How the Account Planning team of BBH got a new outlook on digital marketing.
Mode of Training: Online
The Challenge
Bartle Bogle Hegarty (BBH) is a British global advertising agency. The company is part of the international agency group Publicis. They are a creative agency obsessed with making brands more valuable.
BBH knew that the best way to compete in today’s digital landscape is to have a team which is up-to-date with the latest digital marketing trends. That’s why they collaborated with IIDE to level up the digital marketing knowledge of their account management & planning team.
The Solution
IIDE framed a tailor-made curriculum to cater to the needs of the account management & planning team of BBH. To make the various concepts of digital marketing easy to digest the training was divided into 2 parts:
- Digital Marketing 101 – Basic Digital Marketing jargon & terms, copywriting & guidelines for making thumb-stopping creatives, basics of search & social media marketing etc.
- Advanced Digital Marketing – Advanced SEO, Paid Ads, CRO (Conversion Rate Optimization), Media Planning, Google Ads & Remarketing etc.
47 participants from the account planning teams were trained in live online mode. The 40+ hour training was spread over 20 days.
Marketing Managers from across the globe were trained virtually on Zoom. The 20+ hours training program was spread over 1.5 months to ensure better understanding and retention of content amongst the learners.
The Result
The account management & planning team of BBH felt that they got a fresh perspective on how to use digital channels to achieve their business goals. All the participants were satisfied with the training & agreed that the training was customized to meet their unique needs.
92% participants believed that the training allowed them to see digital marketing in a new light.
86% participants adored the training methodology.
After going through the training the participants gave it a rating of 4.8/5.
Client Stories
Asian paints wanted us to add color to their digital campaigns.
How did we transform their online presence?
Godrej Professionals wanted stylists to get a new look on social media.
How did we give their digital persona a face lift?
Volkswagen wanted to drive up their digital sales.
How did we give their digital persona a face lift?
Publicis shared a brief to upskill their employees in digital marketing.
How did we deliver top of the mind digital recall for their employees?
Mobil India wanted us to infuse energy into their workforce.
How did we renew their faith in digital ecosystem?
Healthcare providers sought social change through digital.
How did we help this cause with our digital prowess?
Read how Mahindra’s Area Sales Managers optimized their digital marketing efforts with IIDE.
Asian Paints wanted media managers to up the return on investment.
How did we optimize the brand’s
conversion rates?
The Content Lab wanted to refresh its brand solutions team in Campaign Planning.
How did we help their team
conquer this challenge?
Leo Burnett wanted to up-skill its management as well as its employees in digital marketing.
IIDE created a unique programme to fit their needs.
Digitas wanted to up-skill 3 teams with different skills at the same time.
IIDE tailor-made a curriculum to meet their unique needs.
45%
of organisations don’t have a defined digital strategy. We are here to help.