Digital transformation in advertising industry for Publicis Groupe
Mode of Training: Online
Publicis Groupe is a full-service digital advertising agency that serves a wide range of local and global clients and offers a comprehensive range of services including advertising, design and importantly a strong digital presence.
Aware of the fast pace of the digital landscape, Publicis was quick to act on the need to upskill their employees in key digital marketing topics – leading to an elevation of 360 degree marketing solutions provided to their clients and new conversations being created – to take the agency-client relationship to the next level.
In order to enhance the on job digital capabilities of employees, a customized training program was curated in collaboration with IIDE which included case studies and activities to explain key digital marketing concepts.
Around 200 employees including executives and senior managers were trained virtually on Zoom. The 155+hours training program was conducted over a period of 3 months, given the quantum of topics covered and to foster an in-depth understanding for the learners.
92% of trainees voted for 88% improvement in their job performances
What they loved:
Social media, SEO, Copywriting
4.4/5 is the average rating given by participants
“The biggest challenge was to curate a curriculum which catered to the needs of various types of learners – entry level to C-level executives- while achieving a homogenized learning outcome. The key accomplishment for us was to elevate the online learning experience by offering the training in the form of interactive sessions spread over 3 months to allow high retention and interest amongst the participants”
Ex. Chief Learning Officer, IIDE
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