Top 7 Digital Marketing Jobs for Freshers in 2021 and How to Land One

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Landing a good digital marketing job as a fresher has never been easy, especially when every company is looking for someone with experience.

However, don’t let that deter you from pursuing a career path in digital marketing. In this blog, we cover all the digital marketing jobs you need to keep an eye out for and some groundbreaking tips on how to land your first job as a fresher.

What’s great about the digital marketing industry is that it is growing at a rate of 25-30% per year and is here to stay. The number of digital marketing jobs in India is increasing rapidly at this moment in time.

Digital marketing career has been expanding magnificently over the last few years, according to the surveys the demand for digital marketing jobs has increased over the years, at present the industry expects marketers to have knowledge on digital marketing skills.

Must Check-Out: If you’re still wondering whether digital marketing is a good career or not, you must check the Scope of Digital Marketing in India – Covid-19 Updated and you will surely get an answer.

While applying for digital marketing jobs, you must keep in mind that employers in the digital industry are more interested in your ability to adapt and build, and most importantly, the skills you bring to the table.

Considering the current covid situation the companies and market’s prime focus will be on digital and technological skills as it will allow the employees to work in remote locations. Hence, there is a significant demand for digital marketing jobs.

Hence, I highly recommend you to learn digital marketing skills which will ultimately help you to have high-paying jobs in the future.

What does that mean for you as a fresher looking for digital marketing jobs? With the right digital marketing skills, some practical experience, and confidence, you will be spoilt for choice regarding where to work.

But in our opinion, whichever skill you go for, you must first be updated with the basics of digital marketing for a strong foundation. One way to get started is to attend this Free Masterclass on digital marketing basics. In 45 minutes, you will come out more knowledgeable about digital marketing than right now.

As fresher, digital marketing jobs are also extremely attractive because this industry is fast-paced, exciting, well-paying, and offers a rather accelerated career path.

While having a wide scope for career growth and job opportunities, the monetary terms of digital marketing jobs for freshers salary is also decent.

However, when starting a digital marketing career, we’d recommend beginning one with a digital marketing agency rather than a brand. Why? Because in a digital marketing agency, you’ll get to work with multiple brands and gain expertise in multiple domains of digital marketing. You’ll learn more at an agency as compared to working with a brand.

The following table showcases prominent digital marketing jobs for freshers and the salaries for these digital marketing jobs, globally as well as in India.

Note: The salaries mentioned below are an average. The exact salary would depend on your expertise and skill-based application.

Digital Marketing Jobs for Freshers

Source: Payscale 

I hope the table gave you enough insights about the digital marketing jobs as well as the salary it offers. 

Here’s Ahmed Aftab Naqvi’s take on the top digital marketing jobs for freshers in India during the current pandemic.

He has over 12 years of experience in the industry and has worked with 5000+ businesses ranging from startups to Fortune 100 companies such as Myntra, Snapdeal, Dell, Tata Steel, Parle, Asian Paints, TAJ Hotels, Aditya Birla Group, Viacom 18, and many more.

Now, Let’s dive deeper and understand career options in digital marketing, a career path in digital marketing, and digital marketing job opportunities.

Digital Marketing Courses in Delhi - masterclass

Top 7 Digital Marketing Jobs for Freshers



 1. Social Media Marketing Executive

Digital marketing jobs for freshers

A social media marketing executive is essentially responsible for planning and executing an overall social media strategy for a company. To ensure positive engagement and quality content, they also overlook the content for social media campaigns. They closely work with the Marketing and PR teams and share their analysis of current campaigns. The demand for social media marketers has made it one of the highest-paying digital marketing jobs.

Key responsibilities:

  • Plan and execute social media marketing campaigns
  • Oversee the management of all social media accounts 
  • Develop engaging and creative content to promote the brand’s message
  • Audit social media advertising costs and returns
  • Explore potential social media sites to capitalize on

Boost your knowledge by learning how to create targeted Organic & Paid Social Media Marketing Campaigns by enrolling in this Online Social Media Marketing Course with Certification

2. Digital Marketing Executive

Digital marketing jobs for freshers

A digital marketing executive is primarily responsible for a brand’s or client’s complete online presence. Just like traditional marketing, a digital marketing executive promotes a business’s products or services while maintaining a sound digital presence. For this role, you need to be well-versed in all digital marketing concepts and know-how to leverage the internet to generate revenue for the company. 

Key responsibilities:

  • Plan and monitor the company’s online presence on every relevant platform
  • Help plan and execute online advertisements on all platforms to increase brand awareness and generate leads
  • Measure and report the performance of all digital marketing efforts using a Web analytics tool 
  • Update ongoing strategies according to recent trends in the digital space
  • Sustain partnerships with agencies and other vendor partners

3. Search Engine Optimisation Executive

Digital marketing jobs for freshers

This is a fairly technical job, however, if you have great analytical skills, you should consider this as a career option. A search engine optimization executive’s principal aim is to increase a website’s traffic and make it rank on google’s first page. To pursue this career path, you will require in-depth knowledge in keyword research, SEO copywriting, search engines, and their ever-evolving algorithms. 

