Digital marketing skills are of immense value for you – whether you are already working in an agency or waiting to land your dream job in one. However, most people think that these digital marketing skills can be acquired on the job, or through watching YouTube videos.

While we can’t deny the fact that videos can give you a lot of information, you need to actually immerse yourself in the digital marketing world to learn the requisite skills to succeed. This means hands-on learning, digital marketing courses, and a willingness to even fail at a few campaigns before you get one right!

This article is your complete guide to the digital marketing skills you need to know, including tips, tricks and resources.

Here are the 7 digital marketing skills you need to know to transform your career:


1. Copywriting

This digital marketing skill seems so easy when you’re not doing it. After all, it’s just writing a few words for a brand, right?

Wrong. Copywriting is so much more than that – it is the ability to fully capture brand sentiment, the brand objective and the brand USP in just a few sentences or sometimes even words. You become the voice of the brand, and you have to work closely with the designer to make sure the copy and design integrate seamlessly.

Tip: Want to get better at copywriting? Dive deep into the digital marketing strategies of your favourite brands and analyse their copy. Also analyse how they could have done better!


2. Social Media Scheduling

Everyone thinks they know how to do social media marketing, but the true digital marketing skill is to be diligent about it. The key is consistency – no brand will be amplified through sporadic social media posts and inconsistent content.

Luckily, it is not hard to maintain this consistency. Learn how to develop a content calendar, identify which days to post, and which types of content work the best. If you have a friend with a small business who is willing to let you handle its social media, jump at the opportunity. The best way to learn is by doing.

Tip: Make social media scheduling on multiple platforms a piece of cake by using a tool like Hootsuite


3. SEO-optimised Content Writing

If you envision a thriving career as a content marketer, it is not enough to know how to write well. SEO (Search engine optimisation) is a digital marketing skill that you need to master, to ensure that your content ranks for relevant keywords and boosts your brand’s presence. 

Watching an SEO tutorial online is a great place to start. You can compliment this tutorial by doing research on SEO best practices and attempting to write your own content piece that is perfectly SEO optimised. A tool like Buzzsumo will give you tips on trending content for your desired keyword, instantly giving you a benchmark while writing. 

Tip: Use the Google Keyword Planner to identify the best keywords for your brand to rank for, and their search volumes.


4. Design Fundamentals

Even if you are not a designer, it always helps to know the basics of design. All the digital marketing skills you have will be rather futile if you have to constantly be dependent on a designer. 

To truly learn design, we recommend learning the basics of Adobe Photoshop and Illustrator. To go even further and equip yourself with the design skills needed to create and execute result-oriented digital campaigns, why not take a course at IIDE’s School of Design? You will learn graphic design, UI/UX and even web design skills, all through a practical and hands-on approach.

Tip: If you are in a time crunch and want to design something fast, Canva is a good place to start. 


5. Video Making And Editing

With attention spans dwindling (less than 8 seconds!), video is the need of the hour. To master this digital marketing skill, you will need to be familiar with video making and editing software like Adobe Premier Pro.

Even when it comes to social media, dynamic content is more engaging than static content. So expertise in making animations and GIFs is always valuable.

Tip: Familiarise yourself with the YouTube interface. Understand how to optimise your video content for search engines too.


6. Google Analytics

When it comes to digital marketing skills, knowing your way around Google Analytics will probably reap the most rewards. 

It will be useful to understand terms like ‘bounce rate’, ‘behaviour’, ‘unique visitors’, ‘sessions’ and ‘pageviews’. The ability to track the effectiveness of your digital marketing activities will be of immense use to you when you start working on actual campaigns. 

So why not learn Google Analytics now, and impress potential employers with your skills at tracking and reporting for all their campaigns?

Tip: Why not create your own website using Wix, and then set up Google Analytics for that website? This is a good initiation into analytics, and on a small scale. 


7. Real-life Experiences

If you’ve mastered all the digital marketing skills we just discussed, it might be time to put them into action and gain some real-life experiences. With a digital marketing course at IIDE, you will be able to do just that. 

You’ll learn by working on real-life brands, with experts who are in it and doing it, and through case studies that will help you apply all your knowledge. It is intensive, practical and could lead to an internship or job that is the perfect fit for you.

Tip: Find a mentor in the digital marketing industry through the various people you will meet at IIDE. Someone with experience will be able to further educate you on the digital marketing skills you need to succeed.

So what comes next?

Once you are equipped with the digital marketing skills mentioned above, it is time to find out how to land your first digital marketing job!

Whether you are an account manager, copywriter, designer, email marketer or SEO manager, you will have the right set of digital marketing skills to conquer your area of expertise. And the benefit of learning a wide range of skills? You will have the flexibility to jump from one role to another, thus accelerating your career growth in this already fast-growing field!