Objective:
Acquaint Brand Managers with consumers' decision making journeys & ways to impact consumer behavior online.
Result:
90% Brand Managers suggested that the learning shared at the training was very relevant and they were able to apply it to their daily tasks.

Objective:
Upskilling the Area Sales Manager to optimize digital campaigns for Lead Generation & Quality Conversions.
Result:
80% employees believed that the training helped them gain more insight into the Digital practices, which they were first unaware of.

Objective:
Influence sales and marketing by leveraging digital thinking while adhering to pharma regulations and guidelines.
Result:
Employees use combination of design thinking and digital mindset to find innovative ways for lead generation and implementation of a commercial-digital business model.

Objective:
Scale up Mahindra’s share of voice on digital by converting online enquirers into potential leads.
Result:
IIDE’s digital training led to better engagement with prospects on social media and hence higher lead conversion using the power of digitalization.

Objective:
Nurture and engage new joinees into Social Kinnect’s culture by introducing them to the latest digital marketing concepts.
Result:
Higher employee engagement and retention due to the company’s initiative of contributing to their professional development through IIDE’s digital marketing training.

Objective:
Raise funds for an NGO (Umeed) by creating an omnichannel customer experience that is integrated across digital platforms, and that includes leveraging social media engagement as a means of reaching more funders.
Result:
Employees were not only able to create sufficient funds to support the initiative but were also able to create huge brand awareness using personal branding and social media engagement.

Objective:
Mastering digital platforms to enhance customer experience and re-position brand’s marketing strategies from being spread across only traditional media to a mix of traditional and digital media.
Result:
Digital transformation across business and organizational activities, processes, models and competencies leading to the adoption of digital by a traditional marketing agency.

Objective:
Reinforce digital know-how through practical, easily-implemented workshops, as well as to create a momentum of collaboration and best-practice synchronisation across the brand through digital communities.
Result:
Growth in employees’ digital skills and shaping of their attitudes towards better adoption of digital was seen.