Digitalization in fmcg industry for Asian Paints
Mode of Training: Offline
The Challenge
Home decor in India is synonymous with Asian Paints; they are a well known Multinational Company headquartered in Mumbai. Apart from their superior quality products, they are famous for their Ad campaigns, endorsements and creative strategies.
Recently they increased their marketing budget by four folds and wanted the army of Brand Managers to be at the top of their game. They recognized how important it was to upskill their workforce in Digital Marketing.
The Solution
In 2019, Asian Paints had partnered with IIDE to initiate its marketing teams into the Digital Landscape. IIDEpro’s emphasis on constantly evolving training curriculum in sync with latest trends and best practices captivated Asian Paints to partner with us for Digital Marketing Training 2.0 in 2022.
Our content experts seamlessly stitched Asian Paints case studies and campaigns into the training program, as per the need and expectation of the brand, to encourage open forums of discussion amongst the brand managers on what was done and how the next campaigns could be optimized for greater success.
Over 30 Brand Managers were trained into the latest concepts of Digital Marketing. The day was filled with rigorous training and some fun activities.
The Result
97% of the participants believed the training was relevant to their work and will help them in developing their future digital strategies
The participants truly enjoyed the Campaign KPIs and Conversion Rate Optimization modules
The participants gave the training an average rating of 4.8/5
Testimonial
IIDE is a credible name!
“IIDE is a credible name. The reviews we had from the past training were really good, so we thought we should partner with them for the next level of training for the brand managers. I think the way Meherzad took the session was a very informal approach, it becomes easy for people to assimilate the information that they are getting.”
Manan Choksi
Group Brand Manager – Media & Digital, Asian Paints
Client Stories
Cipla was looking for specialists to diagnose their digital marketing needs.
What did we prescribe for Cipla’s digital bug?
Asian paints wanted us to add color to their digital campaigns.
How did we transform their online presence?
Godrej Professionals wanted stylists to get a new look on social media.
How did we give their digital persona a face lift?
Volkswagen wanted to drive up their digital sales.
How did we give their digital persona a face lift?
Publicis shared a brief to upskill their employees in digital marketing.
How did we deliver top of the mind digital recall for their employees?
Mobil India wanted us to infuse energy into their workforce.
How did we renew their faith in digital ecosystem?
Healthcare providers sought social change through digital.
How did we help this cause with our digital prowess?
Read how Mahindra’s Area Sales Managers optimized their digital marketing efforts with IIDE.
The Content Lab wanted to refresh its brand solutions team in Campaign Planning.
How did we help their team conquer this challenge?
Leo Burnett wanted to up-skill its management as well as its employees in digital marketing.
IIDE created a unique programme to fit their needs.
Digitas wanted to up-skill 3 teams with different skills at the same time.
IIDE tailor-made a curriculum to meet their unique needs.
BBH wanted to renew its account planning team’s knowledge of digital marketing.
IIDE’s tailor-made curriculum did just that.
45%
of organisations don’t have a defined digital strategy. We are here to help.