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Digital Marketing Courses

FOR FRESH GRADUATES

Post Graduation Program in Digital Marketing & Business Strategy

Ideal for Age: 20–25 Years

FOR WORKING PROFESSIONALS

Online Digital Marketing Course

Ideal for Age: 25–35 Years

Can’t decide? Explore all our

Digital Marketing Courses

COMPARE BOTH OUR PROGRAMSOffline

Offline AI Courses with Dual Certifications

Industry-Aligned TRACKMost Popular

UG Program in Digital Business & Entrepreneurship

Ideal for 12th Pass out / FY Degree Student

University-Aligned TRACK

Bachelor's in Digital Business Programs

Ideal for 12th Passout

PARTNER PROGRAMS

Jai Hind B.Com in Digital Strategy

Thakur College BCom in Digital Business

KES Shroff College BCom Digital Business

KPB Hinduja BBA in Digital Business

Nagindas Khandwala BCom in Digital Business

Raheja B.Com in Digital Business

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BBA In Digital Marketing Colleges

FREE MASTERCLASS

MBA - Level

India's #1 PG Program in Digital Marketing & Business Strategy

An AI-driven program built to create marketing specialists and business leaders the industry is hiring for.

On Campus

11-Months

100% Placement Assistance

Program Commences: Nov 23, 2026

Platform Certifications:

Industry Certifications:

India's #1 PG Program in Digital Marketing & Business Strategy

PG Program in Digital Marketing & Business Strategy Cohort Details

Campus	Batch Type	Application Deadline	Batch Starts	Batch Capacity
Mumbai	Batch Type Weekday (Mon - Fri)	Application Deadline -	Batch Starts Nov 27, 2026	Batch Capacity Only 50
Delhi	Batch Type Weekday (Mon - Fri)	Application Deadline -	Batch Starts Nov 23, 2026	Batch Capacity Only 40

Choose your path. Digital Marketing in both. Business Strategy in one.

Pick the program that matches your career goal.

For the Leader

PG in Digital Marketing & Business Strategy (PGDBS)

Learning Duration: 1000 Hours

Built for: Those who want to run the room, not just the campaign
What you learn: Digital marketing, AI strategy, P&L management, sales and entrepreneurship
Outcome: Business roles at India's top brands and startups

For the Specialist

PG in Digital Marketing (PGDM)

Learning Duration: 750 Hours

Built for: Those who want to master every digital marketing channel
What you learn: Performance marketing, SEO, content, social media, analytics
Outcome: Marketing roles at top digital agencies

Your career in digital marketing and business starts here.

Everything you need to make your decision in one brochure.

Outcomes that speak for themselves

From performance marketing roles to brand strategy and business leadership, here's where our students land.

Nitin Thakur

Account Executive,

Works with:

Shivam Arora

Ecommerce Executive,

Works with:

Divya Pawar

E-commerce Associate,

Runs ads on:

Vanshika Sharma

Content Lead,

Manages Channels:

Harsh Singh

Executive,

Works with:

Nishi Veera

Junior Brand Manager,

Works with:

Tanishka Gujral

Programmatic Exec,

Works with:

Jainam Vyas

Sr. Analyst,

Works with:

Nitin Thakur

Account Executive,

Works with:

Shivam Arora

Ecommerce Executive,

Works with:

Divya Pawar

E-commerce Associate,

Runs ads on:

Vanshika Sharma

Content Lead,

Manages Channels:

Harsh Singh

Executive,

Works with:

Nishi Veera

Junior Brand Manager,

Works with:

Tanishka Gujral

Programmatic Exec,

Works with:

Jainam Vyas

Sr. Analyst,

Works with:

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Charmi Shah

Sr. Marketing Analyst at HiveMinds

I had an amazing experience at IIDE - supportive faculty, interactive sessions, and a friendly environment made learning fun. I grew both personally and professionally, and landed a great placement through the program. Highly recommended for anyone starting out in digital marketing!

