The availability of smartphones and the internet have significantly contributed to the dominance of digital marketing today. Whether it’s a mother looking for a recipe or a student researching a viable career path, we can find anything over the internet with just a click. This superior influence is why digital marketing has become so relevant. 

With around 3.018 billion internet users, digital marketing has carved out the most cost-effective path for marketers. They can now reach their target consumers at the right time and in the right place. Thus, the benefits of digital marketing are becoming prevalent more and more every day.

If you’re interested in a career in digital marketing, keep reading to learn more about the industry, the future of digital marketing, the scope of digital marketing in India, and 10 proven benefits of digital marketing career in 2020 and beyond.

 

What is Digital Marketing?

Digital marketing is the process of marketing products or services to potential customers via digital channels and the internet. Digital marketing has the same goals as traditional marketing, the only difference is the medium used to convey the marketing message.

Businesses leverage various digital marketing activities such as search engine optimization (SEO), social media marketing (SMM), email marketing, search engine marketing (SEM), content creation and more to promote their brand to their potential consumers or to retain their customers.

With the digital marketing industry growing annually at a 14% rate, companies have recognized the benefits of digital marketing. These companies are now looking to switch to digital, to create a robust online presence. As a result, there are over 20 lakh employment opportunities in the digital sector alone in the year 2020.

 

Future of Digital Marketing

We are amidst a technological revolution, and digital marketing will only grow further and provide finer methods of marketing. In the past, advertising through print media and television was the only way to connect to a larger audience. However, now, marketers can leverage the power of digital marketing, and send a marketing message to a large audience with just a click of the button, for half the price.

Businesses are rapidly switching to digital marketing as you can track and measure every penny you spend on marketing and calculate your ROI. Instead of investing money on expensive market research, marketers can, in minutes, extract data about their consumers’ behaviour through platforms like Google Analytics. This enables marketers to evaluate their marketing campaigns in real-time and improve their campaigns to its maximum potential. 

To cut a long story short, digital marketing is here, and it is here to stay. Businesses that are yet to take advantage of the benefits of digital marketing are running the risk of going out of business sooner than later. To overcome this inability to adapt to the new methods of marketing, businesses are now hiring digital marketers. 

 

What is the Scope of Digital Marketing in India?

More and more people are willing to join the digital industry due to its multifaceted nature. The industry is an integration of several skills in marketing and technology. It doesn’t matter if you’re a creative individual or a technical individual, you will surely find something in this field that you will excel at. Even an individual with no knowledge of marketing can capitalize on their skills. 

Some prominent digital marketing careers are:

1. SEO Expert

As an SEO expert, you will be in charge of a company’s overall SEO strategy. Your principal aim will be to improve your company’s website’s ranking on a search engine’s results page. Your key responsibilities will include:

  • Planning a keyword strategy 
  • Web analytics
  • Organic content strategy
  • Develop and implement link building strategy
  • Organize to improve search listing results

The average salary of an SEO expert is around 1.8 to 4 lakhs per annum.

2. SEM Expert

As an SEM expert, you will oversee all the company’s SEM campaigns Your main objective is to generate leads or conversion through SEM campaigns on platforms like Google Ads, Facebook Ads Manager and more. Your responsibilities will include:

  • Managing campaign budgets, and estimating monthly costs
  • Optimizing search engine marketing campaigns
  • Perform keyword planning and optimization
  • Data analysis
  • Web analytics

The average salary of an SEM expert is around 2.5 to 6 lakhs per annum.

3. Digital Marketing Manager or Director

As a digital marketing manager, you will be responsible for the development, implementation and management of digital marketing campaigns of a company. Your major role is to enhance a brand’s awareness in the digital space, drive traffic to their website and gain customers or leads. You will specifically handle:

  • Planning and monitoring of digital marketing campaigns
  • Manage the company spends monthly 
  • Monitor all types of social media campaigns
  • Measure performance and analyze ROI and KPIs
  • Identify new market trends and insights

The average salary of a Digital Marketing Manager or Director is around 4 to 8 lakhs per annum.

4. Social Media Manager

As a social media manager, you will be responsible for a company’s social media presence. Your primary aim is to promote your company’s products or service through social media platforms and maintain favourable interaction with the target audiences. Your specific duties will include:

  • Create relevant and engaging content to connect with the target audience
  • Plan and execute campaigns on all relevant social media platforms
  • Content management 
  • Generate leads 
  • Online reputation management

The average salary of a Social media manager is around 1.5 to 6 lakhs per annum.

5. Content Marketing Manager

As a content marketing manager, you will be responsible for the planning, curating and implementing a company’s complete content strategy. In addition, you will be responsible for the management of content production on offline and online mediums. Specifically, you will:

  • Orchestrate content strategies across all platforms
  • Create and promote content to achieve our business goals.
  • Manage content marketing budget
  • Produce SEO friendly content
  • Measure the results of marketing activities and improve future marketing campaigns

The average salary of a Content Marketing Manager is around 2 to 6 lakhs per annum.

