Detailed Marketing Strategy Case Study on H&M – With PDF Inside

With increasing market competition in all industries, marketing has become the focus of attention of companies to stay relevant. Last time we wrote about a marketing case study on Ikea, the biggest retail furniture chain in the world. Following that theme, we are now going to elaborate on the marketing strategy in this case study on H&M.

H&M is the world second largest clothing and apparels retailer, right after Zara. With a massive global supply chain, the company is present in more than 74 countries and is known for its minimal yet fashionable fast clothing. The company is famous for its marketing and brand efforts and is a perfect subject for study by any marketing enthusiast, student or professional. If you are new to know about digital marketing, to get started, you can watch the Free MasterClass on Digital Marketing by our CEO and founder, Karan Shah.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 20, 2024

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]