Dhruvil Chheda

Proprietor at Fiona Apparels

As someone new to marketing, I found IIDE’s PG program well-structured and incredibly supportive. The faculty offered practical guidance, even beyond class hours, and the vibrant culture, from Super Sessions to events like Flea Mania, made learning memorable. The people-first approach truly shaped my journey.

Aditya Kaushik

Media Performance Analyst at Publicis Global Delivery

My journey at IIDE was truly growth-oriented. The practical curriculum, expert mentors, and exposure through Masterclasses and live brand projects made learning impactful. Special thanks to the placement team - their guidance helped me land a role I’m proud of.

Google

4.7

Mouthshut

4.5

Shiksha

4.7

Trustpilot

4.6

Collegeduniya

4.8

Learn from the industry, not just about it

Gain insights from working professionals behind India’s top digital brands, agencies, and creator ecosystems.

Srijan Virmani

Senior Brand Manager,

Worked for:

Rajat Jadhav

Founder,

Ranveer Singh backed wellness brand redefining men's health

Soham Bhagnari

Sr. BD Manager,

Worked for:

Mansi Arora

Assoc. VP,

Worked for:

Rohan Mehta

CEO,

Client roster:

Kapilesh Prakash

Sr. Vice President,

Previously worked for:

Prateek B

Founder & CEO,

Worked with:

Dhruvesh Gandhi

Performance Lead,

Previously worked for:

Srijan Virmani

Senior Brand Manager,

Worked for:

Rajat Jadhav

Founder,

Ranveer Singh backed wellness brand redefining men's health

Soham Bhagnari

Sr. BD Manager,

Worked for:

Mansi Arora

Assoc. VP,

Worked for:

Rohan Mehta

CEO,

Client roster:

Kapilesh Prakash

Sr. Vice President,

Previously worked for:

Prateek B

Founder & CEO,

Worked with:

Dhruvesh Gandhi

Performance Lead,

Previously worked for:

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You don't learn by watching. You learn by doing

Every module ends with proof of work — real campaigns, real brands, real outcomes you can show.

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Projects that turned industry heads

From classroom to boardroom, students pitch live projects directly to brand marketing teams.

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The program shapes your career. The culture shapes you.

Be a part of events, clubs and a community that pushes you to lead.

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A curriculum built for AI & the Business world

Designed around what the industry demands today and where it's headed tomorrow.

Marketing Foundations & Brand Strategy

PGDM

Build your marketing base and position a brand from scratch.

Tools:

ChatGPT

Claude

Perplexity

Miro

The Media Ant

ChatGPT

Claude

Perplexity

Miro

The Media Ant

What You'll Learn:

Marketing Fundamentals & Digital Media Landscape
Consumer Research & Audience Segmentation
Brand Strategy Identity & Positioning
Marketing Funnels & Campaign Planning
Integrated Digital & Traditional Marketing

Application:

Conduct a complete market research study and build a brand positioning strategy

Content Creation & Social Media Marketing

PGDM

Create high-impact content and grow audiences across platforms.

Tools:

DaVinci Resolve

Midjourney

CapCut

HeyGen

Meta Business

ElevenLabs

DaVinci Resolve

Midjourney

CapCut

HeyGen

Meta Business

ElevenLabs

What You'll Learn:

Content Strategy Storytelling & Copywriting
Video Production & Editing
AI-Powered Content Creation
Social Media Growth & Analytics
Influencer Marketing & Reputation Management

Application:

Plan and execute a complete content and social media campaign using AI tools

Certifications:

Kinnect Co-Certification

Konnect Insights Co-Certification

Kinnect Co-Certification

Konnect Insights Co-Certification

Kinnect Co-Certification

Konnect Insights Co-Certification

Kinnect Co-Certification

Konnect Insights Co-Certification

Performance Marketing & Search Growth

PGDM

Run paid campaigns and rank everywhere - Google, AI, App Store

Tools:

