Low budget video marketing sounds like the promise of utopia for every marketer. Good marketers know the importance of creating good content. But what type of content is more effective? Is it written content? Auditory content? Video content? Or any other type of...

The Indian fitness community was won over by two striking Muscleblaze Marketing campaigns last year. MuscleBlaze is a sports nutrition brand from India that provides supplements for weight gain and weight loss. Wanting to capture the 1,200 crore protein supplement...

There has been a lot of discussion on the destructive and disruptive effects that social media can have on our lives. This Social Media essay will finally shed some light on the crux of this matter. Why do we use social media? It’s perhaps because our usage is an...