Everything You Need to Know About A Digital Marketing Roadmap

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Digital marketing has helped businesses grow exponentially, especially in the last 2 years. With the help of the internet, businesses are flourishing with very little investment. However, for a business to grow, it cannot just go live and expect to make money. 

Many businesses do not know what they want from their marketing agencies or experts. This is where a digital marketing roadmap comes in. Read on to know more about the digital marketing roadmap for 2021.

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What is a digital marketing roadmap? 

Just as the name suggests, a marketing roadmap is nothing but a path represented visually to aid the company, its employees, and agencies to understand the company’s goals. 

The roadmaps are used to visualize how marketers use different tools to promote their organizations. There are many digital marketing channels to choose from for a digital marketer. 

Using a digital marketing roadmap can bring clarity to complex strategies and plans and help prioritize the most important ones. This is then circulated throughout the organization for promoting marketing initiatives and also building support.

How to Build a Digital Marketing Roadmap? 

Here’s everything you need in your digital marketing roadmap, for an effective one –

1. Start Strategizing

A marketing strategy is critical to the success of your company. Understanding your conversion goal is of utmost importance. 

2. Determine your target audience

Understand who your target audience is what are their likes and dislikes, interests, and demographics

3. SEO

Build a strong SEO strategy. Building a strong website is one thing, but if its ranking is low, it defeats the purpose altogether. Check out this short course on SEO to help you with strategy better. 

4. Facebook Ads

Facebook ads today can be very specific. They can be targeted to specific audiences and also it allows you to control your budgets.

5. Google Ads

Google ads are great when it comes to purchasing intent. If a consumer sees your ad on Google, he is more likely to buy it because it is related to his search query. If you’re looking to increase your ROI by 3x using PPC advertising, check this blog out. 

6. Optimization

Ensure that all your websites are mobile-optimized since more than 50% of users use smartphones to make a purchase.

Tips to Enhance/Improve your Digital Marketing Roadmap

Here are a few tips to enhance your digital marketing strategy –

  • Competitor Analysis

Make sure you understand who your competitors are, what their strategy is, and what is best working for them. This will also help you learn from their mistakes as well.

  • Strive for Authenticity

Striving for authenticity over perfection will get you places. Instead of following trends, stick to messaging that talks about the mission, vision, and core values of the company. According to a study, Gen Z prefers authentic content over hype. Know more about How to market to Gen Z

  • Quality content

Quality over quantity content always. Understand what kind of content works best for you and accordingly strategize.

  • Experiment with Different Channels

Experiment with different types of social media channels instead of focussing all marketing efforts only on one channel.

  • Innovate

Take new initiatives, experiment with influencer and affiliate marketing. As you do so, always ensure your strategy is in alignment with your goals. 

Digital Marketing Roadmap Template 

Here’s a standard digital marketing roadmap template pdf you could use –

  • Timeframe

The timeframe can be displayed in days, weeks, and months

  • Marketing Goals

All the marketing goals need to be well outlined and what needs to be achieved 

  • Execution Schedule

What is required to achieve these goals?

  • Marketing Initiatives

Visual representation of the activities such as landing pages, SEO efforts, PPC campaigns, etc. that will be done to reach these goals

  • Status

What is the current status? 

Note: The template would be represented visually. Given below is just an example for reference purposes. 

Digital Marketing Roadmap Template Example

(Source: M16 Marketing)

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Q. How can I learn a digital marketing roadmap?

Here’s how you can learn a digital marketing or strategy roadmap – 

  • Understand the target audience
  • Do your research
  • Build a website 
  • Learn SEO
  • Use social media
  • Analyze the results 
  • Use email marketing 

Q. What are the 7 types of digital marketing?

The 7 types of digital marketing include –

  • Paid advertising 
  • Social media marketing
  • Influencer marketing
  • Email marketing
  • Content marketing
  • Affiliate marketing
  • Search engine optimization (SEO)

Q. What are the stages of digital marketing planning?

The stages of digital marketing planning are –

  • Outline your goals
  • Understand who your target audience is
  • Know your competitors  
  • Choose your digital marketing channels
  • Set budgets 
  • Measure results

Q. What is the marketing roadmap?

A roadmap is nothing but a visual way of communicating your marketing goals and plans on how to achieve them. 


We really hope you enjoyed reading our blog on digital marketing roadmaps. Do let us know in the comments below as to how you applied these tips and tricks to your digital marketing journey.

We highly recommend this in case you’re looking for a crash course 3-month online comprehensive digital marketing course in digital marketing. It will really add value to your digital marketing journey. 

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Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

Karan Shah


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