Google Ads

Meta Ads

Semrush

Ahrefs

Amazon Seller Central

SurferSEO

Google Ads

Meta Ads

Semrush

Ahrefs

Amazon Seller Central

SurferSEO

What You'll Learn:

Meta, LinkedIn & Google Ads Campaigns
eCommerce Advertising
Media Planning & Programmatic Advertising
SEO & Content Optimization
AI Search Optimization (AEO/GEO) & Digital PR
App Store Optimization

Application:

Launch and optimise paid and organic campaigns to drive traffic, leads and sales

Google Ads Certification

Meta Ads Certification

HubSpot SEO Certification

Amazon Ads Certification

Google Ads Certification

Meta Ads Certification

HubSpot SEO Certification

Amazon Ads Certification

Analytics, Growth & Career Readiness

PGDM

All of the above is included in both programmes. The following is exclusive to PGDBS.

Tools:

Google AI Studio

Looker Studio

Hub-Spot

Mail chimps

Google AI Studio

Looker Studio

Hub-Spot

Mail chimps

What You'll Learn:

Marketing Analytics & Data Tracking
CRM Automation & Lifecycle Marketing
Lead Generation & Conversion Optimization
Marketing Dashboards & Attribution
Personal Branding, Portfolio & Career Preparation

Application:

Build marketing dashboards, automate customer journeys and develop a professional portfolio

Certifications:

Google Analytics Certification

WebEngage Co-Certification

Google Analytics Certification

WebEngage Co-Certification

Google Analytics Certification

WebEngage Co-Certification

Google Analytics Certification

WebEngage Co-Certification

PGDBS includes everything above, plus additional course modules.

E-Commerce Management

PGDBS

Master marketplace operations and build a thriving online store

Tools:

Amazon Seller Central

Shopify

Helium10

Nykaa Seller Portal

Myntra Partner

Amazon Seller Central

Shopify

Helium10

Nykaa Seller Portal

Myntra Partner

What You'll Learn:

E-commerce Ecosystem (D2C Marketplaces & Quick Commerce)
Marketplace Operations & Listing Optimization
Marketplace SEO & Conversion Optimization
Shopify Store Setup & Operations
Quick Commerce Growth Strategies

Application:

Manage and optimize an e-commerce brand across marketplaces, Shopify and quick commerce platforms

Certifications:

Amazon Seller University

Business Analytics & Decision Making

PGDBS

Read the numbers and make smarter, faster business decisions

Tools:

SQL

Power BI

Google Sheets

SQL

Power BI

Google Sheets

SQL

Power BI

Google Sheets

What You'll Learn:

Unit Economics & Business Metrics
Financial Analysis & P&L Management
Forecasting & Business KPI Tracking
Inventory Planning & Demand Forecasting
Business Intelligence Dashboards

Application:

Understand business metrics and build a complete business analytics dashboard

Certifications:

Microsoft Power BI Learning Path

Business Strategy, Growth & Revenue

PGDBS

Build strategies that scale and revenue engines that convert

Tools:

Notion

HubSpot CRM

Freshworks CRM

Notion

HubSpot CRM

Freshworks CRM

Notion

HubSpot CRM

Freshworks CRM

What You'll Learn:

Market & Competitive Analysis
Product Strategy & Go-To-Market Planning
Growth Frameworks & Experimentation
CRM Lead Management & Key Account Strategy
Enterprise Sales & Marketplace Partnerships

Application:

Build growth strategies and revenue plans for scaling digital businesses

Certifications:

HubSpot CRM Certification

AI, Entrepreneurship & Innovation

PGDBS

Think like a founder and build with the tools of tomorrow

Tools:

ChatGPT

Zapier

Make

N8N

Gamma

Notion

ChatGPT

Zapier

Make

N8N

Gamma

Notion

What You'll Learn:

AI Agents & Workflow Automation
AI Product Development & Internal Tools
Founder Mindset & Startup Execution
Startup Finance & Fundraising
Investor Pitching & Business Presentation

Application:

Create a mock D2C startup and build AI-automated business systems

PGDM vs PGDBS — Which one is the right choice for you?

