Why digital marketing jobs for freshers?

As a fresher, you might be drawn to a digital marketing job for many reasons. 

Digital marketing is more than a mere buzzword these days, it is the future of marketing (growing at a double-digit rate of 25-30% per year!) and is here to stay. As a fresher, a digital marketing job is also extremely attractive, because this industry is fast-paced, exciting, well-paying and offers a rather accelerated career path. Also, with promising digital marketing agencies springing up in Mumbai and around India at a rapid rate, you will be spoilt for choice regarding where to work. 

Before we dive into how to land an ideal digital marketing job, let’s take a quick look at all the digital marketing jobs for freshers in India.


Top 7 Digital Marketing Jobs for Freshers

1. Digital Marketing Executive

A digital marketing executive is primarily responsible for a brand’s or client’s complete online presence. Just like traditional marketing, a digital marketing executive promotes a business’ products or services while maintaining a sound digital presence. For this role, you need to be well-versed in all digital marketing concepts and how to leverage the internet to generate revenue for the company. 

Key responsibilities:

  • Plan and monitor company’s online presence on every relevant platforms
  • Help plan and execute online advertisements on all platforms to increase brand awareness and generate leads
  • Measure and report the performance of all digital marketing efforts using a Web analytics tool 
  • Update ongoing strategies according to recent trends in the digital space
  • Sustain partnerships with agencies and other vendor partners

The average salary of a digital marketing executive is ₹3,12,861 in India. 

2. Social Media Marketing Executive

A social media marketing executive is essentially responsible for planning and executing an overall social media strategy for a company. To ensure positive engagement and quality content, they also overlook the content for social media campaigns. They closely work with the Marketing and PR teams and share their analysis on current campaigns. 

Key responsibilities:

  • Plan and execute social media marketing campaigns=
  • Oversee the management off all social media accounts 
  • Develop engaging and creative content to promote the brand’s message
  • Audit social media advertising costs and returns
  • Explore potential social media sites to capitalize on

The average salary of a social media marketing executive is ₹2,10,565 in India.

3. Search Engine Optimisation Executive

This is a fairly technical job, however, if you have great analytical skills, you should definitely consider this career option. A search engine optimization executive’s principal aim is to increase a website’s traffic and make it rank on google’s first page. To pursue this career path, you will require in-depth knowledge in keyword research, SEO copywriting, search engines and their ever-evolving algorithms. SEO is an ever-changing industry, so an SEO professional you need to be open to continuously learn.

Key responsibilities:

  • Conduct on-site and off-site analysis
  • Help create of prime quality SEO-friendly content
  • Conduct detailed keyword research to drive website traffic
  • Plan and execute link building strategies

The average salary of a search engine optimisation executive is ₹2,27,159 in India

4. Search Engine Marketing Executive

A search engine marketing executive is responsible for paid ads across all search engines and display networks. For this role, you need to be good with number and have great analytical skills. You also require technical skills like a basic understanding of code and website design principles.

Key responsibilities:

  • Create search engine campaigns to achieve maximum ROI
  • Measure, analyze and report website analytics and campaign performance
  • Manage campaign budget and determine monthly costs
  • Optimize landing pages for paid search marketing campaigns

The average salary of a search engine marketing executive is ₹2,80,000 in India.

5. Content Marketing Executive

A content marketing executive creates, improves and maintains a company’s content across all media platforms to raise brand awareness. For this role, you need creative writing skills, communication skills and you should be able to perform well under deadlines. This is a highly specialized under digital marketing, if you have a way with words and a business sense, you can expect a significant career growth.

Key responsibilities:

  • Conduct on-site and off-site analysis
  • Help create of prime quality SEO-friendly content
  • Conduct detailed keyword research to drive website traffic
  • Plan and execute link building strategies

The average salary of a content marketing executive is in ₹4,79,323 India.

6. Web Development Executive

Web developers are responsible for the look and functioning of a company’s website. To apply for a web development executive job, you will require a substantial amount of training in programming languages and databases such as HTML and CSS. They also require excellent communication skills as they work closely with clients. 

Key responsibilities:

  • Create website user interface by using standard programming languages
  • Integrate data from back-end services and databases
  • Collect and improve specifications based on technical needs
  • Build and maintain software documentation
  • Develop APIs 

The average salary of a web development executive is ₹2,24,976 in India.

7. Email Marketing Executive

An email marketing executive’s principal aim is to connect with customers through email campaigns to inform them about the new products or events of a company. For this role you require hands-on experience in HTML and marketing automation softwares. In addition to this, you require excellent writing and communication skills.

