The Challenge

Digitas is an integrated advertising agency within Publicis Groupe, They use a blend of media, creative, data, and technology to deliver modern marketing solutions. Its headquartered in Boston, USA.

Digitas wanted their account management, content creation & design teams to stay up to date with the latest industry trends & developments. To achieve this objective, they associated themselves with IIDE.

The Solution

To satisfy the requirements of Digitas, IIDE created a customized curriculum to deliver a learning experience relevant to the needs of Digitas.

The concepts were made simple & using examples from the industry helped the teams comprehend the information better.

Each team received tailored training customized to their specific needs:

  1. Account Management & Planning teams – Jargon & terms used in digital marketing, tools for auditing & reporting, search & social media marketing etc.
  2. Content creation team – Copywriting, Writing SEO-optimized content, etc.
  3. Design Team – Guidelines for art direction on digital platforms, etc.

Additionally, the training was delivered with a pre-training evaluation & ended with a post-training intervention.

100+ participants from each team were trained in online live mode. The training was spread over a span of 30 days.

The Result

All 3 teams felt that their unique needs were catered to. They believed their work output would improve after undergoing IIDE’s training.

The merging of theoretical knowledge with a practical approach, making it relevant for the current market scenario was something participants liked the most.

87% of the participants voted that their knowledge got updated after going through the training.

91% of the participants liked the customized structure of the training.

The participants gave an average rating of 4.5/5 to this training.


Highly Recommended! 🙂

“Experience with IIDE was really good. Coordination from planning to execution was very seamless. The team is very supportive and collaborative.”

Mrunmai Bane
Assistant Manager HR

Digital-Marketing-Corporate-Training-Testimonials-Armaiti Irani

Client Stories

Asian paints wanted us to add color to their digital campaigns.

How did we transform their online presence?

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Godrej Professionals wanted stylists to get a new look on social media.

How did we give their digital persona a face lift?

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Volkswagen wanted to drive up their digital sales.

How did we give their digital persona a face lift?

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Publicis shared a brief to upskill their employees in digital marketing.

How did we deliver top of the mind digital recall for their employees?

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Mobil India wanted us to infuse energy into their workforce.

How did we renew their faith in digital ecosystem?

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Healthcare providers sought social change through digital.

How did we help this cause with our digital prowess?

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Read how Mahindra’s Area Sales Managers optimized their digital marketing efforts with IIDE.

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Asian Paints wanted media managers to up the return on investment.

How did we optimize the brand’s
conversion rates?

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The Content Lab wanted to refresh its brand solutions team in Campaign Planning.

How did we help their team
conquer this challenge?

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BBH wanted to renew its account planning team’s knowledge of digital marketing.

IIDE’s tailor-made curriculum did just that.

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Kinnect’s workforce went from 400 to 700.

Here’s how IIDE made that possible…

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Leo Burnett wanted to up-skill its management as well as its employees in digital marketing.

IIDE created a unique programme to fit their needs.

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