Levi’s is one of the world’s most iconic apparel brands and the benchmark of quality for denim clothes. Known for its eye-catching advertisements and TV commercials, the brand has been a household name for many decades. With the fast-changing world of marketing, brands can’t wait around for adopting digital marketing or risk losing their edge.
With this in mind, our student team has done a deep dive into the current marketing case study of Levi’s and suggested digital marketing strategies for the brand to implement. This case study is made on the hard work and research of our students.
Without further ado, let us learn more about Levi’s as a brand.

Aditya Shastri
Lead Trainer & Head of Learning & Development at IIDE
Updated on: Dec 3, 2024

Aditya Shastri
Lead Trainer & Head of Learning & Development at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.