From Beginners to Advanced
#1 Performance Marketing Course Online with Certification
Unlock the potential of data-driven marketing with IIDE’s Performance Marketing course. Gain the skills to drive measurable results across diverse digital channels and elevate your marketing strategy from good to exceptional.
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2-Month
Duration
1-on-1
Mentoring Sessions
Lifetime Access
to Masterclasses
100%
Online
₹42,000₹34,999
Course Fees + Taxes
Why IIDE Will Transform Your Career
At IIDE, we provide transformative learning experiences through courses crafted by industry experts and academic leaders. Our performance marketing course offers in-depth knowledge and practical skills to elevate your career in digital marketing.
Redefine Your Career Path
See how our students have turned this course into a powerful launchpad, propelling their careers and becoming thriving professionals in the digital space.
What does this course have to offer?
After completing this Online Performance Marketing Course, you will be able to:
Learn How to Drive Results With Our PPC Course
Tools Covered
Throughout the Performance Marketing Course, students will gain hands-on experience with a variety of industry-standard tools that enhance their skills and productivity. They will learn to utilize these tools to analyze data, create click-worthy content, and optimize their strategies effectively.
Performance Marketing Course Syllabus
Our Performance Marketing Course syllabus is designed to equip you with advanced strategies and tools for driving digital success. Delve into comprehensive modules that cover essential techniques and real-world applications, ensuring you gain expertise and stay ahead in the competitive marketing landscape.
Month Duration
TOOLS COVERED
SEO
6 lectures • 2.03hr- Introduction To Fundamentals Of SEO And Its Importance
- What Are The Types Of SEO? (on-page, off-page, technical)
- Learn SEO Techniques And Tools
- Identifying Relevant Keywords And Phrases
- Analysing Keyword Search Volume And Competition
- Incorporating Keywords Into Content
- Optimising Page Elements Like Titles, Meta Descriptions, And Headings
- How To Create Content And Optimise?
- How To Work On An Internal Linking Structure?
- Master Website Architecture and Crawlability
- Learn About Indexing and Caching
- Discover Site Speed Optimization
- Make Your Website Mobile-Friendly
- Learn Link Building Strategies
- Boost Social Media Engagement
- Learn Guest Posting And Citations
- How To Use SEO For Specific Platforms Such As YouTube, Pinterest And Quora?
- Discover Integrated SEO Strategies
- Learn About Measurement And Analysis
📹 1. How Search Works Preview 19:21
📄 2. Keywords: Types and Strategies 6:42
📄 3. On-Page SEO 20:13
📄 4. Components Of Technical SEO 22:49
📄 5. Off-Page SEO 18:00
📄6. Advanced SEO Tactics 16:00
Google Ads
10 lectures • 2.04hr- Discover The Fundamentals Of Google Ads: The What and Why
- How To Set Up Google Ads- Express Mode?
- What Are The Types And Examples Of Google Ads
- Learn About Keyword Match Types
- Uncover Keyword Planner Tools
- The importance of editing and revision
- What Is The Hierarchy Of Google Ads
- Explore Google Ads Strategy Through A Case Study
- Discover The Different Types Of Campaigns
- Understand Campaign Settings Such As Budget and Bidding And Networks and Locations
- Explore The Structure And Settings Of Ad Groups And How To Add Keywords
- Understanding and Creating RSAs Yourself
- Learn About The Types And Application Of Extensions
- How To Add Ad Groups?
- Understand Google Ads Auction
- Find And Learn Google Ads Dashboard Shortcuts
- Learn About Quality Scores and Ad Ranks
- Discover Manual Bidding Strategies
- How To Decide Campaign Budgets, Duration, And CPC?
- Understand Automated Bidding Strategies: Clicks and Conversions
- Using Ad Preview and Diagnosis Tools
- Compare Search Network And Display Network
- Uncover The Bidding Strategies For GDN
- How To Create DisplayAds?
- Learn About Video Ad Formats On YouTube
- Explore Campaign Level Settings On YouTube Ads
- Explore Ad Group Level Settings On YouTube Ads
- Understand Ads Level Settings On YouTube Ads
- Learn Remarketing for Search Ads
- How To Remarket for Display Ads?
