6 Best & Effective Digital Marketing Strategies with Tips on How to Form One

Updated on: Feb 12, 2024

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Starting a successful digital marketing journey is more than just a mere online presence. A lot of ideation, planning, and implementation goes into creating successful digital marketing strategies that pave the way to doubling business revenues. 

With the advancement in technology where every other person is relying on the internet for their needs, mastering the art of creating effective digital marketing strategies is required more than ever. And, why not? Because of digital marketing’s incredibly efficient techniques to advertise products and services at lower and more inexpensive rates, digital marketing has gotten a lot of attention in recent years.

Thus if you’re a student, employee, employer, entrepreneur, or business owner and are looking to learn more about digital marketing, you must upskill yourself and your employees with digital marketing. Consider signing up for this Online Digital Marketing Course, a comprehensive masters in digital marketing (if you’re a fresh graduate), or if you want a professional approach, then go for a digital marketing corporate training.

To help you understand this topic better, we have compiled a list of our top digital marketing strategies that will help you successfully create and execute effective digital marketing plans.

But before that, let’s first understand the basics of digital marketing strategies and how it is different from marketing tactics. 

What Is a Digital Marketing Strategy? 

A digital marketing strategy is a blueprint that talks about how a business can use online channels effectively to achieve its marketing objectives. It aims to provide a clear plan that an organization needs to follow to get maximum returns on the money that they spend on online marketing platforms. Some key components of a digital marketing strategy are:

  • Clear objective statement: It defines the goal of your business. This statement talks about why you want to market your business and what you want to get out of it.
  • Your target audience: This statement identifies whom you want to market your business. Defining your target audience will help you create tailored marketing strategies that will increase the number of revenue and loyal customers in return. 
  • Marketing channel selection: This statement defines what marketing mediums you’re going to use for your business. Getting the right marketing channels is crucial as it can help you to get right in front of your audience for effective outreach and branding.
  • Budget allocation: Here you define how much are you willing to spend on online marketing. Allocating the right budget will help in maximizing ROI for the business.

Keep in mind that a well-defined
marketing strategy will serve as a roadmap to your business. It will guide you and your team whenever needed to come up with marketing plans and will help you stand out in this saturated market. 

Digital Marketing Strategy Vs Marketing Tactics.

Get this thing clearly: marketing strategy and marketing tactics are 2 different things. 

When you talk about making a strategy, you basically create an outline of how you want to work with things, but, on the other hand, marketing tactics are all about the particular steps or actions you’re willing to take to execute your marketing plan.

Your marketing plan is “what” and “why” you want to do a particular thing and your marketing tactics are “how” you plan to get your marketing strategy in place. 

Your marketing tactics can include activities like:

  1. Running social media campaigns
  2. Doing content marketing
  3. Doing email marketing
  4. Running referral programs 
  5. Doing affiliate marketing

Importance of a Digital marketing strategy 

A digital marketing strategy is necessary since it provides you with a sense of direction, the goals you’ve established and want to reach, as well as the measures you’ll need to take to get there.

This eliminates the possibility of errors and distractions, allowing you to focus entirely on your objectives.

All members of your team will be able to focus on the task at hand if you have a well-defined strategy in place. This will help them to work more effectively and productively, enabling them to spend more time perfecting their tasks.

You may also use a structured strategy to track your progress and verify that the plan is followed. Based on the results and goals achieved, changes might be made as needed.

With the right combination of digital business strategies, you can create successful digital marketing campaigns for your business that delivers the best results at the lowest cost.

Also Read: Top 11 Benefits Of Digital Marketing for Businesses & Students 

This is why a digital marketing strategy is important in every business. 

Now without further ado, let us take a look at some tested tips to form digital marketing strategies that will help you plan an effective digital marketing campaign.

Get Assured Placements - PG in Digital Marketing

8 Effective Digital Marketing Strategies That Work

Frequently, the digital marketing plan we picture in our heads does not translate effectively to our target audience. Then we repeat the procedure in the hopes of not failing. 