 

10 Benefits of Digital Marketing Career in 2020

Are you wondering what all the fuss is about? Here are the top 10 reasons why you should learn digital marketing in 2020:

1. No Specific Background Education Required

If you wish you to learn digital marketing, you can go ahead and pursue it without worrying about your educational background. Your academic background holds little or no importance. 

Yes, it might be slightly easier for a marketing student or professional to grasp the principles of digital marketing, but it does not mean it would be a challenge to others. If you’re really keen on learning digital marketing, all you have to do is apply yourself and think out of the box. 

2. Outrageous Demand for Digital Marketers

Every business is shifting its advertising dollars from the conventional marketing methods to digital marketing methods. As a result, companies are on a lookout for digital marketers to help them survive in the market. With the demand outstripping the supply of digital marketers, companies are remunerating them generously.

In fact, according to a study conducted by Burning Glass Technologies, 4 out of 10 jobs now need digital marketing skills. This shows that digital marketers are in high demand and it never hurts to learn an in-demand skill.

3. High-Paying Jobs

As we mentioned earlier, digital marketers are in high demand and the supply is low. Keeping this in mind, we all know what happens when the supply of something is low, its value increases. Thus, when you apply for a job as a digital marketer you can negotiate your remuneration and expect a high salary.

4. Fast-Growing Industry

The digital marketing industry has been growing at a 14% rate and experts predict it to grow at a rate of 24-37% in 2020-21. Companies are now embracing digital marketing for many reasons. One of them being, the opportunity to meet their consumers at the right time and in the right place. Targeted advertising coupled with trackable ROI has contributed to the growth of many companies. Thus, digital marketing will only evolve further instead of ceasing to exist

With the increasing number of internet users and an outrageous demand for digital marketers, there will be no scarcity of job opportunities.  

5. Better Job Security

If you want job security, now is the right time to equip some digital marketing skills. Because digital marketing technologies will only adapt and advance further. Let’s consider the current COVID -19 pandemic. It nearly shut every company and industry down. And to survive in this market, what did the companies do? They adapted too! Companies sped up their digital transformation as it is the only way to communicate with their consumers. Some experts have even termed digital careers as a ‘recession-proof career’.

6. Diverse Career Paths

Digital marketing offers multiple avenues for one to venture. Whether you are a fresher or a working professional, you will definitely find something for yourself. By learning digital marketing, you don’t just specialize in one skill but multiple skills. Hence, you can choose from a diverse set of career paths like SEO Expert, Social Media Manager, SEM Expert, Analytics Manager, Content Marketing Manager, and more.

7. Entrepreneurship Opportunities

If you wish to start your own business and become an entrepreneur, learning digital marketing will definitely benefit you. You can either start your own digital marketing agency or promote your own business.

By pursuing digital marketing, you can generate revenue with the most cost-effective promotion by targeting the right audience. You can also track your progress and deduce better strategies with analytical tools. 

8. Freelance Job Opportunities

If you know digital marketing through and through, you can start your own freelancing business and offer your digital marketing services to clients. Instead of travelling to work every day, you can work from the comfort of your own home! All you need is a functioning laptop and internet. 

Many freelancers have been able to carve out profitable careers for themselves and if you think you’re not the typical office-going-person, this is the perfect career option for you.

9. You Can Explore Different Sectors

If you wish to switch to a different sector or want to have the freedom to switch, then learning digital marketing is the right step for you. Digital marketing literally applies to every sector in the world. From pharmaceuticals to fashion, from education to service, you name it, the demand for digital marketing remains the same in every sector. Digital marketing will help you efficiently apply yourself and build a lucrative career in every sector.

10. Work in a Diverse Environment

In the digital marketing industry, you will find yourself surrounded by a set of diverse individuals having a diverse set of skills. By regularly working with a diverse set of people, you will further grow and learn new things from a fresh perspective. In fact, working in a diverse environment will help you increase your productivity, creativity and help you gain a wider range of skills. Hence, you will grow professionally.  

 

In Conclusion

The digital industry is booming with career opportunities. Knowing how much digital marketing is predicted to grow, it is the right time to look for a digital marketing course to kick-start your career in the industry. However, it’s difficult to find a course that meets the needs of every type of aspiring learner.

Fortunately, IIDE provides a varied set of digital marketing courses for every type of student to master the ever-evolving discipline. They offer a Postgraduate Course in Digital Marketing for graduates and working professionals. An Advanced Digital Marketing Course for undergraduate students and an Online Digital Marketing Course for offshore students. 

With that, I hope this detailed blog helps you decide about your digital career. If you have any questions, please leave a comment below.