For everyone in the digital marketing field, the do’s & don’ts of digital marketing are very important to know because they form your base foundation.
Digital marketing has evolved and changed with the passage of time. What worked a few years ago might not work today. And, as with everything else in life, success in digital marketing will most likely be determined by how well you do the small detailed things.
You must change your business and its strategies according to the marketing trends and ensure that you are using the most up-to-date methods to achieve the best result possible.
And so, we have come up with a list of the top Do’s and Don’ts of Digital Marketing, which you must be aware of and which will help you to achieve your targets effectively.
Let’s first take a look at the Do’s of digital marketing, i.e. what are the important points you must keep in mind while practising digital marketing.
Top 7 Do’s of Digital Marketing
1. Do Know Your Audience
In the do’s and don’ts of Digital Marketing, you should first create a path for yourself. Don’t follow in the footsteps of others; it may not work for you. The reason being, the target audience you cater to.
Know your target audience, get an insight into their likes and dislikes, their behaviour, their demographics, and their taste. Try A/B testing and see what your audience likes.
If you know your target audience well, then you can save your money as well by catering your product to the right audience instead of the mass audience.
Don’t carry out initiatives just because they worked for someone else. You know your target audience and what suits them. Remember this audience is the one whom you get business from. Take a step back and assess what you need to do.
2. Do Know Your Brand and Competition
After knowing your audience, you must know your brand and the competition around you. When you invest in digital marketing, it is crucial to building a strong branding strategy.
An efficient digital marketer is always a step ahead of the competition. Thus, keeping a close eye on what the competitors are doing is unskippable.
Take, for example, the back-to-back advertisements by Amazon India and Flipkart for their respective campaigns – the great Indian sale and the big billion-days sale. They very smartly placed them at the same time & created craze on social media and in the digital world.
Simple reason. To convert as many consumers of their competitors as possible.
3. Do Write Original and Relevant Content
After knowing your audience, your brand, and your competitors; it is really important to know the brand strategy and what kind of goals does your brand wants to achieve.
Cutting through the competitive edge, a successful marketing strategy would involve high-quality and original content management.
Let’s take an example of IIDE, as a digital school we understand our target audience very well, understand the competition and produce the original content accordingly which helps us to cater for the interest of our target audience and build a connection with them.
And that has helped us to become India’s No.1 Digital Institute.
Right from the website to your blog, from social media to ads, everything in digital should be tailored to your target audience. It’s not just about the content you create, it’s about context which increases the relevance of your content.
Users should be able to relate to what you write. Relevancy of your content shall get your business’s website higher rankings on Google and help you engage with your audience.
4. Do Find the Right Channels
It’s a myth that you can reach your customers only through social media. Google is the most used search engine and you could use this platform in order to make sales.
When you have a target market and you have to reach them effectively, you need to identify the right channel where you can reach out to them with your content.
Identify the platform or the medium where your target audience is most active, and target accordingly. The target audience determines which type of channel you should select while reaching out to your target audience.
5. Do Frequent Testing and Tracking
Building a marketing strategy and running an ad campaign is not the end of the process. It is equally important to conduct tests and keep track of the performance of the ads and their progress.
And the best way or you can say the best tool to track your ad campaigns is Google Analytics & Search Console for starters. It will help you to track and monitor the health of your website.
Tip: Learn the ever-so-complicated dashboard of Google Analytics broken down into simple formats with this Online Google Analytics Course.
You can also use a variety of other tools to determine the ROI of your marketing efforts. And by this way, you can analyze and implement corrective measures to improve your digital performance.
6. Do Construct a User-friendly Website
Your website is the most valuable asset of your company. The marketing efforts on other platforms, such as Facebook, Instagram, LinkedIn, etc., all lead to the brand’s website.
Hence not creating a website for your brand is no longer an option, as your website is the final destination of your audience.
And as all the attention is focused on the website, it is very important to create a user-friendly website. With the goal of improving the user experience, you should ensure that your website is visually appealing, has original content, and has a good mix of images, infographics, and videos.
Users should be able to navigate through your website seamlessly and reach the pages of their interest.
The ‘3-second rule’ must be followed. It is said that having a high-tech and eye-catching website is good, but if it does not open in 3 seconds, you are likely to lose a potential customer. As a result, ensure that your load time is under 3-5 seconds at the most.
It is not enough to simply create and launch a website. It is necessary to stay up to date with the latest trends, and your website should be updated on a regular basis. Create a website for your company. But, before you go live, make it good!
Must Check Out: Here’s how you can make a website for yourself without any need for coding! Register for this Online WordPress Course.
