A Glimpse of the Training

The Challenge

The Content Lab is a content creation and digital marketing agency. They help brands create high-quality content to grow digitally via various marketing channels.

With the ever-changing landscape of digital marketing, The Content Lab felt the need to refresh its brand solutions team in Campaign Planning. That is where IIDE stepped in.

The Solution

The Content Lab collaborated with IIDE for training in campaign planning for its brand solutions team.
In a fruitful & intensive 6-hour session, the team at Content Lab went over the multiple aspects of campaign planning.

Key elements included how to tweak campaign planning at the different stages of the AIDA funnel to utilizing multiple content buckets to create engaging and impactful content.

The team also shared a few of its own past experiences and hurdles they faced when setting up campaigns. The cases were assessed and the team was advised on how to move forward.

The Result

The team felt confident in their new learnings and were satisfied with their experience at IIDE. On average the training was rated 4.8/5 by the members of The Content Lab’s brand solutions team and they all were of the opinion that it will have an immediate positive response on their day-to-day work.

Client Stories

Asian paints wanted us to add color to their digital campaigns.

How did we transform their online presence?

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Godrej Professionals wanted stylists to get a new look on social media.

How did we give their digital persona a face lift?

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Volkswagen wanted to drive up their digital sales.

How did we give their digital persona a face lift?

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Publicis shared a brief to upskill their employees in digital marketing.

How did we deliver top of the mind digital recall for their employees?

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Mobil India wanted us to infuse energy into their workforce.

How did we renew their faith in digital ecosystem?

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Healthcare providers sought social change through digital.

How did we help this cause with our digital prowess?

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Read how Mahindra’s Area Sales Managers optimized their digital marketing efforts with IIDE.

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Asian Paints wanted media managers to up the return on investment.

How did we optimize the brand’s
conversion rates?

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Leo Burnett wanted to up-skill its management as well as its employees in digital marketing.

IIDE created a unique programme to fit their needs.

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Kinnect’s workforce went from 400 to 700.

Here’s how IIDE made that possible…

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Digitas wanted to up-skill 3 teams with different skills at the same time.

IIDE tailor-made a curriculum to meet their unique needs.

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BBH wanted to renew its account planning team’s knowledge of digital marketing.

IIDE’s tailor-made curriculum did just that.

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