Full Walkthrough on Bewakoof’s Digital Marketing Strategy

Bewakoof was introduced as a merch brand in the clothing industry that introduced the Indian online markets to affordable quality purchases and has been going strong since its initialization back in 2012. As much as it has grown in the online markets, its trial at making its presence felt in the offline market failed miserably once.

However, the website and application have been able to garner quite a lot of attention and are still growing the brand at a staggering rate of 15-20% per month.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 20, 2024

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Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.