- Understand Remarketing for YouTube Ads
- How to Create a Clickable Remarketing Ad?
- Compare Macro Conversions And Micro Conversions
- Discover The Different Types Of Conversions
- How To Set Up Conversion Tracking?
📹 1. Introduction To Google Ads Preview 18:09
📄 2. Keywords and Keyword Planner Tool 24:14
📄 3. Google Ads: Campaigns and Ad Groups 25:02
📄 4. Responsive Search Ads and Ad Extensions 21:56
📄 5. Google Ads: Ranking 06:12
📄6. Search Bidding Strategies 20:14
📄7. The Google Display Network 32:33
📄8. YouTube Ads 17:18
📄9. Remarketing With Google Ads 16:51
📄10. Conversion Tracking 11:52
Paid Social Media
7 lectures • 3.28 hr- Learn How Facebook and Instagram Use Data
- What are the Prerequisites of Making an Ad?
- Explore the Three Ways to Advertise
- How to Set up an Ad Account?
- Understand the Various Types of Campaign Objectives
- Understanding Costs and Bids
- Comparing Cost and Bid
- Breaking Down Bidding Strategies
- Explore Conversion Location and Performance Goal
- Learn About Budget and Ad Scheduling
- Audiences: Gender, Age, and Location
- Demographics: Education and Life Events
- Demographics: Parents, Relationship, and Work
- Understand Interest and Behavior Targeting
- Learn Interest and Behavior Targeting Through Examples and Activity
- Understanding Ad Placements
- Explore Ad Formats
- Understand Image Ads Under Ad Formats
- Explore Video and Carousel Ads Under Ad Formats
- Find the Best Practices
- Learn About the AI Tools for Ad Writing
- Instant Experience and Collections
- Uncover Custom Audiences: Database
- Learn About Custom Audiences: Engaged Users
- What Are Lookalike Audiences?
- Explore Custom Audiences: Facebook Pixel
- Understand Final Ad URL and UTM Parameters
- Explore and Learn About Landing Pages
- Work on Facebook Pixel Setup, Events Tracking, and Custom Audience
- Event Tracking and Custom Conversions
- What are the Different Campaign Objectives and Their Uses?
- Learn About Lead Generation as a Campaign Objective
- Creating a Lead Generation Form
- Explore Facebook Ad Analytics
- Understanding the Sales Pipeline
- Find Tips to 3x Your Sales
- Why Should You Use LinkedIn Ads?
- Get Started With LinkedIn Ads
- What are the Best Practices?
- Understand Budgeting and Tracking
- How to Boost Your Organic Posts?
- Why Should You Use X Ads?
- What Are X Ads Objectives?
- What Are the Ad Formats on X?
- Setting-up X Ads With Targeting
- Learn About Budgeting and Bidd ing
📄 2. Targeting Options 42:35
📄 3. Ad Placements and Ad Formats 29:47
📄 4. Remarketing and Ad Tracking 35:06
📄 5. Facebook Analytics 42:12
📄6. LinkedIn Ads 10:12
📄7. X (Twitter Ads) 2:30
Media Planning
5 lectures • 2.10hr- Get in Touch With Media Strategy Components
- What is Research in Media Planning?
- Explore the Buyers, Publishers, and Networks
- Understanding Self-Serve and Non Self-Serve
- Explore Budgeting
- Understand the Platforms
- Learn About Ad Formats
- Explore Targeting in Media Planning
- What are the Deal Types?
- Use Performance-Optimizing Formulas
- Master Performance Tracking and Optimization
- Learn About the Campaign Duration
- Get a Crash Course in Excel
- Explore Media Planning Columns
- Making a Media Plan and Understanding Targeting
- Get In Touch With Remarketing in Media Planning
- Uncover YouTube Targeting Settings
- Making a Media Plan Using Influencers
- Making Media Plan Presentable
- Tips for Non-Self-Serve Platforms
- Choosing Between Self-Serve and Non Self-Serve
- Explore Facebook, Instagram, and The Audience Network
- What is the North Star Metric?
- Media Planning x Programmatic Advertising
- Demand-Side Platforms
- Sell-Side Platforms
- How do DSPs, SSPs, and Ad Exchanges Work Together?