Digital marketing in both. Business strategy in one.

PGDM

Digital Marketing

PGDBS

Digital Marketing & Business Strategy

Who is it for?

Aspiring digital marketing specialists

Aspiring growth marketers & business leaders

Learning Hours

750 Hours

1000 Hours

Modules

AI Integration

AI tools are covered within every marketing module

Dedicated AI module - agents, automation, app building & workflow design

Business Depth

Marketing-focused

E-commerce, P&L management, GTM strategy, sales, & startup execution

Tools

18+

30+

Certifications

Intensity

Standard PG commitment

High intensity, built for those serious about business roles

Outcomes

Get placed at top digital agencies

Business roles at top legacy brands & fast-growing startups

Eligibility

Graduation Score + IIDE Test + Personal Interview

Graduation Score + IIDE Test + Personal Interview + Competitive Entrance Exam Score

PGDM

Digital Marketing

PGDBS

Digital Marketing & Business Strategy

Who is it for?

Aspiring digital marketing specialists

Aspiring growth marketers & business leaders

Learning Hours

750 Hours

1000 Hours

Modules

AI Integration

AI tools are covered within every marketing module

Dedicated AI module - agents, automation, app building & workflow design

Business Depth

Marketing-focused

E-commerce, P&L management, GTM strategy, sales, & startup execution

Tools

18+

30+

Certifications

Intensity

Standard PG commitment

High intensity, built for those serious about business roles

Outcomes

Get placed at top digital agencies

Business roles at top legacy brands & fast-growing startups

Eligibility

Graduation Score + IIDE Test + Personal Interview

Graduation Score + IIDE Test + Personal Interview + Competitive Entrance Exam Score

Talk to us in-person

Get the IIDE campus experience

Walk into your nearest IIDE Campus for a free 1:1 session
Chat with an expert about your career in digital
Experience the campus vibe before you commit

IIDE Mumbai Campus

Address: Girls Education Society, IIDE Campus, AGES, SV Road, near Andheri Station, Andheri West, Andheri, Mumbai, Maharashtra 400058
View on Map>

IIDE Delhi Campus

Address: 2nd & 3rd Floor, Metro Exit no. 4, E-30, above Regal Shoes, behind McDonalds, South Extension II, New Delhi, Delhi 110049
View on Map>

IIDE Alumni = Your Future Network

Join 10,000+ IIDE alumni working as marketers, entrepreneurs & leaders across agencies, brands and startups.

Bidisha Kanjilal

Sr. Brand Associate,

Works with brands like:

Chintan Mehta

Assoc. Dir. - Strategy,

Works with brands:

Raj Manek

Exec. Ecom Marketing,

Works with brands:

Ekta Jamnani

Assistant Manager D2C,

Worked at:

Sthita Patnaik

CM - Business Strategy,

Worked at:

Anant Gupta

Founder & CEO,

Clientele includes:

Sahil Saxena

Creative Strategist,

Worked with:

Deuben Alvares

Ecommerce Manager,

Manages brands like:

Bidisha Kanjilal

Sr. Brand Associate,

Works with brands like:

Chintan Mehta

Assoc. Dir. - Strategy,

Works with brands:

Raj Manek

Exec. Ecom Marketing,

Works with brands:

Ekta Jamnani

Assistant Manager D2C,

Worked at:

Sthita Patnaik

CM - Business Strategy,

Worked at:

Anant Gupta

Founder & CEO,

Clientele includes:

Sahil Saxena

Creative Strategist,

Worked with:

Deuben Alvares

Ecommerce Manager,

Manages brands like:

Don't just learn AI, build with it

See how IIDE students are using AI to simplify and automate their work.

Watch Video

Inside the IIDE experience

Your 11 month journey at a glimpse.

