As is the case with anything relatively new, people often wonder about its value and benefits. Digital marketing has existed as an industry for quite some time now, but there is still some apprehension about its validity as a career.
Will it pay me enough money for a good lifestyle?
Is it a transient field – here today, gone tomorrow?
Is there sufficient career growth in this industry?
What’s the best job I can have in the digital marketing industry?
And the question we encounter the most often – simply put:
Is digital marketing a good career?
In this blog, we will explore why digital marketing is a good career in all its facets, and answer all these questions in the bargain.
- 1 Here are 5 reasons why digital marketing might be a good career for you:
Here are 5 reasons why digital marketing might be a good career for you:
1. Digital Marketing Is A Lucrative Career
As you enter the digital marketing industry, you can garner a starting salary between 25-35k per month. This is on par with starting salaries in any other industry.
The best part? You can demand this salary on the basis of your experience and talent, rather than the number of degrees you have under your belt.
This is because you are only as good as the last campaign you executed. With things changing so rapidly in the digital marketing industry, you have to constantly be on your toes and do great work. And if you can, rest assured you will command the salary that matches that ability!
Of course, this is just your starting salary. As you progress in your digital marketing career and move through appraisal seasons, this salary will only increase.
2. Digital Marketing Is Here To Stay
Back in the nineties, ‘the Internet’ may have seemed to some like a passing fad. We know now that this isn’t true at all!
Digital marketing is growing at a rate of 25-30% yearly and shows no signs of slowing. Huge multinationals like Unilever and P&G now spend a significant proportion of their marketing budgets on digital, and unicorns like Amazon and Zomato spend an even higher proportion.
So for those who think that digital marketing is ‘here today, gone tomorrow’, we’re here to say that it is here to stay!
In fact, even senior marketers who have spent their career immersed in print, TV and radio are now embracing digital as a medium. So why shouldn’t you, as a fresher?
3. Digital Marketing Offers Accelerated Career Growth
For all those who feel that digital marketing is a field with little upward mobility, we beg to differ. Since it is a relatively new field, there are fewer rules and structures. Think about it – there are some digital marketing jobs that are yet to be discovered! So the possibilities for growth are really limitless.
Moreover, in this industry, it is your work that truly matters. If you are ready to roll up your sleeves, work those long hours, involve yourself in pitches for great brands and campaigns for more great brands, you will be rewarded come appraisal season.
You can also grow laterally at a digital marketing agency. For example, if you are a copywriter who also has a flair for design, you could try your hand at actual design. With lower barriers to move horizontally than in other fields, your job roles can be as versatile as your skill-set.
4. There’s No ‘One Preferred Role’ In A Digital Marketing Career
Gone are the days when working in an agency was equivalent to being ‘backend support’. Digital marketing agencies are now as mainstream as ever, and work with some of the best brands in the country.
Also, the possibilities for what role you can assume within a digital marketing agency are endless. And no one role is better than the other.
Are you a people’s person? Then you could be the one communicating with the client at all times, as a busy account manager. More comfortable immersed in a design software? You can be a designer responsible for all the wonderful campaigns your agency does. (PS: IIDE’s School of Design can equip you with those much sought-after design skills!)
So when it comes to choosing what kind of digital marketing job you want to apply for, why not try your hand at everything that interests you? You never know what can translate into a life-long career.
5. Digital Marketing Is A Good Career – Period
For all the reasons mentioned above, we hope we’ve got you to stop wondering, ‘Is digital marketing a good career?’
As a fresher, it is a welcoming environment that doesn’t discriminate. In fact, digital marketing agencies are ‘young’ places to work, and vibrant places to spend your twenties in.
You might be wondering how hard it is to get into a digital marketing agency. That’s where our blog on digital marketing jobs for freshers comes in.
And if you are also wondering how you’ll learn the skills you need to ace that first job, we’ve got you covered. IIDE’s digital marketing course is intensive, hands-on and guarantees job and internship assistance. What more do you want?