SEO is an ever-changing industry, so as an SEO professional, you need to be open to learning continuously. The excessive demand for SEO specialists makes it one of the highest-paying digital marketing jobs in India and globally.

Key responsibilities:

  • Conduct on-site and off-site analysis
  • Help create prime quality SEO-friendly content
  • Conduct detailed keyword research to drive website traffic
  • Plan and execute link building strategies

If you’re someone who wants to learn about SEO, then you should surely check this out: Online SEO Course with Certification

4. Search Engine Marketing Executive

Digital marketing jobs for freshers

A search engine marketing executive is responsible for paid ads across all search engines and display networks. For this role, you need to be good with numbers and have great analytical skills. 

You also require technical skills like a basic understanding of code and website design principles. The demand for SEM specialists and the salary it comes along with makes it one of the highest-paying digital marketing jobs.

Key responsibilities:

  • Create search engine campaigns to achieve maximum ROI
  • Measure, analyze, and report website analytics and campaign performance
  • Manage campaign budget and determine monthly costs
  • Optimize landing pages for paid search marketing campaigns

Learn and polish your skills in Google Ads by enrolling in this course: Online Google Ads Course with Certification

5. Content Marketing Executive

Digital marketing jobs for freshers

A content marketing executive creates, improves, and maintains a company’s content across all media platforms to raise brand awareness. For this role, you need creative writing skills, communication skills and you should be able to perform well under deadlines. 

As one of the highest paying digital marketing jobs, this is a highly specialized discipline under digital marketing, if you have a way with words and a business sense, you can expect significant career growth.

Key responsibilities:

  • Conduct on-site and off-site analysis
  • Help create prime quality SEO-friendly content
  • Conduct detailed keyword research to drive website traffic
  • Plan and execute link building strategies

If you wish to learn more about content marketing, then you should surely check this out: Online Content Marketing Course with Certification

6. Web Development Executive

Digital marketing jobs for freshers

Web developers are responsible for the look and functioning of a company’s website. As one of the highest paying digital marketing jobs, to apply for a web development executive job, you will require a substantial amount of training in programming languages and databases such as HTML and CSS. They also require excellent communication skills as they work closely with clients. 

Key responsibilities:

  • Create a website user interface by using standard programming languages
  • Integrate data from back-end services and databases
  • Collect and improve specifications based on technical needs
  • Build and maintain software documentation
  • Develop APIs 

Leverage the power of the internet for business needs by learning web development, which is one of the most valuable skills in the digital world. Check out our web development course and become an accomplished master coder!

7. Email Marketing Executive

Digital marketing jobs for freshers

An email marketing executive’s principal aim is to connect with customers through email campaigns to inform them about the new products or events of a company. For this role, you require hands-on experience in HTML and marketing automation software. In addition to this, you require excellent writing and communication skills. This is one of the highest paying digital marketing jobs in India and globallY.

Key responsibilities:

  • Identify the target audience and maintain a database
  • Plan and execute end-to-end email marketing campaigns
  • Create newsletters including all the updates of a company
  • Analyze and improve email marketing campaigns 
  • Create reports on revenue generated from email marketing efforts

These are some of the many digital marketing jobs you can apply for as a fresher. However, to land your very first digital marketing job as a fresher, you need to be equipped with some pre-existing knowledge. And once you’ve gained your digital marketing skills, it will give you that competitive edge over a pool of freshers applying for the same digital marketing jobs.

Pst, you can also turn entrepreneur and start your own e-commerce business!

We have listed below a few pointers to keep in mind to get a digital marketing job as a fresher. Let’s check it out.

Digital Marketing Courses in Delhi - masterclass

How to Get a Digital Marketing Job As a Fresher?


1. Learn the Digital Skills You Need Before-hand

Whatever your role, it is worthwhile learning the requisite digital skills like social media and many more beforehand. Opt for this 11-month MBA-Level Postgraduation in Digital Marketing which will equip you with digital as well as managerial skills that you’ll need in an organization. Although, if you prefer online learning, you can do this through the 3-month online digital marketing course which is intensive, with hands-on learning that you would receive in an institution like IIDE.

IIDE’s digital marketing course will make you future-ready through live projects, interactive learning, insightful case studies, and, more — getting you prepared for whatever your first-ever digital marketing job has to offer. Also, if you apply to digital marketing agencies with a certification like this, you are more likely to be interviewed for meatier roles and attract higher salary packages.

