IIDE up-skilled the workforce at Digitas. Here’s how.
Mode of Training: Online
The Challenge
Digitas is an integrated advertising agency within Publicis Groupe, They use a blend of media, creative, data, and technology to deliver modern marketing solutions. Its headquartered in Boston, USA.
Digitas wanted their account management, content creation & design teams to stay up to date with the latest industry trends & developments. To achieve this objective, they associated themselves with IIDE.
The Solution
To satisfy the requirements of Digitas, IIDE created a customized curriculum to deliver a learning experience relevant to the needs of Digitas.
The concepts were made simple & using examples from the industry helped the teams comprehend the information better.
Each team received tailored training customized to their specific needs:
- Account Management & Planning teams – Jargon & terms used in digital marketing, tools for auditing & reporting, search & social media marketing etc.
- Content creation team – Copywriting, Writing SEO-optimized content, etc.
- Design Team – Guidelines for art direction on digital platforms, etc.
Additionally, the training was delivered with a pre-training evaluation & ended with a post-training intervention.
100+ participants from each team were trained in online live mode. The training was spread over a span of 30 days.
The Result
All 3 teams felt that their unique needs were catered to. They believed their work output would improve after undergoing IIDE’s training.
The merging of theoretical knowledge with a practical approach, making it relevant for the current market scenario was something participants liked the most.
87% of the participants voted that their knowledge got updated after going through the training.
91% of the participants liked the customized structure of the training.
The participants gave an average rating of 4.5/5 to this training.
Testimonial
Highly Recommended! 🙂
“Experience with IIDE was really good. Coordination from planning to execution was very seamless. The team is very supportive and collaborative.”
Mrunmai Bane
Assistant Manager HR
Client Stories
Asian paints wanted us to add color to their digital campaigns.
How did we transform their online presence?
Godrej Professionals wanted stylists to get a new look on social media.
How did we give their digital persona a face lift?
Volkswagen wanted to drive up their digital sales.
How did we give their digital persona a face lift?
Publicis shared a brief to upskill their employees in digital marketing.
How did we deliver top of the mind digital recall for their employees?
Mobil India wanted us to infuse energy into their workforce.
How did we renew their faith in digital ecosystem?
Healthcare providers sought social change through digital.
How did we help this cause with our digital prowess?
Read how Mahindra’s Area Sales Managers optimized their digital marketing efforts with IIDE.
Asian Paints wanted media managers to up the return on investment.
How did we optimize the brand’s
conversion rates?
The Content Lab wanted to refresh its brand solutions team in Campaign Planning.
How did we help their team
conquer this challenge?
BBH wanted to renew its account planning team’s knowledge of digital marketing.
IIDE’s tailor-made curriculum did just that.
Leo Burnett wanted to up-skill its management as well as its employees in digital marketing.
IIDE created a unique programme to fit their needs.
45%
of organisations don’t have a defined digital strategy. We are here to help.