What we need to do is nail our digital marketing plan by taking the time to research how to plan it. To help you achieve that, here is our Digital Marketing Strategy Tips to grow your business:

1. Start with Quality Web and Mobile Sites

digital marketing strategies - Quality Web and Mobile Sites

In today’s competitive environment, having both high-quality online and mobile sites is critical. And when we say quality, we’re talking about things like speed, design, user interface, and security.

It’s not enough to have a website that just provides information or sells a product or service. Websites must be optimized for both PC and mobile devices, considering mobile devices account for 51% of all internet browsing.

Mobile web design should be simple and responsive, with larger links to account for the fact that customers are using their fingers to click. 

So if you’re interested in learning how to create the best sites for your business, we at IIDE have got you covered. We provide an Online WordPress Course that covers all the necessary topics that will help you create an amazing website. 

Why you should have quality web and mobile sites?

  • Create a positive first impact: If your website runs smoothly, it’ll ease your user journey, foster trust and credibility, and create a positive first impression.
  • Reduced bounce rates: If your website visitors can easily navigate your website and find all the information they’re looking for, they won’t go out of the website without taking any action. This will reduce the bounce rate of your website and increase the quality score. Low bounce rates will also help you improve your website ranking organically.
  • Gives a competitive advantage: In the fast-paced world, a quality website with a smooth user experience and fast loading time will set you apart from the crowd and will help you attract and retain customers.

2. Maintain a Social Media Presence

digital marketing strategies - social-media marketing

Although most small company owners recognize the value of social media, it is all too easy to overlook it during busy situations. Being realistic about the time you have for social media is one of the keys to sustaining your social media presence.

An out-of-date social media profile will not be useful to customers. If you just have time to manage one account, pick a platform that works for your company and stick to a posting schedule. 

You can post memes with witty captions to boost your engagement rate with your audience. Posting memes show that you are up to date with current events and that you are aware of your market and customers. After all, memes are really quite popular.

Check Out: How To Use Memes Effectively For Your Brand – Your Complete Guide

how to use memes - stay up to date

It’s important to post regular, focused, and engaging content for your customers so they begin to consider your business an active and helpful source of information.

If you want to learn how to use social media platforms to promote your brand, our online social media marketing course will help guide you through the process. The course covers all the topics and tools you’ll need to build an effective social media strategy.

Why you need to maintain a social media presence:

  • Cost-effective marketing tactic: Creating a social media page or posting content related to your business without any specific targeting is free. Compared to different marketing channels like traditional media or paid online ads, maintaining a social media presence is inexpensive and caters to a large audience while contributing to community building.
  • Improves SEO efforts: SEO is all about organic marketing. The likes, comments, or shares that you get on your posts are social signals that will positively impact your SEO efforts. 
  • Driving website traffic: Social media often allows you to add links to your posts. A strategic and well-thought social media post can drive traffic to your website.

3. Consistent Online Reputation Management Campaigns

digital marketing strategies - Online Reputation Management

You must always try to ensure that your internet reputation is favorable in order to offer a positive picture to clients. 

You’ll need to establish and manage your company listing on review sites like Google Maps and Yelp in addition to managing your social media profiles.

This is an important aspect of your online reputation management strategy. Today’s referrals are customer reviews. If you discover a consumer has written a bad review, reply promptly and courteously on the site to address the client’s concern.

This will show the existing customer, as well as other potential customers, that you care about your customers and work to correct any issue that may arise.

Why you need to be consistent with ORM:

  • Helps in customer retention: Customers are king and they need to be addressed properly when it comes to grievances. Solving your customer’s problem will foster positive customer relations and increase the customer retention rate of your business.  
  • Influence customer decision: People search for reviews and feedback before making any buying decision. A robust and positive online reputation can help you attract more customers to your business. 
  • Improves online visibility: Positive feedback from your existing customers will indicate that you’re a credible business, hence enhancing your search engine rankings.

