How Did Amul Made Dairy Products So Popular? – An Amul Case Study

Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families.

I’m sure that we all have at least one of Amul’s products in our house. It has elegantly created its family-friendly and patriotic image with its, “Amul – The Taste of India” marketing jingle which also evokes empathy towards the brand.

What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of customers ever since its foundation.

Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world.

In this case study, we will go through Amul’s digital marketing strategies and campaigns implemented by them over the years which have helped them stay on top of the game, ahead of its competitors in the industry.

So, Let’s start with what Amul as a company is all about.

Amul's Case Study - Amul Mascot

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Jan 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]