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With increasing market competition in all industries, marketing has become the focus of attention of companies to stay relevant. Last time we wrote about a marketing case study on Ikea, the biggest retail furniture chain in the world. Following that theme, we are now going to elaborate on the marketing strategy in this case study on H&M.
H&M is the world second largest clothing and apparels retailer, right after Zara. With a massive global supply chain, the company is present in more than 74 countries and is known for its minimal yet fashionable fast clothing. The company is famous for its marketing and brand efforts and is a perfect subject for study by any marketing enthusiast, student or professional. If you are new to know about digital marketing, to get started, you can watch the Free MasterClass on Digital Marketing by our CEO and founder, Karan Shah.

Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Jun 2, 2025
With increasing market competition in all industries, marketing has become the focus of attention of companies to stay relevant. Last time we wrote about a marketing case study on Ikea, the biggest retail furniture chain in the world. Following that theme, we are now going to elaborate on the marketing strategy in this case study on H&M.
H&M is the world second largest clothing and apparels retailer, right after Zara. With a massive global supply chain, the company is present in more than 74 countries and is known for its minimal yet fashionable fast clothing. The company is famous for its marketing and brand efforts and is a perfect subject for study by any marketing enthusiast, student or professional. If you are new to know about digital marketing, to get started, you can watch the Free MasterClass on Digital Marketing by our CEO and founder, Karan Shah.
As a part of the Post-Graduation Programme, IIDE’s flagship course, 2 students – Shivani Verma & Ritu Bhoite, conducted their thesis project on creating a multi-channel marketing strategy for H&M. This case study is written on the basis of their primary research and hypothetical marketing solution.
The case study on H&M will walk you through research, and answer the solution to the real-life problems identified in the company’s marketing strategy. So let us dive right into the H&M case study by first learning more about the company.


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Conclusion
H&M is a global fashion behemoth and has an amazing reach and market share. They already have a tremendous amount of marketing strategies in place and are doing very well implementing digital marketing strategies. With the rising competition and increase in microbrands and websites, H&M has to improve its marketing strategy to go hand in hand with the times.
Our student team did the whole decoding of the company’s marketing strategy and identified pain points in the strategy. They followed it up with a campaign and multichannel strategy to improve the already existing brand image of H&M. They are improving the awareness and action level marketing strategies of the brand. If you are interested in growing your career in the marketing industry, you should apply for IIDE’s flagship course Post Graduation Programme in Digital Marketing.
If you wish to learn other marketing strategies and case studies, head on over to the Case Study presentations page.
Thank you for reading the blog, if you have any thoughts on the matter, please leave your comments below.
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Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.