Client Story |
Digital transformation in automotive industry for Volkswagen
Mode of Training: Offline
A Glimpse of the Training
Volkswagen is one of the top German automotive brands & Europe’s largest automotive manufacturer. Since their foray into the Indian market, they have expanded their portfolio with a series of car launches ranging from best–selling models to legendary brands. Volkswagen continues to develop vehicles which foresee the future & are tailored to the needs of the Indian market.
Volkswagen wanted to establish itself as a Digital Leader to optimize digital campaigns for Lead Generation & Quality Conversions.
Volkswagen sought to enhance the Digital Marketing skills of their Area Sales Managers. The participants were trained to leverage Facebook for organic & paid marketing, coupled with content calendar planning and execution.
Strenuous topics were made easy to understand along with imparting industry knowledge and in-depth insights into the digital marketing world.
A plethora of topics from Content Strategy Planning to Media Planning & Buying and more were covered by our content experts in this corporate training.
The participants – Area Sales Managers – reflected after the training that the approach and delivery of the digital training were customized to solve the challenges faced by them at the dealer level.
They were eager to apply the learnings to daily tasks and achieve higher conversion ratios.
80% of employees believed that the training helped them gain more insight into digital practices, which they were unaware of previously
90% of the employees suggested that the learning shared at the training was very relevant and they were able to apply it to their daily tasks
4.6/5 is the average rating given by area sales managers
of businesses use Digital Marketing to upscale their business