Media Planning Course in Mumbai

Learn how to create a plan, select media platforms and set your budget for high impact advertising campaigns in IIDE’s comprehensive Media Planning course.

Online Course | Practical Learning | Certificate of Completion

What will our Media Planning and Buying course teach you?

Our Media Planning course strives to teach you how to effectively plan and budget your media spends to generate maximum possible ROI. The first part of the media planning training involves understanding what media buying constitutes of and the terms and the terminologies associated with it. By this time, students will be well versed with key terms like Cost Per Install (CPI), Share Of Voice (SOV), bulk buy, Cost Per Open (CPO), and so on.
Media planning and buying course further deals with various stakeholders of media planning such as Platform, Publisher, and Network.
Students are shown various ad spaces available on platforms such as Facebook, Twitter, LinkedIn, and YouTube. For instance: LinkedIn sponsored in-mail and text ads are the best way to advertise to industry professionals, CXO’s and to connect with business owners, while a high impact and high budget campaign with the objective of getting lakhs of impressions would involve spends on YouTube’s Masthead ad space. The media planning course also touches upon publisher based ad spaces such as pop-ups, banner ads on TOI, ScoopWhoop, NDTV times, Money control etc.
In addition to this, students are given a run-through of search engine text ads and search engine display network on Google, Yahoo, and Bing. Furthermore, students get an idea of the kind of ads that can be pushed out to mobile users such as SMS, App install ads, in-app banner ads, etc. But the key to successful media planning lies in understanding your audience and how you can reach them, capture their attention and drive your business objectives.
Our media planning course seeks to give you just that. For example, a women-oriented fashion brand like KOOVS can find its audience through ads on a MissMalini website or POPxo blogs. The thumb rule to media planning is to divide your budget into various media spends that will give the maximum possible returns.
Lastly, the training ends with showing the students an array of innovative ad campaigns that make use of rich media and other media innovations. Successful completion of this course with our Media Planning certification will put you in a position to take up a job in any agency that deals with media planning and buying.
 
Read Less
Our Media Planning course strives to teach you how to effectively plan and budget your media spends to generate maximum possible ROI. The first part of the media planning training involves understanding what media buying constitutes of and the terms and the terminologies associated with it. By this time, students will be well versed with key terms like Cost Per Install (CPI), Share Of Voice (SOV), bulk buy, Cost Per Open (CPO), and so on.
Media planning and buying course further deals with various stakeholders of media planning such as Platform, Publisher, and Network. Students are shown various ad spaces available on platforms such as Facebook, Twitter, LinkedIn, and YouTube. For instance: LinkedIn sponsored in-mail and text ads are the best way to advertise to industry professionals, CXO’s and to connect with business owners, while a high impact and high budget campaign with the objective of getting lakhs of impressions would involve spends on YouTube’s Masthead ad space.

Read More

The media planning course also touches upon publisher based ad spaces such as pop-ups, banner ads on TOI, ScoopWhoop, NDTV times, Money control etc.
In addition to this, students are given a run-through of search engine text ads and search engine display network on Google, Yahoo, and Bing. Furthermore, students get an idea of the kind of ads that can be pushed out to mobile users such as SMS, App install ads, in-app banner ads, etc. But the key to successful media planning lies in understanding your audience and how you can reach them, capture their attention and drive your business objectives.

Read More

Our media planning course seeks to give you just that. For example, a women-oriented fashion brand like KOOVS can find its audience through ads on a MissMalini website or POPxo blogs. The thumb rule to media planning is to divide your budget into various media spends that will give the maximum possible returns.
Lastly, the training ends with showing the students an array of innovative ad campaigns that make use of rich media and other media innovations. Successful completion of this course with our Media Planning certification will put you in a position to take up a job in any agency that deals with media planning and buying.

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Curriculum & Highlights

  • What is Media buying?
  • Types of Media buying
  • Platform-based Ad spaces
  • Search based advertising
  • Publisher based advertising
  • Mobile advertising
  • Rich media and innovations
  • Media planning and budgeting
  • What is Media buying?
  • Types of Media buying
  • Platform-based Ad spaces
  • Search based advertising
  • Publisher based advertising
  • Mobile advertising
  • Rich media and innovations
  • Media planning and budgeting
Master Mba Digital Marketing Trainer Meherzad Karanjia

Meherzad Karanjia

INSTRUCTOR

Schbang, Pepperfry, Foxymoron, Quikr, eBay India, Citibank, Xerox, ICICI Prudential, TATA AIG, Castrol, ICICI Home Loans, Lodha

Program Specific Details

Commencement Date:

Sept 22, 2020

Course Dates:

22 Sept , 24 Sept & 26 Sept

Timing:

4pm – 7pm

Course Duration:

3 days / 9 hours

Course Days:

Tuesday, Wednesday & Thursday

Mode:

Online via Zoom

 

₹8,000

6,500
ONE-TIME PAYMENT

 


 

What Our Students Say

“ This course taught me about the new ad publishers and new ad placement opportunities on online platforms and how to make the best use of them. It also helped me get an insight into how media planning and buying is done today.”
 
Shaurya Maniyar
Batch of March, 2018

“After doing this course, I am very comfortable in handling Online Media Planning and Buying for the company I work in. This was like a good booster dose to my marketing knowledge.”
 
Reena Mehta
Batch of December, 2018

Interested in our
Media Planning Course?

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