Digital transformation in beauty industry for Godrej Professional
Mode of Training: Online
Godrej Consumer Products is a leading emerging markets company, with Godrej Professional being the hair care branch of the larger conglomerate. With over 4 decades of expertise in the hair care industry, Godrej Professional has a nationwide presence with over 10,000 salons.
With the onset of Covid, the salon business had suffered a blow and that’s when Godrej Professional decided to upskill their hair stylists & hair colourists by teaching them how to leverage the power of Instagram to create a more engaging presence online.
Godrej Professional partnered with IIDE to create a customized digital training program to meet the unique needs of the salon business. The aim of the program was to empower hair stylists & hair colourists by teaching them tips and tricks to improve their online presence using different editing software to create thumb-stopping creatives.
The participants were also taught how to leverage various social media platforms using the creatives which they had designed, to promote their services online.
600+ hair stylists & colourists were trained virtually on Zoom and IGTV. IIDE conducted the training in both English & Hindi keeping in mind the diverse background of participants and to help ensure that the concepts were easily understood by all learners.
After the training, the stylists applied the learnings and increased their presence on social media. They witnessed a huge boost in the number of followers, people started engaging with them which eventually led to more business for them.
90% of the trainees voted for an increase in their social media followers
They really loved how the training helped them in creating an impact on their Instagram followers, various editing tools to elevate their Instagram profiles
4.5/5 is the average rating given by stylists
“It was good training! The trainer interacted well with the audience. There was quite an improvement in just a day. They made it very simple to understand and customized the content to suit our requirements. Would recommend this to anyone looking to up their Instagram game!”
Assistant Marketing Manager, Godrej Professional
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