2. Understand the Specific Role you want to have

Digital marketing jobs are of several types, and as a fresher, you might end up in a role that is not quite right for you. So your research should also include the various digital marketing skills that exist, in order to identify which skill-set you want to develop.

Here are some different areas you could specialize in:

  • Social media marketing
  • SEO and web design/development
  • Email marketing
  • Online reputation management
  • Design
  • Content marketing
  • Paid marketing

Although inter-related, each area requires a different set of skills. If you want to find out if being an all-rounder digital marketer is good for you or creating a niche in a specific skill, connect with us at [email protected] for a free consultation.

3. Make sure your resume is in prime condition

This is your first point of contact when you’re applying for a digital marketing job as a fresher. Your resume needs to be clear, to the point, and strictly one page.

It might be useful to follow the ‘STAR’ format while writing the content of your resume. Layout a situation, a related task that was your responsibility, the actions you carried out to complete that task, and the results that followed. 

Don’t worry if you have little experience as a fresher, but be sure to outline related digital marketing internships, college courses you might have taken and digital marketing skills you might have acquired. 

4. Freelance your Services 

Consider starting out as a freelancer in the digital marketing industry. This will allow you to work with multiple clients who have various different requirements. This way you will be able to find out what you’re best suited for while also building a network of contacts.

If you are genuinely interested and want to move ahead in this particular field, you are on the right track, here’s why – Freelance Digital Marketing Jobs: 5 Benefits Of Being A Freelancer

Another benefit is that after gaining some good experience, you can apply for digital marketing jobs in MNCs. The chances of getting hired will potentially increase.

5.Keep Applying For Jobs Diligently

Whether you are on board as a designer, account manager, or copywriter, you might envision working with the coolest and most aspirational brands. But it always helps if you have prior experience working on quality campaigns for clients.

Now that you’re not able to visit your offices and workspace, the demand for remote digital marketing job opportunities has increased more than ever. Hence, you can search for online digital marketing jobs for freshers as well as entry-level digital marketing jobs as there is an ample number of jobs available for the work-from-home and part-time structures.

As a fresher, your way to do this is through digital marketing internships. So even when you are studying, you’re ensuring that you gain relevant experience. Most digital marketing agencies in Mumbai offer 3-month internships to freshers. I can guarantee you that the work will be hands-on — you won’t just be getting coffee for your manager!

6.Have a strong presence on LinkedIn

LinkedIn is a huge professional networking platform where you can post your CV, create your profile and connect with people and professionals and start interacting.

While building your profile, make sure you complete your profile as it is a powerful part and LinkedIn’s search algorithm only searches for profiles that are ranked as ‘complete’.

Make sure you have an impressive amount of connections as it affects your search ranking. You can even ask connections for recommendations, this has a huge emphasis on your profile and professional capabilities. 

7. Find a Mentor in the Digital Marketing Industry

You are more likely to get internship news and even recommendations if you have a mentor or two in the digital marketing industry. This mentor might be someone with years of experience as a digital marketer, or may currently work at one of your dream agencies.

Understand from him how an agency works, and what to expect in your first digital marketing job as a fresher. He will also be able to give you first-hand insights from the campaigns he has worked on, and knowledge of internship opportunities while you are still a student.

8. Do your Research Thoroughly

Before you dive into the digital marketing world, do thorough research on whether digital marketing is a good career option for you.

We would recommend going a little deeper and understanding the different types of agencies that exist, and which would be a better fit for you. Do you want to work in a creative agency? A media agency? A full-service digital agency?

The more you know, the more likely you are to enjoy your first digital marketing job as a fresher.

9. Know That a Lot of Your Learning Will Be on the Job

Taking a digital marketing course to learn the skills you need for your first job as a fresher is always useful. We would go as far as to say it is almost necessary!

However, you will also learn a lot on the job. As a fresher, this is a good thing, especially if you are an account manager. From client pitching skills to client management skills, you will learn with every failed or successful campaign.

You will also learn a lot from your seniors, as an agency is quite a horizontal structure. Usually, you can feel free to approach your managers and seniors with as much freedom as you would your peers. Use this to your advantage and try and get as many brainstorming sessions with a senior you admire as possible. Observing how their ideas take shape and form will be of invaluable importance to you as you progress in your career. 

On an ending note

I hope this concludes your hunt for digital marketing jobs for freshers. Work on these tips and you’ll be ready to enter the digital industry and become a digital marketing expert. If you want to know more about digital marketing and how you can make your mark in the digital world, the IIDE blog is a good place to start.

And if you want to begin applying that knowledge to the real world, check out IIDE’s Online Digital Marketing Course to bring you one step closer to bagging your dream of having a digital marketing job. 

I hope this blog was informative and helps you find a suitable digital marketing job. Do let us know about your views in the comments below.

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

Karan Shah


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