The Challenge

Part of the Publicis Groupe, Leo Burnett is an advertising agency that was established in the USA. It strongly depends on using creativity to drive positive business transformations for its clients.

Leo Burnett wished to enhance the knowledge of all levels of its workforce in topics of digital marketing, relevant to their job roles.

The Solution

The Account Planning Team, Content Team & Senior Management of Leo Burnett were offered a customized training in digital skills which was curated according to their job roles.
IIDE utilized a mix of theory and practical examples to ensure a holistic learning experience. Teams at Leo Burnett were enriched with these digital marketing topics:

  1. Accounts planning team – Digital Marketing Jargon, Content Strategy, Tools for Auditing & Reporting, Social Media & Search Marketing etc.
  2. Content Team – Copywriting & Creating Thumb-Stopping creatives, AIDA funnel & how to write & design for different stages.
  3. Senior management – Role of AIDA in the consumer journey, Setting KPIs to Meet Client Objectives, Reporting & Trend Spotting, Media Planning, CRO (conversion rate optimization), Future Trends in Digital Marketing etc.
  4. 300+ participants were trained in live online mode & the training was spread over a period of 1.5 months.

Marketing Managers from across the globe were trained virtually on Zoom. The 20+ hours training program was spread over 1.5 months to ensure better understanding and retention of content amongst the learners.

The Result

All participants felt that the subjects covered in sessions were very relevant to their respective job roles. If any questions were asked, trainers were clearing them at the same time. Overall, each team’s knowledge & skills were enhanced & they were eager to apply their learnings to their day-to-day working.

92% participants believed that the content of the training was tailored to their needs.

89% of the participants enjoyed the overall training process.

The participants gave the training a rating of 4.8/5


Highly Recommended! 🙂

“Out of the number of institutions we had on our list, we decided to go ahead with IIDE after thorough research. They’re highly professional and extremely helpful. The team helped us set up quite an insightful session for our organization.”

Savita Naik
Sr. HR Business Partner, Leo Burnett

Digital-Marketing-Corporate-Training-Testimonials-Armaiti Irani

Client Stories

Asian paints wanted us to add color to their digital campaigns.

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Godrej Professionals wanted stylists to get a new look on social media.

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Volkswagen wanted to drive up their digital sales.

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Publicis shared a brief to upskill their employees in digital marketing.

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Mobil India wanted us to infuse energy into their workforce.

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Healthcare providers sought social change through digital.

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Read how Mahindra’s Area Sales Managers optimized their digital marketing efforts with IIDE.

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Asian Paints wanted media managers to up the return on investment.

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conversion rates?

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The Content Lab wanted to refresh its brand solutions team in Campaign Planning.

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conquer this challenge?

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BBH wanted to renew its account planning team’s knowledge of digital marketing.

IIDE’s tailor-made curriculum did just that.

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Kinnect’s workforce went from 400 to 700.

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Digitas wanted to up-skill 3 teams with different skills at the same time.

IIDE tailor-made a curriculum to meet their unique needs.

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of organisations don’t have a defined digital strategy. We are here to help.