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The live project on HRX Brand has brought together a team of self-driven individuals Chandana Mehta, Eesha Shah, and Kushali Goenka with diverse skill sets to deliver exceptional results.
Chandana Mehta is a versatile freelancer with extensive experience in creating compelling content.
Eesha Shah, the team’s designer, is a creative professional with a knack for producing visually appealing designs. Her expertise lies in designing graphics, user interfaces, and brand identities.
Kushali Goenka, the team’s business development manager, is a strategic thinker with a proven track record of driving growth for businesses. She is an expert in developing and implementing effective business strategies. Together, this team of talented professionals brings a wealth of knowledge and experience to the live project and is committed to delivering outstanding results.

Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Nov 25, 2024
Previously, we tackled the 360 digital marketing strategy of Levi’s– one of the world’s largest fast fashion brands. This is an interesting marketing case study of HRX with in-depth digital marketing analysis.
The live project on HRX Brand has brought together a team of self-driven individuals Chandana Mehta, Eesha Shah, and Kushali Goenka with diverse skill sets to deliver exceptional results.
Chandana Mehta is a versatile freelancer with extensive experience in creating compelling content.
Eesha Shah, the team’s designer, is a creative professional with a knack for producing visually appealing designs. Her expertise lies in designing graphics, user interfaces, and brand identities.
Kushali Goenka, the team’s business development manager, is a strategic thinker with a proven track record of driving growth for businesses. She is an expert in developing and implementing effective business strategies. Together, this team of talented professionals brings a wealth of knowledge and experience to the live project and is committed to delivering outstanding results.
In the following discussion, we will delve into the details of a comprehensive 360-degree brand audit of HRX, a popular sportswear and fitness brand. This audit aims to provide a holistic analysis of the brand’s current position in the market, its strengths, weaknesses, opportunities, and threats.
Based on the insights obtained from the audit, we have planned a social media campaign that aims to generate user-generated content (UGC) on the brand’s social media platforms. The UGC content will help increase brand awareness, boost engagement, and foster a sense of community among HRX’s followers. The campaign aims to leverage the power of social media to drive brand loyalty and create a strong brand image for HRX.


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In conclusion, HRX is a unique brand that has established itself as a leading player in the fashion and fitness industry. The brand’s emphasis on fitness and wellness has resonated with consumers and created a loyal customer base. Through a comprehensive 360-degree audit, the team has identified various areas for improvement and has created a holistic marketing strategy that targets the brand’s core audience.
The team’s focus on SEO, SMM, Google Ads, remarketing, and social media strategy has allowed HRX to strengthen its online presence and build a strong community around the brand. Additionally, the brand’s recent campaigns, which focused on generating UGC content, have helped to further increase customer engagement and brand loyalty. With a data-driven approach to measuring success, HRX is well-positioned for continued growth and success in the future.
Looking to enhance their digital marketing skills and boost their career? Look no further than IIDE! Their comprehensive digital marketing courses are designed to equip learners with the skills and knowledge needed to excel in this exciting and ever-evolving field. From SEO and SEM to social media marketing and content creation, their courses cover all aspects of digital marketing.
So why wait? Enrol now and take the first step towards a successful career in digital marketing with IIDE!
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Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.