7. Do Chat It Up!
Online conversations (whether it’s a chat option on your website or messaging apps) save time and money while allowing customers to interact with your business at their leisure.
And, based on the questions they ask in the chats, you can gain valuable insights into your customers.
Online conversations, whether live or with a bot, open the door to communication and personalizing your brand. And as per some researchers, Conversational marketing is key in today’s online world.
Hence, providing your online platforms with a variety of chat options using smart technology, either live or bot-based, will help your business to connect more effectively with your customers.
These were the major do’s of digital marketing but to perform each, you need to have knowledge in all digital marketing skills and must know how they work.
Learn digital marketing and its capabilities from industry experts and leaders who have seen the field take turns every year with more & more innovation through this Online Digital Marketing Course. In under 3 months, the amount of knowledge, tips, tricks, hacks and case studies that you will learn is beyond one’s imagination!
Along with the major list of so many do’s, it is really important to know about don’ts.
Here is a small list related to the same that shall be helpful for you to understand what not to do in digital marketing.
Top 6 Don’ts of Digital Marketing
1. Don’t Sacrifice Quality for Volume
The first and foremost thing you should keep in mind is the Quality of your content. Quality always triumphs over quantity.
Neither Google nor your customers care about how many blog posts you have on your site. They only care about the quality of your output.
To be clear, consistency is important, but you don’t want to turn people off by bombarding them with low-quality content just to keep your numbers up. So, focus on your quality rather than quantity.
Sharing is definitely beneficial, but sharing too much or too quickly may not be a great strategy, like sending too many emails or sharing too many social media posts. Hence you should be professional and market accordingly.
Schedule your emails so that they do not appear spam, and are not sent to the trash. Make a schedule or calendar for posting on social media.
Posting content in a frenetic manner will bore your audience. You risk losing genuine supporters. Your main focus should be to become consistent rather than spamming the content to your audience.
3. Don’t Ignore Your Website and Keep it Updated
You cannot afford to have a website that is not updated from time to time. Your website should not be the same as it was at the start.
You have to keep updating your website with the latest trends. Post the latest content, give as much information as you can, have a legit design, maintain the quality across the website, etc.
As we have already mentioned earlier, that your website is the most important asset of your business, so it should be perfect in all forms.
4. Don’t Forget Mobile Optimization
Smartphones are buzzing around in everyone’s pockets. People are abandoning bulky computers and laptops in favour of “palm-friendly” mobile phones for daily internet use.
According to a survey, there are 4.66 billion active mobile internet users around the world. The use of mobile phones is increasing dramatically all over the world.
With such rapid advancement, ignoring mobile optimization and avoiding mobile phone users would be a bad idea.
If you want to grow your business digitally, you must ensure that your content and visuals, as well as your image, video, and text formats, are mobile-friendly.
Make sure your website is mobile-friendly and works well on tablet and smartphone screens. Make certain that your marketing campaigns and tactics are designed with mobile internet users in mind.
5. Don’t Be Impatient
Impatience can get wise people to do foolish things. Yes, digital marketing is supposed to give you instant results and profits and we’ve heard everyone say this! This is true but not always.
Sometimes the results take time and you must nurture each digital marketing effort to its full potential and have patience. Don’t act in a hurry just to clock in some sales and jeopardize your year-long efforts.
Skills such as SEO take time to show results. You have to be patient with it. You cannot fall for spammy tricks just to get some faster results because that can get you blacklisted altogether.
6. Don’t Mind Taking Professional Help
Digital marketing is a very vast and advanced field. In order to comprehend all its facets and execute the tasks correctly, you might require a professional. Having an experienced hand will increase your chances of success significantly.
And instead of doing all the tasks alone, you can either seek assistance from a digital expert, or contact a digital agency, or else you make yourself expertise in the field by studying it thoroughly.
Hiring a digital marketing agency would be affordable for a big and well-established business, but if you’re a small business then it might exceed your budget. But it’s totally your call.
But, if you want to do it on your own and make yourself an expert then you can do so by enrolling yourself in our Online digital marketing course, which will provide you with a vast knowledge of the field.
However, if you want a more professional and solution-based approach then there are more options.
You can go for IIDE’s customized digital marketing corporate training for every form of business, which is designed by industry professionals and tailored to your needs and requirements.
Another sought-after solution is to simply hire a digital marketing specialist to do the job for you, & what better than hiring from us from our group of highly trained professional candidates.
That’s about it! We hope this blog on the do’s & don’ts of digital marketing was helpful for you. Let us know in the comments section below.