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Benefits and Importance of Remarketing With Examples – Let’s Find Out

Updated on: Apr 19, 2017
Importance of Remarketing

You might have heard the term “Remarketing” quite a few times but, do you know what does it means, what are its benefits, and, why remarketing is an important technique of lead generation. 

If no, then don’t worry we are here with all the answers you need to know regarding Remarketing. In this blog, we will first look at the definition of remarketing, the benefits of remarketing, and lastly the top 4 importance of Remarketing. 

Bonus: We suggest you go through our detailed guide on “What is Remarketing?” to gain in-depth knowledge and know more about the topic. 

So without any further ado, let’s get started. 

What is Remarketing? 

Remarketing is simply a digital marketing strategy through which you can re-target your website or social media visitors or engage with your previous customers. 

For example, you visited a website in quest of a sports shoe, spent some time there, but didn’t buy anything and then left. 

However, after that, you may have noticed ads for that same website and shoes multiple times on search engines, email, social media etc. That is exactly what remarketing is. 

Remarketing can be done by using various channels, such as Google, Microsoft, Facebook, Instagram, Email, Whatsapp, SMS, and various other channels. 

Importance of remarketing
Now that you know what exactly remarketing means, let’s move forward and take a quick snap at the benefits of remarketing. 

Top 6 Benefits of Remarketing 

Remarketing is one of the best ways to increase the sales of your business. There are tons of benefits of Remarketing, a few of them are mentioned below. 

  • Remarketing is a Cost-effective technique
  • Remarketing helps you to stay connected with your audience
  • It provides Higher ROI (Return on Investment)
  • Remarketing helps to improve ad relevancy
  • It provides you with a specific target audience
  • It helps the customer to recall the brand

If you want to know more about the benefits of remarketing, then check out our blog on the benefits of remarketing that make it supreme

Now that you are aware of the meaning of Remarketing, and its benefits, let’s understand the importance of Remarketing.  

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What is the Importance of Remarketing?

Various companies use this innovative technique of Remarketing to increase their sales exponentially. Here are the top 4 reasons which contribute to the importance of Remarketing. Let’s take a look.

1. Engagement With Your Audience

Importance of remarketing
As per the research work of QuickSprout.com, 97% of users leave the website without converting, i.e. 97 out of 100 new users either don’t leave their email ID or contact number or contact details and around 49% of the visitors browse a site 2-4 times before they make a purchase. 

Most of all users spend a lot of time to see the features of the product and compare on the various platforms. But, companies want to increase their sales and meet customer expectations, because one can’t let the valuable customers go just like that! 

Hence, Remarketing allows business enterprises to follow users from site to site, and promote products & services as per their needs. This strategy helps them to stay engaged with their target audience. 

Through engagement, brands gain customers’ insight and accordingly remarket them in exclusive manners.

2. Rise In Brand Awareness

Around 42% of companies use remarketing for online brand awareness and recognition. Renowned companies would want their customers to recognize their brands quickly. And brand recognition is one of the key result areas. 

With remarketing, companies are able to re-establish brand awareness. Let’s consider one small example. You were searching for a Jacket on Mango’s website. And you found one Jacket and added it to your cart. Consequently, you abandoned the cart and left the website. What would Mango probably do to it? 

Facebook Remarketing - Digital Marketing 4

Mango would re-establish the brand in your mind. They could retarget you through a Facebook Remarketing Ad, Google ad, and other social media ads or even drop an email to you. Due to remarketing, Mango can fix the product line and brand name in your mind. 

And that’s how various brands increase their brand awareness and recognition. 

3. Rise In Conversions on Website

Facebook Remarketing - Digital Marketing 3
Only around 56% of companies utilize the remarketing strategy to gain specific customers. Remarketing enhances the companies’ chances to regain the visitors by showing them ads on various media. 

Remarketing ads like Facebook ads allows online companies to offer various deals and attract such visitors to revisit the website and complete the deal. 

How many times your audience views your website again is really important as customers visit the same product again and again before making a purchase.

4. Attracts Your Competitors’ Customers

Importance of Remarketing

Around 11% of companies use remarketing to target their competitor’s customers. 

Through the use of remarketing strategy, your ads will appear on your customer’s browser after they visit your website or search for a specific keyword. That means you can target your audience who have visited websites that are highly related to your products or services including your competitors. 

So, those were some of the important and also the top benefits of remarketing. 

How Can You Get Started With Remarketing? 

Great marketing strategies by digital marketers’ that are effective help companies reach their target audience and boost their customer base. Remarketing is the optimum solution to reach the aspired target audience, increase sales, conversion rates and improve engagement. 

If you have read our guide on Remarketing, you will now be familiar with the top platforms to conduct remarketing and how each platform works.  All these platforms need in-depth knowledge and hands-on practice. 

And through IIDE’s Online Digital Marketing Course that is designed by industrial experts, you can upskill yourself and learn all those strategies, techniques, and platforms to conduct Remarketing.  

And if you’re a business owner looking to upskill your employees in digital marketing, we propose enrolling in our digital marketing corporate training, which will assist your business in expanding through digital channels. 

At last, we have tried to answer some of the commonly asked questions. Let’s take a look at those questions. 

FAQ – Frequently Asked Questions

Q. Why is Remarketing Important and Effective?

Remarketing allows you to attract the attention of website visitors who did not make a purchase. And it also helps you to increase your brand recognition and establish your brand as an expert on your product or service.  

Q. What is Remarketing & How is it Useful for Small Businesses?

A Remarketing Strategy will allow you to track the activities of the visitors to your website. It will help you to identify the customers who spent time on a particular page of your site but left without making any purchase. 

We hope the blog was informative and you enjoyed reading it. Let us know your views in the comments section given below. 

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

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