Learn from people running the industry

Direct access to CMOs, founders & senior strategists who've built real brands.

SuperSessions & Masterclasses with top brand builders & business leaders
Industry visits: Shadow the people running India's leading companies
Mock interviews: 1:1 sessions with industry professionals

Learn 360° Business (PGDBS Edge)

An AI-integrated curriculum covering marketing, strategy, finance & operations.

Learn e-commerce, sales, analytics & entrepreneurship, end to end
Go beyond AI tools, learn integration, automation & system building
Real case studies taught by practitioners across verticals

Work that goes into your portfolio

No textbooks, no blackbooks, learn through real assignments and live projects.

Google Non-Profit Marketing Immersion: Handle $10k worth of Google Ad Spends
Hackathons that test your thinking & ability to perform under pressure
Solve real brand problems & pitch to an industry jury

Selection and Admission Process

Application Form

Start by telling us who you are, what drives you, and where you want to go.

Aptitude Assessment

A short, intuitive assessment to understand your thinking, creativity, and problem-solving approach.

Personal Interview

A focused conversation to evaluate your ambition, clarity, and fit for the program.

EMI Partners

Enjoy no-cost EMIs with flexible payment plans from 6 upto 24 months

PG in Digital Marketing

EMI starts as low as:

₹30,301/month

Duration

11 Months

EMI Partners

Enjoy no-cost EMIs with flexible payment plans from 6 upto 24 months

Frequently Asked Questions

PG in Digital Marketing & Business Strategy

PG in Digital Marketing

What is the PG in Digital Marketing & Business Strategy?

PGDBS is IIDE's flagship program, an 11-month, full-time, offline PG that goes beyond digital marketing into business strategy, P&L thinking, e-commerce, sales and entrepreneurship. It's built for people who want to think like business leaders, not just marketers.

How is PGDBS different from PGDM?

PGDBS includes everything in PGDM: all 9 digital marketing modules plus 6 additional business strategy modules covering e-commerce management, business analytics, growth strategy, sales and revenue, advanced AI and entrepreneurship. It's 1000 hours vs 750+ hours.

How long is the program?

11 months, full-time and offline — at IIDE's campuses in Mumbai and Delhi. For PGDBS, there will be 2 lectures a day as compared to one lecture a day in PGDM.

Who is this program for?

It's built for future business leaders, aspiring growth marketers and anyone looking for an MBA alternative that's more practical, more industry-integrated and built around real outcomes.

What will I learn?

15 modules across digital marketing modules covering every major channel, plus 6 business strategy modules covering e-commerce, business analytics, strategy and growth, sales and revenue, advanced AI and entrepreneurship.

What tools will I learn?

30+ tools including everything in PGDM plus SQL, Power BI, Tableau, Shopify, Amazon Seller Central, Zapier, N8N, Notion, Freshworks CRM, HubSpot CRM and more.

What certifications will I earn?

13 certifications — Google Ads, Meta Blueprint, HubSpot SEO, HubSpot Content Marketing, Google Analytics, Amazon Seller University, Microsoft Power BI, HubSpot CRM, WebEngage, Kinnect, Konnect Insights and an official certificate from MESC, a Government of India body.

Is AI integrated into the curriculum?

Yes, deeply. AI tools run through the entire curriculum, from content generation and social media to a dedicated Advanced AI module covering AI agents, workflow automation and AI-assisted product development.

Is PGDBS a good MBA alternative?

It's built for people who want the business thinking of an MBA without the two years and the cost. You get P&L management, business strategy, entrepreneurship and sales alongside a complete digital marketing curriculum in 11 months. And unlike an MBA, every module is built around doing, not rote learning.

Where do PGDBS graduates get placed?

Graduates land at agencies, D2C brands, legacy companies and fast-growing startups, including Unilever, SBI Life, McDonald's, Plum and more.

What is the eligibility criteria?

