-relevant skills that are needed by marketers and managers of today. The programme is like a Masters in Digital Marketing and provides a comprehensive perspective of the field along with industry-based case studies, assignments, career guidance, mentoring, and a 2-month mandatory internship all capsuled into a period of 11 months. This will enable you to become a master in Digital Marketing.

You will be expected to attend class daily and also do an internship at the same time. This will train you in both the technicalities of the field as well as give you a thorough experience of working in the industry so that by the end of the programme, you are able to take up higher job positions in leading companies.

The aim of this MBA equivalent post-graduation in Digital Marketing course is to accelerate your career by providing a holistic learning experience both inside and outside the classroom at IIDE.

Programme Highlights

MBA in Digital Marketing with Mandatory Internship

Mandatory
Internship

MBA in Digital Marketing with Career Guidance

Career
Guidance

MBA in Digital Marketing with Industry Mentorship

Industry
Mentorship

MBA in Digital Marketing with Communication Skills Training

Communication Skills Training

Programme Curriculum

Up to date content curated by leading faculty and industry leaders
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Inbound Marketing

Introduction to Digital Marketing

Learn Why Digital Marketing is gaining traction and it’s scope in the coming decade.

  • Traditional Media vs Digital Media
  • Digital Marketing Possibilities

Website Creation

Learn to quickly build good looking websites and landing pages using WordPress.

  • Website Planning
  • Build your WordPress site

Search Marketing

Learn to leverage the power of Search Engines for organic and paid marketing

  • Google Search Engine Optimization (SEO)
  • Google Search Engine Marketing (SEM)
  • Bing Search Engine Marketing
  • App Store Optimization (ASO)
  • Remarketing
Outbound Marketing

Content Marketing

Learn how to master Digital Marketing campaigns to attract potential customers

  • Popular Content Formats
  • Content Calendar
  • Copywriting
  • Design Essentials
  • Blogging & AdSense
  • Detailed AIDA content marketing

Social Media Marketing & Management

Learn paid and organic Social Media Marketing to influence users on these platforms

  • FB, Insta, Twitter, LinkedIn, Pinterest
  • Social Media Marketing (Organic)
  • Social Media Marketing (Paid) on all platforms
  • Online Reputation Management
  • Social Listening

Video Marketing

Learn to strategise video content that has the power to positively affect brand awareness

  • Scripting
  • What makes a Video go Viral
  • Facebook, YouTube & TikTok
  • YouTube (SEO)
Media Management & Automation

More forms of Digital Marketing

Learn some more Digital Marketing skills that are in demand now.

  • Email Marketing
  • Mobile Marketing (Notification, SMS, QR Code)
  • Influencer Marketing
  • Ecommerce Management
  • Build an Ecommerce Site using Shopify
  • Affiliate Marketing
  • Podcast Marketing
  • Innovations on Digital Platforms
  • Customer Relationship Management Tools (CRM)
  • Marketing Automation Tools

Integrated Marketing (Full Funnel Marketing)

Learn to lead the customer along the marketing funnel and measuring results of your efforts

  • KPI Setting
  • Media Planning (Self Served)
  • Media Planning (Non-Self Served)
Managerial Skills and Soft Skills

Soft Skills

Learn to present your skills to potential recruiters

  • Interview Skills
  • Resume Making
  • Presentation Skills
  • Advanced Excel skills
  • Advanced PPT skills

Agency Skills

Learn to package your digital marketing strategies and present them to clients

  • How to approach a client brief
  • Art of Pitching in the Media Industry
  • Introduction to Departments in an Agency
  • Agency Visits and Management Interaction
Compulsory Internship & Thesis

Internship & Mentoring

  • Do a mandatory 2-month Internship with mentoring from Industry experts
  • Submit a final year-end thesis level project based on a real-world brand

600+
Learning
Hours

1 on 1
Student
Mentorship

28+
Tools

13+
Assignments

Tools you will master:

MBA in Digital Marketing tools-Google Ads
MBA in Digital Marketing tools-AppAnnie
MBA in Digital Marketing tools-Facebook Ads
MBA in Digital Marketing tools-Shopify
MBA in Digital Marketing tools-WordPress
MBA in Digital Marketing tools-Databox
MBA in Digital Marketing tools-WebEngage
MBA in Digital Marketing tools-ahrefs
And 24 more such tools.

