In a recent study, over 65% of website visits were from mobile phones. If you’re wondering if you should focus some more on mobile marketing, then you have landed on just the right page. In this article, we will explore what is mobile marketing, mobile marketing channels, mobile marketing strategy examples, mobile marketing advantages and disadvantages, and mobile marketing strategies for small businesses. Read on to know more about mobile marketing.
Remember back in the day when only a selected few had mobile phones? Well, we’ve come a long, long way. From flip phones to now smartphones – what was once a luxury is now a way of life. It is said that by 2025, more than 70% of the world will access the internet through their smartphones alone.
So, what is mobile marketing?
Mobile marketing is the process of marketing your business or company such that it reaches people who use mobile devices. You can promote products, services, games, and more – the sky is the limit. Mobile marketing can’t be called the future of marketing because it is already here and thriving – the time is now to leverage it!
Need for mobile marketing strategies in 2022
Why do we need mobile marketing? Just like any other form of marketing, there are both advantages and disadvantages of mobile marketing. The importance of mobile marketing has been listed below –
- Instant results
The best part about mobile marketing is that it gives you instant results – you do not need the internet for the user to receive the message. It is sent immediately and the user receives it as long as the user has a good network.
When it comes to cost-effectiveness, mobile marketing is much cheaper than television and radio advertising. This is because there is no need for printing and you can also reach many people at a lower cost. You simply need to broadcast the message and pay the fee for it.
- Building a long-term relationship with customers
Customers can easily engage with their audiences using personalization in mobile marketing. The messages need to be much that two-way communication is garnered. This way the brand is perceived as being much more friendly and approachable.
- Reach the target audience
A highly targeted audience can be reached with the help of mobile marketing. It also has the added benefit of geo-targeting which means much more location-specific messages going out to mobile users. With the use of GPS and Bluetooth, location-specific personalized messages are becoming more and more popular, leading to an increase in conversions.
- Easy to track analytics
With the help of many mobile marketing tools in the market, it is easy to track mobile analytics. These methods can help you analyze user behavior easily as well so that you can tailor your messaging and strategy to increase favorable results.
Top Mobile Marketing Strategies of 2022
The marketing strategy of mobile phones in India has been constantly advancing. Let’s have a look at some of the best mobile marketing strategies –
1. SMS marketing
SMS marketing involves marketing using text messages. This is permission-based i.e., you need permission from the user when you send promotions. You can share alerts, coupons, etc. directly to the user’s phones through text messages. The word count limit is usually 160 characters.
2. Social Media
Smartphone users regularly use social media. Hence, it makes it a very effective mobile marketing strategy for brands today. Even though it might be a bit saturated, good content is what sells and reaches consumers.
3. GPS marketing
GPS marketing uses the GPS function on phones to help marketers share relevant advertisements based on a person’s location. This is also called geotargeting or geolocation marketing.
For example, the luxury designer brand Coach used geo-targeting to increase its sales by increasing the number of visits through their stores using this method.
4. Proximity marketing
This is a form of geotargeting wherein brands use Bluetooth as a way of targeting customers and understanding their physical location.
5. In-app marketing
Digital marketers have no way of ignoring app markets. The top 5 apps used for marketing include WhatsApp, Tiktok, Facebook, Instagram, and Messenger. There are thousands of other apps, which is why in-app marketing has become important today. There are various types of in-app advertisements. These include –
- Display ads that appear at the top or bottom of a mobile screen
- Video ads also drive huge numbers
- Native advertising
- Interstitial ads appear when a user is in between app actions and whilst using the app. For example, between two levels of a game on an app.
You can refer to these strategies by storing them as a mobile marketing strategy pdf for future use. There are many features of mobile marketing that one can use in their strategy.
Best Mobile Marketing Tools
We have listed some of the best mobile marketing tools for your reference –
Buffer is one of the best mobile marketing tools in the industry. It saves time and also makes your team much more productive and aligned in terms of tasks at hand. It lets you schedule posts from your phone, manage multiple accounts, edit and create posts on the go, and much more.
Admob by Google is a great mobile marketing tool for digital marketers for generating quality ads. It increases the value of each impression by understanding the global demand, best formats, and app monetization techniques.
An all-in-one marketing tool, SEMrush is a good mobile marketing tool for achieving your business goals. It targets various audiences through filtering their interests, likes, preferences, dislikes, job roles, industry, education, etc. This helps messages reach the right target audience.
Yelp helps in placing your ads in the right place. You can reach over 3X more customers with the help of Yelp. It also enables you to search and understand what your competitors are doing.
Tapstream is a mobile marketing tool for apps. It helps you market to your mobile audience and also achieves your business objectives. You can target your audiences with the help of information such as job titles, education, salary, interests, etc.
Localytics is a mobile solutions tool that helps with creating personalized mobile apps that help increase engagement, loyalty, and increased conversions.
Facebook Mobile ads
With the world taking to social media, Facebook mobile ads are a great tool for mobile marketing. It is displayed when a user is browsing through Facebook. It picks up on a person’s past searches, buying habits, and interests to show the most relevant ads to the user.
Q. What is mobile marketing and its types?
Mobile marketing is the use of messages for promotions sent out to a user’s mobile phone. The various types of mobile marketing include using SMS texts, MMS messaging, mobile apps, games, push notifications on phones, or even using mobile devices with QR codes.
Q. What are the strategic drivers of mobile marketing?
The strategic drivers of mobile marketing include –
- The growth of social media
- One-click online payments
- Voice activation
- Privacy measures
- Customer information
Q. What are examples of mobile marketing?
Mc Donald’s SMS campaigns, My Calvins by Calvin Klein, and Domino’s push notification campaigns are a few mobile marketing examples.
Q. What are the benefits of mobile marketing?
Some of the main benefits of mobile marketing include –
- Immediate results
- Building long-term relations with customers
- Reach the right target audiences
- Effectively track results
We really hope you enjoyed reading this article on mobile marketing. We recommend this online digital marketing course to further enhance your knowledge and skills related to mobile marketing. If you’d like to explore some more, check out this email marketing course as well.
You can also check this MBA in Digital Marketing that will help you with getting a base into the industry and also help you climb up the ladder.