The Challenge

Publicis Groupe is a full-service digital advertising agency that serves a wide range of local and global clients and offers a comprehensive range of services including advertising, design and importantly a strong digital presence.

Aware of the fast pace of the digital landscape, Publicis was quick to act on the need to upskill their employees in key digital marketing topics – leading to an elevation of 360 degree marketing solutions provided to their clients and new conversations being created – to take the agency-client relationship to the next level.

The Solution

In order to enhance the on job digital capabilities of employees, a customized training program was curated in collaboration with IIDE which included case studies and activities to explain key digital marketing concepts.

Around 200 employees including executives and senior managers were trained virtually on Zoom. The 155+hours training program was conducted over a period of 3 months, given the quantum of topics covered and to foster an in-depth understanding for the learners.

The Result

92% of trainees voted for 88% improvement in their job performances

What they loved:
Social media, SEO, Copywriting

4.4/5 is the average rating given by participants


Huge Accomplishment!

“The biggest challenge was to curate a curriculum which catered to the needs of various types of learners – entry level to C-level executives- while achieving a homogenized learning outcome. The key accomplishment for us was to elevate the online learning experience by offering the training in the form of interactive sessions spread over 3 months to allow high retention and interest amongst the participants”

Meherzad Karanjia
Ex. Chief Learning Officer, IIDE

Author - Meherzad Karanjia

Client Stories

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Asian Paints wanted media managers to up the return on investment.

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Leo Burnett wanted to up-skill its management as well as its employees in digital marketing.

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Kinnect’s workforce went from 400 to 700.

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Digitas wanted to up-skill 3 teams with different skills at the same time.

IIDE tailor-made a curriculum to meet their unique needs.

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BBH wanted to renew its account planning team’s knowledge of digital marketing.

IIDE’s tailor-made curriculum did just that.

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