A well-structured digital marketing roadmap is crucial for aligning marketing efforts with business objectives. Key steps include strategising, identifying target audiences, implementing SEO practices, and utilising Meta Ads. Following this roadmap ensures a systematic approach, enhancing the effectiveness of digital strategies and facilitating the achievement of marketing goals.

Affiliate Marketing is taking the digital marketing industry by storm with both the affiliate and the brands. With competition in this space growing day by day, it is important that every affiliate marketing program regularly update itself with changing times. This blog is your one-stop for the best affiliate marketing strategies in 2023 so do read till the end. Must Read: In-Depth Business Model of Zomato

Is your brand for the youth? Are you using different marketing strategies for them? If not, then it’s time you did. Marketing to Gen Z has to be tailored according to their behavior and expectations to best appeal to them. So if you’re stuck, this blog is going to help you out. We’re going to show you some top strategies for marketing to Gen Z. But who is a part of Gen Z? What is Gen Z? Gen Z refers to the newest generation born between 1997 and 2021 and their age range is between 6 and 24 years of age. This is the generation that grew up with mobile phones by the age of 10. Smartphones and social media have been part of their upbringing and they are well exposed to all kinds of online information. They had mobile devices, laptops, and WiFi at their disposal from a very young age. Gen Zers have gained popularity with journalism and brands targeting them as they form a large part of the world population and are the future. Many brands have understood that Gen Z forms 30% of the world’s population and in time will be the generation with the most disposable income. Hence, sending out messages targeting them is extremely important, especially for brands targeting young audiences.

In a recent study, over 65% of website visits were from mobile phones. If you’re wondering if you should focus some more on mobile marketing, then you have landed on just the right page. In this article, we will explore what is mobile marketing, mobile marketing channels, mobile marketing strategy examples, mobile marketing advantages and disadvantages, and mobile marketing strategies for small businesses. Read on to know more about mobile marketing. Remember back in the day when only a selected few had mobile phones? Well, we’ve come a long, long way. From flip phones to now smartphones – what was once a luxury is now a way of life. It is said that by 2025, more than 70% of the world will access the internet through their smartphones alone.