You need a graduation degree, a qualifying score in competitive entrance tests like CAT, a qualifying score in the IIDE entrance test and a personal interview.

What is the application process?

Three steps: Apply online, take the aptitude assessment and attend a personal interview. Most people receive their offer letter in 2 weeks.

Are there scholarships available?

Scholarships are available on a merit basis. Speak to your program advisor to find out what you qualify for.

What is the batch size?

50 students in Mumbai and 40 students in Delhi. Batches are kept small deliberately so every student gets the mentorship, placement support and industry access they deserve.

Is the program online or offline?

Fully offline and on-campus at IIDE's campuses in Mumbai and Delhi

Can I work while doing this program?

The program is full-time. The students who get the most out of it are the ones who are fully committed between classes, projects, agency visits and supersessions, it's a full year.

What is the alumni network like?

When you graduate from IIDE you become part of India's largest digital marketing community, a network of 12,000+ alumni actively working across agencies, brands and startups. It's a community built around opportunities: referrals, job openings, collaborations and connections that keep working long after you graduate.

Can I visit the campus before applying?

Absolutely. Campus visits are open on all weekdays including Saturday. Reach out to a program advisor to schedule yours.

What is the PG in Digital Marketing?

The PG in Digital Marketing is a full-time, offline program that trains you across every major digital marketing channel, from performance marketing and SEO to content, analytics and AI tools. It's built around doing, not watching, every module ends with proof of work on real campaigns and real brands.

How long is the program?

11 months, full-time and offline at IIDE's campuses in Mumbai and Delhi.

Who is this program for?

It's built for fresh graduates, aspiring digital marketers and content creators who want to master every digital marketing channel and get placed at top agencies.

What will I learn?

9 modules: Marketing Foundation, Content & Creative Strategy, Social Media Marketing, Performance Marketing, Search Everywhere Optimisation, Analytics & Data Fluency, Growth & Retention Marketing, Integrated Marketing and Professional & Agency Readiness.

What tools will I learn?

18+ industry-standard tools including Google Ads, Meta Ads Manager, Ahrefs, SEMrush, HubSpot, Canva, GA4, Looker Studio and more.

What certifications will I earn?

7 industry certifications including Google Ads, Meta Blueprint, HubSpot SEO and co-certifications from Kinnect, WebEngage and Konnect Insights.

Is AI included in the curriculum?

Yes. AI tools are integrated throughout the curriculum, from content creation using Midjourney, HeyGen and ElevenLabs to AI search optimization for tools like ChatGPT, Claude, etc.

What is the placement support like?

You get placement assistance, including career prep modules like mock interviews, resume building, LinkedIn optimisation and access to our hiring partner network of 200+ companies.

Where do PGDM graduates get placed?

Our graduates get placed at top digital agencies — including Schbang, White Rivers Media, Interactive Avenues, Kinnect, Performics and more.

What is the eligibility criteria?

You need a graduation degree, a qualifying score in the IIDE entrance test and a personal interview.

What is the application process?

Three steps: Apply online, take the IIDE aptitude assessment and attend a personal interview. Most people receive their offer letter in 2 weeks.

Are there scholarships available?

Scholarships are available on a merit basis. Speak to your program advisor to find out what you qualify for.

What is the batch size?

50 students in Mumbai and 40 students in Delhi. Batches are kept small deliberately, so every student gets the attention, mentorship and placement support they deserve.

Can I work while doing this program?

The program is full-time. The students who get the most out of it are the ones who are fully committed — between classes, projects, agency visits and supersessions, it's a full year.

Is the certificate recognised?

PGDM is accredited by MESC — a Government of India body — and you receive an official certificate from them upon completion of the program.

What happens if I don't get placed?

Our placement team actively supports your job search throughout the program working with you to find the right job.

What is the alumni network like?

Can I visit the campus before applying?

Absolutely. Campus visits are open on all weekdays including Saturday. Reach out to a program advisor to schedule yours.