Faculty

Our faculty includes India’s top digital marketing professionals and industry leaders
MBA in Digital Marketing Faculty-Karan-Shah

Karan Shah

Founder & CEO, IIDE

Harvard University Specialist in Ecommerce Strategies, TedX Speaker

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MBA in Digital Marketing Faculty-Rohan-Mehta

Rohan Mehta

CEO, Kinnect

Asia Best Digital Marketing Agency, Clients: Asian Paints, Lodha Group, Amazon, Hotstar

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MBA in Digital Marketing Faculty-Rushabh-Sheth

Rushabh Sheth

Vice President – Next Labs (App Store Optimisation)

Ex Yahoo, Ex Facebook, Ex Lyft – Spam Operations

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MBA in Digital Marketing Faculty-Akshay Gurnani

Akshay Gurnani

Co Founder & CEO, Schbang

Ex Business Head – FoxyMoron, Clients: Hamleys, Godrej, Natures Basket, Fevicol

 linkedin-logo 

MBA in Digital Marketing Faculty-Karan Shah

Karan Shah

Founder & CEO, IIDE

Harvard University Specialist in Ecommerce Strategies, TedX Speaker

 linkedin-logo 

MBA in Digital Marketing Faculty-Rohan Mehta

Rohan Mehta

CEO, Kinnect

Asia Best Digital Marketing Agency, Clients: Asian Paints, Lodha Group, Amazon, Hotstar

 linkedin-logo 

MBA in Digital Marketing Faculty-Rushabh Sheth

Rushabh Sheth

Vice President – Next Labs

Ex Yahoo, Ex Facebook, Ex Lyft – Spam Operations

 linkedin-logo 

MBA in Digital Marketing Faculty-Akshay Gurnani

Akshay Gurnani

Co Founder & CEO, Schbang

Ex Business Head – FoxyMoron, Clients: Hamleys, Godrej, Natures Basket, Fevicol

 linkedin-logo 

Career Assistance

Personal career guidance

Our industry mentors help you carve out the best career path based on your skillset

Interview training

The placement committee handholds you while crafting your resume and portfolio.
Multiple rigorous under pressure mock interviews

MBA in Digital Marketing-Career Assistance
Compulsory Internship

Mandatory internships which are graded into your final mark sheet prepare you for the practical world

Capstone project

A practical project in a simulated business environment will prepare you to enter the industry

Career Prospects

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students just like an MBA in Digital Marketing.
MBA in Digital Marketing-Career Prospects
  • Media Executive
  • SEO
    Expert
  • Account Managers
  • Content
    Marketer
  • Media Strategist
  • Business Development Manager
  • Brand Manager
  • Client Servicing Manager

Our Students Work at

Equivalent to an MBA in Digital Marketing course, our programme helps you become a master in Digital Marketing in Mumbai and opens a world of amazing opportunities for you. Our placement committee ensures that you get to work with the best. Our alumni now work in the following companies in the following positions:

STARTING SALARY RANGE

₹4 – 6 Lakhs per annum
MBA in Digital Marketing Student-Kautuk-Haria

Kautuk Haria

MBA in Digital Marketing Student-Prachi-Shah

Prachi Desai

MBA in Digital Marketing Student-Lochan Dabhi

Lochan Dabhi

MBA in Digital Marketing Student-Prathmesh-Chiplunkar

Prathamesh Chiplunkar

Hiring Partners

Few of our hiring partners are:
MBA in Digital Marketing Hiring Partner-Togglehead
MBA in Digital Marketing Hiring Partner-Kinnect
MBA in Digital Marketing Hiring Partner-Socheers
MBA in Digital Marketing Hiring Partner-Glitch
MBA in Digital Marketing Hiring Partner-Schbang
MBA in Digital Marketing Hiring Partner-Gozoop
MBA in Digital Marketing Hiring Partner-Saatchi&Saatchi
MBA in Digital Marketing Hiring Partner-FoxyMoron

Admission Process and Eligibility

Eligibility 1
Bachelor’s degree (10+2+3/4) or equivalent qualification in any discipline from a recognized University with a minimum 55% score

OR

Eligibility 2
Students who have appeared for their final year degree examination can also apply, however, their admission will be provisional and will be confirmed only after producing the results.
Step 1: Application submission
Check your eligibility, pay the fees for the IIDE Admissions Test, and fill in the application form in detail and take the Admissions Test. The test is designed to assess creativity, aptitude, communication, acumen, general knowledge to gauge the applicant’s vision & interest in Digital Marketing.

Step 2: Application review
All applications are thoroughly reviewed by the admissions committee. Shortlisted students will be called for a personal interview during which they can present their portfolios.

Step 3: Personal Interview
Each shortlisted applicant will be personally interviewed by the admissions committee. Qualified applicants will receive a letter confirming them to the programme that will make them a master in Digital Marketing.

Scholarship Deadline: June 1st, 2020

Post Graduation in Digital Marketing: ₹ 330,509 + Taxes
No cost EMI available from ₹ 25,000/month
*inquire for more information

Hurry Up!

