The Challenge

Part of the Publicis Groupe, Leo Burnett is an advertising agency that was established in the USA. It strongly depends on using creativity to drive positive business transformations for its clients.

Leo Burnett wished to enhance the knowledge of all levels of its workforce in topics of digital marketing, relevant to their job roles.

The Solution

The Account Planning Team, Content Team & Senior Management of Leo Burnett were offered a customized training in digital skills which was curated according to their job roles.
IIDE utilized a mix of theory and practical examples to ensure a holistic learning experience. Teams at Leo Burnett were enriched with these digital marketing topics:

1. Accounts planning team – Digital Marketing Jargon, Content Strategy, Tools for Auditing & Reporting, Social Media & Search Marketing etc.
2. Content Team – Copywriting & Creating Thumb-Stopping creatives, AIDA funnel & how to write & design for different stages.
3. Senior management – Role of AIDA in the consumer journey, Setting KPIs to Meet Client Objectives, Reporting & Trend Spotting, Media Planning, CRO (conversion rate optimization), Future Trends in Digital Marketing etc.

300+ participants were trained in live online mode & the training was spread over a period of 1.5 months.

Marketing Managers from across the globe were trained virtually on Zoom. The 20+ hours training program was spread over 1.5 months to ensure better understanding and retention of content amongst the learners.

The Result

All participants felt that the subjects covered in sessions were very relevant to their respective job roles. If any questions were asked, trainers were clearing them at the same time. Overall, each team’s knowledge & skills were enhanced & they were eager to apply their learnings to their day-to-day working.

Testimonial

Client Stories