Media Planning Course

What our Media Planning course will teach you?


Our Media Planning course strives to teach you how to effectively plan and budget your media spends so as to generate maximum possible ROI. The first part of the media training involves understanding what media buying constitutes of and the terms and the terminologies associated with it. By this time, students will be well versed with key terms like Cost Per Install (CPI), Share of Voice (SOV), Bulk buy, Cost Per Open (CPO), and so on.

The course further deals with various stakeholders of media planning such as Platform, Publisher and the Network. Students are shown the various ad spaces available on platforms such as Facebook, Twitter, LinkedIn and YouTube. For instance: LinkedIn sponsored in-mail and text ads are the best way to advertise to industry professionals, CXO’s and to connect with business owners. While a high impact and high budget campaign with the objective of getting lakhs of impressions would involve spends on YouTube’s Mast head ad space.

The media planning course also touches upon publisher based ad spaces such as pop-ups, banner ads on TOI, ScoopWhoop, NDTV times, Money control, etc. In addition to this, students are given a run through of search engine text ads and search engine display network on Google, Yahoo and Bing. Furthermore, students get an idea of the kind of ads that can be pushed out to mobile users such as SMS, App install ads, in-app banner ads, etc.

But the key to successful media planning lies in understanding your audience and how you can reach them, capture their attention and drive your business objectives. Our media planning course seeks to give you just that. For eg: A women oriented fashion brand like KOOVS can find its audience through ads on a MissMalini website or POPxo blogs. The thumb rule to media planning is to divide your budget into various media spends that will give the maximum possible returns. Lastly, the training ends with showing the students an array of innovative ad campaigns that make use of rich media and other media innovations.

Successful completion of this course with our Media Planning certification will put you in position to take up a job in any agency that deals with media planning and buying. If you wish to become a successful Media Planner, Join IIDE’s Media Planning course in Mumbai

media planning course in mumbai


  • What is Media buying?
  • Types of Media buying
  • Media terminologies
  • Platform based Ad spaces
  • Search based advertising
  • Publisher based advertising
  • Mobile advertising
  • Rich media and innovations
  • Media planning and budgeting

Date: 18th & 24th March 2018.

Duration: 8 hours.

Fees: Rs. 6,500/-

Time: Weekend Batch.

Location: IIDE, Andheri (W), Mumbai.

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