Elevate your career with India’s award-winning digital learning institute

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Frequently Asked Questions

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What is the duration of the MBA level Masters in Digital Marketing programme?
The duration of the MBA level Masters in Digital Marketing programme is 11 months and it includes 9 months of training and 2 months of mandatory internship.
What is the fee structure for the MBA level Masters in Digital Marketing programme?
The fees for the MBA level Masters in Digital Marketing programme are Rs. 3.90 lakhs if paid in instalments. If you make a one-time payment, you will only have to pay Rs. 3.60 lakhs. We also offer Student loans, Flexible Installment options and 0% EMI options.
What is the eligibility criteria for the MBA level Masters in Digital Marketing programme?
Bachelor’s Degree (10+2+3/4) in any discipline from the Universities recognised by University Grants Commission or Association of Indian Universities with Minimum 55% marks in aggregate or equivalent
What is the eligibility criteria for scholarship ?
The eligibility for MBA level Masters in Digital Marketing programme are as follows:
(1) Students who have scored 75% and above or have a CGPA score of minimum 7.5 on 10 in the last appeared exam can apply or equivalent
(2) Students who have appeared for any competitive entrance exams and have scored 70% & above can apply
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Why is there a registration fee?
We need to make sure that the student is keen on applying to IIDE and we need to be able to gauge their interest.
Where is the MBA Level Masters in Digital Marketing programme held at?
The MBA level Masters in Digital Marketing programme is held in Mumbai and all the classes for it are conducted at our Andheri Campus.
What is the accepted mode of payment?
Debit / Credit card / DD /Online banking payments (NEFT, RTGS, IMPS, TPT, etc.)
What certificate will I get after completing the course?
On successful completion of MBA level Masters in Digital Marketing Programme, You will receive a certificate from IIDE which is accepted across the industry. You will also get a Transcript.

Along with these, you will also be trained for Google Adwords and Analytics certifications.
However, to receive a certificate for the same you will have to give an exam and secure the minimum marks.

Do I need prior knowledge to join this programme?
No, you don’t need any prior knowledge in this field because we teach you everything from basics. However, you would have to clear an entrance exam which is based on aptitude, communication skills, general knowledge & current affairs.
Looking at the current situation I think I will think of doing the course later. Are you going to postpone the batch?
Seems unlikely as we are very well prepared to provide you with a great student experience both offline and online for the MBA level Masters in Digital Marketing Programme.
I want to relocate to Mumbai to do this programme. This means that I have to look for accommodation. Do you provide accommodation to outstation students?
We do not provide accommodation but we will assist you with the same. We can provide you with details of agents for Bombay rooms.
I am a working professional and the class timings are 8-11, do you have another batch
There is only 1 batch per year so the next batch will begin next year directly.
This is a full-time course and hence we have to ensure it is convenient enough for graduates and working professionals.
I have checked out your fee structure and it is a lot for me. Do you guys offer any discounts?
We do not have a discount policy. However, you will be eligible for Rs. 30,000/- waiver if you make a one-time payment for the MBA level Masters in Digital Marketing Programme.

Also, we have an easy instalment plan option. Have a look

We also encourage students to apply for scholarships. Based on your merit, we will offer you a scholarship on our programme fees.

Do you offer financial assistance with 0% processing fees with EMI option?
We do have a loan facilitator and will get you introduced once you have successfully registered for the MBA level Masters in Digital Marketing programme and completed the application process.
I have looked through both brochures for Advanced certification Programme and 11 month MBA level Masters in Digital Marketing. I could not identify the difference.
Here is the difference between them:

  • 200 hours vs 600 hours
  • Part-time vs Full time
  • Placement assistance vs Guaranteed placements
  • Voluntary internship vs Compulsory Internship
The fees for the MBA level Masters in Digital Marketing Programme is higher than the fees for other PG Programmes. Why is that?
Digital marketing has always been our signature programme at IIDE and the demand for this course has increased every year because of the outcome of the continuous success of placing students with top digital marketing companies
I would suggest you look at it as a one-time investment as you will easily recover this amount in a year’s time.
I am not a graduate yet because of Covid-19 situation, my exams have been postponed till July. Will I still be eligible for the MBA level Masters in Digital Marketing Programme in Mumbai?
Majority of the students who have applied for the PG programme are in their graduating year and we are accepting the last available mark sheet. You need to ensure you have to have an aggregate of 55% or equivalent in your course.
I have secured 54% and the criteria states 55% for MBA level Masters in Digital Marketing Programme. Am I not eligible for the same?
The percentage is just one out of the many prerequisites required for you to be shortlisted. It’s your overall skills and aptitude that would be assessed by our Head Counsellor along with your communication skills, your achievements, and work experience if any.
I wanted to know the difference between Google free course and the course you are offering
Google courses will only deal with the basics. On the other hand, our course includes in-depth training by industry experts to make you a master in Digital Marketing.
What happens If I don’t get selected in the MBA level Masters in Digital Marketing programme?
In that case, you could choose our 6 months Advanced digital Marketing Certification which will still help you be a successful Digital Marketer.
Which Brands can I expect to get placed at?
Once, you have completed our You will get placed at some of the top brands like:

  • The Times of India
  • One Plus
  • Johnson & Johnson
  • GreyCells Ltd
  • IIT Bombay
  • Imperial International Sports Academy
  • And many more.
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