A Glimpse of the Training

The Challenge

Mahindra Rise is a multinational utility vehicle company dealing in SUVs, commercial vehicles and more. With an increasing number of online enquiries for the purchase of new cars, Mahindra wanted to scale up its efforts and presence on digital platforms.

The Solution

Mahindra decided to up-skill their Area Sales Managers (ASMs) with Digital Skills to make the most out of inbound online enquiries. ASMs are responsible for leading and coaching Mahindra dealers to ensure dealers meet their targets and provide the necessary support for the same.
Mahindra collaborated with IIDE to train their ASMs on:

  • Driving awareness amongst the right user
  • Engaging prospects on social platforms
  • Educating customers to ease the decision-making process
  • Capturing the power of digitization to get more sales

IIDE created a customized ‘Digital Sales’ programme to meet Mahindra’s needs and was able to establish the ASMs as digital leaders. This was done by enabling ASMs to have an active presence on Social & Search platforms

Marketing Managers from across the globe were trained virtually on Zoom. The 20+ hours training program was spread over 1.5 months to ensure better understanding and retention of content amongst the learners.

The Result

150 Mahindra ASMs became well-versed with commonly used marketing tools and jargon and were able to utilize them in their day-to-day efforts.
Paid Facebook Marketing and Search Engine Optimization (SEO) were the most highly appreciated topics taught.
Furthermore, 92% of the trainees voted that they observed an 80% improvement in their job performance

93% of the participants believed the training was relevant to their work and aided them in developing their digital strategies

The participants truly enjoyed the social media marketing and google analytics module

The participants gave the training an average rating of 4.7/5

Client Stories

Cipla was looking for specialists to diagnose their digital marketing needs.

What did we prescribe for Cipla’s digital bug?

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Asian paints wanted us to add color to their digital campaigns.

How did we transform their online presence?

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Godrej Professionals wanted stylists to get a new look on social media.

How did we give their digital persona a face lift?

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Volkswagen wanted to drive up their digital sales.

How did we give their digital persona a face lift?

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Publicis shared a brief to upskill their employees in digital marketing.

How did we deliver top of the mind digital recall for their employees?

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Mobil India wanted us to infuse energy into their workforce.

How did we renew their faith in digital ecosystem?

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Healthcare providers sought social change through digital.

How did we help this cause with our digital prowess?

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Asian Paints wanted media managers to up the return on investment.

How did we optimize the brand’s
conversion rates?

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The Content Lab wanted to refresh its brand solutions team in Campaign Planning.

How did we help their team conquer this challenge?

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Leo Burnett wanted to up-skill its management as well as its employees in digital marketing.

IIDE created a unique programme to fit their needs.

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Kinnect’s workforce went from 400 to 700.

Here’s how IIDE made that possible…

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Digitas wanted to up-skill 3 teams with different skills at the same time.

IIDE tailor-made a curriculum to meet their unique needs.

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BBH wanted to renew its account planning team’s knowledge of digital marketing.

IIDE’s tailor-made curriculum did just that.

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of organisations don’t have a defined digital strategy. We are here to help.