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Everything You Need to Know About A Digital Marketing Roadmap

Updated on: Dec 15, 2022

Digital marketing has helped businesses grow exponentially, especially in the last 2 years. With the help of the internet, businesses are flourishing with very little investment. However, for a business to grow, it cannot just go live and expect to make money. 

Many businesses do not know what they want from their marketing agencies or experts. This is where a digital marketing roadmap comes in. Read on to know more about the digital marketing roadmap for 2023.

​A digital marketing roadmap can guide you in starting your strategy, but consider using a digital marketing template as a reference for a faster approach. Watch this video to learn about the template and how to incorporate it into your business.

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What is a digital marketing roadmap? 

Just as the name suggests, a digital marketing roadmap is nothing but a path represented visually to aid the company, its employees, and its agencies to understand the company’s goals. 

The roadmaps are used to visualize how marketers use different tools to promote their organizations. There are many digital marketing channels to choose from for a digital marketer. 

Using a digital marketing roadmap can bring clarity to complex strategies and plans and help prioritize the most important ones. This is then circulated throughout the organization for promoting marketing initiatives and also building support.

How to Build a Digital Marketing Roadmap? 

Digital Marketing Roadmap Template Example

(Source: M16 Marketing)

Here’s everything you need in your digital marketing roadmap, for an effective one –

1. Start Strategizing

A marketing strategy is critical to the success of your company. Understanding your conversion goal is of utmost importance. 

2. Determine your target audience and traffic cost

Understand who your target audience is what are their likes and dislikes, interests, and demographics and also set a budget for your digital marketing strategy.

3. SEO

Build a strong SEO strategy. Building a strong website is one thing, but if its ranking is low, it defeats the purpose altogether. Check out this short course on SEO to help you with strategy better. 

4. Facebook Ads

Facebook ads today can be very specific. They can be targeted to specific audiences and also it allows you to control your budgets.

5. Google Ads

Google ads are great when it comes to purchasing intent. If a consumer sees your ad on Google, he is more likely to buy it because it is related to his search query. If you’re looking to increase your ROI by 3x using PPC advertising, check this blog out. 

6. Guest Posting 

Build credibility by writing articles/blogs for other websites in exchange for backlinks. Backlinks are a great way to conduct Off-Page SEO.

7. Landing Page

Create an attractive Landing Page that helps you convert the viewers into leads from the backlinks. Landing Page Optimization helps in improving the CRO.

8. Get Attention

With the above activities, your brand is creating an impression on the viewers’ minds and if the ad is catchy, you can get massive attention. 

9. Build Interest 

Social Media and SEO efforts will help your potential lead to build interest in your product/service.

10. Create Desire 

After building interest, use remarketing and retargeting strategies to create a desire in the already interested target audience. 

11. Get Action

Once a desire has been identified and targetted, you can expect to convert leads into customers. Ensure that all your websites are mobile-optimized since more than 50% of users use smartphones to make a purchase.

12. Get Reviews

Once you get sales, to build an online reputation, ask politely for customers’ feedback and reviews.


Tips to Enhance/Improve your Digital Marketing Roadmap

Here are a few tips to enhance your digital marketing strategy –

  • Competitor Analysis

Make sure you understand who your competitors are, what their strategy is, and what is best working for them. This will also help you learn from their mistakes as well.

  • Strive for Authenticity

Striving for authenticity over perfection will get you places. Instead of following trends, stick to messaging that talks about the mission, vision, and core values of the company. According to a study, Gen Z prefers authentic content over hype. Know more about How to market to Gen Z

  • Quality content

Quality over quantity content always. Understand what kind of content works best for you and accordingly strategize.

  • Experiment with Different Channels

Experiment with different types of social media channels instead of focussing all marketing efforts only on one channel.

  • Innovate

Take new initiatives, and experiment with influencer and affiliate marketing. As you do so, always ensure your strategy is in alignment with your goals. 


Digital Marketing Roadmap Template 

Here’s a standard digital marketing roadmap template pdf you could use –

  • Timeframe-The timeframe can be displayed in days, weeks, and months
  • Marketing Goals- All the marketing goals need to be well outlined and what needs to be achieved 
  • Execution Schedule- What is required to achieve these goals?
  • Marketing Initiatives- Visual representation of the activities such as landing pages, SEO efforts, PPC campaigns, etc. that will be done to reach these goals.
  • Status: What is the current status? 

Note: The template would be represented visually. Given below is just an example for reference purposes.

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Q. How can I learn a digital marketing roadmap?

Here’s how you can learn a digital marketing or strategy roadmap – 

  • Understand the target audience
  • Do your research
  • Build a website 
  • Learn SEO
  • Use social media
  • Analyze the results 
  • Use email marketing 

Q. What are the 7 types of digital marketing?

The 7 types of digital marketing include –

  • Paid advertising 
  • Social media marketing
  • Influencer marketing
  • Email marketing
  • Content marketing
  • Affiliate marketing
  • Search engine optimization (SEO)

Q. What are the stages of digital marketing planning?

The stages of digital marketing planning are –

  • Outline your goals
  • Understand who your target audience is
  • Know your competitors  
  • Choose your digital marketing channels
  • Set budgets 
  • Measure results

Q. What is the marketing roadmap?

A roadmap is nothing but a visual way of communicating your marketing goals and plans on how to achieve them. 


We really hope you enjoyed reading our blog on digital marketing roadmaps. Do let us know in the comments below how you applied these tips and tricks to your digital marketing journey.

We highly recommend this in case you’re looking for a crash course comprehensive online digital marketing course in digital marketing. It will really add value to your digital marketing journey. 

For an intensive program, check out this 11-month MBA-level Post Graduation in Digital Marketing that’ll help you climb up the ladder due to the edge that you would have.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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