Key responsibilities:

  • Identify target audience and maintain a database
  • Plan and execute end-to-end email marketing campaigns
  • Create newsletters including all the updates of a company
  • Analyze and improve email marketing campaigns 
  • Create reports on revenue generated from email marketing efforts

The average salary of an email marketing executive is ₹3,42,625  in India.

In order to land your very first digital marketing job as a fresher, you need to be equipped with some pre-existing knowledge. And once you’ve gained your digital skills, what will give you that competitive edge over a pool of freshers vying for the same digital marketing jobs?


Here are 7 ways in which you, as a fresher, can land the ideal digital marketing job:  

1. Make Sure Your Resume Is In Prime Condition

This is your first point of contact when you apply for a digital marketing job as a fresher. Your resume needs to be clear, to-the-point and strictly one page.

It might be useful to follow the ‘STAR’ format while writing the content of your resume. Lay out a situation, a related task that was your responsibility, the actions you carried out to complete that task, and the results that followed. 

Don’t worry if you have little experience as a fresher, but be sure to outline related digital marketing internships, college courses you might have taken and digital marketing skills you might have acquired. 

2. Load Up On Those Digital Marketing Internships

Whether you on-board as a designer, account manager or copywriter, you might envision working with the coolest and most aspirational brands. But it always helps if you have prior experience working on quality campaigns for clients.

As a fresher, your way to do this is through digital marketing internships. So even when you are studying, you’re ensuring that you gain relevant experience. Most digital marketing agencies in Mumbai offer 3-month internships to freshers. I can guarantee you that the work will be hands on — you won’t just be getting coffee for your manager!

3. Find A Mentor In The Digital Marketing Industry

You are more likely to get internship news and even recommendations if you have a mentor or two in the digital marketing industry. This mentor might be someone with years of experience as a digital marketer, or may currently work at one of your dream agencies.

Understand from him how an agency works, and what to expect in your first digital marketing job as a fresher. He will also be able to give you first-hand insights from the campaigns he has worked on, and knowledge of internship opportunities while you are still a student.

4. Do Your Research Thoroughly

Before you dive into the digital marketing world, do thorough research on the digital marketing jobs that are out there. 

Of course, you can start with lists like these. But we would recommend going a little deeper and understanding the different types of agencies that exist, and which would be a better fit for you. Do you want to work in a creative agency? A media agency? A full-service digital agency?

The more you know, the more likely you are to enjoy your first digital marketing job as a fresher.

5. Understand The Specific Role You Want To Have

Digital marketing jobs are of several types, and as a fresher, you might end up in a role that is not quite right for you. So your research should also include the various digital marketing skills that exist, in order to identify which skill-set you want to develop.

Here are some different areas you could specialise in:

  • Social media marketing
  • SEO and web design/development
  • Email marketing
  • Online reputation management
  • Design
  • Content marketing
  • Paid marketing

Although inter-related, each area requires a different set of skills – which brings us to our next point.

6. Learn The Digital Skills You Need Before-hand

Whatever your role, it is worthwhile learning the requisite digital skills like social media before-hand. You can do this through an online digital marketing course or intensive, hands-on learning that you would receive in an institution like IIDE. IIDE’s digital marketing course will make you future-ready through live projects, interactive learning, insightful case studies and more — getting you prepared for whatever your first ever digital marketing job has to offer.

Also, if you apply to digital marketing agencies with a certification like this, you are more likely to be interviewed for meatier roles and attract higher salary packages.

7. Know That A Lot Of Your Learning Will Be On The Job

Taking a digital marketing course to learn the skills you need for your first job as a fresher is always useful. In fact, we would go as far as to say it is almost necessary!

However, you will also learn a lot on the job. As a fresher, this is a good thing, especially if you are an account manager. From client pitching skills to client management skills, you will learn with every failed or successful campaign.

You will also learn a lot from your seniors, as an agency is quite a horizontal structure. Usually, you can feel free to approach your managers and seniors with as much freedom as you would your peers. Use this to your advantage and try and get as many brainstorming sessions with a senior you admire as possible. Observing how their ideas take shape and form will be of invaluable importance to you as you progress in your career. 


How to get started?

I hope this concludes your hunt for digital marketing jobs for freshers. Work on these seven things and you’ll be ready to enter the digital industry. If you want to know more about digital marketing and how you can make your mark in the digital world, the IIDE blog is a good place to start.

And if you want to begin applying that knowledge to the real world, check out IIDE’s courses to bring you one step closer to bagging your dream digital marketing job.