Is Digital Marketing A Good Career Option for You in 2024?

Updated on: Apr 4, 2024

Digital marketing is considered one of the top career choices in 2023. Of course, the confusion of ‘is digital marketing a good career for you’ is always there. In this blog, we address your confusion and ensure that you get an answer to all your doubts before starting out in the digital marketing industry.

Before considering digital marketing as a career option, many people ask themselves several questions. Such as –

  • Will it pay me enough money for a good lifestyle?
  • Is it a transient field – here today, gone tomorrow?
  • Is there sufficient career growth in this industry?
  • What’s the best job I can have in the digital marketing industry?

Now without any further ado let’s take a look at the reasons why digital marketing is a good career option for you which will answer all your doubts.

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Why is Digital Marketing a Good Career Option? – Top 4 reasons


1. Digital Marketing Is A Lucrative Career

As you enter the digital marketing industry, you can garner a starting salary between 20-35k per month in 2023. This is on par with starting salaries in any other industry. 

The best part? You can demand this salary on the basis of your experience and talent, rather than the number of degrees you have under your belt.

This is because you are only as good as the last campaign you executed. With things changing so rapidly in the digital marketing industry, you have to constantly be on your toes and do great work. And if you can, rest assured you will command the salary that matches that ability!

Of course, this is just your starting salary. As you progress in your digital marketing career and move through appraisal seasons, this salary will only increase. 

Must Read: Digital Marketing Salary in India: 2023 

2. Digital Marketing Is Here To Stay

Back in the 90s, ‘the Internet’ may have seemed to some like a passing fad. We know now that this isn’t true at all!

Digital marketing is growing at a rate of 25-30% yearly and shows no signs of slowing. Huge multinational companies like Unilever and P&G now spend a significant proportion of their marketing budgets on digital marketing, and unicorns like Amazon and Zomato spend an even higher proportion. 

So for those who think that digital marketing is ‘here today, gone tomorrow, we’re here to say that it is here to stay!

In fact, even senior marketers who have spent their careers immersed in print, TV, and radio are now embracing digital as a medium. So why shouldn’t you, as a fresher?

Catch Karan Shah as he talks about the growing scope of digital marketing in India:

3. Digital Marketing Offers Accelerated Career Growth

For all those who feel that digital marketing is a field with little upward mobility, we beg to differ. Since it is a relatively new field, there are fewer rules and structures.  

Think about it – there are some digital marketing jobs that are yet to be discovered! So the possibilities for growth are really limitless.  

Moreover, in this industry, it is your work that truly matters. If you are ready to roll up your sleeves, work those long hours, involve yourself in pitches for great brands and campaigns for more great brands then you will be rewarded. 

You can also grow laterally at a digital marketing agency. For example, if you are a copywriter who also has a flair for design, you could try your hand at actual design. With lower barriers to move horizontally than in other fields, your job roles can be as versatile as your skill-set.

You May Also Like: Digital Marketing Career Growth – Decoded

4. There’s No ‘One Preferred Role’ In a Digital Marketing Career

Gone are the days when working in an agency was equivalent to being ‘backend support’. Digital marketing agencies are now as mainstream as ever and work with some of the best brands in the country.  

Also, the possibilities for what role you can assume within a digital marketing agency are endless. And no one role is better than the other. Catch some insights on digital marketing jobs for freshers in 2023 if you want to understand the opportunities. 

Are you a people person? Then you could be the one communicating with the client at all times. More comfortable immersed in design software? You can be a designer responsible for all the wonderful campaigns your agency does.  

So when it comes to choosing what kind of digital marketing job you want to apply for, why not try your hand at everything that interests you? You never know what can translate into a life-long career.  

You can read about the various career opportunities after an MBA in Digital Marketing to understand how varied the career roles are and their average salaries in India.

Now let’s see what kind of people are suitable for a career in digital marketing. 

What Kind of Person is a Perfect Fit For A Digital Marketing Career?

If you’re considering a career in digital marketing, you may be wondering, “Am I fit for this?” Although digital marketing is something that is suitable for almost all people, there are some specific personality requirements that a person must possess in order to succeed in this field. Some of them are as follows – 

  • Passionate – The person must have a natural curiosity for new things and a strong desire to create something new. 
  • Creative – As Digital Marketing is a creative field, the person should be very creative in his/her job. 
  • Innovative – The person should have the ability to think outside the box in order to come up with fresh and exciting ways to reach out to new customers.
  • Patient – When it comes to digital marketing, it’s important to remember that it’s sometimes a trial-and-error process. They must have the ability to be patient with themselves and with the process.
  • Goal-oriented – In order to succeed in digital marketing, it’s critical to create short- and long-term objectives and work diligently toward achieving them.

