Bet You Didn’t Know These 10 Steps to Become a Digital Marketing Expert

Updated on: Sep 16, 2021

How to become a digital marketing expert is surely the question of the decade. You’re absolutely on the right track if you wish to know so. Digital marketing is the future of tomorrow. The industry has grown leaps and bounds during the pandemic. It is estimated to grow by 20% by the end of 2021 in just a year’s time. 

Becoming a top digital marketing expert is hard work but can also be very rewarding. Read to know more about various Digital Marketing Channels.

In this blog, we’re going to tell you how you can garner your skills to become a digital marketing specialist, what your job role would be like, and what kind of salary expectations to have.

Must Check Out: Scope of Digital Marketing Post Covid-19

Get Assured Placements - PG in Digital Marketing

10 Steps to Become a Digital Marketing Expert in 2022

If you’re looking to become a digital marketing professional or wondering how to become a self-made digital marketing expert, then you’re just at the right place! Here are 10 steps that’ll help you reach your goal –


1. Learn the Basics

Learn the essentials of digital marketing. Identify the most important channels such as social media marketing, content marketing, email marketing, search engine optimization, video marketing, etc. 

Understand which channel works best for your brand or company, which tools to use and which platforms work best. Here’s a free masterclass on digital marketing basics to get started. 

2. Build SEO Skills

SEO or search engine optimization is essential for any company for visibility. It also boosts credibility and of course, the main goal –  conversions. If you don’t have any prior knowledge about SEO, we suggest doing a short online SEO course such as this.

3. Paid Advertising

As a digital marketing expert, you need to have an idea about how paid advertising works such as pay-per-click ads. You need to know how to collect the results and analyze them as well. 

Check out – How to Increase Your ROI 3x with PPC ad campaigns. 

4. Understand Social Media Marketing

One needs to know how marketing works on social media platforms. LinkedIn, Facebook, Twitter, and Instagram are some of the most popular social media platforms used for marketing efforts. Identify which works best for your brand and you can use different combinations. 

Bonus Read: Advantages and Disadvantages of Social Media

5. Content Marketing Skills

Content is king when it comes to digital marketing. It needs to provide value, be impactful and interesting, satisfy the user intent, generate leads, rankings, and conversions, and should be optimized for each specific platform.

You should also have knowledge about what format of content to produce – video, blog, etc. and how to measure and analyze the results. We suggest doing a short online content marketing course such as this.

6. Email Marketing Knowledge

Email marketing has still remained an age-old marketing channel for generating leads, conversions, and increasing traffic. You need to be able to conceptualize, execute and track the results of every email marketing campaign. 

Check out this Email marketing online course.

7. Leadership and Time Management Skills

Leadership and time-management skills are very important. Building a rapport with team members, building team spirit, efficient delegation and solving grievances are all part of the job. Allotting tasks to the team and making sure they are met in time is also important. 

You need to know what goals to set, how to achieve them, and any other tasks that a manager requires to do. 

8. Upskill

By enrolling in short training courses, you can upskill constantly with very little time commitment. 

This 4-month digital marketing online course is comprehensive and is industry-led as well.

9. Stay Updated 

The digital marketing world is fast-changing and very dynamic. Hence, keeping up-to-date with the latest trends and techniques of the trade is important. Read up case studies of your favorite brands to keep yourself well-informed.

10. Data Management Tools

Apart from taking the lead on marketing campaigns, a digital marketing expert must know how to analyze, interpret and apply data findings. 

This involved extracting reports and presenting them to senior management as well. Google Analytics, Google Search Console, etc. are some data management tools you must be familiar with. Sign up for this Google Analytics online short course now.  

We suggest that you read some of these Top Digital Marketing Books to brush up on your knowledge. 


Digital Marketing Expert Profile: Job Description & Salary Trends


Digital Marketer Job Description 

A digital marketer has a dynamic job role and needs a diverse set of skills. He needs to make use of all the digital marketing channels available in a manner that is most effective. 

He/she needs to have an in-depth understanding of various tools as well as strategies. Read on to know what a digital marketing specialist’s job description entails – 

Key Responsibilities 

  • Keeping up-to-date with marketing trends
  • Creating, supervising, and improvising SEO campaigns
  • Analyze marketing insights
  •  Look into PPC campaigns and improvising them
  • Supervising content marketing campaigns
  • Conducting content audits
  • Social media management for traffic, conversions, and sales
  • Website optimization and management 
  • Managing members of the digital marketing team
  • Coordinating with other teams to meet KPIs
  • Practice Best Customer Relationship Management Practices 
  • Analyze and track website metrics and social media metrics
  • Brainstorm on ways to increase returns on investment (ROI)
  • Manage clients
  • Report to senior management
  • Pitch new ideas and value-added services to the client

So, this sums up a top digital marketing expert profile.


Qualifications and Types of Skills Required

So, what does it take to be one of India’s top digital marketing experts? Let’s take a look below – 

  • Great communication skills
  • Leadership skills
  • Minimum 1-2 years of experience in digital marketing
  • Knowledge of various digital marketing channels 
  • Should have basic SEO skills and knowledge
  • Should have content creation skills
  • Needs to be able to deliver within short deadlines  and work under immense pressure
  • Should be able to pull out and analyze data
  • Knowledge of various digital marketing tools 
  • Knowledge of various digital marketing metrics 

Bonus Read – Top Digital Marketing Skills to Master in 2022

If you feel you don’t have the expertise or enough knowledge, we recommend pursuing a digital marketing expert course. IIDE has a 4-month comprehensive digital marketing online course.

If you feel you need something more professional, check out the MBA in Digital Marketing.


Digital Marketer Salary Trends

Looking for a digital marketing expert job but not sure what kind of a hike to expect? Or are you looking to hire a digital marketing expert but not sure what kind of compensation to offer? Ensure that you have some awareness of the industry-standard digital marketing expert salary.

The average starting salary of a digital marketing expert is about INR 5,00,000 lakh per annum and it can go up to INR 9,00,000 LPA after 3-4 years of experience. 

This largely varies depending on the person’s past experience, skillsets, and expertise. Know more about Digital Marketing Salaries in India: 2022 Updated. 

Get Assured Placements - PG in Digital Marketing


Q. Who are the top digital marketing experts to follow? 

Some of the top digital marketing experts in India include Karan Shah, Sorav Jain, Deepak Kanakaraju, & Pradeep Chopra. Some international digital marketing experts include Neil Patel, Gary Vaynerchuck, and Ann Handley. 

Q. Where can you hire a digital marketing expert? 

IIDE has a talented pool of digital marketing experts to offer who have been trained through their rigorous programs. Check out their recruitment page now.

Q. What do digital marketing experts do?

A digital marketing expert executes and supervises digital marketing for the organization. They are responsible for planning, delegating, supervising and executing digital marketing campaigns across channels and platforms using the best tools available. 

The end goal is to increase conversions through content marketing, email marketing, social media marketing, paid media marketing, etc. 

To Conclude 

Quick tip – a digital marketing expert’s CV is very important. Read to know how you can create a perfect Digital Marketing Resume to impress hiring managers.

Upskilling is very important to make the jump from a fresher to a digital marketing expert. Do check out the short 3-month online course or the MBA-Level Post Graduation in Digital Marketing to know which one fits your needs the best. 

We hope that you enjoyed reading our blog post. Please let us know in the comments below!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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