How the Account Planning team of BBH got a new outlook on digital marketing.
Mode of Training: Online
Bartle Bogle Hegarty (BBH) is a British global advertising agency. The company is part of the international agency group Publicis. They are a creative agency obsessed with making brands more valuable.
BBH knew that the best way to compete in today’s digital landscape is to have a team which is up-to-date with the latest digital marketing trends. That’s why they collaborated with IIDE to level up the digital marketing knowledge of their account management & planning team.
IIDE framed a tailor-made curriculum to cater to the needs of the account management & planning team of BBH. To make the various concepts of digital marketing easy to digest the training was divided into 2 parts:
- Digital Marketing 101 – Basic Digital Marketing jargon & terms, copywriting & guidelines for making thumb-stopping creatives, basics of search & social media marketing etc.
- Advanced Digital Marketing – Advanced SEO, Paid Ads, CRO (Conversion Rate Optimization), Media Planning, Google Ads & Remarketing etc.
47 participants from the account planning teams were trained in live online mode. The 40+ hour training was spread over 20 days.
Marketing Managers from across the globe were trained virtually on Zoom. The 20+ hours training program was spread over 1.5 months to ensure better understanding and retention of content amongst the learners.
The account management & planning team of BBH felt that they got a fresh perspective on how to use digital channels to achieve their business goals. All the participants were satisfied with the training & agreed that the training was customized to meet their unique needs.
92% participants believed that the training allowed them to see digital marketing in a new light.
86% participants adored the training methodology.
After going through the training the participants gave it a rating of 4.8/5.
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