IIDE up-skilled the workforce at Digitas. Here’s how.
Mode of Training: Online
Digitas is an integrated advertising agency within Publicis Groupe, They use a blend of media, creative, data, and technology to deliver modern marketing solutions. Its headquartered in Boston, USA.
Digitas wanted their account management, content creation & design teams to stay up to date with the latest industry trends & developments. To achieve this objective, they associated themselves with IIDE.
To satisfy the requirements of Digitas, IIDE created a customized curriculum to deliver a learning experience relevant to the needs of Digitas.
The concepts were made simple & using examples from the industry helped the teams comprehend the information better.
Each team received tailored training customized to their specific needs:
- Account Management & Planning teams – Jargon & terms used in digital marketing, tools for auditing & reporting, search & social media marketing etc.
- Content creation team – Copywriting, Writing SEO-optimized content, etc.
- Design Team – Guidelines for art direction on digital platforms, etc.
Additionally, the training was delivered with a pre-training evaluation & ended with a post-training intervention.
100+ participants from each team were trained in online live mode. The training was spread over a span of 30 days.
All 3 teams felt that their unique needs were catered to. They believed their work output would improve after undergoing IIDE’s training.
The merging of theoretical knowledge with a practical approach, making it relevant for the current market scenario was something participants liked the most.
87% of the participants voted that their knowledge got updated after going through the training.
91% of the participants liked the customized structure of the training.
The participants gave an average rating of 4.5/5 to this training.
Highly Recommended! 🙂
“Experience with IIDE was really good. Coordination from planning to execution was very seamless. The team is very supportive and collaborative.”
Assistant Manager HR
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