Digital transformation in marketing industry for Content Lab
Mode of Training: Offline
A Glimpse of the Training
The Content Lab is a content creation and digital marketing agency. They help brands create high-quality content to grow digitally via various marketing channels.
With the ever-changing landscape of digital marketing, The Content Lab felt the need to refresh its brand solutions team in Campaign Planning. That is where IIDE stepped in.
The Content Lab collaborated with IIDE for training in campaign planning for its brand solutions team.
In a fruitful & intensive 6-hour session, the team at Content Lab went over the multiple aspects of campaign planning.
Key elements included how to tweak campaign planning at the different stages of the AIDA funnel to utilizing multiple content buckets to create engaging and impactful content.
The team also shared a few of its own past experiences and hurdles they faced when setting up campaigns. The cases were assessed and the team was advised on how to move forward.
The team felt confident in their new learnings and were satisfied with their experience at IIDE. On average the training was rated 4.8/5 by the members of The Content Lab’s brand solutions team and they all were of the opinion that it will have an immediate positive response on their day-to-day work.
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