In addition to this, Digital marketing is the best career option for someone who – 

  • Loves Writing
  • Is analytical
  • Likes solving problems
  • Enjoys assisting others in finding practical solutions.
  • Thrives in a fast-paced work environment
  • Enjoys challenges
  • Is an objective thinker
  • Enjoys conducting digital research
  • Love to spend time on social media
  • Is very creative
  • Is interested in learning new skills

Careers in Digital Marketing

Digital marketing is an evolving field with new things every day. Though people generally kick-start their careers with entry-level jobs, there’s a wide scope for careers in digital marketing. Here’s a list of some popular careers in digital marketing:

  1. Digital Marketing Manager
  2. Social Media Marketer
  3. SEO or SEM Specialist
  4. User Experience (UX) Designer
  5. Email Marketing Specialist
  6. Virtual Reality (VR) Developer
  7. Content Strategist
  8. Artificial Intelligence (AI) Specialist
  9. SEO Lead
  10. SEO Content Writer
  11. Programmatic Buyer
  12. Media Planner
  13. Paid Ads Specialists
  14. Web developer
  15. E-commerce expert
  16. Copywriter

How to Start Your Digital Marketing Career?

If you’ve made it this far and are considering starting your own career in digital marketing, the first step is to master digital marketing skills. 

While you might not need any degree to be eligible for a digital marketing job but you definitely need the correct set of skills. Learning industry-relevant skills from a renowned institute is the first step to entering this field.

Here are some of the popular courses in digital marketing that you can opt for digital marketing training:


Popular Digital Marketing Courses Who Should Enrol? Duration Average Tuition Fee (INR)
MBA/Post Graduation in Digital Marketing Graduates, Working Professionals 11-12 months 3-6 lakhs
Advanced Digital Marketing Course College Students, Freshers, Traditional Marketers 4-5 months 80,000-1 lakh
Short-term Certificate Courses Curios to learn digital marketing concepts 1-2 weeks 6,000-10,000

Finally, as we are nearing the end of the blog, we have tried answering some commonly asked questions. 

Digital Marketing A Good Career Option? How To Go About It?

With the right strategy and approach, making a career in digital marketing is quite smooth. There are numerous ways to start your journey as a professional digital marketer. Here’s a roadmap for you to help you plan things correctly:

  • Enroll for a quality course
  • Explore all the aspects of digital marketing to understand your interest areas.
  • Go for specialization.
  • Get Google Ads certification
  • Get in-depth knowledge of Google Analytics
  • Master the art of SEO
  • Practice and learn about different marketing strategies
  • Dig deep into data to understand and develop consumer insights
  • Find a mentor to guide you with learnings and implementations.


FAQ – Frequently Asked Questions

Q. Is digital marketing a good career option for me?

While there’s no specific answer to this as it purely depends on individual choices, if you’re someone who loves data and has a keen interest in building brands, this field is definitely for you. The realm of digital marketing is filled with growth and learning and if you like to explore new things, hop into it. With digital marketing, you’ll be able to use different tools and make sense of data that will eventually help you to grow as a seasoned marketer in the future.


Q. Is Digital Marketing well paid? 

Yes, digital marketing is of course a well-paid job. The average salary of a digital marketer at an executive-level position lies between INR 2,50,000 to 5,00,000. And the average highest starting salary at a manager’s level is between INR 8,00,000 to 10,00,000. 

Q. Is Digital Marketing in demand?

Digital marketing professionals have a slightly better job outlook than the average profession. According to the Bureau of Labor Statistics, job demand in the marketing field as a whole should increase by 10% by 2026. This increase is higher than the national average for all occupations. 

We hope the blog was informative and you enjoyed reading it. Let us know your thoughts in the comments section below. 

To Conclude

A digital marketing career is lucrative, here to stay and one which offers you learning every day. I am sure that this blog has answered all your doubts regarding ‘is digital marketing a good career’ for you. However, if you want personalized and 1:1 mentoring from academic counselors, you can reach out to us at [email protected] or +91 9619958615

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Meherzad Karanjia

Ex Chief Learning Officer, IIDE

He has over 19 years of experience in the Digital Marketing and Design space. He is someone who understands all the elements of the Digital gamut ranging from User Experience, Graphics Design, SEO, SEM, Analytics, Media Planning.....[Read full bio]



    please give me brief introduction about course ans fees.

  2. Gicuta Preda

    Hi, how much would cost me the course and how long ?
    It is an online course or I have to come personally .

  3. suraj kawar

    I was in a dilemma before if digital marketing is a good career , but this blog helped me a lot.


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