- Understand DV360: A Programmatic Tool
- Learn About Programmatic Buying Case Studies
📄 2. Components Of Media Planning 43:57
📄 3. Creating a Media Plan 39:50
📄 4. Navigating Advertising Platforms 9:48
📄 5. Programmatic Buying 15:46
Google Analytics
4 lectures • 1.06hr- Overview, History, Features and Benefits Of GA4
- Installing A GA Demo Account
- Exploring The Dashboard
- Accessing The Google Merchandise Store (GMS) Demo Account
- Generating Reports For The GMS Website
- Learn About Dimensions vs. Metrics
- How To Create Custom Reports, Custom Events, And Custom Conversions?
- Learn How To Create A UTM Tracking Link With A Hands-On Activity
- How To Exclude Internal Traffic?
- Integrating GA4 With Other Tools Such As Google Ads And Google Tag Manager
- Explorations On The GA4 Dashboard
📄 2. Acquisition, Engagement, And User Reports 27:14
📄 3. Custom Reporting And Analysis 7:43
📄 4. Advanced Reporting And Integration 19:26
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Testimonials
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Frequently Asked Questions
Definitely! With businesses increasing their performance marketing budgets by over 20% year-on-year, this field is rapidly growing. The global digital ad spend is projected to reach $1 trillion by 2027, creating a high demand for skilled performance marketers ready to drive measurable results and ROI.
Performance marketing focuses on measurable results. It involves strategies like SEO, PPC, content marketing, and social media ads to drive conversions and maximise ROI. If you want to learn performance marketing, we highly recommend checking out our performance marketing online course.
Performance marketing is a results-driven approach where marketers only pay for measurable actions like clicks, leads, or sales. If you’re interested in learning performance marketing, our performance marketing online course is definitely one you should check out.
Yes, SEO is a crucial component of performance marketing. It helps drive organic traffic to your website, which can significantly contribute to your overall marketing performance. What makes our performance marketing course one of the best out there is the fact that it includes an SEO Course, Google Ads Course and PPC Course as part of the bundle.
Google Ads is a powerful tool for promoting your business across Google's network. To master it, consider our performance marketing course, which includes a dedicated Google Ads module. Learn all the essentials and boost your advertising skills with our comprehensive programme.
In performance marketing, advertisers collaborate with affiliate networks or publishers to promote their products. They pay commissions only when a click leads to a sale or lead, making it a cost-effective method to drive results and reach customers online.
Performance marketing provides key benefits for both, advertisers and publishers. Advertisers only pay for actual results, ensuring a cost-effective approach to promoting their products or services. For publishers, it offers the opportunity to earn commissions on sales or leads, making it an effective way to monetise website or blog traffic.
While performance marketing can be highly effective, it does come with risks. For instance, if an advertiser promotes a low-quality or irrelevant product, they might pay for numerous ineffective clicks without generating sales or leads. Additionally, publishers might create fake clicks to earn commissions, which can harm the advertiser’s reputation and result in financial losses.
To receive the certificate for our SEO training course, you must:
- Promote relevant, high-quality products or services to attract genuinely interested customers.
- Carefully target your ads to reach individuals most likely to be interested in your offerings.
- Regularly monitor your campaigns to promptly address and resolve any issues.
To receive the certificate for our SEO training course, you must:
- Affiliate Network: A collection of websites that promote an advertiser's products or services in exchange for a commission on sales or leads.
- Publisher: An individual or website that endorses an advertiser's offerings, earning a commission on sales or leads.
- Pay Per Sale (PPS): A commission model where the advertiser pays a commission for each sale generated from an ad.
- Pay Per Lead (PPL): A commission model where the advertiser pays for each lead generated from an ad.
- Click-Through Rate (CTR): The percentage of people who click an ad after viewing it.
- Conversion Rate: The percentage of people who complete a desired action, like making a purchase or filling out a form, after clicking an ad.
- Cost Per Acquisition (CPA): The cost of acquiring a new customer through performance marketing, calculated by dividing the total campaign cost by the number of new customers gained.
Here are key performance marketing mistakes to avoid:
- Wrong Product/Service: Promote relevant, high-quality items for your target audience to avoid wasted clicks and budget.
