Client Story | 
Digital transformation in automotive industry for Volkswagen
Mode of Training: Offline
A Glimpse of the Training
The Problem
Volkswagen is one of the top German automotive brands & Europe’s largest automotive manufacturer. Since their foray into the Indian market, they have expanded their portfolio with a series of car launches ranging from best–selling models to legendary brands. Volkswagen continues to develop vehicles which foresee the future & are tailored to the needs of the Indian market.
Volkswagen wanted to establish itself as a Digital Leader to optimize digital campaigns for Lead Generation & Quality Conversions.
The Solution
Volkswagen sought to enhance the Digital Marketing skills of their Area Sales Managers. The participants were trained to leverage Facebook for organic & paid marketing, coupled with content calendar planning and execution.
Strenuous topics were made easy to understand along with imparting industry knowledge and in-depth insights into the digital marketing world.
A plethora of topics from Content Strategy Planning to Media Planning & Buying and more were covered by our content experts in this corporate training.
The Result
The participants – Area Sales Managers – reflected after the training that the approach and delivery of the digital training were customized to solve the challenges faced by them at the dealer level.
They were eager to apply the learnings to daily tasks and achieve higher conversion ratios.
80% of employees believed that the training helped them gain more insight into digital practices, which they were unaware of previously
90% of the employees suggested that the learning shared at the training was very relevant and they were able to apply it to their daily tasks
4.6/5 is the average rating given by area sales managers
Client Stories
Cipla was looking for specialists to diagnose their digital marketing needs.
What did we prescribe for Cipla’s digital bug?
Asian paints wanted us to add color to their digital campaigns.
How did we transform their online presence?
Godrej Professionals wanted stylists to get a new look on social media.
How did we give their digital persona a face lift?
Publicis shared a brief to upskill their employees in digital marketing.
How did we deliver top of the mind digital recall for their employees?
Mobil India wanted us to infuse energy into their workforce.
How did we renew their faith in digital ecosystem?
Healthcare providers sought social change through digital.
How did we help this cause with our digital prowess?
Read how Mahindra’s Area Sales Managers optimized their digital marketing efforts with IIDE.
Asian Paints wanted media managers to up the return on investment.
How did we optimize the brand’s
conversion rates?
The Content Lab wanted to refresh its brand solutions team in Campaign Planning.
How did we help their team conquer this challenge?
Leo Burnett wanted to up-skill its management as well as its employees in digital marketing.
IIDE created a unique programme to fit their needs.
Digitas wanted to up-skill 3 teams with different skills at the same time.
IIDE tailor-made a curriculum to meet their unique needs.
BBH wanted to renew its account planning team’s knowledge of digital marketing.
IIDE’s tailor-made curriculum did just that.
79%
of businesses use Digital Marketing to upscale their business