4. Make Use Of Remarketing 

digital marketing strategies - Make Use Of Remarketing

After you’ve set up your website and your social media accounts, you can use targeted online advertising to increase visitors to your site. Once you identify the potential customers from these visitors, set up a remarketing campaign using Google Ads and Facebook Ads. 

If you want to learn more about remarketing, we’re listing down few blogs that will guide you in understanding, planning, and implementing an effective remarketing strategy. 

Using the information above, you can target your preferred demographic and stretch your marketing budget further. So if you want to learn more about how remarketing works, you can check out our online Facebook & Instagram ads course.

Why you need remarketing:

  • Tap onto lost opportunity: Remarketing helps in getting to the audience who are already aware of your business or have interacted with it at some point in time. This is an ideal opportunity for you to bring them down to your marketing funnel and convert them into paying customers by creating a FOMO, giving out special discounts, sending out personalized messages, etc.
  • Increase conversion rates: Repeated exposure to the brand name can persuade conversion to buy from the business. It also enforces brand awareness and creates a space in your consumer’s minds when they think about any problem that your business can solve.
  •  Optimizes your ads spend: Remarketing targets warm audiences, meaning that they might convert into paying customers. This helps you allocate your budgets in a better way and ensures that you get good ROAS.

5. Focus On Google My Business

digital marketing strategies - google my business

Make it simple for visitors to discover your company by using a service called “Google My Business”. 

This service will help you create and verify your brand/business, so your business information can be shown on google maps.

digital marketing strategies - google my business1

This is a crucial step because when customers search for your business, Google will display all of your contact information, including your location. This can assist potential consumers in contacting and navigating to your business.

Why you need Google My Business:

  • Give real-time updates: Managing a Google My Business profile is easy. It allows you to post real-time information so that it’s easier for users to make an informed decision.
  • Get a chance to interact with your customers: GMB allows customers to post reviews and feedback. It opens a two-way communication where you can reply to their feedback as well.
  • Builds credibility: Listing your business on GMB indicates that you’re a Google-verified business. Seeing your business name with a brand like Google creates a sense of security among the viewers.

6. Make the Buyer’s Journey Smooth

digital marketing strategies - Buyer’s Journey

Understand the buyer’s journey and what you need to convey to consumers at all stages of the transaction. When it comes to buyers’ analysis, so many comprehensive choices are available.

You can see each step a visitor takes throughout your website, how much time they spent on each page, and even what pages caused them to possibly leave. 

You can use tools like Google Analytics to track your website activity. Those can include bounce rate, session duration, pages per session, and more. This tool provides all the data you need to efficiently make changes to your website.

Use this data to tailor your digital marketing strategy to those potential consumers.

You can learn how google analytics works with the help of a professional trainer with our online google analytics course.

Why you need to make the buyer’s journey smooth:

  • Creates positive brand image: If your buyer’s journey is smooth, i.e., if you’re able to help your customers navigate smoothly, they’re going to be happy. Remember, a satisfied and happy customer is a big resource for any business as it creates a positive brand image, contributing to repeated and new customers for the business.
  • Contributes to quick decision-making: If the visitor is happy with what they’re seeing, chances are they’ll buy from you. A smooth customer journey eliminates the chances of friction between the business and the website, hence facilitating quick decision-making among the viewers. 
  • Increase in customer retention rate: Customers tend to come back to businesses where they had a good experience. Returning customers increases the retention rate of the business.


7. Have an SEO plan in place

SEO is all about the game of keywords. It helps you get organic traffic by using the right set of keywords and maintaining good SEO practices to rank at the top of the search engine result page. 

Marketers can use content marketing, optimizing the website for search engines and using meta descriptions to get a high ranking on SERP.

Why you need to have an SEO plan in place:

  • Complements other marketing tactics: Gone are the days when just paid media was used to gain customers. Adding SEO is a crucial step for creating effective digital marketing strategies. It creates a balance between paid and organic tactics, hence, resulting in more leads and conversions.
  • Quick adaptability: SEO is flexible and it’s easy to make and implement changes in SEO plans that help in adapting marketing trends quickly and get quality results in return.