- Poor Ad Targeting: Ensure ads reach interested individuals to prevent wasted spend.
- Lack of Monitoring: Regularly track campaigns to identify and fix issues promptly.
Performance marketing relies on key tools such as:
- Tracking Software: Monitors campaign results, such as sales and clicks, for optimization.
- Ad Serving Platforms: Delivers targeted ads to relevant audiences.
- Payment Processing Platforms: Handles payments to publishers or affiliates based on campaign performance.
The Performance Marketing Manager oversees digital accounts, diversifies channel strategies with paid social, and focuses on campaign outcomes. They drive the marketing department’s commercial performance by optimising and managing effective advertising campaigns.
Generally speaking, you start as a digital marketing executive and advance to roles like digital marketing manager or performance marketing head. Each position requires strong analytical and tactical skills to drive success and achieve goals.
Performance marketing is a top-paying field with substantial earning potential. As you build experience and expertise, your compensation is likely to grow, reflecting your advanced skills and achievements in this lucrative industry.
Key tools and technologies include conversion optimisation, email automation, search engine marketing, remarketing, and marketing automation. These essential resources will enhance your digital marketing strategies and boost your effectiveness across various platforms.
Performance marketing is a digital marketing strategy where affiliates and companies earn payments only when a specific action is completed, such as a lead, sale, booking, or download. This approach ensures advertisers pay solely for measurable results.
This approach enhances ad interactions by charging based on actions taken, not a fixed price. It allows marketers greater creativity, freedom, and room for experimentation in advertising and marketing strategies.
Our course on performance marketing covers affiliate marketing, sponsored content, native advertising, social media marketing, paid search, and more. Explore these strategies and elevate your digital marketing expertise with our performance marketing training.
Performance marketing helps companies track and analyse every dollar spent on advertising. This insight leads to more effective campaigns, improved budgeting, and overall better results for the business.
IIDE’s performance marketing course is the best because it offers a beginner-friendly curriculum, real-world case studies, and hands-on projects led by industry experts. With personalised mentorship and placement support, our course equips you with the skills and confidence to excel in performance marketing and kickstart your career.
IIDE’s Online Performance Marketing course offers five self-paced modules covering Performance Marketing and customer base building. Enjoy recorded video lectures at your convenience and access a dedicated network channel for tool demonstrations and doubt resolution.
For optimal viewing of our online Performance Marketing course, use a laptop with an i3 processor or higher. Mobile phones or tablets may face technical issues and are not recommended for watching the course on performance marketing.
You will have 60 days of access to the lectures present in the performance marketing online course. You can learn performance marketing and revisit the tips showcased within our performance marketing online course as many times as you want within this period.
As a busy professional, fitting in our performance marketing course is easy with 5-minute online lectures. Learn while travelling—just dedicate 30-45 minutes daily to achieve your certification and master performance marketing efficiently.
What makes our programme one of the best performance marketing courses out there is the fact that it is typically bundled with several other courses, like PPC Courses and Google Ads Courses, for example.
No, this performance marketing course does not have any live projects.
No, this performance marketing course does not come with placement assistance.
You will be awarded a performance marketing certification at the end of the course.
To receive the certificate for our performance marketing course, you must:
- Complete watching all the video lectures
- Secure 60% or more in the Final Assessment quizzes
The certificate from our Online Performance Marketing course is valid forever and serves as a valuable addition to your resume. It showcases your expertise and commitment to nailing your interview and getting a job.
After completing the Performance Marketing course, you will be able to secure jobs in avenues like Media Planning, Paid Social Media Marketing, SEO and much more.
IIDE offers an AI-based mock interview tailored to the Performance Marketing Course. This simulation provides real-world scenarios, delivering insightful feedback to help you refine your skills and excel in your next interview.
IIDE follows a strict no refunds, no cancellations and no transfers policy. A refund will only be given if IIDE is unable to offer you the service. Due to unforeseen circumstances, the Institute reserves the right to postpone or reschedule any batch. What’s more, the performence Marketing fees paid cannot be transferred to another module or student/person. To know more about our refund policy, check out our terms and conditions.
No, you cannot pay for the performance marketing course in instalments.