8. Effective use of email marketing:

Email marketing is about sending promotional emails to your email subscribers or potential customers to get conversions. It helps in being in touch with your users and covering one of the most crucial marketing mediums for your business.

Email marketing can include promotional, deals-related, or informative messages that can keep the audience glued to your business.

Why do you need email marketing:

  • Integrated Marketing Campaigns: Email marketing goes well with different marketing mediums with a cohesive and synchronized approach. 
  • Measurable ROI: With advanced analytics, email marketing provides measurable ROI, offering insights for data-driven decision-making in your online marketing strategy.


Also, Check Out: 11 Best Digital Marketing Courses

Let’s take a look at some recommendations now that we’ve covered the digital marketing strategies that every business should have.

Tips to Form Effective Digital Marketing Strategies 

We’ve discussed how critical digital marketing strategies are to a company’s success. With the correct tactics, they can greatly assist you in growing your firm.

We are all aware that the ultimate objective of that company is to grow sales and profits. Now, in order to accomplish this, you’ll need a method that will help you keep track of the steps you’re taking so you can stay focused on the task at hand and avoid deviating from it.

  • The first step would be to establish a goal. Before strategizing, you must ask yourself what is that you hope to accomplish. Although it sounds simple, it’s really daunting so we suggest you follow something called the “SMART” Criteria.

SMART is a very helpful and commonly used mnemonic tool for setting objectives. 

The acronym SMART stands for: 

– Specific
– Measurable
– Attainable
– Relevant
– Timely Goals

While planning, you must always have 2-3 plans devised and then study them carefully and decide which works best for you. Also, your strategy should be a perfect mix of different digital marketing elements. Once your strategy is in place, comes the next step. 

  • The second step is to ensure there’s open communication between all the team members involved in the strategy. It’s vital to make sure that everyone in the team is briefed on their tasks and what they need to do to achieve them.
  • Having a goal in mind will give the whole team clarity in what they have to aim towards.
  • The next stage is to maintain track of your progress towards your goals. You need to ensure that the team is following through with what was discussed during the second step.
  • This is important because it helps to encourage the team to focus on what needs to be done if the targets aren’t being met or if they’re diverting from the current tasks.
  • The final stage is to analyze the results of the outlined strategy. This will give you a better understanding of what you have achieved and the targets your team has met.
  • As a result, after receiving the data, the team will need to discuss future tactics. This is significant because they will have a greater knowledge of what works and what doesn’t, and can tailor the next digital approach appropriately.

That’s all you need to know to develop a successful digital marketing strategy. We hope this article helped you gain a better understanding of the topic.

We understand that it may get a little overwhelming to begin with, but with the right professional help and guidance, like you’ll get in a MBA in Digital Marketing can also provide you with a wide range of career opportunities, equipping you with the necessary skills, you will be able to start in the right direction. 

IIDE offers a 360 degree customized digital marketing corporate training, which has been crafted by industry specialists to help you grow your business.

digital marketing strategies for startups - corporate-training-at-iide

As we’ve seen over the previous year, a solid digital marketing strategy is the only way for a business to flourish in today’s digital world.

Volkswagen, Abbott (a well-known pharmaceutical firm), Asian Paints, L&K Saatchi & Saatchi, Mahindra and Mahindra Rise, Cipla, and other companies have benefited from our corporate training program.

If you want to digitally transform your business, write to us for a personalized demo today!

Must Read: Do’s & Don’ts of Digital Marketing

In the comments area below, let us know what you think about this. We’d be delighted to hear from you.

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Meherzad Karanjia

Ex Chief Learning Officer, IIDE

He has over 19 years of experience in the Digital Marketing and Design space. He is someone who understands all the elements of the Digital gamut ranging from User Experience, Graphics Design, SEO, SEM, Analytics, Media Planning.....[Read full bio]


  1. webastral infosystems

    Knowledge provided in your blog is really helpful as I learned lot of things about strategy and importance of digital marketing. Thankyou!


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